Last Updated: April 2025
Email marketing continues to be a powerhouse for businesses in 2025, delivering impressive returns with minimal investment. According to recent data, every $1 spent on email marketing brings back an average of $42, a testament to its unmatched value in digital marketing.
However, with a growing number of platforms on the market, finding the right tool that fits both your needs and budget can be challenging. That’s where this guide comes in. We’ve curated a list of the 18 best affordable email marketing solutions in 2025—platforms that offer robust features, user-friendly interfaces, and excellent value for money.
Whether you’re a startup, freelancer, or small business owner, these affordable email marketing solutions will help you engage your audience, grow your brand, and stay on budget.
Table of Contents
Why Email Marketing Is Important
How Email Marketing Works: Step by Step
List of Best Affordable Email Marketing Solutions
- Saufter
- Mailchimp
- Constant Contact
- Kit
- MailerLite
- GetResponse
- SendGrid
- AWeber
- Moosend
- Omnisend
- SendPulse
- Mailjet
- EmailOctopus
- Benchmark
- Sender
- Pabbly
- ActiveCampaign
- HubSpot
Why Email Marketing Is Important
One of the most powerful ways to communicate with your audience and develop trust is through email marketing. It isn’t a chaotic space like social media, and it offers a direct line to those who have already agreed to consume your content.
Indeed, 89% of marketers rely on email as a primary lead generation channel and as an essential channel for customer acquisition, which fuels their businesses’ growth. If executed strategically, email marketing can be high-ROI and low-cost.
How Email Marketing Works: Step by Step
Is email marketing complex? Not really, it’s a simple progression that works. Here’s how it works, step by step:
- Choose an Affordable Email Marketing Solution: Choose one that aligns with your budget and needs, like automation, templates, or integrations.
- Build and Segment Your Email List: Gather email addresses via sign-up forms, landing pages or lead magnets. Segment your list based on interests or behaviour for a more targeted approach.
- Create Your Campaign: Craft beautiful emails from templates. Use catchy subject lines, with clear messages and a strong call to action (CTA).
- Automate and Schedule: Configure automated workflows (e.g., welcome emails, abandoned cart reminders), and schedule your campaigns for the best time to reach subscribers.
- Send and Monitor Performance: Start your campaign and measure metrics such as open rates, click-through rates and conversions.
- Analyze and Optimize: Leverage the data to refine your strategy; A/B test subject lines, tweak content, and adjust timing for a better outcome.
List of Best Affordable Email Marketing Solutions
The number of email users is set to grow to 4.6 billion in 2025 (Statista, 2023), making email one of the top-performing avenues to reach a global audience. The good news? You don’t have to have a big budget to access this potential.
Check out our complete list of the best affordable email marketing services to help your business grow in 2025.
1. Saufter
Ratings: 5/5⭐
Pricing: Free trials; Paid plans start at $8/month.
Saufter is an advanced AI email marketing platform tailored for SaaS and e-commerce businesses. It tracks competitor campaigns, analyzes user behavior on your website, and crafts personalized emails to boost deliverability and engagement.
For SaaS, it identifies which features users interact with and nudges them via email or in-app messages if they miss key tools. E-commerce brands benefit from automated triggers for cart abandonment, product suggestions, and order updates. Saufter also recommends email strategies based on user industry, location, and behavior.
2. Mailchimp
Ratings: 4.3/5⭐
Pricing: Free up to 500 contacts; Paid plans start at $8.99/month.
Mailchimp tends to be the one that email marketing users get started with due to its easy interface, automation and tagging.
It has a free plan that includes 500 contacts and 500 emails per day (or 1,000 a month), but access to more advanced features, such as custom branding, advanced analytics and premium templates, requires a higher-tier paid plan.
Although it’s robust, Mailchimp isn’t the cheapest email marketing software around, so a better fit for those ready to invest in some advanced features.
3. Constant Contact
Ratings: 4.1/5⭐
Pricing: Free trial; Paid plans start at $12/month.
Constant Contact’s easy-to-use drag-and-drop email builder makes it easy to create well-designed emails. Its automation features enable you to create trigger-based campaigns to foster better subscriber engagement.
