Last Updated: March 2025
Artificial intelligence is now a game-changer in digital marketing, streamlining workflows and enhancing customer engagement. In fact, 88% of marketers currently use AI in their roles, with most utilizing it for content creation, data analysis, and customer personalization. As AI continues to evolve, businesses that adopt the right tools will gain a significant competitive edge.
Whether you need the best AI tools for email marketing, content automation, or predictive analytics, we’ve compiled a list of the 25 most powerful AI marketing tools to help you maximize efficiency and drive better results in 2025. Let’s explore the top solutions shaping the future of marketing.
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List of 25 Best AI Marketing Tools
Discover the top 25 AI marketing tools that can streamline your campaigns, boost engagement, and drive conversions. Whether you’re looking for the best AI tools for email marketing, content creation, or ad optimization, these solutions harness AI to enhance efficiency and results. Explore the top tools to elevate your marketing strategy!
Best AI Tools for Email Marketing
AI is transforming the way businesses connect with their audiences, making marketing more personalized and efficient. One key area where AI excels is email marketing, helping brands optimize campaigns, automate responses, and boost engagement.
1. Saufter
Ratings: 5/5⭐
Pricing: Free Trials, Paid plans start at $8/month
Saufter is a power-packed AI email marketing tool that leverages automation & AI insights to supercharge campaigns. It follows competitors’ email strategies, allowing businesses to improve their own marketing plans.
Saufter analyzes user behavior on your website and uses that data to suggest targeted campaigns that will improve both engagement and deliverability.
For SaaS companies, it tracks feature usage during trials, sending reminders if users fail to engage with key features. It also personalizes newsletters by industry and location for additional relevancy.
In e-commerce, Saufter automates the emails for cart abandonment, purchases and order updates. It tracks what people read online to suggest products and schedule follow-ups to encourage customer loyalty.
Overall, Saufter AI enhances email marketing through personalized, data-driven strategies that improve customer interaction and drive conversions.
2. Reply.io
Ratings: 4.6/5⭐
Pricing: Free trials and paid plans start at $49/month
Writing out the same responses to emails takes time and repetition. Reply.io’s AI Sales Email Assistant automates this process. It’s a sales engagement platform that collects responses.
Despite a low email conversion rate of 1.22%, scaling up will produce lots of hotspots. Reply.io automates cold email drip campaigns, scoring responses with AI to find the leads with the most promise, and helps companies maximize results.
Not to mention, CRM integrations and predictive analytics create a smooth user experience for tracking and optimizing campaigns.
Best AI Tools for Content Creation
The best AI tools for content creation are an absolute game-changer for marketing because they can create high-quality, engaging content within a matter of seconds. Even, 76% of marketers use generative AI for basic content creation and copywriting.
Whether it’s for blog posts, social media captions, or personalized email copy, these tools can help brands be consistent and keep their audience engaged without breaking a sweat.
3. Jasper
Ratings: 4.7/5⭐
Pricing: Free trials and paid plans start at $39/month
Jasper was originally called Jarvis, but they had to rebrand after a cease-and-desist from Marvel. Still, it is a leading AI-powered copywriting tool with over 350,000 users and 5,000+ 5-star reviews.
It’s good for email campaigns, product descriptions, blog posts, and landing pages as Jasper can generate all of that in different tones and styles. Although it needs to be refined by humans, it’s a strong content-production draftsman that accelerates content-generation tasks.
With a simple dashboard, budget pricing and the promise of high-quality SEO-friendly copy, you can’t expect Jasper to replace Tolstoy.
4. Writer
Ratings: 4.3/5⭐
Pricing: Free, Paid plans start at $18/month
Writer, which struck gold with a premium URL, has high hopes as a writer’s assistant for marketing teams. It is a collaborative efficiency tool that combines features of traditional text editors like Word with advanced capabilities.
The key features are autocorrect, autocomplete, grammar checks, and quick-access snippets. It provides intelligent tools to enforce house style, including a database of terminology that meets approval, essential for sectors like tech, legal and finance. Instead of rewriting the content, its AI subtly recommends changes in the background.
For virtual or hybrid teams, Writer ensures your copy stays professional and accurate across all platforms. Notable clients include Deloitte, Accenture, Twitter, and Vistaprint.
5. Headlime
Ratings: 4.8/5⭐
Pricing: Free Trials and paid plans start at $59/month
Landing page copy is essential for any business as it’s your digital storefront. Headlime is an AI-powered tool that aims to get it right.
Built on GPT-3, Headlime predicts and completes the text, optimizing headlines, word count, and tone across multiple languages to save time. Unlike Jasper, it integrates a landing page builder so that you can avoid copy-pasting.
