Last Updated: September 2024
Are you a small business owner looking to boost your brand’s visibility and connect with a wider audience through influencer marketing platforms? In today’s digital age, influencer marketing has become a game-changer, allowing businesses to tap into the power of social media influencers and their loyal followers.
According to recent studies, a whopping 89% of marketers believe that influencer marketing is just as effective, if not more effective, than other marketing channels. But with so many platforms out there, finding the right one for your small business can be overwhelming.
That’s why we’ve done the legwork for you and compiled a list of the 13 best influencer marketing platforms that cater specifically to small businesses. Let’s dive in and discover how these platforms can take your brand to the next level!
Best Influencer Marketing Platforms For Small Businesses
1. Saufter
Personalized pricing
Introducing Saufter, your ultimate solution for effortlessly discovering and managing influencers. With its highly automated dashboard, Saufter simplifies the process of finding and tracking influencers, making it a breeze for your business.
It serves as your go-to tool, acting as both your starting point and your comprehensive influencer management system.
With its user-friendly interface and streamlined processes, Saufter becomes your alpha and omega in effectively managing your influencers, ensuring seamless collaboration and optimized campaign results.
Key Features
- Influencer identification: Easily discover relevant influencers with Saufter’s advanced search filters and algorithms, ensuring a seamless connection with influencers who align with your brand and target audience.
- Automated payments: Streamline your payment processes with Saufter’s automated system, ensuring timely and accurate compensation for influencer collaborations, saving you time and effort.
- Create campaigns: From start to finish, Saufter simplifies campaign management by providing intuitive tools to set objectives, define deliverables, and communicate guidelines directly with influencers, fostering effective collaboration.
- Analytics and insights: Gain valuable real-time data and comprehensive reports on reach, engagement, impressions, and conversions, enabling data-driven decision-making and optimization of future influencer campaigns.
2. Favikon
Free; paid plans start at $149/mo
With a focus on micro-influencers, Favikon is a top choice for small businesses aiming to build genuine connections. Its advanced search filters and analytics allow businesses to identify influencers who align perfectly with their brand values.
What sets Favikon apart is its seamless campaign management tools that enable businesses to effortlessly collaborate, track performance, and optimize their influencer marketing efforts.
Key Features
- Micro-Influencer Focus: Favikon specializes in connecting small businesses with micro-influencers, who often have highly engaged and niche audiences.
- Advanced Search Filters: The platform offers robust search filters that allow businesses to find influencers based on specific criteria, such as location, industry, and engagement rates.
- Seamless Campaign Management: Favikon’s campaign management tools enable businesses to effortlessly collaborate with influencers, track campaign performance, and optimize their influencer marketing efforts.
3. Scrunch
$39 per month or $1/day when paid annually
Offering a comprehensive influencer database, Scrunch empowers small businesses to discover influencers across various social media platforms. What makes Scrunch stand out is its advanced audience insights, which provide businesses with valuable demographic and engagement data to ensure precise audience targeting.
Additionally, Scrunch’s campaign management features, including content approval and tracking, streamline the entire influencer collaboration process.
Key Features
- Comprehensive Influencer Database: Scrunch provides access to a vast influencer database, encompassing various social media platforms, making it easier for small businesses to discover influencers that align with their brand.
- Advanced Audience Insights: The platform offers detailed demographic and engagement data on influencers’ audiences, enabling precise targeting and ensuring businesses reach their desired customer base.
- Streamlined Campaign Management: Scrunch’s campaign management features, including content approval and tracking, simplify the process of collaborating with influencers and monitoring the success of influencer campaigns.
4. GRIN
Hidden pricing; a demo is available
Boasting a robust influencer relationship management system, GRIN focuses on automation and scalability. Small businesses can easily manage and nurture relationships with influencers, track campaign performance, and measure ROI.
Furthermore, GRIN’s unique feature lies in its integrated influencer marketplace, allowing businesses to discover new influencers and build partnerships directly within the platform.
Key Features
- Automation and Scalability: GRIN focuses on automating influencer relationship management processes, allowing small businesses to efficiently manage and nurture relationships with influencers at scale.
- Integrated Influencer Marketplace: The platform features an integrated influencer marketplace, providing businesses with access to a wider pool of influencers and facilitating direct partnerships within the platform.
- Performance Tracking and ROI Measurement: GRIN offers robust tracking and analytics capabilities, enabling businesses to measure the success of influencer campaigns and calculate return on investment.
5. Aspire
Custom pricing
Aspire stands out by offering a simplified influencer marketing experience for small businesses. Its user-friendly interface makes it easy to search for influencers, collaborate on campaigns, and track performance metrics.
What sets Aspire apart is its AI-powered influencer recommendations, which help businesses discover the perfect influencers for their niche, ultimately driving better engagement and conversions.
Key Features
- Simplified Influencer Marketing Experience: Aspire provides a user-friendly interface and streamlined workflows, making it easy for small businesses to navigate the influencer marketing process.
