Last Updated: May 2025
MailerLite has long been a go-to choice for small businesses and marketers looking for a cost-effective and user-friendly email marketing solution. However, as your business expands, you might find yourself in need of more advanced features or greater scalability.
In fact, 50% of B2B marketers say email marketing is the most impactful channel in their multi-channel marketing strategy, underscoring the growing importance of finding the right platform.
If you’re considering moving beyond MailerLite, this guide explores 12 of the best MailerLite alternatives that offer powerful features, better customization, and seamless integrations to elevate your email marketing efforts.
Top Mailerlite Alternatives
As 4.6 billion people are using email worldwide in 2025, email marketing is still among the most powerful channels for businesses to connect with their prospects. As the digital space changes, the tools used by marketers to get the message in front of people are changing as well.
Sure, MailerLite has been great for many, but you should take a look at some of these other options that could fit your needs as you grow.
1. Saufter
Ratings: 5/5⭐
Pricing: Free trials; Paid plans start at $8/month.
Saufter is a SaaS and e-commerce industry-focused AI-powered email marketing tool. What makes it different is that it can identify the best email workflows through AI technology that tracks audience behavior and competitor campaign efforts, and allows you to use it to create email workflows with highly personalised and conversion-oriented messages.
Mailerlite Vs. Saufter
Where Saufter Beats MailerLite
- Behavioral intelligence: Saufter studies what actions your website or app’s users are taking to recommend campaigns.
- Competitor tracking: Automatically track and analyze your competitors’ email marketing to know what may work best for you.
- SaaS campaign tools: Tracks trial adoption, recommends success-driven campaigns and intervenes with in-app/email nudges.
- E-commerce automation: Facilitates smart triggers for cart abandonment, browsing behaviour and post-purchase messaging.
- Hyper-personalized content: Recommends newsletters based on user attributes such as industry or geography, driving increased engagement.
Where MailerLite Wins
- Saufter’s AI capabilities are advanced, but for users seeking a simpler, more traditional email tool with a gentler learning curve, MailerLite is easier to use.
2. Brevo (Formerly Sendinblue)
Ratings: 4.5/5⭐
Pricing: Free up to 300 Emails daily; Paid plans start at $8/month.
So while MailerLite is fantastic for simplicity and traditional email campaigns, Brevo goes a step further with more advanced marketing automation and multichannel features. When you are someone who needs a solution that brings your email, SMS, CRM, and transactional messaging into one platform, Brevo could be just the option for you.
Mailerlite Vs. Brevo
Where Brevo Beats MailerLite
- Provides a slightly better free plan with access to features such as email templates that are been limited in MailerLite.
- It supports multi-channel messaging: built-in SMS, WhatsApp and live chat.
- Includes CRM functionality for tracking customer relationships.
- Allows sending transactional emails in their native form, without an additional service (you can’t use MailerLite for transactional email without MailerSend).
Where MailerLite Wins
- Enables users to sell digital products and subscriptions directly.
3. Moosend
Ratings: 4.7/5⭐
Pricing: Free trial; Paid plans start at $7/month.
Moosend is by far the one recommendation that stands out as a worthy and competitive option for MailerLite. Both platforms have easy-to-navigate drag-and-drop editors, but Moosend gets our vote due to its budget-friendly pricing plans (which begin at $7/month for unlimited emails, automation, transactional emails and landing pages).
You’ll also have access to more advanced features such as A/B testing of subject lines, an email countdown timer, and in-app design commenting, here to make it easier than ever to collaborate and optimize.
Mailerlite Vs. Moosend
Where Moosend Beats MailerLite
- Spam and design testing: Moosend provides free spam filter testing and client-specific design previews, so you can check how your email will look and perform in all the major inboxes.
- Advanced automation triggers: With Moosend, you can trigger automation from page views and product views.
- Pre-built automation templates (“recipes”) for quick campaign setup.
Where MailerLite Wins
- Free plan availability: Moosend no longer has a free plan, but MailerLite still has one. (Though Moosend does provide a 30-day free trial).
4. Sender
Ratings: 4.4/5⭐
Pricing: Free up to 2500 subscribers; Paid plans start at $7/month.
It comes with an easy drag-and-drop email builder and hundreds of mobile-friendly, pre-designed templates while allowing you to create professional-looking emails in just a few minutes. It also comes with pre-made automation workflows, so you can swiftly implement welcome emails, abandoned cart reminders and thank-you messages without developing them from the ground up.
Mailerlite Vs. Sender
Where Sender Beats MailerLite
- 24/7 Customer Support: Sender provides 24/7 live chat even on its free plan.
- Unlimited Automation: Unlike MailerLite, Sender offers unlimited automatic workflows on the free plan, suitable for small businesses wanting to automate everything.
Where MailerLite Wins
- Website and Landing Page Builder: MailerLite offers more features, like a site builder and landing page builder. If you are interested in an integrated marketing portal, then MailerLite could be a better fit.
