Last Updated: March 2025
Email marketing remains one of the most effective digital marketing strategies. However, with inboxes flooded daily, standing out requires advanced automation, personalization, and AI-powered insights.
A recent study by Statista found that 64% of marketers already use AI in their campaigns, proving that artificial intelligence is shaping the future of email marketing.
To help you navigate the options, we’ve compiled a list of the best AI for email marketing tools in 2025. Whether you’re a small business, e-commerce store, or enterprise, these tools can enhance your email strategy, improve engagement, and boost conversions.
1. Saufter
Pricing:
$8 to $398/month
Overview: In the fast-paced world of digital marketing, Saufter AI stands out as the ultimate solution for businesses looking to optimize their email campaigns with cutting-edge artificial intelligence. Whether you run a SaaS platform, an e-commerce store, or any other online business, Saufter AI empowers you with data-driven insights and automation to enhance engagement and conversions.
Key Features:
- Competitor Email Tracking: Automatically monitors and analyzes your competitors’ email campaigns, helping you stay ahead of the curve.
- User Behavior Analysis: Studies user interactions on your website and tracks their journey to generate targeted campaign suggestions.
- Personalized Email Campaigns: AI-driven personalization enhances email deliverability and engagement, ensuring your messages reach the right audience.
- Cohort-Based Suggestions: Segment users based on engagement levels and behaviors to optimize campaign effectiveness.
2. HubSpot
Pricing:
Free plan available, paid plans start at $50/month
Overview: HubSpot offers a full suite of marketing automation tools, including AI-powered email marketing that helps businesses optimize their campaigns.
Key Features:
- AI-generated email subject lines and content suggestions
- Advanced segmentation and automation workflows
- Performance tracking and analytics
- CRM integration
3. Brevo (Formerly Sendinblue)
Pricing:
Free plan available, paid plans start at $25/month
Overview: Brevo is an AI-powered email and SMS marketing tool designed for businesses of all sizes.
Key Features:
- AI-based send-time optimization
- Advanced email personalization
- Multi-channel marketing automation
- Drag-and-drop email builder
4. ActiveCampaign
Pricing:
Starts at $29/month
Overview: ActiveCampaign combines AI with automation to offer highly personalized email marketing solutions.
Key Features:
- AI-powered email recommendations
- Behavioral-based automation
- CRM integration
- Predictive sending
5. GetResponse
Pricing:
Free plan available, paid plans start at $19/month
Overview: GetResponse leverages AI to help businesses create high-converting email campaigns.
Key Features:
- AI-powered autoresponders
- Customizable email templates
- Automated list segmentation
- Performance Analytics
6. Drip
Pricing:
Starts at $39/month
Overview: Drip is designed specifically for e-commerce brands, using AI to personalize email campaigns.
Key Features:
- AI-powered segmentation
- E-commerce integrations
- Personalized email automation
- Performance tracking
7. Klaviyo
Pricing:
Free plan available, paid plans start at $30/month
Overview: Klaviyo is a leading AI-powered email marketing tool tailored for e-commerce brands.
Key Features:
- AI-driven customer insights
- Predictive analytics
- SMS and email automation
- Advanced segmentation
8. Omnisend
Pricing:
Starts at $16/month
Overview: Omnisend is an AI-powered tool specializing in omnichannel marketing automation.
Key Features:
- AI-driven personalized email content
- SMS and push notifications
- Multi-channel automation
- E-commerce integrations
9. Moosend
Pricing:
Starts at $9/month
Overview: Moosend provides AI-driven marketing automation and email personalization features.
Key Features:
- AI-powered segmentation
- Drag-and-drop email builder
- Advanced analytics
- Automation workflows
10. Benchmark Email
Pricing:
Free plan available, paid plans start at $13/month
Overview: Benchmark Email offers AI-powered email marketing solutions with automation and engagement tools.
Key Features:
- AI-powered email personalization
- A/B testing
- List segmentation
- Drag-and-drop editor
11. Zoho Campaigns
Pricing:
Starts at $3/month
Overview: Zoho Campaigns is a cost-effective AI-powered email marketing solution integrated with the Zoho ecosystem.
Key Features:
- AI-assisted email subject lines
- List segmentation and automation
- Pre-designed templates
- Integration with Zoho CRM
12. MailerLite
Pricing:
Free plan available, paid plans start at $10/month
Overview: MailerLite is an AI-powered email automation tool designed for small businesses. It offers an intuitive drag-and-drop editor, automation workflows, and AI-generated email content to enhance engagement.
Key Features:
- AI-driven email automation and personalization
- Smart content recommendations
- Advanced segmentation for targeted campaigns
- Performance analytics with AI insights
13. Constant Contact
Pricing:
No free plan, paid plans start at $12/month
Overview: Constant Contact leverages AI to simplify email marketing with pre-designed templates, automated email series, and in-depth reporting. It’s a great choice for small businesses looking for ease of use and automation.