- AI-Powered Influencer Recommendations: The platform utilizes artificial intelligence to recommend influencers based on specific business niches, ensuring businesses find the most suitable influencers for their target audience.
- Enhanced Collaboration and Communication: Aspire facilitates seamless collaboration between businesses and influencers, offering features like messaging and content approval to foster effective communication throughout the influencer marketing journey.
6. Upfluence
Three pricing plans with hidden pricing
Combining data-driven insights with influencer discovery, Upfluence provides small businesses with a powerful platform to find and collaborate with influencers. Its proprietary algorithm assesses influencers’ authenticity and engagement rates, ensuring businesses partner with genuine and impactful influencers.
Upfluence’s competitive advantage lies in its robust influencer CRM system, facilitating seamless communication and relationship management throughout the entire influencer marketing journey.
Key Features
- Data-Driven Influencer Insights: Upfluence leverages data and analytics to provide businesses with comprehensive insights into influencers’ authenticity, engagement rates, and audience demographics, helping to ensure impactful collaborations.
- Robust Influencer CRM System: The platform offers a robust influencer customer relationship management system, allowing businesses to effectively manage their influencer partnerships, communication, and track campaign progress.
- End-to-End Influencer Marketing Solution: Upfluence provides a comprehensive solution that covers influencer discovery, campaign management, and measurement, simplifying the influencer marketing process for small businesses.
7. Influencity
Starts at $168/mo; 7-day free trial
Influencity empowers small businesses to find influencers across multiple social media platforms with ease. What sets Influencity apart is its AI-powered algorithm that analyzes influencer profiles, audience demographics, and engagement metrics to ensure businesses connect with the most relevant influencers for their target audience.
Additionally, Influencity offers in-depth campaign tracking and reporting features, allowing businesses to accurately measure the impact and return on investment of their influencer marketing efforts.
Key Features
- AI-powered Influencer Analysis: Influencity’s AI-powered algorithm analyzes influencer profiles, audience demographics, and engagement metrics to ensure businesses connect with the most relevant influencers for their target audience.
- Comprehensive Campaign Tracking: The platform offers in-depth campaign tracking and reporting features, allowing businesses to accurately measure the impact and return on investment of their influencer marketing efforts.
- Seamless Collaboration: Influencity provides a user-friendly interface for businesses to easily collaborate with influencers, facilitating efficient communication, content creation, and campaign management.
8. Impact
Custom pricing
Impact offers a comprehensive influencer marketing platform designed to streamline collaboration between small businesses and influencers. What makes Impact unique is its end-to-end solution that covers influencer discovery, campaign management, and real-time performance tracking.
The platform also features a robust payment system, ensuring transparent and seamless transactions between businesses and influencers. With Impact, small businesses can easily scale their influencer marketing campaigns while maintaining control and maximizing their ROI.
Key Features
- End-to-End Solution: Impact offers an end-to-end influencer marketing solution that covers influencer discovery, campaign management, and real-time performance tracking, streamlining the entire influencer marketing process.
- Robust Payment System: The platform features a robust payment system that ensures transparent and seamless transactions between businesses and influencers, simplifying the payment process and promoting trust.
- Scalability and Control: Impact enables small businesses to scale their influencer marketing campaigns while maintaining control over their strategies, allowing businesses to maximize their return on investment.
9. Storyclash
Begins at $599/mo
Storyclash specializes in social media monitoring and real-time tracking of influencer campaigns. It provides small businesses with valuable insights into trending content, viral influencers, and competitors’ activities.
What sets Storyclash apart is its unique ability to monitor influencer mentions and brand interactions across various social media platforms, helping businesses stay informed and responsive to their audience’s needs. With Storyclash, small businesses can identify opportunities, optimize their influencer strategies, and stay ahead in the dynamic world of social media marketing.
Key Features
- Real-time Social Media Monitoring: Storyclash specializes in real-time tracking of influencer campaigns and social media conversations, providing businesses with up-to-date insights into trending content, viral influencers, and competitors’ activities.
- Comprehensive Brand Monitoring: The platform monitors influencer mentions and brand interactions across various social media platforms, helping businesses stay informed and responsive to their audience’s needs, ultimately enhancing their brand reputation and customer satisfaction.
- Actionable Insights: Storyclash’s detailed reports and analytics offer actionable insights, allowing small businesses to identify opportunities, optimize their influencer strategies, and stay ahead in the dynamic world of social media marketing.
10. Brand24
Starts at $79 per month; 14-day free trial
Brand24 is an all-in-one social media listening and analytics platform that helps small businesses monitor their brand reputation and track influencer mentions. Its unique feature lies in its sentiment analysis capabilities, which assess the tone and sentiment behind influencer conversations and brand mentions.
With real-time alerts and detailed reports, Brand24 enables businesses to proactively engage with influencers, identify brand advocates, and effectively manage their online presence, ensuring positive brand sentiment and customer loyalty.
