Last Updated: April 2025
When it comes to email marketing, Mailchimp has long been a popular choice due to its user-friendly interface and extensive features. According to public sources, Mailchimp increases its prices between 7-14% annually. However, with rising costs and limited functionalities in its free tier, many users are seeking Mailchimp alternatives.
In this guide, we will explore the 11 best Mailchimp alternatives, including Saufter, a platform that stands out with its unique branding and robust features, ensuring that your email marketing campaigns can be executed effectively and affordably.
Table of Contents
- Saufter
- Brevo
- Hubspot
- Kit (formerly ConvertKit)
- MailerLite
- AWeber
- ActiveCampaign
- Klaviyo
- Constant Contact
- Omnisend
- Campaign Monitor
- Pricing Comparison Table for Email Services
- Email Service Comparison Table with Ratings and Website Links
- Open Source Alternatives to Mailchimp
- Choosing the Right Email Marketing Tool
- Conclusion
1. Saufter
Pricing
Saufter offers competitive pricing plans, making it accessible for both small businesses and large enterprises, with a generous free trial to test its features.
Saufter is a powerful marketing automation platform designed for businesses looking for an all-in-one solution. It combines email marketing, CRM, and sales pipeline management in one streamlined tool.
Key Features
- AI-Powered Chatbots: These intelligent chatbots enhance customer service by providing instant responses to inquiries, thus improving customer satisfaction and reducing response times.
- Customer Segmentation: Saufter enables businesses to segment their customer base effectively, allowing for targeted campaigns that cater to specific demographics and behaviours.
- Real-Time Analytics: This feature provides businesses with insights into campaign performance and customer interactions, allowing for data-driven decisions and adjustments in real time.
- CRM Integration: Saufter seamlessly integrates with various Customer Relationship Management systems, enabling holistic management of customer data and interactions.
- Email Campaigns: Saufter automates the creation of email campaigns, providing businesses with Customer Journey Mapping: This visual representation of the customer relationship helps businesses understand and optimise the entire customer journey.
These features collectively contribute to making Saufter an effective solution for enhancing customer engagement and automating marketing efforts, ultimately driving improved customer experiences and business outcomes.
2. Brevo
Pricing:
With Brevo, you must get a free tier that allows for a limited number of monthly emails, and their price levels are competitive overall, but especially for newcomers.
Brevo (formerly Sendinblue) is an adaptable marketing platform with an emphasis on email marketing and integrated CRM features. Users are able to conduct complex campaigns with ease because to its powerful automation features.
Key Features
- Email and SMS Marketing: Brevo stands out from the competition thanks to its multi-channel communication strategy, which includes SMS marketing.
- Drag-and-Drop Campaign Builder: The intuitive editor in Brevo makes creating beautiful, personalised emails simple.
Marketers can use marketing automation to engage clients at crucial stages in their journeys by using advanced automation workflows.
3. Hubspot
Pricing
Hubspot has a free tier with limited features and several paid plans that may be adjusted to fit your business demands and size.
HubSpot is a popular alternative to MailChimp because to its extensive set of capabilities for marketing, sales, and customer care.
Key Features
- All-in-One Platform: Hubspot is a powerful option for integrated marketing campaigns since it integrates email marketing with customer relationship management, social media, landing pages, and more.
- Lead Management: Make good use of technologies that allow you to monitor prospects and guide them efficiently through the sales funnel.
- Analytics: Comprehensive analytics and reporting solutions can help better understand campaign performance and consumer habits.
4. Kit (formerly ConvertKit)
Pricing
The flexible pricing structure of ConvertKit, which is determined by the number of subscribers, makes it a great choice for developing organisations.
Content creators, bloggers, and internet entrepreneurs in search of simple email marketing solutions will find what they need with Kit.
Key Features
- Simplicity: The ease of use and robust capabilities of ConvertKit’s automatic email sequence creator make it stand out.
- Landing Pages: Create high-quality landing pages to collect leads with no additional software required.
- Subscriber Tagging: This is a method of classifying email recipients into different groups according to their interests and actions, allowing for more personalised advertising
5. MailerLite
Pricing
MailerLite is an excellent choice for newcomers because of its free subscription, which allows you to send to up to 1,000 subscribers. Affordable and flexible, paid options are available to meet the demands of each user.
For small businesses and freelancers, MailerLite is a great alternative to Mailchimp because it is a great alternative to Mailchimp because it is user-friendly and prioritises simplicity and functionality.
Key Features:
- Drag-and-Drop Editor: Create stunning emails with the simple drag-and-drop editor in MailerLite.
- Automation Features: Efficacious workflow building based on user interaction is made possible by simple automation choices.
- Landing Pages and Forms: To increase the number of subscribers, you can use the in-built tools to make landing pages and forms.
6. AWeber
Pricing
After the 30-day free trial ends, AWeber’s premium plans begin at reasonable prices that vary according to the number of subscribers.
Over the years, AWeber has become known as a dependable tool for email marketing among entrepreneurs and small enterprises.
