Last Updated: April 2025
Klaviyo is a powerful email marketing solution tailored for ecommerce. But after its 2025 pricing update, many users are looking for more affordable and flexible platforms.
The new pricing model introduced in February 2025 now charges users based on active profiles, not just email subscribers, increasing costs. That’s why exploring the best Klaviyo alternatives makes sense, especially if you’re scaling or looking for multi-channel marketing capabilities.
Approximately 4.6 billion people use email in 2025, with projections reaching 4.8 billion by 2027.
To help you out, here are eight powerful Klaviyo alternatives, starting with Saufter.io, with pricing, feature breakdowns, and links.
Why Look for Klaviyo Alternatives in 2025?
Klaviyo has long been a favorite among ecommerce brands due to its robust automation and deep integrations. However, with the 2025 pricing update introducing charges based on active profiles instead of just subscribers, many businesses, especially those with large contact lists or low-frequency campaigns, are feeling the pinch.
Moreover, as marketing strategies evolve, brands are seeking platforms that offer more than just email. From SMS marketing to AI-powered personalization, today’s best platforms go beyond traditional email campaigns to deliver smarter, multi-channel communication.
Some users also report that Klaviyo’s interface, while powerful, can be overwhelming for smaller teams or first-time marketers. Others are looking for tools that offer better customer support, easier onboarding, or more affordable scalability as their subscriber base grows.
That’s where this guide comes in. We’ve curated a list of the top-performing Klaviyo alternatives in 2025 that not only help you save money but also give you more flexibility, better automation, and broader outreach.
Whether you’re a growing ecommerce store, a SaaS brand, or a content creator, one of these tools is likely to be a better fit, both functionally and financially.
1. Saufter.io
Pricing:
Starts at $8/month
Saufter is an AI-powered email marketing platform that’s laser-focused on personalization and automation. What sets it apart is its ability to track not just your users but also your competitors’ email campaigns, giving you actionable insights to stay ahead. Whether you’re running a Shopify store or scaling your SaaS business, Saufter offers tailored automation, cohort analysis, and human behavior tracking to supercharge your campaigns.
Key Features:
- Competitor email campaign tracking
- AI-driven customer journey analysis
- Personalized email campaigns for higher deliverability
- Cohort suggestions based on engagement
- SaaS-specific tracking of user behavior during trials
- Automated in-app and email interventions
- E-commerce automation: cart abandonment, purchase triggers, order status updates
- Smart product recommendations based on browsing behavior
- Advanced human behavior analysis
- Marketing content and strategy assistance
2. Brevo
Pricing:
Free for unlimited contacts, paid plans from $8.08/month
Formerly Sendinblue, Brevo is a comprehensive marketing suite that offers email, SMS, WhatsApp, push notifications, and CRM features, all under one roof. Its flexible pricing and multi-channel capabilities make it one of the best Klaviyo alternatives for businesses of all types.
Key Features:
- Email + SMS automation workflows
- Drag-and-drop builder & templates
- Dedicated transactional emails
- Contact segmentation & Send Time Optimization
- CRM with deal tracking and pipeline view
- Free migration from Klaviyo
3. Mailchimp
Pricing:
Free up to 500 contacts, paid plans start at $13/month
Mailchimp is known for its user-friendly email editor, beginner-friendly features, and extensive brand recognition. It’s best for small businesses and content-focused creators who want an intuitive marketing tool.
Key Features:
- AI-powered content generation
- Pre-built journeys and automations
- Surveys, forms, and landing pages
- Send-time optimization
- Website builder and appointment scheduling
4. Omnisend
Pricing:
Free plan available, paid plans from $11/month
Omnisend is built specifically for ecommerce brands. It combines email, SMS, and web push into one workflow. With gamified popups and strong Shopify integration, it’s one of the more ecommerce-specific klaviyo alternatives.
Key Features:
- Multichannel marketing automations
- Abandoned cart, welcome, and transactional flows
- Shopify, WooCommerce, BigCommerce integrations
- Wheel of Fortune gamified sign-ups
- Facebook Messenger & Google Retargeting support
5. Constant Contact
Pricing:
Starts at $9.99/month
Geared toward non-profits and event organizers, Constant Contact combines email marketing with event registration and donation collection tools. If you host live events or webinars, it’s a solid contender among klaviyo alternatives.
Key Features:
- Event RSVP and donation forms
- Facebook & Instagram ads manager
- Landing pages and surveys
- List-building tools, including QR code capture
- Integrated social media posting and scheduling
6. ActiveCampaign
Pricing:
Starts at $15/month
ActiveCampaign is best for businesses seeking advanced marketing automation and sales CRM features. It offers in-depth logic and triggers, ideal for long sales cycles or B2B companies.