Key Features
- Sentiment Analysis: Brand24 offers sentiment analysis capabilities, which assess the tone and sentiment behind influencer conversations and brand mentions. This helps businesses understand the overall sentiment associated with their brand and take proactive measures to maintain a positive reputation.
- Real-time Alerts: The platform provides real-time alerts for influencer mentions and brand-related conversations, ensuring businesses can promptly engage with influencers and respond to customer feedback or issues.
- Online Presence Management: Brand24 enables businesses to effectively manage their online presence by tracking influencer mentions, identifying brand advocates, and monitoring brand sentiment, leading to improved brand perception and customer loyalty.
11. Influence4You
Starts at €1500 per month
Influence4You is a comprehensive influencer marketing platform that caters specifically to small businesses. It offers a user-friendly interface for businesses to connect with influencers, negotiate contracts, and manage campaigns.
What sets Influence4You apart is its advanced AI-driven matching algorithm, which analyzes businesses’ target audience and objectives to recommend the most suitable influencers for collaboration. With Influence4You, small businesses can effectively leverage influencer partnerships to enhance brand visibility and drive meaningful engagement.
Key Features
- AI-driven Influencer Matching: Influence4You employs an advanced AI-driven matching algorithm that analyzes businesses’ target audience and objectives to recommend the most suitable influencers for collaboration, streamlining the influencer discovery process.
- Contract Negotiation: The platform offers features for businesses to negotiate contracts with influencers directly within the platform, facilitating smoother collaboration and ensuring clear expectations for both parties.
- Campaign Management: Influence4You provides a user-friendly interface for businesses to manage their influencer marketing campaigns, including content approval, scheduling, and performance tracking, simplifying the overall campaign management process.
12. Dovetale
Free; paid plans from $50/mo
Dovetale provides small businesses with a powerful influencer marketing platform that focuses on data-driven insights and transparent reporting. It offers advanced analytics and performance tracking features, enabling businesses to measure the success of their influencer campaigns in real-time.
Dovetale’s unique strength lies in its detailed influencer profiles, including historical performance data, audience demographics, and previous collaborations. With Dovetale, small businesses can make informed decisions when selecting influencers, ensuring effective partnerships and measurable results.
Key Features
- Data-driven Analytics: Dovetale’s platform offers advanced analytics and performance tracking features, enabling businesses to measure the success of their influencer campaigns in real-time and make data-driven decisions for future campaigns.
- Detailed Influencer Profiles: Dovetale provides detailed influencer profiles, including historical performance data, audience demographics, and previous collaborations, allowing businesses to assess influencers more comprehensively and make informed partnership decisions.
- Influencer Relationship Management (IRM): Dovetale’s proprietary IRM system helps businesses track, analyze, and optimize their influencer partnerships, facilitating effective influencer relationship management and fostering long-term collaborations.
13. Traackr
Custom Pricing
Traackr is a sophisticated influencer marketing platform that helps small businesses identify and nurture meaningful relationships with influencers. Its unique differentiator is its proprietary influencer relationship management (IRM) system, which enables businesses to track, analyze, and optimize their influencer partnerships.
Traackr’s IRM capabilities include audience insights, campaign performance measurement, and personalized influencer engagement strategies. With Traackr, small businesses can build authentic influencer relationships and drive impactful campaigns that resonate with their target audience.
Key Features
- Influencer Relationship Management (IRM): Traackr’s unique strength lies in its proprietary IRM system, allowing businesses to track, analyze, and optimize their influencer partnerships. This comprehensive management approach helps businesses build and nurture authentic influencer relationships.
- Audience Insights: The platform provides detailed audience insights, helping businesses understand the demographics and preferences of influencers’ audiences, enabling more precise targeting and ensuring campaigns resonate with the intended audience.
- Personalized Influencer Engagement Strategies: Traackr offers personalized influencer engagement strategies, allowing businesses to tailor their influencer marketing campaigns to fit the unique characteristics of each influencer, enhancing the authenticity and effectiveness of collaborations.
Conclusion
Influencer marketing has undoubtedly emerged as a powerful tool for small businesses to connect with their target audience and drive brand awareness. The 13 platforms we’ve explored offer unique features and capabilities, empowering businesses to navigate the influencer landscape with ease.
From AI-powered influencer analysis to comprehensive campaign tracking and real-time monitoring, these platforms provide invaluable resources for businesses seeking to optimize their influencer marketing strategies. Whether it’s finding the perfect micro-influencers, managing relationships at scale, or gaining actionable insights, these platforms cater to diverse needs.
By leveraging the power of influencer marketing, small businesses can tap into the authenticity and reach of influencers, ultimately driving meaningful engagement and boosting their brand’s success in the digital realm. So take the plunge, explore these platforms, and unlock the potential of influencer marketing for your small business.
Still, confused? Try Saufter for free! No credit card is required to sign up.
