Last Updated: April 2025
Easypost vs Shippo, wondering which shipping solution will revolutionize your online business? In the competitive realm of e-commerce, finding the ideal shipping platform can be a game-changer.
Easypost and Shippo stand out as prominent contenders, each vying to streamline your shipping experience. But how do you decide which one aligns perfectly with your business goals?
In this article we unravel the features, benefits, and drawbacks of both, guiding you towards an informed decision that ensures seamless shipping success. Stay tuned as we dissect Easypost vs Shippo, helping you make the right choice for your shipping needs.
Easypost vs Shippo Feature Comparison
When it comes to optimizing your e-commerce shipping operations, Easypost and Shippo are two heavyweight contenders. To help you make an informed decision, let’s delve into a detailed comparison of their key features:
1. Labels
Easypost
- Customized Labels: Easypost allows you to create tailor-made shipping labels, ensuring they align with your branding.
- Batch Printing: Efficiently print multiple labels at once, saving valuable time for high-volume businesses.
- International Shipping: Generate labels for global shipments, including all necessary customs documentation.
“We used EasyPost to integrate return shipping labels to recycle our products.”
⭐ 5/5 Klint M.
Shippo
- Branded Labels: Shippo offers customizable labels, enabling you to showcase your brand on every package.
- Automated Label Generation: Seamlessly generate labels for bulk orders, streamlining the fulfillment process.
- Multi-Carrier Support: Access a variety of carriers through Shippo, selecting the best option for each shipment.
“I love shippo because it connects with my website easily and makes printing labels and shipping super easy.
⭐ 4.5/5 Verified User
2. Order management
Easypost
- Order Tracking: Monitor the status of your orders in real time, ensuring your customers stay informed about their shipments.
- Address Validation: Reduce delivery errors with Easypost’s address validation feature, minimizing the chances of returns or lost packages.
- Automated Workflows: Set up automated order processing workflows, minimizing manual intervention for repetitive tasks.
“I also think that the tracking links that are shared are pretty slick looking and easy for our clients to follow.”
⭐ 4.5/5 Kristen S.
Shippo
- Unified Dashboard: Shippo offers a centralized dashboard where you can manage orders from multiple sales channels, enhancing overall efficiency.
- Order Editing: Easily edit orders within the system, accommodating last-minute changes without hassles.
- Customer Notifications: Shippo automatically sends shipping notifications to customers, enhancing the post-purchase experience.
“Once an order/replacement is placed, it easily comes over to Shippo with all the details needed to fulfill the order!”
⭐ 5/5, Hanson G.
3. Carrier and rate management
Easypost
- Carrier Integration: Easypost seamlessly integrates with numerous carriers, providing you with a range of shipping options.
- Rate Comparison: Compare shipping rates from different carriers, ensuring you choose the most cost-effective solution for each shipment.
- Dynamic Pricing: Implement dynamic pricing strategies based on factors like weight, distance, and delivery speed.
“Easypost has a stellar API and offer integrations to most carriers that the average business will need, with the exception of some last mile and local couriers.”
⭐ 4.5/5 Carter L.
Shippo
- Real-Time Rates: Shippo offers real-time carrier rates, ensuring you always have access to the most current pricing information.
- Bulk Label Purchases: Purchase labels in bulk, taking advantage of discounted rates for high-volume shipping needs.
- Address Book: Store frequently used addresses in an address book for swift order processing.
“The fact that it integrates with some many various e-commerce platforms is a big plus when starting a business, and the budget is still a big concern.”
⭐ 5/5, Lance E.
4. Inventory management
Easypost
- Stock Tracking: Monitor your inventory levels, enabling timely restocking to avoid product shortages.
- Low-Stock Alerts: Set up alerts to notify you when inventory levels are running low, preventing stockouts.
- SKU Management: Easily manage and organize your products using unique Stock Keeping Units (SKUs) for efficient tracking.
“I really like using EasyPost as it integrates seamlessly with my return portal API. Our customers are able to easily generate return labels with minimal intervention from us.”
⭐ 4./5, Verified User
Shippo
- Inventory Sync: Integrate your inventory management system with Shippo, ensuring accurate stock levels across all platforms.
- Product Variants: Manage product variants and attributes within Shippo, allowing for seamless fulfillment of diverse product catalogs.
- Order History: Access detailed order history, facilitating data-driven decisions for inventory planning.
“It pulls all order information and saves my payment information, saving me time when I need to purchase a new label.”
⭐ 4/5, Courtney K.
5. Reports
Easypost
- Shipment Analytics: Access comprehensive shipment analytics, including delivery times, shipping costs, and carrier performance.
