25 Onboarding Email Examples You Can Use to Increase Customer Loyalty in 2025

March 2025

In fact, onboarding email examples play a crucial role in nurturing customer relationships and ensuring a smooth transition into using a product or service. In fact, welcome emails have a 91.43% open rate, making them a pivotal aspect of any onboarding strategy. As we move into 2025, tailoring your onboarding emails can significantly enhance customer loyalty and reduce churn rates.

Below is a collection of 25 effective onboarding email examples, each tailored to specific purposes.

1. Welcome Email

Subject: Welcome to [Company Name]!
Dear [User’s Name],
Welcome to [Company Name]! We’re excited to have you on board. Our mission is to [briefly describe mission or service]. To get started, we recommend checking out [link to resource]. If you have any questions, feel free to reach out to our support team!
Best,
[Your Name]
[Company Name]
Overview
First, this email serves as the first point of contact after a customer signs up.
Provides immediate action steps for the user to engage with the service.

2. Product Setup Email

Subject: Get Started with [Service Name]!
Hi [User’s Name],
Let’s set up your [service name]. Follow these simple steps to get started:
Log in to your account [Link].
Customise your preferences [link to settings].
Explore resources in our Help Centre [Link to resources].
If you need assistance, we’re here to help!
Overview
Provides step-by-step instructions to help users get started effectively.
Aims to reduce initial friction by guiding users through the setup process.

3. Engagement Welcome Email

Subject: Join Our [Company Name] Community!
Hello [User’s Name],
Welcome to [Company Name]! We’re thrilled to have you here. Join our community to connect with fellow users, participate in discussions, and access exclusive content. [Link to community/forum]
We can’t wait to see you there!
Warm regards,
Overview
Aimed at engaging users right after signup, encouraging them to explore the features.
Creates a sense of community and belonging among new users.

4. Milestone Celebration Email

Subject: Congratulations on Your First Purchase!
Dear [User’s Name],
Congratulations on making your first purchase with us! We appreciate your support and trust in [Company Name]. As a special thank you, here’s a [discount/offer] for your next order [link to offer].
Looking forward to serving you again!
Overview
Acknowledges user achievements, reinforcing a positive relationship.
Provides incentives to encourage further engagement with the products or services.

5. Educational Content Email

Subject: Unlock the Full Potential of [Service Name]
Hi [User’s Name],
Did you know you can maximise your experience with [Service Name]? We’ve gathered some valuable resources to help you get the most out of our product:
[Link to tutorial]
[Link to webinar recording]
[Link to blog post]
Happy learning!
Overview
Shares educational resources to help users maximise their product usage.
Provides valuable insights and skills to enhance the user experience.

6. Check-in Email

Subject: How Are You Finding [Service Name]?
Hello [User’s Name],
We want to ensure that you’re having a great experience with [Service Name]. Do you have any feedback or questions for us? Your input is valuable, and we’re here to help you get the most from our service.
Thank you!
Overview
It initiates a conversation with users to gather feedback and ensure they are having a positive experience.
Shows that the company values user input and is willing to support them.

7. Resource Guide Email

Subject: Your Ultimate Resource Guide for [Service Name]
Dear [User’s Name],
Welcome! To help you navigate [Service Name], we’ve put together a comprehensive resource guide:
FAQs: [Link]
Tutorials: [Link]
Support: [Link]
We hope you find these resources helpful!
All the best,
Overview
Equips users with essential information and resources for navigating the service.
Consolidates important links and guides into a single, accessible email.

8. Upgrade Prompt Email

Subject: Unlock More Features with a Premium Upgrade!
Hi [User’s Name],
Enjoying [Service Name]? Upgrade to our premium version and unlock exclusive features that will enhance your experience! Here’s what you gain:
[Benefit 1]
[Benefit 2]
Check it out here: [Link to upgrade]
Overview
Targets users on a free plan to encourage them to upgrade to a premium version.
Highlights the added value and benefits of upgrading, aiming to convert users.

9. Reminder Email

Subject: Action Required: Complete Your Setup!
Dear [User’s Name],
Just a friendly reminder to complete your setup with [Service Name]. Click the link below to finalise your account.
[Link to action]
Thank you for being part of our community!
Overview
Serves as a nudge to prompt users to complete pending actions necessary for using the service.
Encourages follow through on setup tasks that enhance user functionality.