Key Features:
- AI-powered email template recommendations
- Smart reporting with engagement insights
- Automated email workflows
- List segmentation and growth tools
14. Automizy
Pricing:
There is no free plan, paid plans start at $9/month
Overview: Automizy focuses on AI-powered subject line optimization to improve open rates. It provides automation workflows, A/B testing, and analytics to help businesses refine their email marketing strategies.
Key Features:
- AI-driven subject line tester for better open rates
- Email automation with pre-built workflows
- Advanced A/B testing for optimization
- Detailed campaign analytics
15. ConvertKit
Pricing:
Free plan available, paid plans start at $15/month
Overview: ConvertKit is an AI-powered email marketing platform tailored for content creators, bloggers, and entrepreneurs. It offers automation, segmentation, and AI-driven personalization to improve audience engagement.
Key Features:
- AI-based email personalization
- Visual automation builder
- Smart tagging and segmentation
- Creator-friendly landing pages and forms
16. SmartWriter
Pricing:
No free plan, paid plans start at $49/month
Overview: SmartWriter is an AI-driven copywriting tool that helps users generate personalized email content. It’s beneficial for cold emails, sales outreach, and automated follow-ups.
Key Features:
- AI-generated personalized email copy
- Smart cold outreach automation
- AI-powered subject line suggestions
- Data-driven email optimization
17. Persado
Pricing:
Custom pricing
Overview: Persado uses AI to optimize email content by analyzing language patterns and emotional triggers. It helps businesses create more engaging, high-performing email campaigns.
Key Features:
- AI-driven content generation and optimization
- Emotional intelligence in email copy
- The data-backed subject line and CTA suggestions
- Performance tracking with AI insights
18. Rasa.io
Pricing:
Free plan available, paid plans start at $29/month
Overview: Rasa.io specializes in AI-driven newsletter automation, allowing businesses to curate personalized content for subscribers. It helps businesses send engaging and dynamic newsletters effortlessly.
Key Features:
- AI-curated personalized newsletters
- Smart automation for content selection
- Engagement analytics and insights
- Seamless integrations with existing platforms
Best Email Automation for Small Business
In today’s competitive digital landscape, small businesses need efficient and cost-effective email marketing solutions to engage customers and drive sales. The right automation tools can help streamline campaigns, improve personalization, and enhance customer relationships. Below are the top factors to consider when selecting best AI for email marketing tools for small businesses, along with top recommendations.
Why Small Businesses Need AI-Powered Email Automation
For small businesses, time and resources are often limited. Traditional email marketing requires manual effort to segment lists, create engaging content, and analyze results. However, integrating AI in email marketing can help automate these tasks, making campaigns more efficient. AI-driven tools can:
- Automate email sequences based on customer behavior
- Optimize subject lines and content using machine learning
- Improve segmentation for targeted messaging
- Enhance personalization to increase engagement
By leveraging best AI for email marketing tools, small businesses can scale their efforts without needing a large team or excessive resources.
Top AI-Powered Email Automation Tools for Small Businesses
- Saufter – An AI-powered email automation platform that specializes in behavior-based marketing automation. It analyzes user activity in real-time, automatically segmenting audiences and generating personalized email campaigns. It also integrates with various platforms like WhatsApp and in-app messaging for seamless communication.
- MailerLite – This tool is budget-friendly and ideal for small businesses looking for AI-driven automation. It provides smart content recommendations and intuitive automation workflows.
- Brevo (formerly Sendinblue) – Offers AI-based send-time optimization and multi-channel automation, making it perfect for startups and growing businesses.
- Zoho Campaigns – A low-cost yet powerful tool that integrates seamlessly with Zoho CRM, allowing AI-assisted subject lines and automated workflows.
- Constant Contact – Designed for small businesses, it provides AI in email marketing features such as automated email series, engagement insights, and template recommendations.
- ActiveCampaign – Advanced AI capabilities like predictive sending and behavioral automation make it an excellent choice for businesses wanting to maximize customer engagement.
Choosing the Best AI for Email Marketing Tool
When selecting an AI-powered email marketing tool, small businesses should consider:
- Pricing – Many tools offer free plans, but premium features come at a cost.
- Ease of Use – A user-friendly interface is essential for quick adoption.
- Integration – Ensure the tool integrates with existing CRM and e-commerce platforms.
- Automation Features – Look for AI-driven automation to optimize email timing, segmentation, and content.
With the best AI for email marketing platforms, small businesses can automate their campaigns, increase efficiency, and achieve better results with minimal effort.
Also Read- Top 10 Best Digital Marketing Firms
Conclusion
As AI continues to reshape digital marketing, email campaigns are becoming smarter, more personalized, and highly automated. The best AI for email marketing tools in 2025 offer businesses innovative ways to enhance engagement, boost conversions, and streamline workflows.
A report by McKinsey found that AI-driven marketing automation can increase lead conversion rates by up to 30%, reinforcing the value of AI-powered tools. Whether you’re a startup or an enterprise, investing in AI email marketing will be key to staying competitive in the evolving digital landscape.
Choose the best AI for email marketing platform that fits your needs and start optimizing your campaigns today!
