Last Updated: April 2025
Email marketing is still one of the highest ROI-generating channels, delivering $42 for every $1 spent, according to Litmus. But to get that return, you need the right tool. And for many users, MailerLite isn’t it.
88% of users check their email multiple times daily, with 39% checking 3–5 times a day.
While MailerLite markets itself as a budget-friendly email marketing tool, countless users on G2, Reddit, and Trustpilot have voiced frustrations, unpredictable price hikes, confusing billing, and basic automation features that don’t scale with growing businesses.
If you’ve felt the same pain, you’re not alone, and you’re not stuck.
In this guide, we’ve handpicked the 13 best MailerLite alternatives in 2025 that solve these issues and give you better deliverability, advanced automation, and transparent pricing.
Why You Need a MailerLite Alternative
MailerLite has built a loyal fan base with its clean interface and low entry cost. But as your subscriber list grows, so do the problems:
- Unclear overage charges and pricing tiers
- Limited automation workflows that lack sophistication
- Poor segmentation for audience targeting
- Emails landing in spam, even with authentication
- Deliverability inconsistencies that lower open rates
These issues can directly impact your revenue. That’s why many businesses, especially ecommerce brands and creators, are switching to tools that are more robust and scalable.
The Best MailerLite Alternatives in 2025
Let’s look at 13 tools that go beyond MailerLite’s limitations.
1. Saufter.io
Pricing:
Starts at $8/month
Saufter is an AI-powered email marketing platform that’s laser-focused on personalization and automation. What sets it apart is its ability to track not just your users but also your competitors’ email campaigns, giving you actionable insights to stay ahead.
Key Features:
- Competitor email campaign tracking
- AI-driven customer journey analysis
- Personalized email campaigns for higher deliverability
- Cohort suggestions based on engagement
- SaaS-specific tracking of user behavior during trials
- Automated in-app and email interventions
2. Brevo (formerly Sendinblue) – Best for Ecommerce
Pricing:
Free for 300 emails/day | Paid starts at $9/month
Brevo offers multi-channel marketing, real-time analytics, and CRM features, something MailerLite simply doesn’t.
Key Features:
- AI-driven segmentation based on customer behavior
- Transactional email support for orders, shipping, etc.
- Real-time open/click tracking
Best For: Shopify sellers, DTC brands, and businesses needing SMS + email in one dashboard.
3. Omnisend – Best for Omnichannel Campaigns
Pricing:
Free for 250 contacts | Paid starts at $16/month
Omnisend shines with its email, SMS, and push notification workflows, all in one place.
Key Features:
- Pre-built multi-channel workflows
- Behavior-based segmentation
- Revenue tracking from each campaign
Best For: Brands that want to run full-funnel promotions from one platform.
4. GetResponse – Best for Webinars & Funnels
Pricing:
30-day free trial | Paid starts at $19/month
If your funnel includes webinars, landing pages, and automated email flows, GetResponse is built for you.
Key Features:
- Built-in webinar platform
- AI landing page builder
- Marketing automation and segmentation
Best For: Coaches, SaaS tools, and service-based businesses.
5. AWeber – Best for Creators & Bloggers
Pricing:
14-day trial | Paid starts at $12.50/month
AWeber’s AMP email features and RSS-to-email automation help content creators engage without effort.
Key Features:
- Interactive emails with AMP
- Simple RSS-to-email setup
- List segmentation by tag or activity
Best For: Bloggers, YouTubers, podcasters, and educators.
6. Drip – Best for Advanced Email Automation
Pricing:
14-day free trial | Paid starts at $39/month
Drip focuses on behavior-triggered automation and advanced segmentation that MailerLite can’t match.
Key Features:
- Custom workflows based on user behavior
- Deep Shopify & WooCommerce integration
- Revenue attribution per campaign
Best For: Ecommerce brands and B2B marketers who rely on triggers and data.
7. Mailchimp – Best for Beginners
Pricing:
Free up to 500 contacts | Paid starts at $13/month
Mailchimp offers a user-friendly interface, AI-powered subject lines, and easy campaign setup for first-time users.
Key Features:
- Smart send-time optimization
- Drag-and-drop design editor
- Beginner-friendly learning resources
Best For: Freelancers, nonprofits, and small businesses.
8. Constant Contact – Best for Event Promotion
Pricing:
14-day trial | Paid starts at $12/month
Need to run events? Constant Contact has RSVP tools, ticketing, and reminder flows that MailerLite lacks.
Key Features:
- Event registration & tracking
- Automated reminders and follow-ups
- Ticket sales without plugins
Best For: Event organizers, fundraisers, and webinar hosts.
9. Moosend – Best for Budget-Friendly Automation
Pricing:
30-day free trial | Paid starts at $7/month
Moosend gives you unlimited emails on every plan, along with AI-powered workflows.
Key Features:
- Lead scoring + AI automation
- Pay-as-you-go pricing
- Smart product recommendations
Best For: Startups, solopreneurs, and budget-conscious marketers.