10. Feedback Request Email

Subject: We Value Your Feedback!
Hi [User’s Name],
As a valued member of [Company Name], we’d love to hear your thoughts! Please take a few minutes to fill out our feedback survey [link to survey]. Your input helps us improve.
Thank you!
Overview
Invites users to share their experiences, providing valuable insights for improving the onboarding process.
Engages users in a dialogue to better understand their needs and satisfaction.

11. Reengagement Email

Subject: We Miss You at [Company Name]!
Hello [User’s Name],
It’s been a while since we’ve seen you! We’ve made some exciting updates to [Service Name] and would love for you to give it another try. Here’s a [special offer/discount] to welcome you back: [Link to offer].
Looking forward to seeing you again!
Overview
Aims to reconnect with inactive users, enticing them to return to the product.
Highlights new features or updates that may interest previous users.

12. Feature Announcement Email

Subject: Check Out the New Features at [Service Name]!
Dear [User’s Name],
We’re excited to announce new features added to [Service Name]!
[Feature 1: brief description]
[Feature 2: brief description]
Click here to explore: [Link]
Thank you for being part of our journey!
Overview
Notifies users about new features that can enhance their experience.
Encourages exploration and engagement by showcasing enhancements.

13. Upsell Email

Subject: Enhance Your Experience with Our Addons!
Hi [User’s Name],
We’re excited to offer you additional services that can complement your use of [Service Name]. Take a look at our addons that provide:
[Addon 1 brief description]
[Addon 2 brief description]
Explore more here: [Link to addons]
Overview
Encourages existing customers to invest in additional products or services.
Provides tailored recommendations based on user behaviour to enhance value.

14. Customer Story Email

Subject: See How [Customer’s Name] Succeeded with [Service Name]!
Hello [User’s Name],
We want to share an inspiring story from [customer’s name] who achieved [specific result] using [service name]. Their journey with us highlights the possibilities that await you too! Read their story here: [Link]
Overview
Shares success stories to inspire and motivate new users.
Demonstrates the product’s value through real life examples.

15. Event Invitation Email

Subject: Join Us for an Exclusive Webinar!

Dear [User’s Name],

We’re hosting an exclusive webinar on [date] about [topic]. Reserve your spot today and learn from our team of experts! RSVP here: [Link to RSVP]

We can’t wait to see you there!

Overview

Invites users to attend webinars, meetups, or community events to enhance engagement.
Provides opportunities for direct communication and learning from experts.

16. Referral Program Email

Subject: Share the Love—Earn Rewards!
Hi [User’s Name],
We’re excited to introduce our referral program! Share [Service Name] with your friends and earn rewards for every successful referral. Get your unique referral link here: [Link]
Thank you for being part of our community!
Overview
Promotes a referral program, encouraging users to share the product with others.
Provides clear benefits and incentives for participation.

17. Milestone Reminder Email

Subject: Celebrate Your [Duration] with Us!
Hello [User’s Name],
Congratulations on being part of the [Company Name] family for [duration]! We appreciate your loyalty. To celebrate, here’s a special offer just for you: [Link to offer].
Thank you for choosing us!
Overview
Celebrates anniversaries or specific milestones users achieve with the product.
Enhances customer loyalty by recognising their journey with the brand.

18. Personalisation Introduction Email

Subject: Personalise Your Experience with [Service Name]
Dear [User’s Name],
At [Company Name], we believe in tailored experiences. Customise your preferences today by following these simple steps: [Link to settings]. Make [Service Name] truly yours!
Overview
Guides users through personalisation options that cater to their preferences.
Enhances user experience by encouraging custom-tailored interactions.

19. Security Protocol Email

Subject: Your Security is Our Priority!
Hi [User’s Name],
We take your privacy very seriously. Here’s an overview of the security measures in place to protect your information while using [Service Name]. Your data is secure with us! Learn more here: [Link to security information].
Thank you for trusting us!
Overview
Emphasises the importance of user security, reassuring them about data protection measures.
Communicates commitment to user privacy and security.

