Last Updated: April 2025
Email marketing remains one of the most powerful tools for businesses, delivering an impressive ROI of $42 for every $1 spent. However, to truly stand out in crowded inboxes, marketers need AI email marketing software that can automate campaigns, personalize content, and optimize engagement.
With AI-driven solutions, businesses can enhance open rates, improve conversions, and streamline their marketing efforts. In this article, we’ll explore 15 must-have AI email marketing software solutions that can take your email campaigns to the next level.
AI Impact on Email Marketing
Compared to traditional email marketing methods, AI-powered email marketing has been shown to improve click-through rates by 13%. The implementation of Artificial Intelligence has radically transformed the strategies of email marketing, which results in:
- Higher Engagement Rates – AI makes sure emails get to the right people at the right time with the right message.
- Improved Deliverability – Sending optimised content to ensure it improves your reputation scores and avoids the SPAM filter.
- Smarter Campaign Optimization – AI monitors engagement metrics in real-time, continuously optimizing campaigns for better performance.
- Reduced Workload for Marketers – Allows marketers to focus on Strategy and creativity by automating repetitive tasks.
How to Use AI in Email Marketing
Data-driven insights and automation help businesses in optimizing their campaigns through AI-powered email marketing. Here’s how you can use AI to your advantage:
- Predictive Analytics – AI analyzes historical customer data so it can predict the most effective send times and subject lines and even the content that will be most engaging in the email.
- Content Personalization – It tracks how users interact with the messages and automatically customizes email language, product suggestions, and discounts.
- Smart Segmentation – AI builds hyper-targeted audience buckets with demographic data, browsing history, and purchase behavior.
- A/B Testing Automation – Users can easily test with subject lines, content, and CTAs autonomously trying different variations of email messages to learn the winning ones.
AI Automated Email Marketing
AI-based automation allows businesses to automate email campaigns with very little backend work, giving higher efficiency. Key areas include:
- Behavior-Based Triggers – AI generates emails based on users’ actions like abandoned cart reminders, follow-up emails after purchasing, etc.
- Lifecycle Email Sequences – AI also automates onboarding and re-engagement and upsell sequences to ensure customers are contacted at the right time.
- Email Drip Campaigns – AI sends a series of emails at the perfect time to keep leads interested and lead them to the goal of conversion.
- AI-Powered Retargeting – AI detects inactive subscribers and sends them personalized re-engagement emails.
- Conversational AI for Email Responses – AI-powered chatbots and virtual assistants respond to customer inquiries within emails, improving response times.
List of Must-Have AI Email Marketing Software
AI email marketing software is revolutionizing customer engagement, with automated campaigns driving 320% more revenue than traditional email marketing. To stay ahead in the competitive digital landscape, leveraging the best AI email marketing software is key to boosting conversions and customer retention.
1. Saufter.io
Ratings: 5/5⭐
Pricing: Free trial, paid plans start at $8/month
Saufter is an AI-powered email marketing platform that analyzes user behavior across various media and personalizes your email campaigns for high engagement and conversion. Utilizing AI-powered insights, businesses can automate email campaigns, enhance outreach, and boost deliverability.
Key Features
- Competitor Email Tracking – Monitors and analyzes your competitors’ campaigns automatically to help you refine your strategy.
- User Behavior Analysis – Tracks how visitors interact with your site and determines what stage of the journey each of your website visitors is on so it can recommend campaign ideas.
- AI-Powered Personalization – Helps improve email deliverability and engagement by personalizing campaigns for individual recipients.
- Cohort-Based Recommendations – Recommends audience segments according to how people interact with your website and email campaigns.
SaaS Email Marketing
- Feature Usage Tracking – Identifies which features users have engaged with or ignored during their trial period.
- Success Prediction – Examines customer success by feature for industry, geography or other characteristics.
- Drop-Off Intervention – Triggers reminders via in-app and email when the user leaves the platform without accessing critical success features.
