Are you using Shopify for managing your online business?  And did you recently expand it to Facebook? Then, you need to integrate Shopify Facebook pixel apps.

Basically, a Facebook pixel is a piece of code that collects the data and with Shopify pixel apps, you can track your product/ ad listing traffic and improve your reach through Facebook.

However, it could be difficult to go through the Shopify app store and pick the best one that matches your business requirements.

Therefore, for your convenience, we have provided,

• Top 8 Facebook pixel Shopify apps, and
• Steps to add Facebook pixel to Shopify

8 Best Facebook Pixel Shopify Apps For Your Store

1. Facebook channel (⭐3.5/5, 3797 reviews)
2. Easy Facebook & Instagram Ads (⭐4.5/5, 3464 reviews)
3. TikTok, Insta & Facebook Pixel (⭐4.8/5, 491 reviews)
4. Omega ‑ Multi Facebook Pixels (⭐4.9/5, 476 reviews)
5. FBTrack ‑ Facebook Pixels App (⭐4.8/5, 126 reviews)
6. WinAds: Facebook Pixels (⭐4.7/5, 117 reviews)
7. Facebook Pixel Conversion API (⭐4.7/5, 73 reviews)
8. Pixel Conversions API Facebook (⭐4.4/5, 67 reviews)

Also, read – 10 Must-Have Shopify Integrations

#1 Facebook channel (⭐3.5/5, 3797 reviews)

The first app on our list is the Facebook channel by Shopify. You can promote your products easily on both Facebook and Instagram while managing your payments, orders, and returns with Shopify.

Features

1. Set up conversion APIs and pixels to understand your customer behavior and traffic.
2. Build a single shop for both Instagram and Facebook to sell your products and collections.
3. Seamlessly manage your orders on Shopify.
4. Allow your followers to checkout directly on the app or on your website (for US users only).
5. Also, you can tag products in your posts and stories. The tagged items are displayed on your shop tab so visitors can browse through your products.
6. Automatically syncs with your Facebook and Instagram catalog.

Pricing

• Free to install – When you run a campaign, you will set the budget. And, the ad spent is billed to your Facebook Ad account.

#2 Easy Facebook & Instagram Ads (⭐4.5/5, 3464 reviews)

Easy Facebook & Instagram Ads by Sixads is an automated advertising tool that runs ads across Instagram, Facebook, and Google. They have in-house PPC experts who help you in managing your ads.

Features

1. Promote your products with dynamic ads. Moreover, you can create them by using pre-built templates.
2. Remind your customers about abandoned products.
3. Run Instagram, Facebook, and Google ads from a single platform.
4. Automatically creates Facebook catalogs by pulling the product information from your store. Therefore, product updates are instantly reflected in the Facebook catalog.
5. Set up your pixels and sync your feeds.

Pricing

• Essential – $29.99/ month,
• Pro – $44.99/ month,
• Premium – $89.99/ month.

#3 TikTok, Insta & Facebook Pixel (⭐4.8/5, 491 reviews)

Powered by data-based analytics, TikTok, Insta & Facebook Pixel by Trackify X helps you to run better ad campaigns. It provides one-click integration with Instagram, Facebook, Snapchat, and TikTok pixels.

Features

1. Create pixel events on any page, blog, and external landing pages on WordPress, ClickFunnels, etc.
2. All the events are synchronized with your products on Shopify and Trackify X settings automatically.
3. With easy pixel integration, track custom events including server-side API purchase and non-purchase events.
4. You may create and manage catalog feeds and active audiences.
5. Generate reports for each product, collection, pixel, tag, and UTM tag. 
6. Moreover, you can get KPI and hidden Facebook attribution reports.

Pricing

• Free Trial – 14 days,
• Basic Shopify – $29.99/ month,
• Shopify – $59.99/ month,
• Advanced – $99.99/ month,
• Plus – $199.99/ month.

#4 Omega ‑ Multi Facebook Pixels (⭐4.9/5, 476 reviews)

Omega ‑ Multi Facebook Pixels enables you to send accurate and adequate conversion events to pixels in real-time. That includes both server events (CAPI) and browser events. It also allows you to deduplicate them. 

Features

1. For better retargeting, fill your events with attributes that Facebook requires rather than sending empty events.
2. Plus, auto-sync catalogs with all the product information like ids, titles, availability, price, etc.
3. See how each product is receiving attention or getting abandoned. Accordingly, run dynamic ads for retargeting.
4. Use the Google Tag Manager server container freely.
5. Get reports about which pixels send what events, how many, what purchases, and in what data range.
6. On top of that, backup pixels and even install the same pixel to multiple stores.