10. Mailjet – Best for High-Volume Newsletters
Pricing:
Free plan available | Paid starts at $17/month
If you send lots of emails, Mailjet’s SMTP and deliverability tools are a game-changer.
Key Features:
- Real-time collaboration on emails
- Bulk sending with IP monitoring
- Drag-and-drop responsive builder
Best For: Publishers, media companies, and large-scale email senders.
11. ActiveCampaign – Best for Personalization
Pricing:
14-day free trial | Paid starts at $15/month
Want to send hyper-personalized content? ActiveCampaign is way ahead of MailerLite.
Key Features:
- Dynamic content blocks
- Predictive sending
- Multi-channel automation (email, SMS, on-site)
Best For: High-growth businesses and personalization-heavy campaigns.
12. Benchmark Email – Best for Mobile-Responsive Designs
Pricing:
Free for 500 contacts | Paid starts at $15/month
Benchmark is your go-to if you want mobile-optimized emails and live design previews.
Key Features:
- Mobile + desktop preview
- Drag-and-drop responsive builder
- Image editing and video embeds
Best For: Agencies and ecommerce brands with visual-heavy newsletters.
13. Mailercloud – Best Lightweight MailerLite Alternative
Pricing:
Free for up to 1,000 subscribers | Paid starts at $10/month
Mailercloud keeps things clean and simple, with good automation, easy templates, and GDPR compliance.
Key Features:
- Real-time analytics
- Pre-built workflows
- Custom SMTP integration
Best For: SMBs and agencies who want a basic, affordable MailerLite competitor.
Also Read- Top 8 Klaviyo Alternatives in 2025
MailerLite Alternative Comparison Table (Free Plans)
Tool | Free Plan | Automation | Best Use Case |
Saufter | 3-Day Free Trial | Yes | Ecommerce, Agencies |
Brevo | 300 emails/day | Yes | Ecommerce, Multichannel |
Omnisend | 250 contacts | Yes | Omnichannel Workflows |
Moosend | 30-day trial | Yes | Budget Automation |
Mailchimp | 500 contacts | Yes | Beginners & Small Businesses |
Free Email Marketing Tools: Are They Worth It?
If you’re a startup or small business, free email marketing tools can help you test the waters before committing to a paid plan. While MailerLite offers a free plan, many users eventually face limitations in automation, segmentation, or support. The good news? There are solid MailerLite alternatives with free plans that don’t compromise on performance.
For example, Brevo gives you 300 emails per day for free, along with SMS marketing and a built-in CRM. Mailchimp’s free plan supports up to 500 contacts and comes with a drag and drop email builder, making it beginner-friendly. Benchmark Email offers mobile-responsive templates and real-time previews, even on their free plan, perfect for brands with a strong visual identity.
However, not all free email marketing software is created equal. Some tools limit access to automation or charge for add-ons like segmentation or A/B testing. That’s why it’s crucial to assess what features matter most for your business, be it automation workflows, deliverability, or multi-channel support.
Ultimately, free plans are great for testing, but if your email marketing strategy includes audience personalization, advanced triggers, or transactional emails, you’ll likely outgrow them quickly. Choose a tool that grows with you.. Starting free is fine, but scaling painlessly is better.
MailerLite vs Mailchimp: Which One Wins in 2025?
When it comes to the MailerLite vs Mailchimp debate, your choice depends on where you are in your email marketing journey. Both offer solid basics, free plans, automation, and a drag and drop email builder, but diverge significantly in scalability and depth.
MailerLite is known for its clean UI and affordable pricing. However, users have frequently reported deliverability issues, limited automation workflows, and hidden pricing complexities. If you’re running a simple newsletter or just starting out, it might suffice, but it struggles to keep up with growing needs.
On the other hand, Mailchimp is more feature-rich, especially in areas like AI-generated subject lines, dynamic segmentation, and predictive sending. While it’s slightly more expensive, it provides better onboarding resources, smarter templates, and more integrations with third-party platforms.
That said, Mailchimp’s pricing changes in 2025 have caused backlash from long-time users who now face higher rates and lower contact caps. If the budget is tight, alternatives like Moosend or Benchmark Email might offer a better balance between price and performance.
For businesses seeking simplicity and low costs, MailerLite might work. But for those looking to scale, engage more deeply, and get smart with personalization, Mailchimp or other advanced tools like Saufter.io are a smarter bet.
Conclusion
If MailerLite has left you frustrated with its limitations, the good news is that there are better tools out there.
Over 38% of small businesses switch email platforms within their first year, often due to a lack of features or poor deliverability. You don’t need to settle for tools that don’t scale.
But here’s the good news: You don’t have to settle. Tools like Saufter.io are built to solve these very problems. With AI-powered personalization, real-time competitor tracking, and smart automation, Saufter helps you grow your list, boost engagement, and drive more revenue, without the headaches.
Ready to upgrade your email marketing? Sign up for Saufter.io today and get access to smarter, scalable campaigns that truly convert.