- Industry-Specific Newsletters – Recommends personalized newsletters based on churn lists and other subscriber member attributes.
E-Commerce Email Marketing
- Behavior-Based Triggers – Launches campaigns based on cart abandonment, purchases, and order status updates.
- Product Interest Tracking – Monitors browsing behavior to identify product preferences and generate relevant campaign suggestions.
- Order-Based Campaigns – Sends automated follow-ups (e.g., post-delivery emails) to enhance customer retention and repeat purchases.
2. Hubspot Marketing Hub
Ratings: 4.4/5⭐
Pricing: Free, paid plans start at $15/month
This is an all-in-one AI email marketing software that allows businesses to attract, engage, and delight customers. It offers the essential tools for managing and optimizing marketing campaigns, from lead generation to customer nurturing.
From creating personalized experiences to decision-making capabilities, HubSpot Marketing Tools offers AI-rich features for marketers across various industries, thus giving brands the freedom to experiment with marketing experiences.
Key AI-Powered Features
- Anomaly Detection – Data looks for unusual patterns such as a drop in traffic or spikes in lead generation, so you can act quickly to a potential issue.
- Behavioral Targeting – AI examines how users interact through emails, websites, and social media, offering tailored content that significantly boosts conversion rates.
- Smart Content – Dynamically alters website content, CTAs, and emails depending on visitor behavior and where they are in the buyer’s journey.
- Automated Workflows – Analyzing data on your recipient’s engagement, optimizes the timing and content of your email campaigns to increase open and response rates.
3. Jasper.ai
Ratings: 4.7/5⭐
Pricing: Free trials, paid plans start at $39/month
Jasper AI is an AI writing assistant aimed at businesses, marketers, and content creators who want to create quality content at record speed. If you want blog posts, social media, ads, and emails, you can easily get a copy that suits your needs from Jasper by just clicking a few buttons, and it will write relatable, relevant and tailored content for you.
Key Features
- Language Versatility – Customizes in different languages that can create content for a larger audience.
- Tone and Style Customization – The tone and writing style is adjusted to align with your brand’s voice to ensure uniformity in all communications.
- AI-Powered Brainstorming – Create content ideas, headlines, and outlines to get past writer’s block.
- Templates and Workflows – Provides ready-made templates and workflows to help you create content for different marketing campaigns.
- Collaboration Tools – Enables several users to work together on content projects in real-time, making the approval and editing processes smoother.
4. ActiveCampaign
Ratings: 4.5/5⭐
Pricing: Free trials, paid plans start at $15/month
ActiveCampaign is an all-in-one customer experience automation (CXA) platform for businesses to connect with customers through email, social media, SMS, chat, and more.
With the integration of AI-driven email marketing, marketing automation, CRM and machine learning functionality, ActiveCampaign empowers brands to craft signature customer experiences that accelerate growth and create loyalty.
Key Features
- Marketing Automation – Leverage triggered actions, dynamic content and personalized messaging to automate customer journeys based on user behaviors.
- CRM & Sales Automation – Automate sales tasks, track interactions, and guide your sales pipeline from an integrated CRM to manage customer relationships.
- Customer Segmentation – Tools for advanced segmentation will allow you to craft campaigns targeted to specific cohorts in the audience, leading to a much higher level of engagement and conversion.
- Machine Learning & AI – Use AI-powered features such as predictive sending and content recommendations to boost email marketing performance.
- Multichannel Engagement – Engage with customers through email, SMS, social media, and on-site messaging—all in one place.
- Seamless Integrations – Seamlessly connect with eCommerce, CRM, and analytics tools for a complete marketing and sales workflow.
5. ConvertKit
Ratings: 4.5/5⭐
Pricing: Free trials, paid plans start at $15/month
A powerful email marketing platform that caters to creators, bloggers, and small businesses seeking to expand their reach, build connections, and increase conversions.
Whether you are an entrepreneur, content creator, or influencer, ConvertKit offers the core tools necessary to create meaningful connections with your subscribers using targeted, automated email campaigns.