Key Features:
- Sales pipeline tracking & automation
- Multistep email flows with dynamic content
- Live chat and site tracking
- CRM with task automation
- SMS is available in and outside the US
7. Drip
Pricing:
From $39/month (14-day free trial available)
Drip is an email and SMS marketing tool designed for direct-to-consumer ecommerce. Its pre-built workflows and segmentation options are great for online stores looking for personalized email experiences.
Key Features:
- E-commerce-focused email automation playbooks
- Advanced segmentation and revenue tracking
- Visual workflow builder
- Split testing for campaigns and flows
- Integrations with Shopify, WooCommerce, BigCommerce
8. Moosend
Pricing:
Free trial available; paid plans start at $9/month for up to 500 contacts
Moosend offers affordable, automation-heavy email marketing ideal for startups and SMBs. With its drag-and-drop builder and detailed segmentation, it’s a lightweight yet powerful Klaviyo alternative.
Key Features:
- Marketing automation with conditional triggers
- Landing pages and countdown timers
- AI product recommendations
- Real-time analytics and heatmaps
- Email list cleaning and scoring
Email Marketing Tools
With so many email marketing platforms available today, picking the right one can be overwhelming. Whether you’re running an e-commerce store, a SaaS company, or a service-based business, the right platform should offer powerful automation, segmentation, and multi-channel communication at a fair price. Below are the top 5 email marketing tools in 2025, ranked for their affordability, features, and scalability.
1. Saufter.io
Saufter stands out for its AI-powered campaign automation and behavioral targeting. It’s one of the few tools that tracks not only customer behavior but also competitor email campaigns, making it a strategic asset for scaling businesses. Saufter supports SaaS and ecommerce automation with in-app triggers, product recommendations, and advanced segmentation.
2. Brevo
Brevo (formerly Sendinblue) is an all-in-one suite that combines email, SMS, WhatsApp, and push notifications under one dashboard. Its CRM, marketing automation, and pay-as-you-go pricing make it perfect for businesses managing multi-channel communication. When comparing Klaviyo vs Brevo, many users find Brevo more flexible and cost-effective, especially with unlimited contact storage even in the free plan.
3. Mailchimp
Mailchimp remains a go-to tool for small businesses and creators due to its intuitive UI, built-in website builder, and affordable plans. It supports email automation, forms, and landing pages but may lack the advanced automation depth needed by larger stores or SaaS teams.
4. Omnisend
Specifically designed for ecommerce, Omnisend makes it easy to build flows combining email, SMS, and web push notifications. It includes features like gamified pop-ups, pre-built workflows, and deep Shopify integrations, making it a great fit for online retailers.
5. ActiveCampaign
For B2B and high-touch businesses, ActiveCampaign offers powerful automation, CRM capabilities, and multi-step email sequences. It’s excellent for lead nurturing, sales team hand-offs, and logic-based flows but comes at a higher price point.
Comparison Table: Top 5 Email Marketing Platforms
Tool | Best For | Starting Price | Notable Advantage |
Saufter.io | SaaS & Ecommerce | $8/month | AI-driven automation + competitor tracking |
Brevo | Multi-channel businesses | $25/month | Email + SMS + CRM in one dashboard |
Mailchimp | Beginners & creators | $13/month | Easy-to-use editor + website builder |
Omnisend | Ecommerce-focused brands | $16/month | Shopify integration + gamified popups |
ActiveCampaign | B2B, advanced automation needs | $29/month | Deep CRM + logic-driven flows |
Whether you’re looking to replace Klaviyo due to pricing or feature limitations, the Klaviyo alternatives above offer powerful features tailored to different business needs. Tools like Saufter.io and Brevo are especially strong if you’re scaling across channels or want data-driven automation.
Conclusion
While Klaviyo remains a robust platform for ecommerce marketing, it’s not the best fit for everyone, especially after the 2025 pricing hike. Luckily, several Klaviyo alternatives are offering better pricing, broader features, or better support for non-ecommerce models.
An estimated 376 billion emails are sent and received each day, expected to surpass 408 billion by 2027.
Whether you’re looking for all-in-one CRM + email (like Brevo or Saufter), affordable tools (like Omnisend or Mailchimp), or advanced automation (like ActiveCampaign), there’s a better match out there for your business.
Ready to explore your options? Start with a free trial from one of these Klaviyo alternatives and see the difference for yourself.
