Last Updated: March 2025
Email marketing remains one of the most effective ways to engage with audiences, boasting an impressive ROI of $42 for every $1 spent, according to recent studies. As businesses and marketers gear up for 2025, staying informed about the latest trends, strategies, and tools in email marketing is more important than ever.
One way to stay ahead of the curve is by subscribing to industry-leading newsletters that deliver insights, tips, and updates directly to your inbox.
In this article, we’ve curated a list of the 22 best email marketing newsletters you shouldn’t miss in 2025, ensuring you’re equipped with the knowledge to optimize your email campaigns and drive better results.
Types of Newsletters with Example
1. News & Reporting Newsletter
These newsletters provide readers with the latest updates and reports curated by editors or journalists. They offer insights into current events, industry trends, and significant developments. Publications like TMZ utilize this style to inform their audience with frequent updates, typically sent weekly or bi-weekly.
2. Curated Content Newsletter
A curated newsletter compiles valuable articles, links, and recommendations from different sources. It saves readers time by providing them with handpicked content relevant to their interests. Brands use this format to build stronger relationships with subscribers by consistently delivering useful information.
3. How-To & Practical Tips Newsletter
Designed to offer quick and actionable tips, practical newsletters help readers solve problems or enhance their skills. These newsletters often include step-by-step guides, expert advice, or product usage tips to boost engagement and customer satisfaction.
4. Blog Highlights Newsletter
For brands with an active blog, this type of newsletter compiles recent or top-performing blog posts. Instead of extensive personalization, these emails simply link to relevant content, driving traffic back to the website.
5. Visual-Focused Newsletter
Some brands prioritize visual elements over text, incorporating images, videos, and infographics to engage subscribers. Since visual content is processed much faster than text, this approach can significantly improve reader engagement.
6. Event Invitation Newsletter
These newsletters inform subscribers about upcoming events, including dates, locations, and registration links. They are a great tool for boosting attendance and generating excitement around webinars, product launches, or conferences.
Leading Websites That Deliver the Best SaaS Newsletters
With that out of the way, let’s first take a moment to appreciate that 81% of small businesses use Email as their main customer acquisition channel. And since email marketing is one of the most crucial elements for success, signing up for the right newsletters can help you stay competitive.
To help you keep up we’ve put a hand-picked list together.
1. Marketing Brew
Overwhelming, yet that fast-paced, ever-evolving industry you find yourself sitting in will be made easier, without making your mind explode with information overload while reading this newsletter. Sent three days a week, it details the most important things that happened in the marketing world, ensuring that you stay one step ahead of your competition.
If you’re always thinking about how emerging trends might impact the future of marketing; whether it’s the influence of economic policy on eCommerce or how we consume content in 2023, this newsletter is for you. Expect fresh perspectives on relevant topics and insights from some of the industry’s brightest minds.
2. MarTech Daily
MarTech Daily is produced by the team behind SEJ and MarTech, two of the most trusted names in social media, SEO, marketing, and analytics.
Consider this daily newsletter a snapshot of your digital newspaper, filled with updates, expert analysis, step-throughs, and future predictions. Each edition is, colorful giving you a sense of reading time well spent, productive, and informed.
If you thrive on marketing reports, events, and data, this is a must-subscribe. Mark their emails as important, and as a bonus, you’ll find yourself becoming wiser and more data-driven along the way.
3. The Clikk
If you are into humor, and your passion is marketing, The Clikk is going to steal your heart. This daily newsletter blends sharp humor with real insight, ripping apart so-called “hacks,” highlighting exciting articles, and dissecting how the marketing world works.
Each newsletter provides a lighthearted but thorough summary of the best articles and resources across the internet. You’ll learn about what marketing trends are working (and which are not) with clever analogies, relatable jokes, and case studies that are so compelling that you look forward to the daily dial-up or email inbox refresh in the morning.
4. GrowthHackers
GrowthHackers is a vibrant and respected online community of marketers, SEOs, entrepreneurs, CMOs, and enthusiasts sharing insights and experiences with each other.
The GrowthHackers community is a hot pudge melting pot of discussions, ideas, case studies, and trends, similar to social media, only way more dynamic in 2023. Its daily newsletter is a summary of the most upvoted posts, which helps you to get the email that’s full of what’s in demand among marketers from all over the world.
It’s an ideal way to get your mind buzzing with new ideas and insights for your next campaign or personal project. Aside from the daily updates, GrowthHackers has a Medium blog that comes through with a weekly newsletter covering topics like marketing, user acquisition, lead conversion, etc.
