Last Updated: April 2025
In the realm of email marketing, a pivotal question arises for businesses seeking to optimize their campaigns: Omnisend vs Klaviyo – which solution reigns supreme?
Although both platforms have similar features, Klaviyo offers more advanced options than Omnisend. But that doesn’t necessarily mean it’s the best choice for your email marketing needs.
This article delves into the comparative analysis of these two industry heavyweights, providing you with the insights needed to make an educated choice for your business’s email marketing strategy.
Feature Comparison
1. Design and Flexibility
Omnisend
- Diverse Templates: Omnisend offers a variety of email templates, from promotions to seasonal designs, plus the option to upload your own HTML template for free.
- Versatile Choices: Omnisend’s templates are visually appealing and easy to customize, making them an ideal choice for businesses of all sizes.
“The platform is easy to navigate and the layout options give you great flexibility to create any type of email you want to.”⭐ 4.5/5 Verified User
Klaviyo
- Rich Template Variety: Klaviyo provides about 100 newsletter templates, ensuring endless creative options. The amusing template names, like “Snack to the Future,” add a playful touch.
- Diverse Creative Selection: This offers a wealth of approximately 100 newsletter templates, promising abundant inspiration. The quirky template names, such as “Snack to the Future,” inject a fun twist into your choices.
“The drag and drop feature makes it very easy to design our emails with minimal graphic design experience.”⭐5/5 Vira R.
2. Ease of Use and Email Editor
Omnisend
- User-Friendly Email Builder: Omnisend’s email builder prioritizes user-friendliness, featuring a “quick add” section for easily incorporating commonly used content blocks.
- Automated Product Listing: Like Klaviyo, Omnisend offers an automated product listing feature (Product Picker) that allows you to drag and drop up to 8 products per email across 4 columns, with customizable product details.
- Product Recommender Tool: Includes a “product recommender” tool for automatically populating your newsletter with new products, simplifying content creation.
- Personalization Comparison: While Omnisend’s product features are impressive, Klaviyo offers more advanced personalization capabilities in its product feeds, surpassing Omnisend in this aspect.
- Guided Editing: Enhances the user experience by providing helpful instructions throughout the editor, ensuring a straightforward newsletter creation process.
“I like the built-in email editor, the main automation includes all best practices.”
⭐5/5 Anna P.
Klaviyo
- User-Friendly Interfaces: You’ll find that both Klaviyo and its email builder prioritize user-friendliness, making it a breeze for you to create and manage your email campaigns.
- E-commerce Integration: With Klaviyo’s email builder, you can easily add your store’s products directly to your emails, a time-saving feature store owners like you will appreciate.
- Dynamic Product Feeds: Klaviyo’s product feed feature automatically includes your best-sellers from the last 90 days, and you can customize specific product feeds to use in your future email campaigns.
- Personalization Options: This empowers you to personalize emails based on customer behavior, including recently viewed products, recommendations, and items in their cart.
- Subject Line Assistant: Introduces a helpful AI-powered Subject Line Assistant to assist you in crafting the perfect email subject lines for your campaigns.
“The email editor has come a long way lately in giving us the ability to produce great email content.”
⭐ 5/5, Zac C.
3. Email Automation
Omnisend
- Your Email Marketing Toolkit: Provides a range of email marketing features, including automation workflows, even in their free plan, catering to e-commerce businesses like yours.
- Tailored Automation: Choose from various automation workflows, such as Welcome, Cart Abandonment, and more, customizable to your specific needs.
- Personalization Power: Omnisend now offers triggers for customer engagement, enabling personalized communication strategies, and enhanced default features for Customer Reactivation and Order Follow-up.
- Expanded Event Triggers: For Shopify and API-connected stores, Omnisend introduces six new event triggers, offering advanced filtering and personalization options within automation.
“Pre-built email marketing automation workflows are great to use.”⭐ 5/5 Marco M.
Klaviyo
- Extensive Automation Offerings: Presents a range of automation workflows, with a strong focus on personalization, including options like Welcome Series, Abandoned Cart, and more.
- Robust Prebuilt Workflows: Provides a broader selection of prebuilt automation workflows, supported by powerful segmentation and templates for sending tailored messages to subscribers.
- Targeted Messaging: Klaviyo empowers you to connect with specific customer segments at various stages of their journey, offering highly relevant communication opportunities.
“We’ve been enjoying the data-rich analytics and easy email builder for automation and scheduled campaigns. “
⭐ 5/5, Brady H.
4. Third Party Integrations
Omnisend
- Seamless App Integration: Omnisend allows users to effortlessly connect with a range of valuable apps, including e-commerce and shipping platforms, CRMs, scheduling tools, online form builders, landing page software, and customer support solutions.
- Shopify Compatibility: Omnisend’s integration with Shopify, boasting a stellar 4.8/5 rating on the Shopify Store, makes it a top choice for e-commerce users. Additionally, it offers integration options for Bigcommerce, Magento, OpenCart, Prestashop, and others.