- Custom Reporting: Create custom reports tailored to your specific metrics and business requirements.
- Return Analysis: Analyze return rates and reasons, enabling you to make data-driven improvements to your products or services.
“ The Analytics are also a great feature if you do not collect that data anywhere else.”
⭐ 4.5/5, Verified User
Shippo
- Performance Metrics: Track key performance indicators (KPIs) such as shipping costs, delivery times, and customer satisfaction scores.
- Historical Data: Access historical data and trends, allowing you to identify patterns and plan for future shipping needs effectively.
- Cost Analysis: Conduct cost analysis by comparing shipping expenses across different carriers, helping you optimize your budget.
“Based on the package details shippo provides a comparison of major courier companies, these report include the shipping rates plus the delivery time.”
⭐ 5/5, Shiwam S.
Easypost vs Shippo Comparison of Pricing
Easypost
1. Developer
- Cost: Free
- Shipments: Up to 120,000 per year at no cost
- Features: Free tracking for every package, complimentary address verification with each label, and affordable automatic shipping insurance.
2. Enterprise
- Pricing: Customized based on requirements
- Benefits: Enjoy unlimited shipments, tracking, and address verification (both domestic and international). Avail shipping insurance at a low 0.5% rate. Access SmartRate API for enterprise rate comparisons, advanced delivery analytics, personalized carrier integrations, and dedicated support.
https://www.easypost.com/pricing
Shippo
Shippo operates on a pay-per-use billing model, ensuring you pay solely for the labels your business utilizes, avoiding unnecessary charges. Let’s explore the range of pricing options provided by Shippo.
1. Starter Plan
- Cost: Free
- Benefits: Discounted rates, low per-label fee, user access, customer support, app, and API access.
2. Professional Plan
- Cost: Starts at $10/month
- Features: 30-day trial, custom notifications, branding, multi-user access, flexible pricing.
3. Premier Plan
- Cost: Custom
- Includes: All features, extended user access, dedicated specialists, deep discounts, carrier negotiation, and high-volume support.
https://goshippo.com/pricing
Easypost vs Shippo Comparison Table
| Features | Easypost | Shippo |
| Pricing Structure | Pay-per-use | Pay-per-use |
| Enterprise Options | Yes (Custom pricing) | Yes (Custom pricing) |
| Label Customization | Yes | Yes |
| Order Management | Yes | Yes |
| Carrier Integration | Wide range | Multiple carriers supported |
| Multi-User Access | Yes | Yes |
| Address Verification | Yes | Yes |
| Shipping Insurance | Yes (At a reduced cost) | Yes |
| API Availability | Yes | Yes |
| Customer Support | Email, Live Chat | Email, Live Chat, Phone Support |
| Additional Features | SmartRate API, Advanced Analytics | Custom Notifications, Branding |
Also Read: Shippo Review, Pricing, And Features
That wraps up our analysis of Easypost vs Shippo, offering valuable insights to aid your decision-making process.
Furthermore, if you need an advanced order tracking system that centralizes all your orders, Saufter.io might be worth exploring.
Saufter: Best Personalized Email Marketing Automation Software
Saufter is a powerful customer engagement and email marketing platform that analyzes user behavior on your website or portal to provide data-driven campaign recommendations.
For instance, if a user hasn’t interacted with a specific feature, Saufter may suggest sending them a relevant “how-to” article. Each week, you receive fully drafted email and in-app campaigns—ready for your approval.
Additionally, Saufter monitors your competitors’ latest blog content and recommends content campaigns to keep you ahead.
Key Features
- Automated user segmentation based on behavior and journey stages
- AI-driven email campaign recommendations to boost conversions and reduce churn
- SEO campaign suggestions powered by competitive analysis
- Predictive analytics for conversion rates and churn prevention
Conclusion
Both EasyPost and Shippo offer powerful shipping solutions, but the best choice for your business depends on your specific needs. EasyPost excels in API flexibility, making it ideal for developers and businesses requiring extensive customization.
On the other hand, Shippo is user-friendly and perfect for small to mid-sized businesses looking for a straightforward shipping solution with built-in label printing and discounted carrier rates.
However, shipping is just one part of the customer experience. To maximize engagement and retention, integrating an AI-powered customer engagement platform like Saufter can take your business to the next level. With automated email and in-app campaign recommendations, competitor content tracking, and intelligent user segmentation, Saufter helps you enhance customer interactions beyond shipping.
Pairing a robust shipping tool with Saufter’s smart marketing automation ensures a seamless post-purchase experience that keeps customers coming back.
