Email remains one of the most potent tools in ecommerce. Email marketing delivers an average ROI of $36 for every $1 spent, and 64% of small businesses use it to connect with customers. If you run a Shopify store, tapping into that potential is crucial.
But with so many email apps available, how do you pick the best email marketing for Shopify in 2025? We’ve hand-tested and reviewed top tools so you can choose the one that fits your needs best. From startups to scaling brands, there’s something here for everyone.
1. Saufter
Pricing:
Starts at $8/Month
Overview: Saufter is an AI-powered email marketing platform that’s laser-focused on personalization and automation. What sets it apart is its ability to track not just your users but also your competitors’ email campaigns, giving you actionable insights to stay ahead. Whether you’re running a Shopify store or scaling your SaaS business, Saufter offers tailored automation, cohort analysis, and human behavior tracking to supercharge your campaigns.
Key Features:
- Competitor email campaign tracking
- AI-driven customer journey analysis
- Personalized email campaigns for higher deliverability
- Cohort suggestions based on engagement
- SaaS-specific tracking of user behavior during trials
- Automated in-app and email interventions
- E-commerce automation: cart abandonment, purchase triggers, order status updates
- Smart product recommendations based on browsing behavior
- Advanced human behavior analysis
- Marketing content and strategy assistance
2. Klaviyo
Pricing:
Free for up to 250 contacts. Paid plans start at $30/month for 1,000 contacts.
Overview: Klaviyo is a favorite for data-driven ecommerce brands. Its deep Shopify integration and powerful segmentation tools help you create hyper-personalized campaigns.
Key Features:
- Real-time syncing of customer and order data
- Extensive pre-built automations
- CRM-style customer profiles with lifetime value insights
- Dynamic product recommendations
- Shopify review requests and smart triggers
3. ActiveCampaign
Pricing:
Starts at $19/month for 1,000 contacts
Overview: ActiveCampaign is more than just an email tool. With built-in CRM and marketing automation, it’s great for Shopify merchants who want advanced workflows and customer tracking.
Key Features:
- Deep Shopify data integration
- Advanced conditional content and segmentation
- Pre-built ecommerce automation templates
- Shopify product blocks in emails
- Lead scoring and sales tracking
4. GetResponse
Pricing:
Starts at $119/month for 1,000 contacts on the Ecommerce Marketing plan
Overview: GetResponse goes beyond email with features like webinars and landing pages. Its Shopify integration lets you automate entire sales funnels with AI personalization.
Key Features:
- Product and order syncing from Shopify
- AI-powered product recommendations
- Advanced cart abandonment sequences
- Landing page and webinar hosting
- Behavioral segmentation
5. Yotpo
Pricing:
The free plan includes 10,000 emails/month. Paid plans start at $15/month.
Overview: Yotpo combines email marketing with loyalty programs and reviews. It’s an ideal solution if you want all-in-one customer engagement.
Key Features:
- Canva-powered email builder
- Review and loyalty integrations
- AI-based smart segments
- Shopify product syncing
- High-limit free plan
6. Freshmarketer
Pricing:
Free for up to 200 emails/month. Paid plans start at $23/month.
Overview: From the creators of Freshworks, Freshmarketer offers multichannel marketing and chatbot tools. Shopify stores benefit from e-commerce-specific automation playbooks.
Key Features:
- 60+ pre-built ecommerce workflows
- Website tracking and product view triggers
- Built-in AI chatbot for live chat
- Shopify “back in stock” email automation
- SMS, WhatsApp, and Instagram messaging
7. Drip
Pricing:
Starts at $39/month for up to 2,500 contacts
Overview: Drip excels in personalized, behavior-based automations. Its colorful visual builder makes advanced workflows simple and fun to create.
Key Features:
- Shopify event tracking (e.g., product views, order status)
- Pre-built workflows for every customer journey
- Easy Facebook audience sync
- SMS marketing included
- CRM-level segmentation tools
8. Brevo (formerly Sendinblue)
Pricing:
Free plan for up to 300 emails/day. Paid plans start at $9/month.
Overview: Brevo offers robust features at an accessible price. Its transactional emails, SMS, and multilingual support make it a budget-friendly contender for the best email marketing for Shopify.
Key Features:
- Conditional email content blocks
- Transactional and marketing SMS
- Multilingual email capabilities
- Drag-and-drop Shopify product blocks
- Segmentation based on Shopify order data
9. Omnisend
Pricing:
Free for up to 250 contacts and 500 emails/month. Paid plans start at $16/month.
Overview: Omnisend is explicitly designed for ecommerce, making it a seamless fit for Shopify and one of the best email marketing for Shopify tools if you want multi-channel outreach. It offers multi-channel marketing with email, SMS, and push notifications all under one roof.
Key Features:
- One-click Shopify integration
- Abandoned cart, browse abandonment & post-purchase workflows
- Gamified email elements like scratch cards and gift boxes
- Product and review syncing from Shopify
- SMS and push notifications
10. Mailchimp
Pricing:
Free for up to 2,000 contacts. Paid plans start at $9.99/month.
Overview: Mailchimp is a trusted name in email. Its recent Shopify reintegration brings advanced analytics, automation, and a generous free tier back to Shopify users.