With capabilities such as list imports and transactional emails, it’s a good option for e-commerce brands.
4. Kit
Ratings: 4.4/5⭐
Pricing: Free up to 10000 subscribers; Paid plans start at $25/month.
Kit (formerly ConvertKit) is made for creators and bloggers with easy-to-use email tools to help them grow their audience. It has an expanding collection of email templates & landing page designs that are highly converting.
Trigger-based workflows are made easy with the visual dashboard. There’s a free plan for up to 1000 subscribers, but Kit separates the automation features from free options, requiring at least the Creator plan, which starts at $25/month.
5. MailerLite
Ratings: 4.6/5⭐
Pricing: Free up to 1000 subscribers; Paid plans start at $9/month.
You will find MailerLite one of the easiest to use platforms, and it is not because it is any less powerful. It provides personalized email templates, landing pages, automation and segmentation in order to create a stronger subscriber connection.
You can test campaigns A/B and get advanced analytics. The free plan is available to use with up to 1,000 subscribers and 12,000 emails per month. Pricing then begins at only $9/month.
6. GetResponse
Ratings: 4.3/5⭐
Pricing: Free trial; Paid plans start at $15/month.
GetResponse has all of the tools you need for both one-time broadcasts and the automated sequence of emails. With built-in autoresponders, the ability to schedule emails and lightbox opt-in forms, it’s a good option.
You can begin with a 30-day trial. Paid plans start at $15/month, making it a solid choice for an affordable but powerful email marketing solution.
7. SendGrid
Ratings: 4.0/5⭐
Pricing: Free trial; Paid plans start at $19.95/month.
SendGrid is a cost-effective email marketing service, massively crafted for developers and marketing professionals. It provides email automation, sign-up forms, landing pages, A/B testing and advanced analytics. You can send up to 100000 emails/month essential plan.
8. AWeber
Ratings: 4.2/5⭐
Pricing: Free trial; Paid plans start at $12.50/month.
AWeber has an AI-driven design assistant that can help you generate beautiful, branded emails fast. Its drag-and-drop template builder and landing page editor contribute to your content’s seamless appearance.
Featuring robust automation and the ability to create campaigns out of pre-designed emails, AWeber allows its users to design and implement a variety of email marketing strategies.
9. Moosend
Ratings: 4.7/5⭐
Pricing: Free trial; Paid plans start at $7/month.
Moosend is an affordable email marketing solution with all the important features you need to create and send beautiful, branded emails.
It doesn’t provide a free plan, yet you can have a try for 30 days for free (transactional emails do not apply). There are 3 paid plans, with the cheapest starting at 7 dollars a month for 500 contacts.
10. Omnisend
Ratings: 4.6/5⭐
Pricing: Free trial; Paid plans start at $11.20/month.
Omnisend comes with ready-made automation workflows, dynamic signup forms and beautiful email templates that will allow you to launch striking campaigns in no time.
It has a visual drag-and-drop editor, SMS marketing and smart ecommerce segmentation.
11. SendPulse
Ratings: 4.6/5⭐
Pricing: Free up to 500 subscribers; Paid plans start at $8/month.
SendPulse is a multi-channel marketing platform providing a budget-friendly option for email marketing. It’s got a drag-and-drop editor, automation and personalization tools to help you design branded, effective campaigns.
The free plan accommodates 500 subscribers and 15000 emails, but with restrictions on flows and automation. The introductory paid plan of $8 per month is also one of the cheapest email marketing services for small businesses and startups.
12. Mailjet
Ratings: 4.0/5⭐
Pricing: Free up to 6000 emails per month, Paid plans start at $17 per month.
It is always a challenge to develop responsive and engaging emails. Thanks to Mailjet’s easy-to-use templates and audience segmenting ability. It also allows for monitoring progress with in-depth analysis.
The free plan provides up to 6,000 emails/month (200/day). Paid plans begin at $17/month for 15,000 emails with no daily limit. Pricing is not based on subscribers, so it’s a flexible, cost-effective email marketing solution for anyone doing business at a higher volume.