Key Features
- Visual Automation Builder – An intuitive drag-and-drop automation tool that allows you to design personalized email sequences and convert subscribers from the first point of contact.
- Smart Email Automation – AI summarizes these data and provides email sequences that comprise the most appropriate time schedules, subject lines, and content for better engagement.
- Landing Pages & Forms – Generate customizable, no-code landing pages and opt-in forms that will help you catch leads and efficiently build your email list.
- Advanced Subscriber Segmentation – AI segmentation divides subscribers into groups based on their behavior with the content, allowing hyper-targeted and relevant emails.
6. Customer.io
Ratings: 4.5/5⭐
Pricing: Free trials and paid plans start at $100/month
Customer.io is a powerful customer engagement solution that helps organizations design and deliver personalized customer experiences across email, SMS, push, and in-app messages. Brands can simultaneously deliver the right message to the right audience at the right moment, all within a single, unified platform.
Key Features
- Real-Time Data Integration – Easily unify customer data from multiple channels to deliver messages based on real-time events and actions.
- Personalized Journeys – Create automated, data-driven, personalized messages with an intuitive drag-and-drop builder.
- Omnichannel Marketing – Engage with customers via email, SMS, push notifications, and in-app messaging.
- Customer Journey Automation – Create workflows powered by AI that deliver personalized messages depending on how customers interact with your brand.
- Data-Driven Marketing – Use customer data to segment audiences and deliver highly relevant, conversion-focused campaigns
- A/B Testing – Optimize messaging strategy by experimenting with different content variations and timing to maximize engagement.
7. Salesloft
Ratings: 4.5/5⭐
Pricing: Contact the sales team for a quotation
Enhance engagement with prospects and close more deals with this powerful sales engagement platform. Salesloft combines innovative uses of AI-driven automation, real-time analytics, and seamless integration with CRM systems to allow sales people to build customized, scalable outreach that makes a measurable impact for each stage of the sales process.
Key Features
- Rhythm – AI-based buyer signals are built into the seller’s flow, guiding the right action at the right time.
- Email Cadence Automation – Automate, tracking reach with customizable sequences to never miss a follow-up again.
- Conversation Intelligence – AI processes sales conversations, including behavioral moments for insights on sentiment and coaching tips to optimize performance.
- Pipeline Management – Keep your sales pipeline clean with up-to-the-minute deal tracking to help teams hone in on the hottest opportunities.
- CRM Integration – Integrate seamlessly with CRMs, like Salesforce, to ensure sales data is centralized and up-to-date to keep operations on track.
- Multi-Channel Communication – Connect with prospects over Email, Phone, Social Media, and SMS from a single platform.
8. Mailmodo
Ratings: 4.6/5⭐
Pricing: Free trials, paid plans start at $39/month
Mailmodo is a next-generation email marketing platform that redefines the traditional email marketing campaign by allowing in-email fully interactive, app-like experience.
Using a point-and-click interface with zero coding, businesses can create interactive, action-packed emails that drive conversions, improve user experience and make customer touch points seamless.
Key Features
- AMP-Powered Emails – Let your users fill in forms, schedule appointments and make purchases in the email.
- No-Code Email Builder – Build beautiful, responsive emails with Mailmodo’s drag-and-drop editor and ready-made templates.
- AI-Driven Automation & Personalization – You’ll master automated email sequences and personalized content based on user behavior.
- Seamless Integrations – Integrate with popular CRMs, marketing tools, and analytics platforms for seamless data synchronization and tracking.
- High Email Deliverability – Implement solutions like reputation monitoring, warm-up schedules, and consultation from experts to maintain your email on the inbox placement and not end up in spam.
9. Twilio
Ratings: 4.2/5⭐
Pricing: Free, paid plans start at $19.95/month
Twilio is the leading cloud communications platform, helping businesses build, scale, and operate real-time communications solutions. Twilio’s rich set of APIs allows you to programmatically enable voice, messaging, video, and email for your applications and provide personalized and direct communication products and solutions for your customers.
