Last Updated: June 2025
Email newsletters remain one of the most effective ways to engage customers, drive repeat sales, and share valuable content. A recent report found that email marketing delivers a $36 ROI for every $1 spent, making it a powerhouse in any digital strategy.
But with dozens of platforms out there, how do you choose the right one for your business?
To make things easier, we’ve handpicked the top 10 tools to create email newsletter in 2025, whether you’re running a SaaS startup, an e-commerce brand, or a content-heavy publication. These platforms combine ease of use, personalization, automation, and design flexibility, helping you send emails your audience wants to read.
1. Saufter
Pricing:
3-Day Free Trial, Paid plan starts at $8/month
Saufter stands out among the best tools to create email newsletter thanks to its AI-driven automation. It not only helps you design and send emails, but it also analyzes competitor campaigns, user behavior, and journey stages to deliver hyper-personalized email suggestions.
Key Features:
- AI tracks competitor email strategies
- Learns from your website visitors’ behavior
- Suggests campaign topics & audience segments
- Ideal for both SaaS and e-commerce email marketing
- Personalized product suggestions and success feature nudges
2. Mailchimp
Pricing:
Free up to 500 contacts. Paid plans from $13/month
Mailchimp remains one of the most popular tools to create email newsletter, especially for small businesses and solopreneurs. With a drag-and-drop builder, customizable templates, and analytics, it’s user-friendly and versatile.
Key Features:
- Pre-built templates
- Segmentation and A/B testing
- CRM integration
- Automated email journeys
3. Brevo (formerly Sendinblue)
Pricing:
Free up to 300 emails/day. Paid plans from $25/month
Brevo is a powerful email and SMS platform known for its clean UI and excellent automation features. It’s a great fit for marketers looking for affordable tools to create email newsletter with advanced options.
Key Features:
- SMS + email marketing
- Conditional workflows
- A/B testing and analytics
- Real-time performance tracking
4. Sender
Pricing:
Free for up to 2,500 subscribers. Paid plans from $15/month
Sender is ideal for budget-conscious marketers who want high-performing tools to create email newsletter without compromising quality. It offers a robust automation engine and strong deliverability rates.
Key Features:
- Pre-designed email templates
- Subscriber segmentation
- Automation for onboarding and cart recovery
- Powerful analytics dashboard
5. Moosend
Pricing:
Free trial available. Paid plans from $9/month
Moosend is known for its simple drag-and-drop editor, built-in automations, and integrations with eCommerce platforms. A great pick for those who need fast, scalable tools to create email newsletter.
Key Features:
- Customizable workflows
- eCommerce tracking
- Dynamic content personalization
- Landing page builder
6. ConvertKit
Pricing:
Free up to 1,000 subscribers. Paid plans start at $15/month
Designed for creators, bloggers, and solo brands, ConvertKit lets you manage your audience with ease. It excels at building subscriber journeys and is one of the most creator-friendly tools to create email newsletter.
Key Features:
- Visual automations
- Tag-based segmentation
- Broadcast and drip emails
- Seamless integration with e-commerce tools
7. Benchmark Email
Pricing:
Free up to 500 contacts. Paid plans from $15/month
Benchmark Email offers clean design tools and great automation features, making it a solid option among modern tools to create email newsletter.
Key Features:
- Responsive templates
- A/B testing
- Automated follow-ups
- Real-time engagement tracking
8. Omnisend
Pricing:
Free for up to 250 contacts. Paid plans start at $16/month
Built for e-commerce, Omnisend helps you create newsletters, abandoned cart flows, and transactional emails. It’s one of the most e-commerce-focused tools to create email newsletter in 2025.
Key Features:
- Product pickers and dynamic content
- Cart recovery emails
- SMS + email integration
- Shoppable email blocks
9. ActiveCampaign
Pricing:
No free plan. Paid plans from $29/month
For teams that need powerful automation and CRM, ActiveCampaign offers a full suite. It’s best suited for advanced marketers looking for enterprise-level tools to create email newsletter.
Key Features:
- Multi-step automation flows
- Behavioral targeting
- CRM and sales pipelines
- Lead scoring
10. GetResponse
Pricing:
Free for 500 contacts. Paid plans from $19/month
GetResponse combines email marketing, landing pages, webinars, and CRM in one tool. It’s a good fit for brands wanting all-in-one tools to create email newsletter plus lead capture tools.