13. EmailOctopus
Ratings: 4.1/5⭐
Pricing: Free up to 2500 subscribers; Paid plans start at $9/month.
It’s a simple, no-fuss solution with professional templates for most industries and easy automation beyond email newsletters. Easily monitor campaign performance with real-time analytics.
Great for small businesses, the free plan can accommodate up to 2,500 subscribers and 10,000 emails/month. Pricing starts at $9/month.
14. Benchmark
Ratings: 4.3/5⭐
Pricing: Free up to 500 subscribers; Paid plans start at $13/month.
The next option on our list of the best cheap email marketing services is Benchmark. It also provides templates, landing pages, and automation workflows, as well as reporting tools and lead generation.
You can send up to 3,500 emails/month to up to 500 contacts for free. Paid plans begin at $13/month for 500 subscribers, which allows up to 7500 emails per month.
15. Sender
Ratings: 4.4/5⭐
Pricing: Free up to 2500 subscribers; Paid plans start at $7/month.
Sender also provides strong automation features (including the Product Wizard to import product data for e-commerce brands with ease – so no more manual copy-pasting!) It works well with platforms such as WooCommerce.
Free plan for up to 2500 subscribers and 15000 emails/month, with paid plans starting from $7/month. A good value, but there are also budget Sender alternatives that you might want to check out if you need more features.
16. Pabbly
Ratings: 4.2/5⭐
Pricing: Free up to 100 subscribers; Paid plans start at $24/month.
Pabbly offers an easy email automation tool that has a simple drag-and-drop editor. It offers drip campaigns, list management, as well as email cleaning options for better performance and engagement.
Although not packed with features, this is great for beginners and small businesses as an inexpensive email marketing tool.
17. ActiveCampaign
Ratings: 4.5/5⭐
Pricing: Free trial; Paid plans start at $15/month.
Among the cheaper email marketing options, ActiveCampaign is especially good if you need to automate as much of the process as possible.
It comes with all the necessary tools, including a drag-and-drop editor, autoresponders, broadcast, and even more, making it a great deal for the price.
Hence, it’s an excellent option for businesses that don’t want to engage in ever-changing prices while they are building their businesses.
18. HubSpot
Ratings: 4.4/5⭐
Pricing: Free; paid plans start at $15/month
Professionals and startups alike have been flocking to HubSpot for its robust automation features, as well as for its very ample free email offerings. If you want to use email marketing, subscription forms or live chat, you’ll need the Marketing Hub, which starts at $15/month for 1,000 contacts.
Advanced CRM features will still cost you extra with the CRM Suite. What sets HubSpot apart is the combination of powerful tools and overall ease of use that is so appealing to growing teams who want one tool to do everything.
Where to Get Emails for Email Marketing
In order to conduct effective email marketing, you’re first going to have to build a high-quality email list, and that begins with ethically and strategically collecting email addresses.
Here are some ideas to help gather those precious emails:
- Website Sign-Up Forms: Include email opt-in forms on relevant pages on your website, such as your homepage, blog posts or pop-ups.
- Lead Magnets: Provide something of value in return for an email, ie, a free ebook, coupon code, checklist, or webinar.
- Checkout Pages: Encourage customers to subscribe during the purchase process by adding a checkbox or opt-in field.
- Social Media: Use Instagram, Facebook, and LinkedIn to drum up sign-ups for your lead magnets or newsletter.
- Events and Webinars: Gather emails from event registrations, webinar sign-ups or virtual workshops.
- Referral Programs: Incentivize current subscribers to refer friends or colleagues in exchange for a reward.
Conclusion
In 2025, email marketing remains a cornerstone of digital strategy, with 82% of businesses satisfied with the ROI they receive from email marketing. Its ability to deliver personalized content, nurture leads, and drive conversions makes it an essential tool for businesses of all sizes. As competition grows, choosing the right affordable email marketing solutions is more important than ever for achieving high impact on a budget.
That’s where solutions like Saufter shine. By leveraging AI to analyze user behavior, track competitor campaigns, and automate personalized messages, Saufter stands out among today’s top affordable email marketing solutions—helping businesses boost engagement and maximize results without overspending.