Key Features
- Programmable Messaging – SMS, MMS, and WhatsApp messages are sent and received in automated workflows making sure of enhanced customer engagement.
- Voice & VoIP – You can spend time developing robust voice services such as call routing, IVR systems, and conferencing supported by Twilio’s global infrastructure.
- Digital Engagement Center (Twilio Flex) – Fully programmable contact centre where businesses can easily design custom customer service experiences at scale.
- User Authentication & Security – Secure two-factor authentication (2FA) and account verification to help prevent fraud.
- Video API – Built with Twilio’s high-quality video technology, bring virtual meetings, telehealth services, and collaborative video experiences to your apps.
- Twilio SendGrid (Email API) – Make email marketing and transactional email easier, get you to the inbox with guaranteed delivery, and use AI-based personalization to help you get more engagement.
- Global Reach & Compliance – Twilio helps you connect with your customers worldwide with scale and local compliance without unexpected latency and security issues.
10. Rasa.io
Ratings: 4.9/5⭐
Pricing: Free, paid plans start at $19.95/month
Rasa leverages AI-based content curation to deliver hyper-personalized newsletters, giving you the assurance that your audience gets relevant and engaging output based on their interests. By automating the newsletter Rasa acts as a catalyst for businesses to seamlessly enhance engagement, retention, and content delivery.
Key Features
- AI-Powered Content Curation – Through data-driven techniques, it automatically chooses and provides valuable content and services given each subscriber’s interest and behavior.
- Smart Automation – You only have to set up your newsletter once, to have it go Rasa.io, which continuously optimizes and adjusts in order to deliver content.
- Advanced Analytics & Insights – Understand newsletter performance with in-depth reports, allowing you to adjust your content strategy based on engagement data.
- Seamless Integrations – Integrate seamlessly with your CRM, email service providers and other marketing tools to create a cohesive workflow.
- Customizable Templates – You can use one of the pre-built templates, or create your own, to ensure that your content is consistent and visually appealing.
11. Campaign Monitor
Ratings: 4.0/5⭐
Pricing: Free, paid plans start at $12/month
Marketers can create and send personalized, high-converting emails that engage audiences and drive results, all at the ease of a click with its intuitive interface and powerful automation.
Key Features
- Drag-and-Drop Email Builder – Create beautiful emails in minutes with a drag-and-drop editor and a range of customizable templates.
- Advanced Segmentation – Target based on behavior, demographics, and previous interactions to reach the right audience.
- Automated Email Journeys – Create great drip campaigns that nurture leads, greet new subscribers, and re-engage dormant users with little to no effort.
- Personalization Tools – Increase your engagement by personalizing your body copy, subject line, and offers, and make sure your content is super relevant.
- Comprehensive Analytics – Use campaign performance reports for insights into what worked and what didn’t so you can make data-driven decisions with reports designed to give you insights.
- Seamless Integrations – Integrate Campaign Monitor with your CRM systems, e-commerce platform and social networks for a fully integrated marketing solution.
12. Optimove
Ratings: 4.6/5⭐
Pricing: Contact the sales team for a quotation
Optimove helps businesses send personalized email campaigns, powered by the data that the organizations already have, resulting in improved customer engagement and an increase in customer loyalty. The platform enables marketers to craft highly relevant communications using AI-driven analytics, allowing them to build lasting relationships with customers over time.
Key Features
- AI-Powered Customer Segmentation- You can use advanced AI algorithms to analyze customer data and generate highly accurate segments so that highly relevant and personalized email campaigns can be delivered.
- Predictive Analytics- Using AI-powered insights to predict customer behavior and send the right information on a timely basis.
- Multi-Channel Integration- It can help you integrate email marketing, SMS, social media and push notifications for a connected and consistent customer experience.