5. Detailed
For someone who thinks of SEO goals constantly, Detailed could be your best friend. Famed for its exclusive “secret” newsletter, Detailed delivers actionable under-the-hood SEO tactics that make scaling your goals far more achievable.
This newsletter is your behind-the-scenes look at insider tips from top companies, revealing strategies you won’t find easily on the internet. Combined with their amazing blog, it’s a goldmine of practical and effective SEO tactics.
So, whether you are an affiliate blogger, a SaaS marketer, a content marketer, or a brand looking to become an SEO success, this is a must-have subscription, don’t think twice!
6. Seth’s Blog
If there is any marketing newsletter list, it is incomplete without the legendary Seth Godin. Seth’s Blog, known for breaking down complex marketing concepts into simple, actionable insights, is the go-to source for marketers (if you’re not subscribed, you have to).
Take their promise with a grain of salt and some chai waiting at home. Each daily edition covers content, SEO, branding, blogging, and modern marketing, packed with insights that stick with you.
7. TL;DR Marketing
Curated by Saijo George, TL;DR Marketing is the perfect newsletter for those who dread long, text-heavy content.
If you want a simple, no-frills resource to get you started or help you level up your marketing, this is it. By courting a fast-paced industry, this daily newsletter guides you to do more in less time (15 minutes to be exact).
The latest news, updates, and trends from the world of digital marketing, covering topics from SEO to paid media to social media, plus tips and even marketing job offers. And if the inbox isn’t your happy place, the TL;DR Marketing Minisite features a working newsfeed with plenty of resources.
8. The Daily Carnage
Here in search of a faithful companion to tell you what it is too impractical as you wake up? Your perfect match might just be The Daily Carnage.
If you are a Leader, Marketer, or a research enthusiastic person then this newsletter is a must. Stop spending half your day scouring the web for the right info! Subscribe to The Daily Carnage and get the latest on marketing news, top articles, and other curated content sent directly to your inbox to read in a few, or explore in-depth.
9. VeryGoodCopy
Do you think your copywriting skills need to be nourished more? With a subscription to VeryGoodCopy, that guilt will be gone in seconds.
They’re short, but brilliant little masterclasses in copywriting concepts. Written by Eddie. The newsletter also includes the perspective of guest marketers, in the device of occasional interviews.
If you care about content and the craft of copy, this has to be one resource you can’t afford to know.
10. The B2B Bite
Sick of the “B2B is boring” narrative? Jason Bradwell’s newsletter is here to shift that narrative.
This entertaining, weekly newsletter aims to help B2B marketing become fun and exciting, providing actionable and no-nonsense strategies delivered in a novel way. The tools are for those stuck with the tide and haven’t succeeded in taking this as a novel and innovative approach in a positive deviancy-like move.
Jason’s motto is simple: if your answer to “Is my marketing where it needs to be?” is no, it’s time to hand over your email and subscribe.
11. Work the Funnel (WTF)
Chantelle Marcelle’s newsletter explores up-and-coming marketing trends and future-centric ideas for your business. If you’re one of those people who likes to stay a step ahead, be sure to check out her curated content.
This newsletter is filled with free tools, case studies, research studies, etc, all useful for marketers looking for a mix of valuable resources. With that one-stop-shop variety, it’s a subscription that should rise to the top of your cluttered inbox.
12. Marketing Mind Meld
The perfectionist Kushaan Shah shares a refreshing perspective when it comes to his newsletter, combining marketing insights with a sprinkle of culture, human behavior, and psychology.
From dissecting why some memes go viral to examining the appeal of luxury water brands, his newsletter delivers thought-provoking takes that will give you a lot to chew on.
If you’re endlessly curious and enjoy uncovering the “why” behind the popularity of a brand or an idea, this one’s a no-brainer to subscribe to.
13. Marketing Examined
When you arrive at this newsletter’s homepage, its intent is evident, sensible, and straight-talking marketing guidance. Curated by Alex Garcia, who previously worked for The Hustle as well as now the head of marketing at Gumroad.
Marketing Examined is tightly focused on growth marketing. If you want to take the right steps toward marketing success, this newsletter is for you.
Wanna do more with less, and achieve optimized results? Every Sunday Alex shares no-nonsense advice you can work on right away.
14. Demand Curve Newsletter
What’s nice about the Demand Curve newsletter is its collaborative bent. Its insights and findings come from a community of 50,000 marketers. Instead of one voice, this newsletter sends you growth tactics that are being used in live business lessons.
Drawing on lessons from Demand Curve’s tenure as an agency as well discoveries contributed by community members. It yields no-nonsense, press-the-button-on advice around just about everything you do every day like building eCommerce, search engine marketing, video, email and the like.
