4. SAS formula cold emails

The SAS formula, derived from Star-Arch-Success, creates compelling emails urging readers to take decisive action by weaving captivating narratives.

Identify the “star” of your story: a customer, person, or business.

Provide the “arch” of the story by describing the star’s problem before finding a solution.

The success story outlines how your product or service helped a star overcome its problem and achieve goals, highlighting specific benefits and potential benefits for the reader.

Template:

Hi [Recipient’s Name],

I noticed you’ve been looking for ways to [state the problem or pain point]. 

Imagine a world where you can [agitate the problem]. It’s not easy, but I’ve found a solution that can help.

Let me introduce you to [Your Solution]. Our [product] can provide [benefits]. It’s helped countless people overcome [the problem] and achieve remarkable results.

5. The relevant question in B2B cold email template

B2B cold email template with relevant questions captures the recipient, promoting meaningful conversation and genuine interest in understanding needs and challenges.

Template:

Hi [Prospect’s Name],

I hope this email finds you well. I came across your company, [Prospect’s Company Name], and was impressed by your work on [mention a recent achievement or project].

[State the Problem or Pain Point] One of the common challenges businesses like yours encounter is [mention a specific pain point or challenge].

[Solution Introduction] I want to share an effective solution that can significantly impact your business for the better. Our [your product] is specifically designed to address [the problem]. We’ve successfully helped companies in [Prospect’s Industry] streamline their processes, boost efficiency, and drive growth.

[Key Benefits] By implementing [your product], you can expect to experience [benefits].

[Call to Action – CTA] I would love to learn more about your specific needs and discuss how [your product] can benefit [Prospect’s Company Name].

[Closing] Thank you very much.

6. The “We noticed your visit” sales email template

The “we noticed your visit” sales email template targets previously visited website visitors, effectively engaging potential customers with their interest in your offerings.

Template:

Hi [Prospect’s Name],

Since you’ve shown interest in our services, we want to extend a special offer exclusively for you. Take advantage of [an offer – a discount, free trial, or any other incentive] for a limited time.

We believe our [services] can truly benefit you, and we’d love to help further.

To redeem your exclusive offer, use the code [Promo Code] during checkout or contact our friendly customer support team.

We appreciate your consideration of [mention relevant services]. 

7. The “enhanced solution” cold email template

The “enhanced solution” cold email template offers tailored solutions to specific problems, establishing strong connections with potential customers by promoting conversation and addressing their specific needs.

Template:

Hi [Prospect’s Name],

Are you tired of [Prospect’s challenge] eating up your time and resources?

At [Your company name], we’ve developed a revolutionary approach that has helped numerous businesses like yours overcome [Prospect’s challenge].

Here’s what sets us apart:

1. 1. [Unique Selling Point 1]
   2. [Unique Selling Point 2]
   3. [Unique Selling Point 3]

We’d love to share more details and explore how our solution can benefit your company. 

8. The evaluate competitor satisfaction B2B cold email template

A evaluate competitor satisfaction B2B cold email template sends a cold email to businesses using a competitor’s product or service to gauge satisfaction and potential interest in learning more about the competitor’s alternative.

Template:

Hi [Prospect’s Name],

Are you tired of [Prospect’s Pain Point/Challenge] eating up your time and resources?

At [Your Company Name], we’ve developed a revolutionary approach that has helped numerous businesses like yours overcome [Prospect’s Pain Point/Challenge].

Here’s what sets us apart:

1. 1. [Unique Selling Point 1]
   2. [Unique Selling Point 2]
   3. [Unique Selling Point 3]

9. The valuable asset cold email template

The valuable asset cold email template sends a valuable resource to businesses, aiming to build trust, and rapport, and position the sender as an expert in their field.

Template:

Hi [Prospect’s Name],

As someone involved in [Prospect’s interest], we understand how significant it is to have access to valuable resources that can enhance your expertise.

We are excited to share an exclusive and valuable resource with you. Our [Resource type] offers in-depth insights, practical tips, and valuable tools that can help you [mention the benefits or goals it can help you achieve].

To access this resource, click on the link below: [Link to the Resource].

10. The bypassing of the wrong recipient’s B2B email template

Bypassing the wrong recipient’s B2B email template sends a cold email to the wrong person, aiming to connect with the decision-maker and bypass the gatekeeper, gaining entry into the decision-making process.

Template:

Hi [Prospect’s Name],

We’ve recently launched a groundbreaking [Your product] that benefits businesses like yours. We have designed our solution to [mention key benefits and value propositions].

I’m eager to discuss this opportunity further with the decision-maker who handles [mention the relevant department or responsibility].

I believe our [Your product] can be a game-changer for [Prospect’s Company name], and I’m confident it aligns with your goals of [mention the prospect’s objectives].

11. The current events B2B sales email template

The current events B2B sales email template is a cold email designed to highlight relevant industry news, demonstrating up-to-date knowledge and valuable insights for businesses.  

Template