As an eCommerce business owner, you must be planning to be available on all the social media platforms to expand your brand visibility. This also helps in attracting more audiences from across the channels.

Today we are discussing how to connect your Facebook and Whatsapp account for your business purposes.

Let’s dive straight in.

Benefits of Facebook Whatsapp account linking

We all are well aware of Facebook and Whatsapp individually. There are 2.85 billion monthly active users on Facebook and 2 billion active Whatsapp users worldwide. So, let’s see how you can make use of both platforms simultaneously.

• Connect your Facebook Page and WhatsApp Business account to synchronize your business contacts info from and on both platforms. When you link your accounts, you can also choose to sync your business contact information from Facebook to WhatsApp.
• By connecting both accounts, you are expanding your brand visibility naturally on both social platforms.
• Not only that, there is yet another huge benefit of easy cross-posting of your advertisements among Facebook, Instagram, and Whatsapp with just a click.

Moving on to the step-by-step guide to connect Whatsapp with Facebook accounts.

Steps to enable Whatsapp connect with Facebook:

To connect your Facebook Page and WhatsApp account:

If you’re an admin of a classic Page,

1. Click on Pages from your feed in the left menu.
2. Redirects you to your page.
3. Scroll down to Settings.
4. Once again scroll down and select WhatsApp.
5. Enter your country code and your WhatsApp business number in the box.
6. Press Continue.
7. Further, continue the instructions shown on the screen to complete the WhatsApp connect with the Facebook procedure.

To turn on contacts syncing for iPhone or Android, you need to log in to the Facebook app.

That’s it, now you have embedded your Facebook official Whatsapp number. Now that your both accounts are connected, whenever you update on Facebook, it auto-updates on WhatsApp too.

Next, we will check out how to add Whatsapp buttons on Facebook pages and adverts.

How to add Whatsapp button on Facebook page?

Adding a Whatsapp button in your Facebook or Instagram ads will bring your Facebook leads to your Whatsapp chat. When they click the send message button to start a chat in WhatsApp, they will be redirected to your Whatsapp to initiate a conversation with you.

Prerequisites for enabling this button on your Facebook page:

• You should have installed Whatsapp Business App
• And a Facebook page for your business

The steps are as follows,

1. Go to your Facebook Business Page.
2. Select Settings.
3. Choose WhatsApp on the left side.
4. Pick your country code and key in your WhatsApp mobile number.
5. Click on the Continue button.
6. You will be notified whether to accept or cancel the request. Oblige and follow.

A business manager notification pops up saying that your Facebook page is now connected to your WhatsApp business API. Click on the Settings tab of your Facebook Page to view your connected WhatsApp mobile number there. Now, you are all set to add a send message button to your Facebook or Instagram ads.

Alternatively, a business solution provider (BSP) can also support you with the technical integration of the WhatsApp Business platform and Facebook. They use the Whatsapp business manager to establish your Whatsapp connection with Facebook. On completion of the connection setting process, they will provide you with permission access to the Whatsapp business manager and WhatsApp business platform cloud API.

Coming up steps will guide you through adding the Whatsapp button to the Facebook posts/adverts.

How to add Whatsapp button on Facebook post?

To create Facebook adverts that have a click button that redirects your customers to your WhatsApp:

1. Go to Ad Creation under the Ads Manager.
2. Choose your advert objective – Ads with traffic, website conversions, or messages. If it is for messages, then continue with the following steps.
3. Mention your campaign budget and click Next.
4. Select Click to message from the given Ad type.
5. Find WhatsApp in the Messaging apps section. Select it.
6. Next, go to the Accounts section, then to WhatsApp, and highlight the WhatsApp number.
7. Pick your audience, placements, budget, and schedule. Click Next.
8. Complete your ad setup by selecting the ad format.
9. Click + Create and create your flow. Push Save and finish when you are completed.
10. Finally, Publish your ad.

Thus created ads will enable Whatsapp messaging when a customer clicks on the added Whatsapp button.

To create Ads with the objective to reach, brand awareness, engagement, or video views:

Follow the first two steps from the previous paragraph, and then

3. Set your campaign budget and click on Next.
4. Identify and mention your audience, placements, budget, and schedule. Now choose Next on this box too.
5. Find Add website URL and enter your respective URL there.
6. Then in the Call to action menu, choose Send WhatsApp message.
7. Pick out your Page with the WhatsApp number connected from the drop-down menu.
8. Finish by clicking on Publish to publish your ad.

With that, we have completed the step-by-step guide to set up a Facebook Whatsapp account connection. Proceeding to the most important part of the discussion on whether this process will be helpful to your business.

Few Setbacks of Facebook Whatsapp account connection

After posting adverts Facebook starts redirecting potential customers to your WhatsApp chat. Every single click on the Facebook WhatsApp ad will launch individual chats on your Whatsapp. And you will continue the conversations.

This criterion may be sufficient for startups or small businesses selling a very minimal number of products or services.

But, does manually messaging every single customer work when your business is growing? How many hours or men can you put into this one job of responding to Whatsapp conversations?

Furthermore, you may need to attend to your customers’ after-sales queries or complaints too. How to manage it all? Let us also help you with the answer below.

Saufter

Yes, the answer to the above question is this Saufter. We have also listed down its unique features here to help you understand this customer support software.

• An all-in-one helpdesk that Integrates with the leading social platforms – Facebook, Whatsapp, Instagram, etc
• Set it up easily with just a few clicks, unlike the above-mentioned time-consuming technical setup process.
• Centralized workflow provides you access to all the social conversations from one single window.
• This is the only helpdesk to help convert your positive customer reviews into a marketing pipeline. It automatically posts the top happy customer reviews on your social business profiles.
• The helpdesk includes multiple AI-integrated tools for performing all these tasks. 
• It automatically organizes and assigns customer conversations as tickets, providing your agents with a clean workspace.
• Being an Omnichannel helpdesk, the software integrates seamlessly with your Shopify store, email, chat, and other social channels. Helps you in providing comprehensive customer support across the channels.
• Click on the below button to try Saufter’s full features. 

Conclusion

So far in this article, we have covered the steps to connect your Facebook and Whatsapp business accounts. We have also discussed the setbacks of using both social platforms to develop and follow up on customer conversations manually.

Additionally, we introduced you to the AI-enabled Saufter that can take care of your overall customer support services. We recommend you try it out to find out whether it suits your business needs.