If you’re a startup founder or growth marketer looking for fresh insights or validation for your campaign ideas, this newsletter is a game-changer.
15. Marketing Examples
If you haven’t already come across it, you’re missing out as Harry Dry’s Marketing Examples has gained cult status amongst marketers and enthusiasts alike. This year alone, it’s become a mainstay for those looking for practical, data-driven marketing insights.
Harry serves up rich case studies, showcasing success stories from both leading brands and startups from teardown screenshots to proven tactics.
When he started the newsletter his idea was to build a “Dribbble for Marketing.” As of today, he has a bunch of good actual community around him, leveraging high-level tactics for cold emails, branding, content, copywriting, SEO, and more.
16. Zero to Marketing
You know, that viral Twitter thread from back in 2020 where Andrea Bosoni suggested coming up with growth strategies for an indie founder each week?
That idea led to this newsletter. Andrea builds on a decade of marketing experience to share bite-sized actionable growth plans in every issue. He writes in a 5-minute read of how he would take a business from zero to scalable growth.
Awesome for early startups, this is a well-laid-out article helping you know how to kickstart your marketing with oodles of inspiration on your way up.
17. The CMO Journal
The beauty of this newsletter is the fact that they are personal, and if you’re a marketing nut who cares about that, then there’s The CMO Journal for you. For Sairam, CMO (Chief Marketing Officer) means Chai, Marketing, and Other things.
Sairam draws on his own wealth of experience to dive into product marketing in this newsletter, particularly around branding. Each edition dives into one trend, concept, or idea, supplemented with actionable recommendations and illustrative case studies from top brands and businesses.
If you’re passionate about building and marketing startups the right way, The CMO Journal is a must-read.
18. Playing Favorites
Want inspiration to create something your public will actually love? Jay Acunzo’s newsletter delivers helpful advice on creating your audience’s favorite experiences.
Centered on keeping your craft, community, and customers at the heart of your work. This newsletter is a considerate roadmap for building trust and admiration.
Jay tackles subjects including creativity, content marketing, videos, and podcasting; not with life hacks or shortcuts, but with tactics to truly connect with your tribe and win their trust.
19. Everyone Hates Marketing
Everyone Hates Marketing by Louis Grenier is your “antidote to marketing BS. If you’re ready for a break from fluff, this newsletter will be a breath of fresh air. And, true to its name, it takes on all the stuff people hate about marketing and centers on what actually works.
Each issue is filled with actionable advice on how to find your footing in a crowded space, examples of marketing in the wild, and snippets from Louis’ astonishing podcast, where he sits down with top marketers from all over the world.
If you’re more interested in the “why” behind strategies than just the “what” or “how,” this newsletter will quickly become a favorite.
20. Kyle Akerman’s Analytics Newsletter
Are you on the lookout for elevating your marketing strategy based on data? Look no more, Kyle Akerman’s marketing analytics newsletter provides just that. This jam-packed book is full of actionable advice, hacks, and tips; walking you through selecting the right metrics and optimizing the campaigns correctly.
Tactically focused at the highest level and a data delver’s day in the life. If you spend your days in Google Analytics you’ll get a lot of value from this newsletter.
Kyle lays it all out: implementation, reporting, analysis, and optimization so you know your marketing moves are converting as much as possible.
With a mix of bite-sized insights and in-depth walkthroughs on advanced topics, this newsletter is perfect for marketers aiming to elevate their analytics game.
21. Total Annarchy
TotalAnnarchy by Ann Handley is a treasure trove of curated articles, resources, and insights for marketers, writers, and creators. If you’re passionate about the art of writing or loved her book Everybody Writes, this newsletter offers a glimpse into Ann’s creative mind.
Each edition feels like a personal letter, filled with thought-provoking takes on crafting exceptional content, content strategy, and marketing. You’ll enjoy a long-form essay alongside curated links and data insights from around the web—making it a perfect blend of inspiration and practicality.
22. How to SaaS
Are you a marketer who ever dreamed of launching your own SaaS product? Or perhaps your founders are relying on you to take their product to the next level? Either way, Shiv Narayanan’s newsletter is a must-read.
He specializes in SaaS marketing, growth, and strategies, and writes short, actionable tips, paired with simple line graphics and illustrations that break down even the most complex ideas into digestible takeaways.
Whether you’re looking to develop a sharper strategic approach, or don’t know the difference between a pitch track and an earnings call, but want to win a C-suite seat in 2024. This newsletter provides a guide to becoming your best in the new year.