Headlime has 1,700+ templates, 11 languages and fast load times; it keeps users hooked and converts better.
6. StealthGPT
Ratings: 3.9/5⭐
Pricing: Paid plans start at $24.99/month
StealthGPT is an up-and-coming AI writing tool that makes human-like text. Students love it, but it’s also beneficial for marketers to help with content creation or AI detection.
While AI isn’t likely to take over writing articles, StealthGPT will assist in generating client reports and help introduce some humanization into AI-generated content. Its Chrome extension offers real-time undetectability scores, and the platform reportedly bypasses most major AI detectors. So it’s one to try.
AI Tools for SEO
In SEO content writing, AI tools assist businesses in creating high-quality, keyword-rich content that appears higher in search engine results. These tools use trend analysis, copy generation, and search intent optimization to drive organic traffic and increase their overall marketing.
7. Surfer SEO
Ratings: 4.8/5⭐
Pricing: Paid plans start at $79/month
Surfer SEO is a content optimization tool that can help improve search engine rankings. It improves your content by measuring keyword density, readability, length, headers, etc.
Just pick your domain, niche, and audience. Surfer will suggest the best keywords to include, structure for your content, and image density. This tool allows you to edit directly in its built-in text editor, or paste content for analysis along with real-time SEO scoring.
It integrates with Jasper, WordPress, Google Docs, and more. Trusted by FedEx, Shopify, Qantas, and Viacom, Surfer SEO helps businesses achieve organic growth on Google.
8. Originality AI
Ratings: 4.3/5⭐
Pricing: Plans start at $12.95/month
I use Originality AI as an AI content detector and plagiarism tool to confirm content will look like it was written by a human. Usually, I paste AI-generated content (ie, Content at Scale) and see what areas I can improve.
This is also handy if you are working with freelance writers and want to be sure they aren’t overly dependent on tools like ChatGPT. While no detector is perfect, sometimes flagging human writing as AI. I’ve found Originality AI to be one of the best out there.
9. Undetectable AI
Ratings: 4.4/5⭐
Pricing: FreeTrials, Paid plans start at $5/month
Undetectable AI is an AI content detector like Originality AI but with a spin. It can rewrite AI-generated content from tools like ChatGPT to make it sound like a human.
I tried this with text I had generated in ChatGPT, running that text through Undetectable AI, and then testing it with Originality AI. Quite unexpectedly, it did pretty well. But like all AI detectors and rewriters, results should be taken with a grain of salt.
Occasionally, it’ll rephrase content in a way that doesn’t fully make sense or intentionally adds grammatical errors. Ensure that the final output is not with errors.
Must Read: 15 Best AI Email Marketing Agencies in 2025
AI for Grammar & Readability
However, using AI-powered grammar and readability tools can ensure that your marketing content is straightforward, professional, and engaging.
They assist in generating impactful emails, ads, and blogs by improving tone, correcting mistakes, and improving readability. So that such content connects with your audience more effectively and convinces them to act.
10. Hemingway App
Ratings: 4.4/5⭐
Pricing: 2 Weeks free trial, Paid plans start at $8.33/month
Even if you want to utilize your human writers to do the copy, you can always use AI to help edit that copy to make it flow better. Hemingway, named after a famously economical writer flags elements of bad writing, such as long sentences, passive voice and excessive adverbs.
It also offers a readability level, measured in US school grades, of which you ideally want a score of 9 or less for the widest audience appeal. It’s really easy, just paste text into the app and hit return.
But an idealized Hemingway piece may be too reductive for some kinds of writing, say an annual report, white paper or opinion piece, where personal style may matter significantly more than sheer readability.
11. Grammarly
Ratings: 4.7/5⭐
Pricing: Free, Paid plans start at $12/month
Grammarly scans your content for potential fixes, but instead of style, it emphasizes grammar syntax, and clarity. Its integration with a range of platforms, such as Gmail, Word, Twitter, and Facebook, is a significant advantage.
Grammarly’s AI spots mistakes provides fix suggestions and even recommends alternatives to your existing word choices, refining your writing more than just grammar and punctuation.
It highlights errors with color-coded suggestions for simple integration and has been showcased in major publications such as The Wall Street Journal, The New York Times and Forbes.
Best AI Image and Video Generation Tools
Top AI Image Generators for marketing use are game changers as we are getting high-quality images in a few minutes according to your brand. Such automation improves how ads are created, making for extravagant outputs that engage the viewer and thereby improve engagement.
12. Lexica Art
Ratings: 2.8/5⭐
Pricing: Free
Lexica Art is a powerful AI image generator for realistic visuals in marketing content. I’ve found it helpful in creating blog thumbnails for SEO clients and saved prompts so I can stay on brand. Others even use it for social media.