20. Seasonal Greetings Email

Subject: Cheers to the Season!
Dear [User’s Name],
As we enter this festive season, we want to express our gratitude for your support. Enjoy this special [discount/offer] as a token of appreciation: [Link to offer]. Wishing you joy and happiness!
Overview
Establishes a connection with users through seasonal messages while expressing gratitude.
Reinforces brand personality and customer relationships during holidays or special occasions.

21. Value Proposition Email

Subject: Discover the Unique Benefits of [Service Name]
Hi [User’s Name],
At [Company Name], we strive to offer you unmatched value. Here’s what sets us apart:
Benefit 1: [Brief description]
Benefit 2: [Brief description]
Benefit 3: [Brief description]
Explore our services: [Link]
Overview
Clearly communicates the unique benefits of the service to boost engagement.
Aims to attract user interest in service offerings through tailored messaging.

22. Trial Extension Email

Subject: Enjoy More Time with [Service Name]—On Us!
Dear [User’s Name],
We’ve extended your trial of [Service Name] for an additional [duration]! Dive deeper and explore everything we offer. Access your account here: [Link]
Happy exploring!
Overview
Provides an extended trial period to give users more time to explore the product and encourage signup.
Shows appreciation for the user’s potential engagement with a generous offer.

23. Interactive Tutorial Email

Subject: Learn with Our Interactive Tutorial!
Hi [User’s Name],
Want to get the most out of [Service Name]? Check out our interactive tutorial designed just for you! Jump right in: [Link to tutorial]
Enjoy!
Overview
Offers an interactive experience for users to learn about the service effectively.

24. Progress Check Email

Subject: Checking In—How’s Your Experience Going?
Hello [User’s Name],
We hope you’re enjoying your trial of [Service Name]. How are things going? We’re here to help if you have questions! Feel free to reply to this email.
Overview
Checks in on users’ satisfaction during the trial period, offering support as needed.

25. Testimonial Request Email

Subject: Share Your Thoughts About [Service Name]!
Dear [User’s Name],
We would love to hear about your experience with [Service Name]! Share your testimonial with us and help others make informed decisions. Submit your feedback here: [Link]
Thank you for being a valued customer!
Overview
Requests testimonials from users to help build credibility and attract new customers.

Saufter as the Best Customer Engagement Platform

Source
In addition to Saufter is a prominent platform for carrying out successful onboarding email campaigns in the fiercely competitive field of client interaction. Making use of its robust features can improve client loyalty, expedite onboarding procedures, and foster user interactions right from the start. Using Saufter for your onboarding email marketing has the following main advantages:
1. Adaptable workflows for automation
First businesses may design customised onboarding programs based on user activities and preferences thanks to Saufter’s adaptable automation capabilities. By guaranteeing that every user receives pertinent material that individual path, this degree of personalisation and engagement.
2. Targeting and Segmentation
Because Saufter is so good at segmentation, marketers may group users according to their interests, behaviour, and degree of involvement. Businesses may greatly boost open rates and conversions by sending tailored onboarding emails to particular user segments, making sure that new users are properly directed according to their position in the customer journey.
3. Interactive and Engaging Email Templates
Saufter offers a variety of professionally designed, interactive email templates that enhance the user experience. From visually appealing layouts to embedded call-to-action buttons, these templates can help make onboarding emails more engaging and encourage users to explore the product further.
4. User-Friendly Interface
The intuitive interface of Saufter allows marketing teams to set up and manage onboarding campaigns with ease, requiring minimal technical expertise. This accessibility enables businesses to focus more on crafting compelling content and less on the technicalities of campaign management.

Conclusion

Thus, effective onboarding emails are vital in establishing a strong relationship between a brand and its customers. The onboarding email examples provided above give you strategic foundation to create compelling communications tailored to enhance customer experience and loyalty. Nearly 88% say they’re more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them.

As you prepare your strategy for 2025, consider incorporating tools like Saufter to streamline and enhance your email onboarding process. By focusing on delivering value through effective onboarding emails, your organisation can expect not only to satisfy initial user expectations but also to build a loyal customer base primed for longterm engagement.

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