Key Features:
- Drag-and-drop editor
- Conversion funnels
- Webinars and landing page builders
- Pre-made automation templates
Email Marketing Tools 2025: What’s New & What to Expect
As the digital landscape continues to evolve, email marketing tools in 2025 have become smarter, more personalized, and deeply integrated with automation and AI. Businesses today are not just looking for platforms to send newsletters; they want tools that help optimize every stage of the customer journey, from lead capture to conversion and retention.
The biggest trend shaping this space is AI-powered automation. Platforms like Saufter and ActiveCampaign are leveraging machine learning to predict user behavior, recommend the best send times, and even suggest content topics based on competitor activity. These insights lead to higher open and click-through rates, making every campaign more effective and data-driven.
Another major development is the seamless integration of multi-channel marketing. Tools like Omnisend and Brevo now allow you to combine email, SMS, and web push notifications in a single workflow. This means your brand can deliver consistent messaging across platforms without the hassle of jumping between tools.
Design is also getting an upgrade. Modern editors are drag-and-drop, mobile-responsive, and packed with interactive elements like polls, countdown timers, and shoppable blocks. These features increase engagement and reduce bounce rates, key metrics that marketers watch closely.
Security and compliance have also become crucial in 2025. With privacy regulations tightening globally, email tools are now offering built-in GDPR and CAN-SPAM compliance options, list-cleaning features, and stronger data encryption.
Furthermore, integration with CRM systems, eCommerce platforms, and social media is now the standard. This allows marketers to create highly personalized campaigns using behavioral data, purchase history, and social media activity.
In essence, email marketing tools in 2025 are not just about sending emails, they’re about delivering automated, personalized, and omnichannel experiences. Whether you’re a solopreneur or running a mid-sized business, staying updated with the latest tools can keep your email strategy competitive and profitable.
Best Free Newsletter Platforms
If you’re a startup, freelancer, or small business, choosing the right email marketing tools free of cost can make all the difference. Luckily, 2025 brings a variety of best free newsletter platforms that deliver robust features without a hefty price tag.
1. Saufter
Saufter offers one of the smartest free trials in the market, making it a rising favorite among email marketing tools free users. With a 3-day free trial and affordable upgrade options, it lets users access AI-powered campaign suggestions, behavioral targeting, and even competitor analysis without upfront costs.
Even during the trial, you can:
- Get personalized campaign topic ideas
- Track user behavior and journey stages
- Generate automated success nudges and product suggestions
This makes Saufter an ideal starting point for eCommerce, SaaS, and service-based brands that want AI-backed email campaigns without immediate investment.
2. Mailchimp
Still a top choice for many, Mailchimp offers a free plan for up to 500 contacts. With access to templates, segmentation, and basic automation, it’s one of the best options for new users who want to start building an audience without investing upfront.
3. Sender
For marketers needing more volume, Sender’s free tier supports up to 2,500 subscribers and 15,000 emails per month. It includes automation, personalization, and analytics, rare finds in most email marketing tools free of charge.
4. ConvertKit
ConvertKit’s free plan is ideal for creators, bloggers, and educators. It lets you send broadcast emails, build sign-up forms, and tag subscribers. While some automation features are locked behind the paid version, its intuitive design makes it beginner-friendly.
5. Brevo (Sendinblue)
Known for blending SMS and email marketing, Brevo’s free plan lets you send up to 300 emails daily, making it perfect for small businesses that prefer a consistent trickle of communications.
6. Benchmark Email
Benchmark’s free plan offers basic automation, email templates, and A/B testing, all crucial features for improving engagement. It’s especially useful for businesses that want to experiment with optimization strategies without spending upfront.
What makes these best free newsletter platforms stand out in 2025 is their scalability. As your list grows and your needs evolve, these tools offer paid plans that expand functionalities without the need to switch platforms entirely. This is essential for maintaining continuity in branding and audience engagement.
Additionally, most of these platforms include analytics dashboards, responsive templates, and integration options, even on the free tier, allowing you to run professional campaigns from day one.
In conclusion, whether you’re just starting or trying to cut costs, exploring the email marketing tools for free in 2025 is a smart move. These tools offer high value with low risk, empowering you to build and nurture your audience without burning your budget.
Conclusion
Choosing the right tools to create email newsletter can dramatically improve your open rates, conversions, and brand loyalty. Whether you need advanced AI like Saufter, visual simplicity like Mailchimp, or deep automation from ActiveCampaign, there’s a tool tailored to your marketing goals in 2025.
B2B marketers heavily utilize email newsletters, with 71% incorporating them into their content strategy.
As email continues to be a dominant channel, investing in the right newsletter tool ensures your brand stays visible, relevant, and profitable.
