Last Updated: May 2025
Email marketing is still one of the most effective digital marketing strategies. With an average ROI of $38 for every $1 spent, it’s no wonder businesses of all sizes continue to invest in email campaigns. But with so many tools out there, choosing the right one can be overwhelming.
To help you find the perfect solution, we’ve curated a list of the 12 best email marketing companies that cater to different business needs, whether you’re running a startup, growing an ecommerce store, or launching a new product. Each platform listed here comes with standout features, competitive pricing, and proven performance.
Let’s dive in.
1. Saufter – Best AI-Powered Campaign Automation
Pricing:
Starts at $8/month
Free Trial: 3 days, no credit card required
Saufter stands out among the best email marketing companies for its advanced AI automation. It’s perfect for businesses that want to skip the manual setup and let intelligent systems handle the heavy lifting.
Key Features:
- Behavior-based email campaigns powered by AI
- Competitor email tracking
- Cohort segmentation based on engagement
- Tracks user activity on your website and auto-generates campaign suggestions
- Supports SaaS-specific and ecommerce-triggered emails (e.g., cart abandonment, post-purchase)
Saufter is an excellent fit for teams that want high email deliverability, campaign personalization, and automation without needing a large marketing staff.
2. Brevo – Best for Growing Small Businesses
Pricing:
Free for 9,000 emails/month
Paid Plans: Start at $9/month for 500 contacts
Brevo (formerly Sendinblue) is a powerful, easy-to-use platform that supports email, SMS, and WhatsApp campaigns in one dashboard. It’s ideal for growing businesses needing multi-channel outreach.
When comparing Brevo vs ConvertKit, Brevo offers more versatility for businesses looking to engage customers across multiple channels from a single platform.
Key Features:
- Drag-and-drop email builder
- Audience segmentation and send-time optimization
- Built-in CRM and marketing automation
- Transactional email support via SMTP relay
Brevo combines affordability with omnichannel marketing, making it one of the best email marketing companies for small and mid-sized teams.
3. HubSpot – Best for Enterprises
Pricing:
Free for 2,000 emails/month
Paid Plans: Start at $20/month for 1,000 contacts
HubSpot is known for its robust CRM and marketing automation suite. While it’s more expensive, large enterprises or data-heavy teams benefit from advanced analytics, contact management, and sales tools all in one place.
Key Features:
- Full-featured CRM with lead scoring
- Email automation with branching workflows
- Predictive analytics and reporting
- Comprehensive integrations and 24/7 support
If you’re scaling fast and need enterprise-grade solutions, HubSpot is a trusted name among the best email marketing companies.
4. Mailchimp – Best for Simple Emailing
Pricing:
Free plan includes 1,000 emails/month
Paid Plans: Start at $13/month for 500 contacts
Mailchimp has long been the go-to choice for beginners thanks to its simple UI and template-driven campaign builder.
Key Features:
- Drag-and-drop editor
- Basic automation and A/B testing
- 500+ app integrations
- Unlimited landing pages
However, Mailchimp’s costs scale quickly, which may push growing businesses to seek alternatives. Still, it earns its place among the best email marketing companies for simplicity.
5. Kit (formerly ConvertKit) – Best for Content Creators
Pricing:
Free for up to 10,000 subscribers
Paid Plans: Start at $15/month
Built with creators, bloggers, and YouTubers in mind, Kit offers subscriber tagging, personalized campaigns, and clean templates.
Key Features:
- Visual automation builder
- Audience segmentation via tags
- Free landing page and opt-in forms
- Unlimited email sending
It’s one of the best email marketing companies for creators looking to scale their subscriber base with limited technical effort.
6. Klaviyo – Best for Ecommerce Stores
Pricing:
Free for up to 250 contacts
Paid Plans: Start at $20/month
Klaviyo excels in ecommerce email automation, allowing you to send personalized product recommendations and dynamic email content based on user activity.
Key Features:
- Deep integration with Shopify, WooCommerce, etc.
- Predictive analytics (e.g. next purchase prediction)
- Abandoned cart and post-purchase flows
- Dynamic segmentation
If you’re an online retailer, Klaviyo is among the best email marketing companies for driving conversions and repeat purchases.
7. AWeber – Best for Bloggers
Pricing:
Free up to 500 subscribers
Paid Plans: Start at $14.99/month
AWeber is built with email-first entrepreneurs and bloggers in mind. It comes with a powerful AI design assistant and over 700 templates to jump-start campaigns.
Key Features:
- Drag-and-drop builder
- Autoresponders and drip campaigns
- Landing page and signup form builder
- Subscriber tagging and automation
It’s a great fit for solo creators looking for a balance of features and affordability.
8. ActiveCampaign – Best for Automation Power Users
Pricing:
14-day free trial
Paid Plans: Start at $39/month for 1,000 contacts
ActiveCampaign offers the most powerful automation features on the market. With split testing, dynamic workflows, and behavioral tracking, it’s built for serious marketers.
Key Features:
- Complex automations with branching logic
- Integrated CRM and lead scoring
- Website and event tracking
- SMS marketing
Despite its price, its automation capabilities make it one of the best email marketing companies for advanced users.