- Automated Campaign Orchestration- Streamline your email marketing workflow through the automation of segmentation, delivery, and optimization.
- Dynamic Personalization- Use dynamic content blocks to optimize email content for every customer based on their preferences, actions, and previous engagements.
13. Seventh Sense
Ratings: 4.8/5⭐
Pricing: $80/month
Seventh Sense is an AI-powered platform that automatically optimizes delivery times and frequencies for every contact to ensure better performance from email marketing. With Seventh Sense’s effortless integration to both Hubspot and Marketo, marketers can grow engagement and conversions with personalized email campaigns.
Key Features
- Send Time Optimization- Utilizes artificial intelligence to determine and deliver emails at the most effective times for individual recipients, enhancing open and click-through rates.
- Email Throttling- Controls the rate and volume of sent emails to optimize email deliverability, avoid throttling, lagging, and crashing email servers, and in-flight editing of ongoing campaigns.
- Frequency Optimization- This feature analyzes how engaged subscribers are with the campaigns to optimize email frequency, decreasing the risk of audience fatigue and unsubscriptions.
- Advanced Analytics- It gives insights in detail on the email outlook, making it possible to make data-driven decisions to improve marketing plans.
- Seamless Integration- Integrates with HubSpot and Marketo, which will enable marketers to leverage their existing solutions while better optimized for AI-powered email delivery.
14. Jacquard
Ratings: 4.4/5⭐
Pricing: Contact the sales team for a quotation
Jacquard is an AI-powered enterprise-grade messaging generation and optimization solution for communicating a brand-consistent message at scale across channels. It streamlines the process of generating personalized content that encourages customer interaction.
Key Features
- Core Platform: Creates 2,500 curated copies in 30 seconds, and also ensures brand safety and performance in all major channels.
- Audience Optimization Add-On: Allows testing and tweaking messaging in real-time, ensuring campaigns are continuously, and markedly improved.
- Personalized Campaigns Add-On: Serves up tens of thousands of personalized, contextual content, enabling brands to reach the same customers on their own terms.
- Expert Language Calibration: Uses computational linguists to tailor AI models for regional and language nuances, ensuring messages are fit for purpose for various audiences.
- Seamless Integrations: Integrates seamlessly with your current CRM, e-commerce, and social media tools for a seamless workflow and improved marketing.
15. Zeta Messaging
Ratings: 3.7/5⭐
Pricing: Contact the sales team for a quotation
Zeta Messaging is an enterprise email service provider (ESP) engineered for businesses that want to create and optimize email and mobile campaigns for better customer engagement and conversions. By harnessing AI-driven segmentation and targeting, Zeta Messaging empowers marketers to create high-quality, individualized communications that speak to their customers.
Key Features
- AI-Powered Personalization- Use AI to review customer data and provide personalized content that matches the interests and patterns of each recipient.
- Advanced Segmentation- Concentrate on particular audience segments based on their behavior, demographics, or prior interactions with your brand for more pertinent and efficient communication.
- Automated Email Journeys- Create advanced and automated workflows that engage and warm leads, onboard new subscribers, and win back inactive users with little effort.
- Omnichannel Engagement- Engage with customers on any channel, including email, SMS, push notifications, and in-app messages for one platform.
Conclusion
AI-powered email marketing software is revolutionizing how businesses engage with their audiences. With automation, predictive analytics, and hyper-personalization, AI enables marketers to enhance customer interactions, improve deliverability, and drive higher conversions.
According to recent research, 63% of marketers utilize AI tools in their email marketing efforts, highlighting the growing importance of AI email marketing software in modern marketing strategies.
Among the top AI email marketing software solutions, Saufter stands out by tracking competitor campaigns, analyzing user behavior, and optimizing outreach to maximize engagement and retention. Whether you’re in SaaS, e-commerce, or any other industry, adopting AI email marketing software can give your brand a competitive edge.
Looking to take your email marketing to the next level? These 15 AI email marketing software tools will help you stay ahead and achieve remarkable results!
