Duolingo Statistics reveal that even before its official launch in November 2011, the language learning app experienced significant success during a private beta. It attracted 300,000 users within a month and surpassed 10 million downloads in the initial 12 months.
In 2022, Duolingo reported impressive revenue statistics, generating $369.7 million, marking a substantial 47.3% year-on-year increase.
Boasting a user base of over 500 million registrations, with 37 million actively engaging monthly, Duolingo’s financial triumph primarily stems from subscriptions to its premium service. Read below to discover more such interesting Duolingo Statistics.
Table of Contents
3.1. Duolingo Quarterly Revenue
3.2. Duolingo Stocks Overview (Nov 2023)
3.3. Duolingo Valuation (2015 – 2022)
3.4. Duolingo Net Worth and Market Cap
A. Duolingo End of the Day Market Cap (4 Dec, 2023)
3.6. How much money does Duolingo make?
4.2. Average Time Spent by Users on the Duolingo App
5.2. Duolingo Monthly Active Users
5.3. Duolingo Daily Active Users
5.4. Duolingo Users by Language
6.1. Duolingo Web Traffic By Country
1. Duolingo Key Statistics
- Duolingo has secured a total of $183.3 million in funding through 8 rounds.
- The primary user base for Duolingo is in the United States, where 144,152,500 users reside, representing 25.07% of the total global Duolingo user base.
- Duolingo offers an extensive array of language courses, surpassing 100 courses in more than 40 languages.
- As of December 2023, Duolingo’s market capitalization reached $9.11 billion, positioning it as the 1646th most valuable company globally by market capitalization.
- In 2020, Duolingo achieved a significant milestone with a total of 500 million downloads, followed by an additional 75 million downloads in 2021.
- During the third quarter of 2023, Duolingo observed approximately 24.2 million daily active users (DAU).
2. Duolingo Overview
Launch Date | 19 June 2012 |
Type of Business | Public Company |
Headquarters | Pittsburgh, Pennsylvania, United States |
Industry | Online Education (Language Courses) |
Founders | Luis von Ahn and Severin Hacker |
Number of Employees | 500-1000 |
3. Duolingo Annual Revenue
Year | Revenue |
2019 | $70.76 million |
2020 | $161.70 million |
2021 | $250.77 million |
2022 | $369.50 million |
2023 | $531.11 million |
2024 | $634.49 million (est.) |
Source: Stock Analysis
3.1. Duolingo Quarterly Revenue
Year | Revenue | Growth |
2020 Q1 | $28.11 million | – |
2020 Q2 | $40.01 million | – |
2020 Q3 | $63.6 million | – |
2020 Q4 | $48.27 million | – |
2021 Q1 | $55.36 million | 96.93% |
2021 Q2 | $58.8 million | 46.97% |
2021 Q3 | $45.3 million | 40.37% |
2021 Q4 | $73.01 million | 51.27% |
2022 Q1 | $81.22 million | 46.71% |
2022 Q2 | $8.39 million | 50.31% |
2022 Q3 | $96.1 million | 51.06% |
2022 Q4 | $103.8 million | 42.20% |
2023 Q1 | $115.66 million | 42.40% |
2023 Q2 | $126.84 million | 43.51% |
2023 Q3 | $137.62 million | 43.26% |
Source: Statista, Stock Analysis
3.2. Duolingo Stocks Overview (Nov 2023)
|
Market Cap |
7.77B |
|
Revenue (TTM) |
483.95 million |
|
Net Income (TTM) |
-9.98 million |
|
Shares Out |
35.80 million |
|
EPS (TTM) |
-0.27 |
|
Volume |
661,761 |
|
Open |
212.68 |
|
Previous close |
213.30 |
|
Day’s Range |
208.89 – 221.00 |
Source: Stock Analysis
3.3. Duolingo Valuation (2015 – 2022)
Before going public, Duolingo’s valuation was $2.4 billion, surging to over $6 billion in 2021. However, the tech selloff in 2022 affected the company, causing its value to dip below $3 billion.
Year | Valuation |
2015 | 0.47 billion |
2018 | 0.7 billion |
2019 | 1.5 billion |
2020 | 2.4 billion |
2021 | 6.6 billion |
2022 | 3.4 billion |
2023 | 5.5 billion |
2024 | ~7 billion |
Source: Business of Apps
3.4. Duolingo Net Worth and Market Cap
As of December 2023, Duolingo’s market share was $9.11 billion, ranking it as the 1646th most valuable company globally by market capitalization.