If you want your blog thumbnails to break free of boring stock images, this is a tool you should definitely take a look at.
13. Photoroom
Ratings: 4.3/5⭐
Pricing: Free, paid plans start at $89.99/year
Here’s a useful (and free) tool that instantly extracts the background from photos so that the human subject is standing against a transparent background, ready for use in other designs. I tried it on a few images, and the results were pretty impressive.
PhotoRoom uses AI and machine learning to identify and separate subjects from backgrounds. Several minutes of careful outlining for a designer is now a few seconds. You can even fill the background with solid colors of your choice.
14. Crayo
Ratings: 3.5/5⭐
Pricing: Plans start at $13/month
If you make short-form videos for TikTok, Instagram Reels, YouTube Shorts, etc., Crayo is worth trying.
Well, Crayo was created by top YouTube creators Musa and Daniel, who have faceless YouTube channels, and now, they simplify the whole video-making process. It can actually help you to ideate, produce and create viral videos.
So, if your plan is to do voiceovers and graphics, Crayo shortens the process so the video gets done faster and easier.
AI for Audio Processing
AI for audio processing brings new capabilities to your marketing by improving voiceovers, podcast editing, and speech-to-text automation to make audio and video content easier to process.
Time will tell how far this progress will go but it also means effective personalized audio ads and optimizing voice search for brands helping them reach their customers more effectively.
15. LALAL.AI
Ratings: 4.4/5⭐
Pricing: Free, and paid plans start at $7/month
At first glance, LALAL.AI sounds like a musician’s platform, but it can be a lifesaver for video marketers as well. If you create podcasts or YouTube videos in noisy environments, this AI-based tool eliminates background noise without losing quality.
This is a task that’s typically beyond reach for most tools. For those of you who are fed up with unwanted sounds on your recordings, LALAL. AI is a must-try.
AI for Workflow & Productivity
Marketers use AI for workflow and productivity to automate repetitive tasks, streamline campaign management, and improve collaboration. These tools empower businesses to focus on strategic decision-making and strategic marketing efforts, all by driving efficiency and reducing manual work.
16. Notion AI
Ratings: 4.7/5⭐
Pricing: Free, and paid plans start at $10/month
\Notion AI is a power feature for the Notion productivity platform. It will answer questions in your workspace, auto-write, brainstorm and populate tables like an internal secretary.
Notion AI does not collect personally identifiable information and is subject to GDPR and other data protection laws; it uses encryption. AI is trained on customer data only where it has been explicitly opted in.
You can try it for free, with some limits on responses. As Notion AI gets smarter, it will become even more tightly integrated, helping keep you organized and work more efficiently.
17. Browse AI
Ratings: 4.8/5⭐
Pricing: Free and paid plans start at $19/month
Competitive Intelligence (CI) is an important commodity for digital marketers as it allows them to analyze competition, observe trends, keep track of pricing and be aware of product launches. To scale CI effectively, you need to be data scraping.
That is where you need to have AI-based crawlers, or “spiders,” which crawl a competitor’s site and pull insights from them. Enter Browse AI, which streamlines this process, enabling users to quickly train a bot to automate data collection.
It processes the extracted information into a spreadsheet, updating insights in real-time. As an example, you might follow one and two-star reviews of your competitor products to launch enhancements or track pricing shifts in eCommerce marketplaces.
AI for Social Media & Influencer Marketing
AI plays an integral role in social media and influencer marketing, allowing brands to analyze trends, optimize content, and identify the right influencers for increased engagement. It streamlines scheduling, measures key performance indicators, and customizes communications for maximal engagement and reach.
18. Influencity
Ratings: 4.6/5⭐
Pricing: Free trials, paid plans start at $318/month
Influencer marketing is one of the most prominent trends of social media that will continue to grow in demand in the upcoming years. Whether via hauls, product reviews, sponsorships or good old-fashioned ads, influencers are key to the promotion of brands, especially among younger and/or niche audiences.
Influencity claims to be the most complete influencer marketing platform and is used by major companies, including WPP, Kellogg’s, and Samsung. It helps brands find and communicate with influencers, coordinate partnerships, and measure campaign performance. All from within a single platform.
By supporting all social platforms, offering in-depth analytics, and scalable campaign management, Influencity is a great option for those running multiple brands (for agencies).
19. Brand24
Ratings: 4.6/5⭐
Pricing: Free trials, paid plans start at $119/month
Want to see how others are discussing your brand all over the web? It aggregates brand mentions in real-time, monitoring news, social media and blogs, forums, videos, and more. It also performs sentiment analysis to identify conversation themes and measure user emotions.