Covering advanced topics and actionable advice, it’s an essential book for any marketer serious about starting and scaling a SaaS business.
Must Read: 5 Best Tools to Manage Your Paid Newsletter
How to Start a Newsletter
If you want to connect with your audience and offer them some useful information, starting a newsletter is a good idea. Here’s a step-by-step process to help you start:
Define Your Purpose and Audience: Decide on the aim of your newsletter and who you would like to reach.
Choose a Niche and Content Theme: Focus on a specific topic that aligns with your expertise and your audience’s interests.
Select a Newsletter Platform: Pick a platform, in the likes of Saufter or Mailchimp that features usability, analytics, and scale.
Plan Your Content Strategy: When you will be sending out newsletters? Define an editorial calendar to keep you consistent.
Build Your Email List: Use sign-up forms, promotional pages, and incentives to collect subscribers and expand your audience.
Design Your Newsletter: Keep it clean, mobile-friendly, and visually pleasing using a well-structured format.
Write Compelling Content: Write your content in a conversational manner so your readers are informed and engaged.
Test and Optimize: Send test emails, experiment with formats, and make adjustments based on performance.
Analyze Performance Metrics: Keep an eye on open rates, click-throughs, and unsubscribes so you can hone your content and strategy.
Stay Consistent and Evolve: Consistency is key, so find a schedule that works for you, but adjust your approach depending on your audience and what’s trending in your industry.
Top Tips for Email Marketing
Email marketing remains one of the most effective ways to connect with your audience and drive conversions. To ensure your campaigns stand out, here are some top tips for email marketing success.
Know Your Audience
Increase future visibility and traffic by sending off relevant content based on demographics and interests or purchase behavior by segmenting your email list.
Craft an Irresistible Subject Line
Format it short, sweet, and compel to take action to increase open rates. Personalized subject lines have been shown to boost open rates by 50%!
Provide Value-Driven Content
For example, share useful tips, exclusive offers, or insights that speak to your audience’s needs.
Optimize for Mobile
Since 50% of emails are opened on a mobile device, you need to make sure your emails are responsive and visually appealing on smaller screens.
Use a Clear Call-to-Action (CTA)
Be clear on what you want readers to do next (e.g., “Shop Now,” “Learn More”).
Personalize Your Emails
Use the name of your recipients and adapt the content to the preferences. Emails that are personalized generate 6x more revenue than those that are not.
Test and Analyze
Test different ideas to see the best subject lines, designs, CTAs, etc. Test your strategy to be more accurate using A/B testing.
Maintain a Consistent Schedule
Choose a frequency (weekly or monthly, for example) and commit to it. It creates trust and gets your audience excited.
Avoid Spam Triggers
Avoid spammy words like “FREE!!! ” or excessive punctuation. If You Are Sending Emails, Ensure They Are CAN-SPAM Covered
Use Engaging Visuals
Utilize images, videos, and infographics to capture your readers visually and ensure that your emails leave an impression.
Keep Emails Concise
Respect your audience’s time. Present key facts as directly and easily as possible.
Provide an Easy Opt-Out Option
Provide an easier way to unsubscribe to keep your email list clean and engaged.
Monitor Metrics and Refine
Track key metrics like open rate, click-through rate, and conversions. Use these insights to continuously improve.
Saufter.io – Best Email Marketing Automation Platform
Saufter is a customer engagement and email marketing platform that analyzes user behavior on your website or portal, tracking their journey stages to offer campaign recommendations.
For instance, it may suggest a “how-to” article for a feature that a user hasn’t yet explored. Each week, you’ll receive fully drafted emails and in-app campaigns, ready for your approval.
Additionally, Saufter monitors your competitors, recommending content campaigns based on their latest blog posts.
Key features include:
- Automated user segmentation into cohorts based on behavior
- Automated email campaign suggestions to boost conversions and reduce churn
- Automated SEO campaign recommendations
- Automated predictions for conversion rates and churn
Conclusion
In conclusion, subscribing to the right email marketing newsletters is essential for staying ahead of trends and maximizing your campaign’s potential in 2025. According to a recent report, 80% of businesses rely on email as their primary channel for customer retention, underscoring the importance of staying informed and up-to-date.
By following the newsletters listed in this article, you’ll gain valuable insights, strategies, and best practices to refine your approach and drive better results.
Additionally, tools like Saufter can help automate your email marketing efforts, offering personalized campaign recommendations based on user behavior, and ensuring you always deliver relevant content to your audience. Stay ahead of the curve and make 2025 your most successful year in email marketing!