|
Year |
Market Cap |
Change |
|
2021 |
$3.97 billion |
– |
|
2022 |
$2.85 billion |
-28.14% |
|
2023 |
$9.11 billion |
219.05% |
Source: Companies Market Cap
A. Duolingo End of the Day Market Cap (4 Dec, 2023)
As of December 4th, 2023, Duolingo’s market capitalization was:
|
Source |
Market Cap |
|
Yahoo Finance |
$9.13 billion |
|
Companies Market Cap |
$9.13 billion |
|
Nasdaq |
$9.11 billion |
|
Lex Cloud |
$7.76 billion |
Source: Yahoo Finance, Nasdaq, Lex Cloud
3.5. Duolingo Fundings
Date | No. of Investors | Money Raised | Lead Investors |
Nov 18, 2020 | 3 | $35M | Durable Capital Partners, General Atlantic |
Apr 14, 2020 | 1 | $10M | General Atlantic |
Dec 4, 2019 | 1 | $30M | CapitalG |
July 25, 2017 | 1 | $25M | Drive Capital |
Jun 10, 2015 | 6 | $45M | CapitalG |
Feb 18, 2014 | 3 | $20M | Kleiner Perkins |
Sep 17, 2012 | 2 | $15M | New Enterprise Associates |
Oct 19, 2011 | 3 | $3.3M | – |
Source: Crunchbase
3.6. How much money does Duolingo make?
Duolingo generates revenue through ads for free users and paid subscriptions, namely Duolingo Super and Duolingo Plus. These eliminate ads, enhance user experience, and provide diverse language learning options.
Additionally, Duolingo monetizes by selling translation data. The app operates on a freemium model, allowing free use with ads during lessons.
A. Duolingo Annual Subscription
The cost of Duolingo Plus (also known as Super) is $6.99/month or $83.88 for the yearly plan.
B. Duolingo Monthly Cost
For those who opt for the 12-month individual or Family Plan subscription, billing occurs annually as monthly billing is not available for these annual subscriptions. However, if an individual subscription monthly is chosen, billing will take place each month.
4. Duolingo Statistics: App
In 2020, Duolingo achieved a milestone of 500 million total downloads and gained an additional 75 million downloads in 2021. Subsequently, in 2022, Duolingo saw over 7 million Android app downloads and 1.5 million iOS app downloads.
4.1. Duolingo App Downloads
Year | No. of Downloads |
2015 | 120 million |
2016 | 150 million |
2017 | 200 million |
2018 | 300 million |
2019 | 385 million |
2020 | 500 million |
2021 | 575 million |
2022 | 583.5 million |
2023 | 620 million |
2024 | 650 million |
Source: Statista
4.2. Average Time Spent by Users on the Duolingo App
On average, Duolingo users dedicate 15 minutes and 39 seconds to the Duolingo app. This substantial amount of time underscores the commitment of each Duolingo user to language learning.
5. Duolingo User Statistics
Duolingo, a language-learning app, is popular among over 575 million users. It offers a choice of 95 languages, allowing users to learn through quizzes, questions, stories, and other engaging features.
5.1. Duolingo Number of Users
Year | No. of Users |
2015 | 120 million |
2016 | 150 million |
2017 | 200 million |
2018 | 300 million |
2019 | 385 million |
2020 | 500 million |
2021 | 575 million |
2022 | 650 million |
2023 | 750 million |
2024 | 850 million |
Source: Statista
5.2. Duolingo Monthly Active Users
Year | Monthly Active User |
2016 | 17.9million |
2017 | 20.3million |
2018 | 23.3million |
2019 | 27.3million |
2020 | 36.7million |
2021 | 40.5million |
2022 | 53.97million |
2023 Q1 | 72.6million |
2023 Q2 | 74.1million |
2023 Q4 | 83.1million |
Source: Statista
5.3. Duolingo Daily Active Users
In the third quarter of 2023, Duolingo saw about 24.2 million daily active users (DAU) honing their chosen languages on the platform. This marks a growth of over 63% compared to the previous year and a quarterly increase of around 13%.
|
Year |
Daily Active Users |
|
2020 Q3 |
8.4million |
|
2020 Q4 |
8.4million |
|
2021 Q1 |
9.5million |
|
2021 Q2 |
9.1million |
|
2021 Q3 |
9.8million |
|
2021 Q4 |
10.1million |
|
2022 Q1 |
12.5million |
|
2022 Q2 |
13.2million |
|
2022 Q3 |
14.9million |
|
2022 Q4 |
16.3million |
|
2023 Q1 |
20.3million |
|
2023 Q2 |
21.4million |
|
2023 Q3 |
24.2million |
Source: Statista
5.4. Duolingo Users by Language
|
Language |
Number of Users |
|
English |
399 million |
|
Spanish |
142 million |
|
French |
101 million |
|
German |
61 million |
|
Italian |
40 million |
|
Portuguese |
20 million |
Source: Business of Apps
5.5. Duolingo Users By Gender
Duolingo users are distributed with 49.91% being male and 50.09% being female.