Brand24 helps you combat negative feedback in no time, solve customer support issues, and mitigate any product or service flaws before it’s too late. And unlike a simple Google search, it weeds out irrelevant mentions, pinpointing key insights and valuable reviews.
AI Chatbots Customer Service
AI-powered chatbots for customer service would help in marketing due to their instant responses, nurturing leads, and personalising interactions based on user behavior. They humanise conversations while automating engagement, capturing valuable customer insights, and driving conversions.
20. Chatfuel
Ratings: 4.4/5⭐
Pricing: Free trial, Paid plans start at $23.99/month
Essential A.I. assistants or annoying distractions — chatbots are here to stay. Their value relies on how well they are designed, and that’s where Chatfuel shines. Instead of offering an off-the-shelf solution, it essentially lets you build a bot of your very own using an easy drag-and-drop interface.
Replacing an FAQ page or guiding leads with discount deals, Chatfuel’s AI handles misspelt and ungrammatical responses with ease. It employs sophisticated language processing to identify keywords and generate appropriate responses.
21. Userbot
Ratings: 4.2/5⭐
Pricing: Contact the sales team for a quotation
Userbot may look like another dumb chatbot at first but it’s smarter than that. When one comes across a query it can’t interpret, it smoothly transfers the conversation to a human operator.
All in a way that allows it to learn from the exchange. As you use Userbot, it learns more about you, making it more personalized and useful over time.
AI for Analytics & User Experience
AI for Analytics & User Experience helps marketers gain deep insights into customer behavior, allowing data-driven decisions that enhance engagement.
By analyzing patterns and predicting trends, AI optimizes user interactions, leading to higher conversions and improved customer satisfaction.
22. Brandwell
Ratings: No ratings
Pricing: Free trials and paid plans start at $208/month
Brandwell (previously known as Content at Scale) is certainly one of the number of AI writing equipment, that regularly passes AI detectors. Very often achieving a human-written standing of 70% may be a grand achievement.
The UI is still in development but the quality of the content is among the highest I’ve come across. It doesn’t match Surfer for heading structure flexibility, but it beats Surfer and Jasper on content quality.
If you require SEO-friendly blog posts, it’s worth trying this tool as long as you manually review the output.
23. FullStory
Ratings: 4.5/5⭐
Pricing: Contact the sales team for a quotation.
According to FullStory, the digital experience is the complete journey of a site visitor from that first visit to conversion (or exit). They note that the most valuable insights are often gained from actions that users take in ways that are impossible to predict.
But to achieve this level of insight, FullStory utilizes AI technology to track every movement of the cursor on the website, every click, every page visit, and compile detailed “stories” for each visitor. They can then be held against thousands of other stories, yielding insights.
24. Albert.ai
Ratings: No ratings
Pricing: Contact the sales team for a quotation
Advertising (was) that hit-or-miss thing, until AI came into the picture. Albert.ai deploys “data-powered creativity” to scale ad content across channels including Facebook, YouTube, Google Ads and Bing.
Founder Om Shani dreams of AI as an enabler of human creativity to create deeper campaigns. Albert essentially operates as a testing lab, honing ads until they reveal new audiences, markets, and opportunities, all while minimizing waste.
Companies such as Crabtree & Evelyn, Telenor and Harley Davidson have achieved some remarkable results. Harley claimed a staggering 2,930% uplift in monthly leads.
25. Algolia
Ratings: 4.5/5⭐
Pricing: Free up to 10k search requests per month then pay as you go
Search functionality can either enhance the user experience or lead to endless frustration. Instead of relying on a generic “powered by Google” search bar, why not implement a custom search solution tailored to your needs?
That’s precisely what Algolia provides, which is why it’s such a popular maintenance tool among eCommerce brands and entertainment companies with a ton of inventory. Algolia also increases the chances of conversion by reducing the time users spend searching.
With customizable search filters, businesses can make sure that customers find exactly what they are looking for within seconds. Algolia is deployed to run search experiences by leading brands including Staples, Gymshark, NBCUniversal, Decathlon and Lacoste.
Conclusion
AI marketing tools are revolutionizing the way businesses engage with customers, with 90% of marketers in 35 countries using AI tools to automate customer interactions. To stay competitive in 2025, adopting the best AI tools for email marketing is essential for automating workflows, enhancing personalization, and driving higher conversions.
Platforms like Saufter make this process seamless by analyzing user behavior and recommending data-driven email and content campaigns. From optimizing engagement to reducing churn, AI-powered solutions help businesses maximize efficiency and impact.
By leveraging the best AI tools for email marketing, you can streamline your strategy, improve customer interactions, and achieve better results in the ever-evolving digital landscape.