5. GetResponse
Ratings: 4.3/5⭐
Pricing: Free trial; Paid plans start at $15/month.
GetResponse is more than the typical email marketing software. One of the unique features you’ll find is the ability to host your webinars, something not usually offered with email marketing tools. Despite its impressive feature set, GetResponse remains surprisingly user-friendly, making it a top pick for both beginners and advanced marketers.
Mailerlite Vs. GetResponse
Where GetResponse Beats MailerLite
- Provides sales funnels and webinars, which are not included in MailerLite
- Advanced Automation and Segmentation Features
- Above-average reporting and analytics for monitoring results
- Great for businesses with complicated email marketing campaigns
Where MailerLite Wins
- More cost-effective pricing, especially for SMBs or solopreneurs.
- Provides several good features at lower tiers, and does not require expensive upgrades.
- Friendlier for simple campaigns without so much of a learning curve.
6. SendPulse
Ratings: 4.6/5⭐
Pricing: Free up to 500 subscribers; Paid plans start at $8/month.
SendPulse is a powerful cross-platform suite of marketing tools beyond just an email campaign service. It’s especially attractive to growing companies that want to consolidate their marketing work.
The tool is free, along with many of the company’s add-ons, and allows users to use it not only for transactional emails, but also for email marketing, CRM, chatbots, SMS, web push notifications and landing pages.
Mailerlite Vs. SendPulse
Where SendPulse Beats MailerLite
- Full-stack marketing that includes email, SMS, web push, and chatbots, all in one awe-inspiring single web app.
- Less restrictive caps on transactional emails (12,000 vs MailerLite’s 3,000).
- It’s built-in spam filter can help increase email deliverability.
Where MailerLite Wins
- Easier-to-use automation and autoresponder editor.
7. Omnisend
Ratings: 4.6/5⭐
Pricing: Free trial; Paid plans start at $11.20/month.
Omnisend is the best option for running an online store. It comes with a robust set of e-commerce-specific features to enable online store owners to drive sales and scale customer engagement.
Beyond that, Omnisend offers deep integration with e-commerce automation like abandoned cart emails, order confirmations, and back-in-stock alerts, much more than MailerLite does in this area.
Mailerlite Vs. Omnisend
Where Omnisend beats MailerLite
- Better automation and capabilities for e-commerce.
- Improved Shopify, BigCommerce, and OpenCart integrations.
- Customisable segmentation tools (e.g. to target customers on a particular purchase).
- Special tools for increasing conversion, such as gamified sign-up forms.
Where MailerLite wins
- More options for nice email templates.
8. ActiveCampaign
Ratings: 4.5/5⭐
Pricing: Free trial; Paid plans start at $15/month.
If you feel MailerLite’s automation tools are a bit limited now that your business has taken off, it might be time to trade up to ActiveCampaign. Featuring robust behavior-based automation, ActiveCampaign enables you to create extremely personalized workflows combining sophisticated if/when/then logic.
Hence, you can send emails based on what actions your subscribers take on your site.
Mailerlite Vs. ActiveCampaign
Where ActiveCampaign Beats MailerLite
- Robust automation capabilities with 900+ built-in workflows.
- Sophisticated segmentation and lead scoring.
- Better reporting and analytics with the ability to dive deeper into email performance, behavior tracking, and deal pipelines.
Where MailerLite Wins
- Cheaper, MailerLite has a free plan, and ActiveCampaign plans start at $19/month (no free plan).
9. Mailjet
Ratings: 4.0/5⭐
Pricing: Free up to 6000 emails per month, Paid plans start at $17 per month.
Mailjet is a great alternative to MailerLite because you get real-time collaboration, perfect if you’re working as a team on campaigns. Much like Google Docs, its email editor also supports multiple users commenting, fixing locked sections and approving campaigns. This is ideal for small businesses or marketing teams who have already invented their perfect workflow.
Mailerlite Vs. Mailjet
Where Mailjet beats MailerLite
- Reasonably priced according to the number of emails sent every month, instead of the size of the contact list.
- Real-time collaboration tools for teams to create and execute campaigns quickly.
- Seamless integration of email marketing with email API services.
Where MailerLite wins
- More sophisticated segmentation and list management tools, with automated bounce management and more robust filtering.
- Comes with a landing page and website builder, therefore it’s a better all-in-one solution for lead generation.
10. Mailchimp
Ratings: 4.3/5⭐
Pricing: Free up to 500 contacts; Paid plans start at $8.99/month.
Although it is one of the most well-known email marketing platforms, Mailchimp doesn’t sit at the top of this list as much as you might think, largely because it comes with a higher price tag.
MailerLite has generally lower prices than Mailchimp, usually 20 to 50 per cent lower for the same number of subscribers. Yet many users say that subscriber handling can become too complicated, especially when managing various lists.
Mailerlite Vs. Mailchimp
Where Mailchimp Excels
- Extensive reporting, from tracking activities across social media setups to email clients.
- Broadest e-commerce platform integrations including Shopify, Magento, WooCommerce, BigCommerce, PrestaShop and others.