Key Features:
- Responsive Email Designs: An extensive library of mobile-friendly pre-built templates is available from Aweber for use in creating responsive email designs.
- Email Automation: Effective lead nurturing can be achieved with the help of robust automation solutions for email marketing.
- Customer Support: Comprehensive customer service is one of AWeber’s well-known strengths, allowing consumers to quickly and easily handle any issues that may arise.
7. ActiveCampaign
Pricing
You can try out ActiveCampaign for free during the trial period, and the price goes up as you add more contacts and more features.
Email marketing and powerful customer relationship management features come together in ActiveCampaign, a full-featured marketing automation platform.
Key Features
- Advanced Segmentation: Users may send highly engaging, personalised messages using the segmentation and deep tagging tools.
- Visual Automation Builder: With ActiveCampaign’s visual builder, even the most complicated automation workflows can be easily designed.
- CRM Integration: Efficient customer relationship management is made possible by the tight integration of email marketing with CRM features.
8. Klaviyo
Pricing:
There is a free tier with 250 contacts and limited email sends offered by Klaviyo. Paid plans are scalable depending on the number of subscribers and the features you want.
Klaviyo is an e-commerce platform that offers powerful options for interacting with customers and customising their experience based on extensive analytics.
Key Features:
- Data-Driven Marketing: Klaviyo uses client data to generate more relevant marketing campaigns through personalised experiences.
- Interaction with E-commerce: Seamless interaction with e-commerce systems allows for speedy setup and data synchronisation. One such platform is Shopify.
- Advanced Reporting: Comprehensive analytics allow companies to monitor return on investment and fine-tune their advertising campaigns.
9. Constant Contact
Pricing
Constant Contact does not offer a free plan but provides a 60-day free trial for new users and competitively priced monthly subscriptions.
For organisations and small companies on a tight budget, Constant Contact offers an easy-to-use email marketing solution.
Key Features:
- Email Templates: A wide selection of editable email templates created specifically for use in a range of businesses are at your fingertips.
- Event Marketing: The platform’s tools for event management and RSVP collection work in tandem.
- Social Media Integration: Enhances email marketing by integrating social media campaigns to maximise reach.
10. Omnisend
Pricing
Omnisend offers a free plan for up to 250 subscribers, with various paid tiers that add features based on your marketing volume.
Omnisend is another excellent Mailchimp alternative, primarily aimed at e-commerce businesses seeking advanced marketing automation.
Key Features
- Multi-Channel Campaigns: In addition to emails, Omnisend allows for SMS marketing and push notifications, engaging customers across multiple touchpoints.
- Product Recommendations: Based on customer behaviour, Omnisend can automatically generate product recommendations for personalised email content.
- Integration with E-commerce Platforms: seamless integration with major e-commerce platforms enhances the user experience.
11. Campaign Monitor
Pricing
Campaign Monitor offers flexible pricing models based on the number of subscribers and emails sent, along with a basic tier to get started.
Campaign Monitor is a user-friendly email marketing tool that balances power and simplicity, making it suitable for businesses of all sizes.
Key Features
- Customisable Templates: Create stunning emails with a variety of pre-built templates and a drag-and-drop editor.
- Analytics Dashboard: Real-time analytics help track engagement and optimise campaigns effectively.
- A/B Testing: Robust A/B testing options allow users to fine-tune messaging based on performance insights.
Pricing Comparison Table for Email Services
The table below compares the pricing for sending one email per month to various numbers of contacts across different email marketing platforms.
Email Service | Entry Plan | 20,000 Contacts | 50,000 Contacts | 100,000 Contacts | 200,000 Contacts | 500,000 Contacts |
Saufter | $8 | $129 | $279 | $590 | $1,200 | Custom quote |
Mailchimp | $13 | $230 | $385 | $800 | $1,600 | Custom quote |
Brevo | $9 | $29 | $55 | $69 | $239 | $399 |
HubSpot | $20 | $336 | $816 | $1,616 | $5,250 | Custom quote |
ConvertKit | $15 | $179 | $379 | $679 | $1,279 | Custom quote |
MailerLite | $10 | $139 | $289 | $440 | $820 | $1,900 |
Klaviyo | $20 | $375 | $720 | $1,380 | $2,070 | Custom quote |
Omnisend | $16 | $265 | $413 | $900 | Custom quote | Custom quote |
AWeber | $14.99 | $149.99 | $387.99 | $787.99 | Custom quote | Custom quote |
ActiveCampaign | $70 | $286 | $486 | Custom quote | Custom quote | Custom quote |
Constant Contact | $12 | $230 | $430 | Custom quote | Custom quote | Custom quote |
Campaign Monitor | $11 | $269 | $409 | Custom quote | Custom quote | Custom quote |
Email Service Comparison Table with Ratings and Website Links
The table below lists various email marketing services, along with their Trustpilot, G2, and Capterra ratings, as well as website links for further information.