9. GetResponse – Best for Webinars
Pricing:
Free for 500 contacts
Paid Plans: Start at $19/month
GetResponse combines email marketing with webinars, landing pages, and sales funnels, a unique all-in-one platform for educators and service providers.
Key Features:
- Drag-and-drop builder with pre-designed templates
- Webinars and conversion funnels
- Time-based automation and scoring
- Facebook Ads and CRM integrations
It’s a great pick for those who run content-based lead generation campaigns.
10. Constant Contact – Best for Nonprofits
Pricing:
30-day trial
Paid Plans: Start at $12/month
Constant Contact is ideal for NGOs and small businesses looking for reliable tools and excellent support.
Key Features:
- Easy-to-use email builder
- Survey and donation tools
- Social media post scheduling
- Ecommerce integrations with Shopify and WooCommerce
It also supports online fundraising, making it a strong choice for nonprofit email marketing.
11. Campaign Monitor – Best for Design Templates
Pricing:
30-day trial
Paid Plans: Start at $11/month for 500 contacts
Campaign Monitor focuses on helping you create visually appealing emails through a huge library of templates.
Key Features:
- Drag-and-drop email builder
- Time-zone optimized sending
- Automated customer journeys
- Transactional email support
Agencies and small brands looking to impress with design should consider this platform.
12. MailerLite – Best Customer Support
Pricing:
Free up to 1,000 subscribers
Paid Plans: Start at $10/month
MailerLite combines affordability with ease of use and excellent customer support, including live chat even for free users.
Key Features:
- Automation workflows and segmentation
- Email templates and landing pages
- A/B testing and smart delivery
- Website and blog builder
If you’re just starting and need guidance, MailerLite is one of the best email marketing companies to partner with.
Table of Comparison
Email Marketing Company | Free Plan | Starting Price | Best For |
Saufter | 3-day free trial | $8/month for 4,000 emails | AI-driven automation for SaaS & ecom |
Brevo | 9,000 emails/month | $9/month for 500 contacts | Growing small businesses |
HubSpot | 2,000 emails/month | $20/month for 1,000 contacts | Enterprise teams & big data |
Mailchimp | 1,000 emails/month | $13/month for 500 contacts | Simple emailing for small lists |
Kit (ConvertKit) | 10,000 subscribers (limited features) | $15/month for 300 contacts | Content creators & bloggers |
Klaviyo | 250 contacts, 500 emails | $20/month for 500 contacts | Ecommerce automation |
AWeber | 3,000 emails for 500 contacts | $14.99/month | Bloggers & solopreneurs |
ActiveCampaign | 14-day trial | $39/month for 1,000 contacts | Advanced automation workflows |
GetResponse | Unlimited emails for 500 contacts | $19/month for 1,000 contacts | Webinars & funnels |
Constant Contact | 30-day trial | $12/month for 500 contacts | Nonprofits & fundraising |
Campaign Monitor | 30-day trial (5 contacts) | $11/month for 500 contacts | Template-driven design |
MailerLite | 12,000 emails for 1,000 contacts | $10/month for 500 contacts | Customer support & ease of use |
Top Email Marketing Platforms
When it comes to choosing from the best email marketing companies, it’s crucial to understand what sets each platform apart. Whether you’re launching your first campaign or scaling a multi-channel marketing strategy, the right tool can make all the difference.
Let’s explore some top email marketing tools examples that serve various business goals:
- Saufter – Known for its AI-powered automation, Saufter is ideal for SaaS and ecommerce businesses. It auto-generates campaigns based on user behavior, saving you hours of manual work.
- Brevo – A solid choice for small businesses, Brevo supports email, SMS, and WhatsApp from a single dashboard. This makes it one of the most versatile email marketing tools for omnichannel outreach.
- HubSpot – Perfect for enterprises needing advanced CRM, analytics, and scalable automation.
- Kit (ConvertKit) – Tailored for content creators, Kit simplifies audience tagging and visual automation.
- ActiveCampaign – Offers advanced workflows and behavior-based automation, making it ideal for power users.
What makes these platforms part of the best email marketing companies is their ability to address specific pain points—whether it’s automation, multi-channel outreach, audience segmentation, or CRM integration.
As email continues to be one of the highest ROI channels, using purpose-built platforms allows you to run more targeted, data-driven campaigns. Many tools also offer free trials or freemium plans, letting you test features before committing.
In summary, there’s no one-size-fits-all. But by understanding your needs and reviewing proven email marketing tools examples, you can confidently choose a platform that drives growth and retention. Explore the list above and find the one that best aligns with your business objectives.
Conclusion
Finding the right email marketing partner is key to scaling your business. Whether you need simple campaign creation, advanced automation, or AI-driven personalization, there’s a solution for you in this list of the best email marketing companies.
With over 4 billion global email users and email still delivering the highest ROI among digital marketing channels, choosing a strong platform isn’t just a nice-to-have; it’s essential for growth.
Take the time to compare features, test free plans, and choose a platform that aligns with your goals today, and scales with you tomorrow.