- On a paid plan, the Inbox Preview feature lets you see how emails look in 25+ email clients once per month.
Where MailerLite Has the Edge
- Lower-cost plans as well as a solid free tier (1,000 subscribers and 12,000 monthly emails, compared to Mailchimp’s 500 subscribers and 1,000-email limit).
- No charges for unsubscribed or bounced contacts.
11. Constant Contact
Ratings: 4.1/5⭐
Pricing: Free trial; Paid plans start at $12/month.
Constant Contact is one of the veterans of the email marketing world, making its debut way back in 1995. It’s still a popular name, but it looks outdated when compared to the other modern platforms above. It’s also a bit pricey for what it does, especially considering it’s not particularly magical when it comes to automation options.
Mailerlite Vs. Constant Contact
Where Constant Contact Beats MailerLite
- Comes integrated with event management features like invitations, RSVP tracking, and ticket sales (using Eventbrite)
- Great for businesses with frequent events
Where MailerLite Wins
- More powerful features of automation, such as multi-step workflows.
- Form customization with better formatting with custom fields.
- Better customer service support.
- Comparable or better features at a more palatable price tag.
12. Kit
Ratings: 4.4/5⭐
Pricing: Free up to 10000 subscribers; Paid plans start at $25/month.
Kit is designed specifically for bloggers, creators, and digital entrepreneurs and is more than a standard email marketing tool. Filled with robust automation and tagging, digital product sales tools, it’s a great alternative for creators who want to scale and monetize their audience.
Mailerlite Vs. Kit
Where Kit Beats MailerLite
- Provides a visual automation builder that makes it easy to build email sequences.
- Tagging system allows you to target subscribers with laser-like precision depending on how they’ve interacted with your emails (clicks, sign-ups, etc).
- Grow your list through cross-promotions with other creators in the Creator Network.
Where MailerLite Wins
- More affordable pricing plans with access to more features at lower tiers.
- A wider variety of modern email templates and a more intuitive landing page editor.
- Overall, more value for general users or small businesses without niche creator needs.
Why Email Marketing Is the Best
Even in 2025, email marketing is still the cheapest and highest ROI marketing strategy out there. For every dollar you spend on email marketing, you can expect an average return of $36. That is higher than any other marketing channel.
Here’s why it continues to dominate:
- Direct access to your audience: Unlike social media, email allows you complete control over your subscriber list, no algorithms, no platform dependency.
- Personalization at scale: Use deep segmentation and autoresponder technology to connect with your users one-on-one by behavior, preferences, and purchasing history.
- Performance you can measure: Each campaign comes with clear metrics: open rates, click-throughs, and conversions. So you can tweak your tactics and optimize results.
- Versatile for every business type: Whether you have an e-commerce, a SaaS product or a blog, email is flexible to fit your needs; from one-time blasts to email drips.
- Builds long-term relationships: Consistently landing in your subscribers’ inboxes creates trust, authority, and fans over the long haul.
In short, email marketing is not just surviving—it’s evolving. And choosing the right platform is the key to unlocking its full potential.
How Often Should I Send an Email Campaign?
Finding the right balance in terms of email frequency is crucial to making sure your engagement rate goes up and your unsubscribe rate goes down. For the majority of ecommerce brands, one to three emails a week is the sweet spot for bottom-line success without turning off customers.
But there’s no one-size-fits-all answer — it depends on your audience and segmentation.
Finding the Optimal Frequency
- Segmented strategies work best: For frequent shoppers, perhaps several times weekly, while the more occasional browser might want fewer.
- Too many emails? Risky: With every extra email per week you send, the unsubscribe rates and potentially spam complaints may rise, which can damage your sender reputation and deliverability down the line.
- Too few emails? Missed opportunity: Sending only once a month or less can make your brand forgettable and hurt campaign momentum.
Frequency Guidelines by Email Type
- Promotional Emails: 1–2 per week
- Transactional Emails: Send as needed
- Newsletters: Weekly or bi-weekly
- Re-engagement Emails: 3 times over one month
- Abandoned Cart Emails: Sequence starting immediately after abandonment
A/B Testing Your Email Frequency
Test different email frequencies across audience segments over 3–4 weeks. Compare key metrics such as open rates, clicks, unsubscribes, and spam complaints to identify the optimal cadence for your campaigns.
Conclusion
With 88% of users checking their email multiple times a day, email marketing remains one of the most effective ways to connect with your audience. If you’re searching for platforms that go beyond the basics, these MailerLite alternatives offer advanced features and smarter automation to help you stand out in crowded inboxes.
Each tool on this list brings something unique to the table, but Saufter truly shines with its AI-powered email marketing. From tracking user behavior and cohort segmentation to personalized campaign suggestions, Saufter is a top-tier choice for businesses seeking intelligent, results-driven email engagement.
Explore these MailerLite alternatives to find the perfect fit for your marketing strategy—and turn every email into an opportunity for growth.