Gender | Percentage |
Male | 48.92% |
Female | 51.08% |
Source: Similar Web
5.7. Duolingo Users By Age
Age Group | Percentage |
18-24 | 29.01% |
25-34 | 25.73% |
35-44 | 17.81% |
45-54 | 12.59% |
55-64 | 8.83% |
65+ | 6.03% |
Source: Similar Web
5.7. Top Duolingo Users
Username | XP (points) |
nekonekokoneko | 7934233 XP |
KarLicCast | 7735533 XP |
Peter669365 | 7480180 XP |
Guadaespana | 7466308 XP |
jovita24 | 7287326 XP |
Source: Duome
6. Duolingo Website Traffic and Engagement Statistics
6.1. Duolingo Web Traffic By Country
Country | Percentage | All Devices | Desktop | Mobile |
The United States | 28.3% | 27.69M | 34.45% | 65.55% |
Brazil | 5.61% | 5.49M | 37.3% | 62.7% |
United Kingdom | 5.21% | 5.1M | 34.02% | 65.98% |
Canada | 3.96% | 3.88M | 43.04% | 56.96% |
India | 3.95% | 3.87M | 14.03% | 85.97% |
Source: Semrush
6.2. Duolingo’s Top Traffic Sources
Channel | Traffic Percentage |
Direct | 84.99% |
Referrals | 0.6% |
Organic Search | 10.54% |
Paid Search | 0.16% |
Social media platforms | 1.55% |
2.05% | |
Display Ads | 0.11% |
Source: Similar Web
6.3. Duolingo Traffic From Social Media
Platform | Percentage |
Youtube | 56.15% |
11.91% | |
WhatsApp Web | 5.98% |
5.94% | |
5.16% | |
Others | 14.86% |
Source: Similar Web
7. Duolingo Statistics: Courses
Duolingo offers a platform with more than 100 courses, which includes real-world languages as well as fictional ones from franchises like Star Trek and Game of Thrones.
Year | Number of Available Courses |
2012 | 5 |
2014 | 11 |
2016 | 18 |
2018 | 62 |
2019 | 91 |
2020 | 95 |
2021 | 98 |
2022 | 102 |
2023 | 107 |
2024 | 112 |
Source: Business of Apps
8. Duolingo vs Babbel
Aspect | Duolingo | Babbel |
Founded | 2011 | 2007 |
Headquarters | Pittsburgh, Pennsylvania | Berlin, Germany |
Employees | 1000+ | 1000+ |
Paid Subscribers | 1.9 million | 2.5 million |
Net worth | $270 million (2022) | $7.77 billion (2023) |
Active Users | 49.2 million | 1 million |
Learning Approach | Gamified Learning | Structured and Comprehensive Approach |
Cost | Free to Use | Subscription-Based Model |
Interface | User-Friendly | Focus on Practical Conversational Skills |
Mobile Accessibility | Available as a Mobile App | Speech Recognition Technology |
Speaking Practice | Limited | Emphasis on Practical Conversational Skills |
Personalized Learning | Limited | Cultural Insights |
Grammar Instruction | Less Comprehensive | Subscription-Based Model |
Language Options | Limited | Less Language Variety |
Gamification Elements | Gamified Learning Elements | Limited Gamification Elements |
Community Interaction | Limited | Less Community Interaction |
Pros |
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|
Cons |
|
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9. FAQs
9.1. How many people use Duolingo?
Duolingo boasts a user base of more than 575 million individuals as it provides access to 95 languages, allowing users to choose and engage with learning through quizzes, questions, stories, and various other features.
9.2. How much is Duolingo worth?
As of December 01, 2023, Duolingo’s networth stands at $8.96 billion.
9.3. How many users does Duolingo have?
Recent data indicates that Duolingo had 49.2 million monthly active users in 2022, and in 2021, it recorded 9.6 million daily active users.
9.4. What are the most popular languages on Duolingo?
- English
- Spanish
- French
- German
- Japanese
- Italian
- Korean
- Portuguese
- Chinese
- Hindi
9.5. How many languages does Duolingo have?
Duolingo provides a selection of over 100 courses across 40+ languages.
9.6. Duolingo Company Value in 2023?
Duolingo’s market capitalization stands at $9.13 billion as of December 2023.
Conclusion
In conclusion, Duolingo stands as a language-learning giant with impressive statistics and widespread usage. As of December 2023, the app’s market capitalization reached a substantial $9.11 billion, solidifying its position as a key player in the global language-learning landscape.
Boasting over 575 million users and offering a diverse selection of more than 100 courses in 40+ languages, Duolingo’s popularity is evident.
The app’s innovative approach, marked by gamification and user engagement strategies, has propelled it to become a household name for language learners worldwide.
With continuous growth in active users, strategic funding, and a market capitalization reflecting its financial strength, Duolingo remains a pivotal platform in the realm of language education.