“Simplified email campaign management through seamless integration.”
⭐ 5/5, Adam S.Klaviyo
- Diverse E-commerce Integrations: Klaviyo seamlessly integrates with e-commerce platforms including Magento, Mi9, BigCommerce, WooCommerce, and OpenCart, with a strong emphasis on Shopify.
- Data-Driven Personalization: The deep Shopify integration enables businesses to leverage customer data, including purchase history, to craft personalized email campaigns with product recommendations.
- Advertising and Social Media Connectivity: Extends its reach by integrating with key advertising and social media platforms like Facebook and Google Ads for a holistic marketing approach.
A lot of data that can be integrated with other applications and used for segmentation.”⭐ 4/5, Kristina A.
Omnisend vs Klaviyo Comparison of Pricing
Omnisend
Omnisend’s prices depend on how many people are on your contact list and how many emails and text messages you send each month. If you have more contacts or send more messages, it will cost more.
1. Free
- Ideal for startups or those looking to test Omnisend.
- Enjoy all Omnisend features with 500 free emails per month for up to 250 contacts.
- No credit card is required; upgrade when ready.
2. Standard
- Price: $16/month.
- Perfect for growing and mid-sized businesses focused on email marketing.
- Access all features, unlimited push notifications, live chat support, and a dedicated customer success manager (from 60K contacts).
3. Pro
- Price: $59/month.
- Tailored for high-volume senders who incorporate SMS in their marketing strategy.
- Send unlimited emails and push notifications, plus receive complimentary SMS credits for comprehensive customer engagement.
- Benefit from dedicated support and a customer success manager (from 27K contacts).
Klaviyo
Klaviyo’s pricing structure is determined by the number of contacts in your email list and the quantity of SMS messages you send. This means that the cost of using Klaviyo will fluctuate based on these factors.
1. Email and SMS Plan
- Price: $35/month for 251-500 contacts.
- Provides 1,250 monthly SMS/MMS credits.
- Offers 5,000 monthly email sends.
- Includes mobile push notifications (free beta) and relevant SMS carrier fees. Access to email and chat support.
2. Email Only Plan
- Price: $20/month for 251-500 contacts.
- 5,000 monthly email sends.
- 150 free monthly SMS/MMS credits. Offers mobile push notifications (free beta) and relevant SMS carrier fees. Access to email and chat support.
3. Free Plan
- Price: $0/month, contact limit exceeded
- 500 monthly email sends.
- 150 free monthly SMS/MMS credits.
- Mobile push notifications (free beta) and relevant SMS carrier fees. Access to email support for the initial 60 days.
Omnisend vs Klaviyo Comparison Table
| Aspect | Omnisend | Klaviyo |
| Pricing Structure | Based on contact list size and email/SMS volume | Based on contact list size and SMS volume |
| Automation Workflows | Yes, available with customization options | Yes, comprehensive automation features |
| Email Marketing | Yes, with an easy-to-use email builder | Yes, robust email marketing capabilities |
| SMS Marketing | Yes, integrated for comprehensive campaigns | Yes, integrated SMS for personalized outreach |
| E-commerce Integration | Integrates with various e-commerce platforms | Strong integration with Shopify, others available |
| Personalization | Offers product recommender and personalization tools | Strong emphasis on personalized marketing |
| Customer Support | Email and chat support | Email, chat, and phone support |
Saufter: Get A Single View For All Support Tickets
As we delve deeper into the world of customer support solutions, it’s time to introduce a game-changer: Saufter. This revolutionary platform is poised to transform your e-commerce operations, elevate service quality, and drive your business to new heights.
Key Features
- Empower Independence: Enable users to discover solutions on their own.
- Efficient Automation: Streamline tasks, allowing your team to focus on critical matters.
- Comprehensive Insights: Simplify support with a holistic view of customer data.
- Elevated E-Commerce: Enhance satisfaction with automated handling of returns, exchanges, and order adjustments.
- Proactive Order Guidance: Keep customers informed with 24/7 order monitoring.
- Tailored SaaS Assistance: Address diverse SaaS needs through self-help options.
- Seamless Omnichannel: Connect effortlessly with customers across various platforms.
- Integrated Harmony: Sync with platforms like Shopify, WooCommerce, Magento, and Facebook for streamlined operations.
Conclusion
Opt for Omnisend if:
- You are a beginner or operate a smaller online store.
- Prefer a user-friendly platform with diverse email templates to kickstart email marketing efforts.
Choose Klaviyo if:
- Seeking advanced personalization and robust automation.
- Operate a larger enterprise or are an experienced marketer, especially with a focus on Shopify.
- Need deeper integration capabilities to support marketing strategies.
Both platforms offer unique strengths, so carefully consider your specific business requirements to make the best choice for your needs.
