Last Updated: October 2024
Hi there! Are you looking for Braze alternatives to enhance your marketing strategy?
Explore these 11 competitors that offer unique features and capabilities to elevate your customer engagement and retention efforts.
Discover the perfect platform to fit your business needs and goals.
1. Insider
Rating: 4.8/5
Pricing: Customized
Insider is a dynamic marketing and customer experience platform that leverages AI and personalization to drive engagement, conversions, and loyalty for businesses worldwide.
Key features
- Personalization: Offers advanced personalization capabilities, allowing businesses to tailor their marketing messages, product recommendations, and user experiences based on individual customer behavior and preferences.
- Predictive segmentation: The platform uses machine learning algorithms to segment customers dynamically, helping businesses target specific customer segments with relevant content and offers.
- Omnichannel marketing: Enables organizations to create and execute marketing campaigns across various channels, ensuring a consistent and cohesive customer experience.
2. Adobe Experience Cloud
Rating: 4.4/5
Pricing: Unique
Adobe Marketing Cloud, now known as Adobe Experience Cloud, is a comprehensive suite of digital marketing tools and services designed to help businesses optimize their marketing strategies.
Key features
- Adobe Analytics: Provides firms with robust web and mobile app analytics to gain insights into customer behavior, helping corporations make data-driven decisions.
- Adobe advertising cloud: Streamlines ad buying across various channels, including display, search, social, and video, to optimize ad spend and reach the right audiences.
- Integration and extensibility: Adobe Experience Cloud integrates seamlessly with other Adobe Creative Cloud products and numerous third-party applications, allowing for a unified marketing technology stack.
3. Salesforce Marketing Cloud
Rating: 4.4/5
Pricing: Customer-centric pricing; 30-day free trial
Salesforce Marketing Cloud empowers businesses to create, automate, and refine precise marketing campaigns, driving customer engagement and growth through data-driven strategies.
Key features
- Email marketing: Design and send targeted email campaigns with customizable templates, automated triggers, and A/B testing capabilities.
- Journey builder: Visualize and automate customer journeys across multiple channels, including email, mobile, social media, and advertising, to deliver personalized experiences.
- Social media marketing: Manage and schedule social media posts, engage with customers on social platforms, and track social performance.
4. Oracle Marketing
Rating: 4.4/5
Pricing: Tailored pricing
Oracle Marketing stands as a robust marketing automation platform, offering enterprises tools to elevate their marketing strategies.
Key features
- Lead generation: Capture and nurture leads throughout the customer journey with lead scoring, segmentation, and automated workflows.
- Campaign management: Plan, execute, and track multichannel marketing campaigns, including email, web, social, and events, all from a centralized platform.
- Customer segmentation: Segment your audience based on various criteria, such as behavior, demographics, and engagement history, to deliver targeted content.
5. Iterable
Rating: 4.5/5
Pricing: Personalized
For businesses seeking versatile marketing automation, the Iterable platform is equipped with a wide range of features to streamline marketing campaign creation, execution, and optimization.
Key features
- Multi-channel campaigns: Craft and manage marketing campaigns across various channels, including email, SMS, push notifications, in-app messaging, and direct mail.
- Workflow automation: Generate complex marketing workflows and automation sequences to nurture leads, onboard new users, and trigger actions based on user behavior.
- Behavior tracking: Track user behavior and engagement across channels to better understand customer journeys and tailor marketing strategies accordingly.
6. WebEngage
Rating: 4.5/5
Pricing: Custom fit
Enhancing customer retention and fueling business growth is made possible through WebEngage, a platform brimming with diverse features for customer engagement.
Key features
- Personalization: Build highly personalized messages and campaigns based on user behavior, preferences, and demographics to increase engagement.
- Feedback Surveys and NPS: Collect user feedback and Net Promoter Score (NPS) data to understand customer sentiment and make data-driven improvements.
- Product Recommendations: Offer personalized product recommendations to increase cross-selling and upselling opportunities.
7. CleverTap
Rating: 4.6/5
Pricing: Kickstart at $72.31/month
Facilitating establishments to enhance customer engagement and retention, CleverTap aims at maximizing marketing initiatives and igniting user interaction.
Key features
- User funnel analysis: Visualize and analyze user journeys to identify drop-off points and optimize the customer experience.
- Customer retention: Implement retention strategies such as drip campaigns, loyalty programs, and win-back campaigns to reduce churn.
- In-App Messaging: Engage users while they are in your app with targeted in-app messages.
8. Dynamic Yield
Rating: 4.5/5
Pricing: Client-specific
Dynamic Yield’s features make it a versatile tool for enterprises looking to enhance user experiences, increase engagement, and drive conversion rates through personalized digital interactions.
Key features
- Recommendation engine: Includes a recommendation engine that suggests products, content, or actions to users based on their browsing and purchase history.
- Customer journey mapping: Users can visualize and analyze the customer journey to identify pain points and opportunities for optimization.
- Geo-targeting: You can personalize content and offers based on a visitor’s geographical location.
- Customization and extensibility: The platform can be customized and extended to meet the specific needs of businesses and industries.
9. OneSignal
Rating: 4.6/5
Pricing: Start with a free plan and upgrade to $9/month
Utilize OneSignal to ensure effective user engagement across numerous digital channels and platforms.
Key features
- In-app messaging: Firms can engage with users directly within their mobile apps by sending in-app messages, surveys, and pop-ups.
- SMS messaging: OneSignal allows establishments to send SMS messages to reach users who prefer text messaging.
- Rich media: Patrons can include rich media content such as images, videos, and emojis in their messages and notifications.
- SDKs and APIs: Provides software development kits (SDKs) and APIs for easy integration with mobile apps and websites.
10. Attentive
Rating: 4.8/5
Pricing: One-to-One pricing
For companies looking to engage customers through personalized and timely mobile messaging, Attentive, with its focus on SMS marketing campaigns, is an invaluable companion.
Key features
- Abandoned Cart recovery: Recover abandoned shopping carts by sending timely SMS reminders to customers who left items in their cart without completing a purchase.
- Opt-in management: Attentive helps manage opt-in and opt-out preferences, ensuring compliance with SMS marketing regulations.
- Mobile web push: In addition to SMS, Attentive supports mobile web push notifications to engage with users who are browsing your website on mobile devices.
- Customer support: Offers customer support and resources to assist users in creating effective messaging campaigns and strategies.
11. Klaviyo
Rating: 4.6/5
Pricing: Initial price is $0/month, and you have the choice to advance to $45/month
In the realm of marketing automation and email marketing, Klaviyo empowers corporations to manage and optimize their online marketing campaigns, with a specific emphasis on email.
Key features
- Signup forms: Users can create customizable signup forms to capture email addresses and grow their email list.
- Dynamic content: Enables the inclusion of dynamic content blocks in emails, making it easy to showcase products, images, and personalized recommendations.
- Web tracking: Clients have the ability to track website visitors and their behavior to segment and target email campaigns effectively.
- Predictive analytics: Klaviyo uses predictive analytics to identify potential high-value customers and provide insights into future customer behavior.
Conclusion
These 11 Braze Alternatives provide diverse options for improving your marketing efforts. By considering these competitors, you can make a well-informed choice tailored to your specific needs in the realm of customer engagement and communication.
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