Key Features:
- High-converting automation templates
- Revenue, heat map, and geolocation reporting
- Built-in CRM and content optimizer
- Shopify abandoned cart recovery
- Product-based targeting
11. MailerLite
Pricing:
Free for up to 1,000 subscribers. Paid plans start at $39/month for 5,000 contacts.
Overview: MailerLite combines affordability with simplicity. It’s easy for beginners yet powerful enough to run high-performing email campaigns for Shopify.
Key Features:
- Shopify product and customer syncing
- Pre-built smart segments
- Popup forms for Shopify
- High email deliverability
- Drag-and-drop automation builder
12. Privy
Pricing:
Free for up to 100 contacts. Paid plans start at $15/month for 250 subscribers.
Overview: Privy focuses on ecommerce marketing with email, pop-ups, and cart savers. It’s user-friendly and tailored for growing Shopify merchants.
Key Features:
- Exit-intent popups and banners
- Cart abandonment and follow-up emails
- Drag-and-drop email builder
- Shopify discount and coupon syncing
- SMS marketing options
13. Retainful
Pricing:
Free for up to 300 contacts. Paid plans start at $19/month.
Overview: Retainful is all about driving repeat purchases. It automates abandoned cart recovery and next-order coupons to keep your customers coming back.
Key Features:
- Abandoned cart and win-back email sequences
- Next order coupon automation
- Drag-and-drop email builder
- Shopify sync for orders and contacts
- Real-time analytics dashboard
14. Seguno
Pricing:
Free for up to 250 subscribers. Paid plans start at $10/month.
Overview: Seguno is a Shopify-exclusive email platform built directly inside your Shopify admin. It’s simple and efficient for merchants who want built-in tools.
Key Features:
- Embedded inside the Shopify dashboard
- Dynamic discount code insertion
- Automated newsletters and follow-ups
- Easy email design matching store theme
- Built-in reporting and performance metrics
15. TinyEmail
Pricing:
Free plan available. Paid plans start at $15/month.
Overview: TinyEmail provides sleek automation and AI-powered personalization with a focus on ease of use. Its Shopify plugin makes setup quick and clean.
Key Features:
- Pre-built ecommerce templates
- Smart personalization using customer behavior
- Integrated Shopify product recommendations
- Transactional email support
- Advanced automation with easy UI
16. Moosend
Pricing:
Starts at $9/month for up to 500 contacts
Overview: Moosend offers powerful automation and analytics at a budget-friendly price. It’s great for Shopify users who want deep segmentation and reports.
Key Features:
- Drag-and-drop builder with Shopify product blocks
- Custom workflow automations
- Real-time campaign tracking
- Advanced A/B testing tools
- Customer segmentation and tagging
How to Choose the Right Email Marketing for Shopify
With so many tools claiming to be the best email marketing app for Shopify, it’s easy to feel overwhelmed. But finding the right platform isn’t about picking the most popular name, it’s about matching the features with your store’s specific needs. Let’s break it down step by step.
1. Understand Your Store’s Growth Stage
Are you just starting your Shopify journey, or are you managing a fast-scaling brand? If you’re new, look for the best email marketing for Shopify tool with an intuitive drag-and-drop builder, free or low-cost plan, and simple automations like abandoned cart emails. Options like MailerLite and Brevo are fantastic here.
If you’re scaling, you’ll want advanced automation, AI personalization, and deep customer insights. Platforms like Klaviyo, ActiveCampaign, or Saufter deliver rich features that grow with your store.
2. Prioritize Shopify Integration
Not every email tool integrates with Shopify equally. For a seamless experience, choose a platform that offers real-time syncing, Shopify product blocks, and automated purchase triggers. The tighter the integration, the easier it is to launch campaigns that feel personal and timely.
Look for features like:
- Shopify abandoned cart recovery
- Product recommendations based on browsing behavior
- Dynamic discount codes
These ensure your emails are always relevant to your audience.
3. Consider Multi-Channel Marketing
Today’s customers aren’t just on email. They’re also browsing SMS, social media, and push notifications. Tools like Omnisend and Privy stand out because they combine email, SMS, and pop-ups, all managed in one place. If you want to build omnichannel journeys, this is a must.
4. Don’t Forget Analytics and Reporting
The best email marketing app for Shopify will go beyond sending emails. It will help you understand what’s working through clear reporting, heat maps, conversion tracking, and A/B testing. These insights let you constantly refine your strategy and increase ROI.
Final Tip:
No single platform is perfect for everyone. The real key is to align your choice with your goals. Whether that’s increasing repeat purchases, capturing more subscribers, or building brand loyalty, picking the best email marketing for Shopify means choosing a tool that supports your unique growth path.
Conclusion
If you’re looking for an AI-powered, all-in-one solution that not only personalizes your emails but also keeps an eye on your competitors, Saufter is the clear winner. For merchants seeking advanced ecommerce workflows and CRM features, tools like Omnisend, Klaviyo, and ActiveCampaign remain top contenders.
On a tighter budget? MailerLite and Brevo continue to deliver exceptional value. And if loyalty programs and customer reviews matter to you, Yotpo packs a punch.
Email marketing revenue worldwide is projected to reach $12.33 billion by 2026, it’s clear why investing in the best email marketing for Shopify is essential for your 2025 growth strategy.
Whether you’re just starting or scaling to new heights, 2025 is the perfect time to embrace the best email marketing for Shopify and turn casual browsers into loyal customers.
