Duolingo Revenue and Usage Statistics

Duolingo Statistics

Duolingo Statistics reveal that even before its official launch in November 2011, the language learning app experienced significant success during a private beta. It attracted 300,000 users within a month and surpassed 10 million downloads in the initial 12 months.

In 2022, Duolingo reported impressive revenue statistics, generating $369.7 million, marking a substantial 47.3% year-on-year increase. 

Boasting a user base of over 500 million registrations, with 37 million actively engaging monthly, Duolingo’s financial triumph primarily stems from subscriptions to its premium service. Read below to discover more such interesting Duolingo Statistics.

1. Duolingo Key Statistics

  • Duolingo has secured a total of $183.3 million in funding through 8 rounds.
  • The primary user base for Duolingo is in the United States, where 144,152,500 users reside, representing 25.07% of the total global Duolingo user base.
  • Duolingo offers an extensive array of language courses, surpassing 100 courses in more than 40 languages.
  • As of December 2023, Duolingo’s market capitalization reached $9.11 billion, positioning it as the 1646th most valuable company globally by market capitalization.
  • In 2020, Duolingo achieved a significant milestone with a total of 500 million downloads, followed by an additional 75 million downloads in 2021.
  • During the third quarter of 2023, Duolingo observed approximately 24.2 million daily active users (DAU).

2. Duolingo Overview

Launch Date 

19 June 2012

Type of Business

Public Company

Headquarters

Pittsburgh, Pennsylvania, United States

Industry

Online Education (Language Courses)

Founders

Luis von Ahn and Severin Hacker

Number of Employees

500-1000

3. Duolingo Annual Revenue

Year

Revenue

Growth

2019

70.76 million

2020

161.70 million

128.51%

2021

250.77 million

55.09%

2022

369.50 million

47.34%

Source: Stock Analysis

3.1. Duolingo Quarterly Revenue

Year

Revenue

Growth

2020 Q1

$28.11 million

2020 Q2 

$40.01 million

2020 Q3

$63.6 million

2020 Q4

$48.27 million

2021 Q1 

$55.36 million

96.93%

2021 Q2

$58.8 million

46.97%

2021 Q3

$45.3 million

40.37%

2021 Q4 

$73.01 million

51.27%

2022 Q1

$81.22 million

46.71%

2022 Q2

$8.39 million

50.31%

2022 Q3

$96.1 million

51.06%

2022 Q4

$103.8 million

42.20%

2023 Q1

$115.66 million

42.40%

2023 Q2

$126.84 million

43.51%

2023 Q3

$137.62 million

43.26%

Source: Statista, Stock Analysis

3.2. Duolingo Stocks Overview (Nov 2023)

Market Cap

7.77B

Revenue (TTM)

483.95 million

Net Income (TTM)

-9.98 million

Shares Out

35.80 million

EPS (TTM)

-0.27

Volume

661,761

Open

212.68

Previous close

213.30

Day’s Range

208.89 – 221.00

Source: Stock Analysis

3.3. Duolingo Valuation (2015 – 2022)

Before going public, Duolingo’s valuation was $2.4 billion, surging to over $6 billion in 2021. However, the tech selloff in 2022 affected the company, causing its value to dip below $3 billion.

YearValuation
20150.47 billion
20180.7 billion
20191.5 billion
20202.4 billion
20216.6 billion
20223.4 billion

Source: Business of Apps

3.4. Duolingo Net Worth and Market Cap

As of December 2023, Duolingo’s market share was  $9.11 billion, ranking it as the 1646th most valuable company globally by market capitalization.

Year

Market Cap

Change

2021

$3.97 billion

2022

$2.85 billion

-28.14%

2023

$9.11 billion

219.05%

Source: Companies Market Cap

A. Duolingo End of the Day Market Cap (4 Dec, 2023)

As of December 4th, 2023, Duolingo’s market capitalization was:

