Last Updated: April 2025
Did you know that almost 7 out of 10 customers prefer chatting with businesses using chatbots? As companies aim to provide faster and more personalized customer service, AI-powered chatbots like ChatGPT are becoming increasingly popular.
ChatGPT’s natural language processing capability can allow your business to provide round-the-clock customer support that is efficient and cost-effective as well.
In this article, we’ll explore how you can incorporate ChatGPT into customer service strategy of your company.
The contents of this post are as follows:
Is ChatGPT a Reliable Customer Support Agent?
Like any technology, the reliability of ChatGPT depends on several factors, including the quality of the data used to train it, the accuracy of its responses, and its ability to handle unexpected situations.
As of now, you should not rely on ChatGPT to handle complex customer issues on its own. This is due to the possibility of ChatGPT producing false information about individuals, locations, or facts.
However, one of the advantages of using ChatGPT is its ability to handle a high volume of customer inquiries simultaneously, which can significantly reduce your customer service response times and enhance the customer experience.
Additionally, ChatGPT can be programmed to handle repetitive tasks such as order tracking, FAQs, and handling basic customer issues, freeing up human agents to focus on more complex issues that require a human touch.
5 Ways to Use ChatGPT For Customer Service
Researchers claim that ChatGPT’s capacity to respond to complex questions enables you to improve customer service by about 70%.
Check out the 5 best ways to use ChatGPT for your customer service operations.
1. Replying to customer queries and complaints
ChatGPT is a remarkable tool when it comes to addressing negative reviews that are posted in your social posts and comment section. It can offer something that closely resembles what the customer is looking for or predict the appropriate response.
For example, we requested that ChatGPT responds to a customer who had left a complaint about a delivery that was delayed. Here’s a response ChatGPT provided.
2. Replying to customer reviews
Your company’s success depends on customer opinions. You must develop the ability to respond to both positive and negative customer feedback. It’s important to read reviews, respond to them, and, when appropriate, provide solutions.
Actually, it can be overwhelming to respond to every customer review. There are sufficient reasons to only glance through your customers’ reviews, from fatigue to mental blocks. How to respond to customer reviews can be improved with the help of ChatGPT.
The ChatGPT response to a negative customer review is shown below.
3. Creating enticing and engaging offers
Offering incentives is a great way to entice new customers or upsell current ones. However, there is a catch: your offers must be “catchy” in order for your target audience to see them. You can grow and diversify your clientele by using ChatGPT’s assistance in creating persuasive offers.
Consider the following example.
4. Drafting alerts and notifications
It’s great to receive a prompt response, but what if you didn’t even need to ask for assistance? You can use ChatGPT to draft alerts for your clients in advance of potential problems. Avoiding issues before they arise is more considerate than waiting to address them.
In fact, according to a Helplama survey, 73% of customers want a company to offer proactive customer support.
Here is ChatGPT’s response to a question about an email alerting clients to an upcoming website outage.
5. Content generation for customers and prospects
Content is king, despite the fact that you may have already heard this. If you don’t have interesting and pertinent content for your users, all of your content marketing efforts will be for nothing. But you don’t have to work hard to churn content any more thanks to AI models like ChatGPT. With just a few prompts, it can generate content for your blogs and social media posts.
You can always ask ChatGPT to generate an alternative response if you don’t like the initial output. The only thing left to do is edit the content to make sure it’s error-free and tailored to your requirements.
Here is ChatGPT’s response to our request for a blog post on “How to Automate Customer Service Workflows.”
Automate Customer Engagement and Workflows
Saufter is a powerful customer engagement and email marketing platform designed to analyze user behavior on your website or portal and identify their journey stages. Using this data, it provides tailored campaign recommendations to optimize your marketing efforts.
For instance, Saufter might suggest sharing a “how-to” article for a feature your users haven’t yet explored. Each week, you’ll receive fully drafted email and in-app campaigns, ready for your approval, streamlining the entire process.
Additionally, Saufter monitors your competitors and recommends content campaigns inspired by their latest blog posts, giving you a competitive edge.
Take a look at the key features of Saufter:
- Automated user segmentation into cohorts based on behavior
- Intelligent email campaign recommendations to boost conversions and reduce churn
- Automated SEO campaign suggestions to enhance visibility
- Predictive insights for conversion and churn to stay ahead of potential challenges
Conclusion
In conclusion, integrating ChatGPT into your customer service strategy can revolutionize how you interact with your customers. From providing instant responses to crafting personalized messages, ChatGPT offers a versatile and scalable solution to enhance customer satisfaction and streamline operations.
By implementing the five methods discussed in this article, you can unlock the potential of AI-driven support and elevate your service game.
For an even more comprehensive customer engagement strategy, consider using tools like Saufter alongside ChatGPT. Saufter not only automates email and in-app campaign suggestions but also analyzes user behavior and monitors competitors to provide actionable recommendations.
Combining ChatGPT’s conversational AI with Saufter’s data-driven insights can create a powerful synergy, helping you improve conversions, retain customers, and stay ahead of the competition.