Email Service | Trustpilot Rating | G2 Rating | Capterra Rating | Website Link |
Saufter | 4.5 | 4.2 | 4.3 | |
Mailchimp | 3.5 | 4.3 | 4.5 | |
Brevo | 4.0 | 4.5 | 4.6 | |
HubSpot | 4.2 | 4.6 | 4.5 | |
ConvertKit | 4.0 | 4.4 | 4.7 | |
MailerLite | 4.4 | 4.7 | 4.7 | |
Klaviyo | 3.8 | 4.6 | 4.7 | |
Omnisend | 4.0 | 4.4 | 4.6 | |
AWeber | 2.5 | 4.2 | 4.0 | |
ActiveCampaign | 3.6 | 4.6 | 4.6 | |
Constant Contact | 4.0 | 4.2 | 4.4 | |
Campaign Monitor | 4.0 | 4.5 | 4.4 |
Open Source Alternatives to Mailchimp
In search of cost-effective solutions for email marketing, many organisations are turning to open-source platforms as credible alternatives to Mailchimp. These tools provide flexibility, customisation options, and the ability to manage email marketing campaigns without hefty subscription fees. Below are some notable open-source alternatives to Mailchimp:
1. Mautic
- Comprehensive Features: Mautic offers a wide array of tools for both email marketing and lead management, making it versatile for different marketing strategies.
- Targeted Campaigns: Users can create highly targeted email campaigns with advanced segmentation and personalisation, which enhances the relevance of communications to recipients.
- Robust Automation: The platform includes significant automation capabilities, enabling organisations to set up efficient workflows that nurture leads and optimise the entire marketing process.
2. Listmonk
- Performance and Usability: Listmonk is designed for high performance while maintaining an intuitive user interface, making email campaign management simple and effective.
- Subscriber Management: It provides a modern dashboard that facilitates extensive subscriber list management, including easy tracking of subscriber metrics.
- High Volume Handling: Written in Go, Listmonk efficiently manages high volumes of emails, catering specifically to businesses with large mailing lists, ensuring reliability and performance.
3. SendPortal
- Straightforward Setup: SendPortal allows for easy setup and management of email newsletters, making them accessible for users of all technical backgrounds.
- Import Capabilities: Users can import contacts through API or CSV uploads, simplifying the process of building and updating mailing lists.
- Monitoring Metrics: The platform includes essential features for tracking email performance metrics such as opens and clicks, providing insights necessary for optimising future campaigns.
These open-source alternatives to Mailchimp offer robust email marketing functionalities without the financial constraints of traditional SaaS platforms. By choosing tools like Mautic, Listmonk, and SendPortal, organisations can not only save on costs but also tailor their email marketing strategies to fit their unique needs. This flexibility is crucial for businesses aiming to build stronger connections with their audiences through personalised and strategic email campaigns.
Choosing the Right Email Marketing Tool
As you consider transitioning from Mailchimp or selecting a new email marketing platform, several key factors can guide your decision and help facilitate a comparison of email marketing tools. Here are crucial elements to consider for discovering the best email marketing platforms for your specific needs:
- Assess Your Needs: First, begin by evaluating your organisation’s specific needs. Consider the size of your email list, the complexity of your campaigns (e.g., automation, segmentation), and your primary goals (e.g., lead generation, customer retention, direct sales). In summary, identifying these factors will help you narrow down the top email marketing services that align with your objectives.
- Budget Considerations: Next, calculate your budget for email marketing. Many platforms offer extensive free tiers, making them suitable affordable email marketing solutions for start-ups and small businesses. Be sure to assess which functionalities you truly need and what you can afford, especially as you compare email marketing tools.
- User Experience: In the beginning, an intuitive user interface can significantly reduce the time you spend on creating campaigns and managing contacts. Next, look for platforms that offer a straightforward setup and easy-to-navigate features, particularly if your team has varying levels of technical expertise. Then a good user experience is crucial when selecting email marketing tools for small businesses.
- Integration Capabilities: Firstly, ensure that the email marketing tool you choose integrates seamlessly with your existing systems, such as your CRM, social media, and e-commerce platforms. Second, interoperability can enhance your marketing efforts and provide a unified view of customer interactions. Finally, effective integration is essential for using marketing automation platforms.
- Support and Resources: Evaluate the level of customer support provided by the email marketing service. Resources such as tutorials, community forums, or dedicated support teams can help you troubleshoot issues and maximise the platform’s potential. This support is especially important for users exploring open-source email marketing software or newer services.
- Scalability: Consider your future growth. Choose a platform that can scale with your business, accommodating increased email volume, subscriber growth, and advanced marketing needs as your organisation evolves. Scalability is a vital factor when selecting the best alternatives to Mailchimp.
By thoughtfully considering these factors, you can select an email marketing tool that meets your current requirements and supports your long-term marketing strategy and business objectives. This approach will help you search for effective email campaign management tools that deliver results.
As businesses look for effective and affordable Mailchimp alternatives because only 75.99% of Mailchimp emails end up in the mailbox, which is alarmingly low compared to other players, they find numerous options available to meet their specific needs. Each alternative listed here—especially Saufter.io—offers unique features and pricing structures tailored to various audiences, from small startups to large enterprises. By exploring these options, you can find the right platform to enhance your email marketing strategy and achieve your business goals.