Source

Market Cap

Yahoo Finance

$9.13 billion

Companies Market Cap

$9.13 billion

Nasdaq

$9.11 billion

Lex Cloud

$7.76 billion

Source: Yahoo Finance, Nasdaq, Lex Cloud

3.5. Duolingo Fundings

Date

No. of Investors

Money Raised

Lead Investors

Nov 18, 2020

3

$35M

Durable Capital Partners, General Atlantic

Apr 14, 2020

1

$10M

General Atlantic

Dec 4, 2019

1

$30M

CapitalG

July 25, 2017

1

$25M

Drive Capital

Jun 10, 2015

6

$45M

CapitalG

Feb 18, 2014

3

$20M

Kleiner Perkins

Sep 17, 2012

2

$15M

New Enterprise Associates

Oct 19, 2011

3

$3.3M

Source: Crunchbase

3.6. How much money does Duolingo make?

Duolingo generates revenue through ads for free users and paid subscriptions, namely Duolingo Super and Duolingo Plus. These eliminate ads, enhance user experience, and provide diverse language learning options. 

Additionally, Duolingo monetizes by selling translation data. The app operates on a freemium model, allowing free use with ads during lessons.

A. Duolingo Annual Subscription

The cost of Duolingo Plus (also known as Super) is $6.99/month or $83.88 for the yearly plan. 

B. Duolingo Monthly Cost

For those who opt for the 12-month individual or Family Plan subscription, billing occurs annually as monthly billing is not available for these annual subscriptions. However, if an individual subscription monthly is chosen, billing will take place each month.

4. Duolingo Statistics: App

In 2020, Duolingo achieved a milestone of 500 million total downloads and gained an additional 75 million downloads in 2021. Subsequently, in 2022, Duolingo saw over 7 million Android app downloads and 1.5 million iOS app downloads.

4.1. Duolingo App Downloads

Year

No. of Downloads

2015

120M

2016

150M

2017

200M

2018

300M

2019

385M

2020

500M

2021

575M

2022

583.5

Source: Statista

4.2. Average Time Spent by Users on the Duolingo App

On average, Duolingo users dedicate 15 minutes and 39 seconds to the Duolingo app. This substantial amount of time underscores the commitment of each Duolingo user to language learning.

5. Duolingo User Statistics

Duolingo, a language-learning app, is popular among over 575 million users. It offers a choice of 95 languages, allowing users to learn through quizzes, questions, stories, and other engaging features.

5.1. Duolingo Number of Users

Year

No. of Users

2015

120 million

2016

150 million

2017

200 million

2018

300 million

2019

385 million

2020

500 million

2021

575 million

Source: Statista

5.2. Duolingo Monthly Active Users

Year

Monthly Active User

2016

17.9million

2017

20.3million

2018

23.3million

2019

27.3million

2020

36.7million

2021

40.5million

2022

53.97million

2023 Q1

72.6million

2023 Q2

74.1million

2023 Q4

83.1million

Source: Statista

5.3. Duolingo Daily Active Users

In the third quarter of 2023, Duolingo saw about 24.2 million daily active users (DAU) honing their chosen languages on the platform. This marks a growth of over 63% compared to the previous year and a quarterly increase of around 13%.

Year

Daily Active Users

2020 Q3

8.4million

2020 Q4

8.4million

2021 Q1

9.5million

2021 Q2

9.1million

2021 Q3

9.8million

2021 Q4

10.1million

2022 Q1

12.5million

2022 Q2

13.2million

2022 Q3

14.9million

2022 Q4

16.3million

2023 Q1

20.3million

2023 Q2

21.4million

2023 Q3

24.2million

Source: Statista

5.4. Duolingo Users by Language

Language

Number of Users

English

399 million

Spanish 

142 million

French

101 million

German

61 million

Italian

40 million

Portuguese

20 million

Source: Business of Apps

5.5. Duolingo Users By Gender

Duolingo users are distributed with 49.91% being male and 50.09% being female.

Gender

Percentage

Male

48.92%

Female

51.08%

Source: Similar Web

5.7. Duolingo Users By Age

Age Group

Percentage

18-24

29.01%

25-34

25.73%

35-44

17.81%

45-54

12.59%

55-64

8.83%

65+

6.03%

Source: Similar Web

5.7. Top Duolingo Users

Username

XP (points)

