Best SaaS Landing Pages – Examples

Example 1: Simplicity and Transparency – Xactly

When you land on Xactly’s SaaS landing page, you’re in for a treat. This landing page is all about simplicity and transparency that can make your SaaS experience a whole lot better. 

• • Simplicity is Key: The page is clean and straightforward, with no clutter or unnecessary jargon to make it easy for you to understand what Xactly offers. 
  • Transparent Information: You’ll get a clear picture of their product, its features, and what it can do for you. 
  • Easy Navigation: Navigation through Xactly lets you find what you need without clicking through a maze of links.
  • No Overwhelming Forms: Filling out forms can be a drag, but Xactly keeps it concise. This means less time filling out forms and more time exploring what matters to you.

Example 2: Trim, Fit, and Tidy – Shopify

Get ready to be impressed by Shopify’s landing page. It’s a true exemplar of being trim, fit, and tidy like a well-organized toolbox, ready to help you build your online store with ease.

• • Subtlety: Shopify’s landing page demonstrates subtlety with a clean, uncluttered design.
  • Compelling Case: In just three concise sections, Shopify effectively presents its offering, making a strong impression on visitors.
    • Design & Customization: First, it highlights the ease of designing and customizing a beautiful layout.
    • Pricing: Second, Shopify transparently discusses pricing, setting a reasonable minimum cost, which holds significant value for retail businesses.
    • All-in-One: Lastly, it reassures visitors by emphasizing that Shopify manages all aspects of the sales process, from marketing to shipping.
  • Bookended CTAs: Shopify excels with its CTAs. A captivating call to action at the top welcomes you, guiding you to explore their services. As you scroll, another CTA at the bottom ensures you won’t miss a chance to sign up or delve deeper into what Shopify provides.

Example 3: Personalization and Exemplifying Value Prop – Domo

Domo’s landing page is all about you. It outlines precisely what you’ll walk away with after your 60-minute onboarding session. This means you’re not left guessing; you know what to expect.

• • Tailored Language: The language on the page speaks directly to you. It’s filled with ‘you’ perspectives, and it tells you what you can achieve in a short amount of time.
  • A Lasting Impression: Domo discloses to its trial users how to make the most of their data right from the start. This means you get value, whether or not you decide to convert.
  • Versatile Across Industries: No matter your industry, Domo’s versatility ensures you’ll find similar results. It doesn’t matter where you work; Domo’s got you covered.
  • Seamless Integration: And when it comes to analytics, integration is often a headache. But Domo makes it easy by partnering with powerful SaaS allies like Google Analytics, Salesforce, and more. They’ve got all the bases covered to make your experience as smooth as possible.

Example 4: Easy Yet Comprehensive Support – Marketo

Marketo’s landing page makes one thing clear: they’re all about making your experience easy and comprehensive, offering a 2-in-1 package with your sign-up. Marketo provides all the support you need, and their design, resembling Adobe’s industry-leading standards, ensures a seamless and user-friendly experience.

• • Straight to the Point: Marketo doesn’t waste your time. Everything you need to see is right there on the screen as soon as you arrive. No scrolling is required, which means fewer distractions.
  • Attractive Design: The design is not just attractive; it’s simple and aligns with many design concepts Adobe is known for in their industry. It’s a clean and pleasing experience right from the start.

Example 5: Rocking & Rolling – Dropbox

Dropbox’s landing page is more than inspiration; it’s a masterclass in user experience. It’s like a well-organized toolbox, ready to help you manage your digital life with ease.

• • Aesthetics: It’s a visual delight, presenting a sleek and modern design that’s both easy on the eyes and professional, ensuring that your first impression is a lasting one.
  • Pull-Away Form: Instead of bombarding you with a lengthy, intimidating form, Dropbox presents it in an unobtrusive way. Available when necessary and gracefully steps aside, allowing you to explore without pressure.
  • CTA Buffers: The well-placed call-to-action (CTA) buffers give you time to understand the product before committing, respectful of your decision-making process.
  • One-Click Sign-Up: With just one click, you’re in, ready to explore the world of Dropbox without any hassle.

Also, read 10 B2B SaaS Lead Generation Strategies That Work!

Now, it’s time to move on and dive into the next section where we’ll introduce you to three indispensable tools for enhancing your landing pages.

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