Pricing

• Free Trial – 7 days,
• Monthly – $12.99, plus monthly $3 for each extra Conversions API, $5.99 for Catalogs, and $3.99 for Feed URL (if used).
• Yearly – $6.50/ month plus additional charges same as Monthly plan.

#5 FBTrack ‑ Facebook Pixels App (⭐4.8/5, 126 reviews)

The FBTrack app is the Facebook pixels and conversions API app. It allows you to back up and install multiple Facebook pixels. Furthermore,  with just a few clicks you can associate pixels with collections in your store.

Features

1. Lets you add unlimited pixels and conversation APIs to your shop. 
2. However, you can only install 10 main/ backup pixels and 25 collection Facebook pixels.
3. Track all pixel events and Facebook conversion API for accurate reporting.
4. It does server-side tracking with Facebook CAPI.
5. Send browser and server-side events containing all the necessary information for retargeting and optimization.

Pricing

• Free Trial – 7 days,
• The paid version is $7.99/ month.

#6 WinAds: Facebook Pixels (⭐4.7/5, 117 reviews)

WinAds provides in-depth product and/ or pixel-specific analytics. It integrates with Facebook, Instagram, TikTok, Snapchat, and Google. Plus, it offers free setup, strategy sessions, and free optimization every 14 days.

Features

1. Captures events like page scroll, time spent, prospect, customer tagging, abandon cart, high spender, and so on.
2. Easily integrate and handle unlimited Facebook pixels which include master pixel, multiple backup pixels, and niche pixels. 
3. Win Ads gives you daily and weekly pixel performance reports along with trendy products list and tracks server-side purchases.
4. Not only connects multiple Google Analytics accounts but also records all the data on more than one Google account.
5. With one click create Facebook catalogs and sync with your Shopify store.
6. Moreover, run targeted ad campaigns with tags generated for any product.

Pricing

• Free Trial – 10 days,
• Essential Plan – $19.99/ month,
• Pro Plan – $39.99/ month,
• Enterprise+ Plan – $139.99/ month.

#7 Facebook Pixel Conversion API (⭐4.7/5, 73 reviews)

This app embeds Meta Pixel, formerly Facebook Pixel so your pixel page loads faster. It enables you to make informed decisions by syncing conversions and delivering real-time tracking at every stage of the campaign funnel.

Features

1. Like all the other apps, sends pixel events (even CAPI).
2. Actually, you can send your own configured events such as purchase, add to cart, page view, and view content to Facebook
3. Also, deduplicates to avoid redundancy between pixel and server events. 
4. Supports multiple Facebook pixels.
5. Tracks server-side purchases and integrates with iOS 14 update.

Pricing

• Free Trial – 7 days.
• Multi Pixel – $39.99/ month.

#8 Pixel Conversions API Facebook (⭐4.4/5, 67 reviews)

The last one on our list of best Facebook pixel apps on Shopify is Pixel Conversions API Facebook by JDHL Technologies. This app tracks all the necessary pixel events to train your Facebook pixel IDs and optimize conversion ads.

Features

1. Allows you to track 4 main (up to 3 backup pixels) and 12 collection pixels.
2. The Global Pixel Delay feature helps you to prevent high bounce rates.
3. Purchase event includes taxes and shipping.
4. Ensures that purchase events are recorded only once.

Pricing

• Free Trial – 7 days,
• After that, it charges $5/ month.

Also, read – Best 10 Shopify Apps to Increase Your Sales

Steps to Install FB Pixel on Shopify Store

After installing, remember to check whether Facebook Pixel is working or not through Facebook Ads Manager. Learn more about it from Facebook Help Center here.

Now, to your online store in Shopify add Facebook Pixel by following the below steps.

1. First, log in and go to Shopify admin. 
2. Next, navigate to Settings > Apps and sales channels.
3. On the page, click on Facebook.
4. After that click on Open sales channel.
5. Go to Settings and click on Data sharing settings. 
6. In Customer data-sharing, click on the toggle to Enable data-sharing. 
7. In Choose data-sharing level, select Standard, Enhanced, or Maximum. 
8. Now, choose your pixel from the available list.
9. Finally, click on Confirm.

Finally!

Set up Facebook Pixel for your Shopify store by following the steps outlined above. To maximize its potential and effectively monitor and enhance its performance, choose the right app by reviewing the features and pricing of the top 8 Shopify Pixel apps.

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