nekonekokoneko

7934233 XP 

KarLicCast

7735533 XP

Peter669365

7480180 XP

Guadaespana

7466308 XP

jovita24

7287326 XP

Source: Duome

6. Duolingo Website Traffic and Engagement Statistics

6.1. Duolingo Web Traffic By Country

Country

Percentage

All Devices

Desktop 

Mobile

The United States

28.3%

27.69M

34.45%

65.55%

Brazil

5.61%

5.49M

37.3%

62.7%

United Kingdom

5.21%

5.1M

34.02%

65.98%

Canada

3.96%

3.88M

43.04%

56.96%

India

3.95%

3.87M

14.03%

85.97%

Source: Semrush

6.2. Duolingo’s Top Traffic Sources

Channel

Traffic Percentage

Direct

84.99%

Referrals

0.6%

Organic Search

10.54%

Paid Search

0.16%

Social media platforms

1.55%

Email

2.05%

Display Ads

0.11%

Source: Similar Web

6.3. Duolingo Traffic From Social Media

Platform

Percentage

Youtube

56.15%

Facebook

11.91%

WhatsApp Web

5.98%

Twitter

5.94%

Reddit

5.16%

Others

14.86%

Source: Similar Web

7. Duolingo Statistics: Courses

Duolingo offers a platform with more than 100 courses, which includes real-world languages as well as fictional ones from franchises like Star Trek and Game of Thrones.

Year 

Number of Available Courses

2012

5

2014

11

2016

18

2018

62

2019

91

2020

95

2021

98

2022

102

Source: Business of Apps

8. Duolingo vs Babbel

Aspect

Duolingo

Babbel

Founded

2011

2007

Headquarters

Pittsburgh, Pennsylvania

Berlin, Germany

Employees

1000+

1000+

Paid Subscribers

1.9 million

2.5 million

Net worth

$270 million (2022)

$7.77 billion (2023)

Active Users

49.2 million

1 million

Learning Approach

Gamified Learning

Structured and Comprehensive Approach

Cost

Free to Use

Subscription-Based Model

Interface

User-Friendly

Focus on Practical Conversational Skills

Mobile Accessibility

Available as a Mobile App

Speech Recognition Technology

Speaking Practice

Limited

Emphasis on Practical Conversational Skills

Personalized Learning

Limited

Cultural Insights

Grammar Instruction

Less Comprehensive

Subscription-Based Model

Language Options

Limited

Less Language Variety

Gamification Elements

Gamified Learning Elements

Limited Gamification Elements

Community Interaction

Limited

Less Community Interaction

Pros

  • Gamified Learning
  • Free to Use
  • User-Friendly Interface
  • Mobile Accessibility
  • Comprehensive Learning Approach
  • Emphasis on Practical Conversational Skills
  • Incorporation of Speech Recognition Technology
  • Cultural Insights

Cons

  • Limited Speaking Practice 
  • Lack of Personalized Learning
  • Less Comprehensive Grammar Instruction
  • Limited Language Options
  • Subscription-Based Model
  • Limited Gamification Elements
  • Less Language Variety
  • Less Community Interaction

9. FAQs

9.1. How many people use Duolingo?

Duolingo boasts a user base of more than 575 million individuals as it provides access to 95 languages, allowing users to choose and engage with learning through quizzes, questions, stories, and various other features.

9.2. How much is Duolingo worth?

As of December 01, 2023, Duolingo’s networth stands at $8.96 billion.

9.3. How many users does Duolingo have?

Recent data indicates that Duolingo had 49.2 million monthly active users in 2022, and in 2021, it recorded 9.6 million daily active users.

9.4. What are the most popular languages on Duolingo?

  1. English
  2. Spanish
  3. French
  4. German
  5. Japanese
  6. Italian
  7. Korean
  8. Portuguese
  9. Chinese
  10. Hindi

9.5. How many languages does Duolingo have?

Duolingo provides a selection of over 100 courses across 40+ languages.

9.6. Duolingo Company Value in 2023?

Duolingo’s market capitalization stands at $9.13 billion as of December 2023.

Conclusion

In conclusion, Duolingo stands as a language-learning giant with impressive statistics and widespread usage. As of December 2023, the app’s market capitalization reached a substantial $9.11 billion, solidifying its position as a key player in the global language-learning landscape. 

Boasting over 575 million users and offering a diverse selection of more than 100 courses in 40+ languages, Duolingo’s popularity is evident. 

The app’s innovative approach, marked by gamification and user engagement strategies, has propelled it to become a household name for language learners worldwide. 

With continuous growth in active users, strategic funding, and a market capitalization reflecting its financial strength, Duolingo remains a pivotal platform in the realm of language education.