Last Updated: July 2025
Email remains one of the most powerful marketing channels, generating a staggering $42 return for every $1 spent in 2025. With the rise of automation, personalization, and SMS integration, the right email marketing platform can make or break your customer communication strategy.
This brings us to a major comparison: GetResponse vs Klaviyo. Both platforms have undergone significant evolution in recent years, offering sophisticated features tailored to modern businesses. But which one suits your needs in 2025?
Let’s dive into a comprehensive comparison that breaks down pricing, automation, segmentation, templates, support, and more.
Understanding the Platforms: What Do They Do?
GetResponse is an all-in-one marketing platform that combines email marketing, sales funnels, webinars, and automation into one easy-to-use interface. It caters to marketers, solopreneurs, and small businesses seeking a comprehensive suite of tools without relying on multiple services.
In 2025, it will have expanded to include AI-powered content generators and SMS marketing, offering more value at affordable rates.
On the other hand, Klaviyo is engineered specifically for ecommerce growth. Designed for Shopify, WooCommerce, Magento, and other platforms, it excels in data-driven marketing. It empowers businesses to launch hyper-personalized campaigns across email, SMS, push notifications, and even
WhatsApp. Klaviyo’s predictive analytics and revenue-tracking features have made it a top choice for ecommerce brands in 2025.
Pricing Breakdown
When comparing GetResponse vs Klaviyo, pricing plays a crucial role, especially for small businesses and startups. GetResponse offers a 14-day free trial, after which you can choose from multiple plans.
Their basic plan starts at just $ 9 per month (for up to 1,000 contacts) and includes AI-generated emails, unlimited sends, and a single automation workflow. Higher-tier plans scale up based on features and list size.
Klaviyo, on the other hand, charges based on your number of contacts and messages sent. For 1,000 contacts, expect to pay around $45/month for email only and $60/month for the email + SMS bundle (including 1,250 SMS credits). Both platforms offer free versions, but Klaviyo’s pricing becomes significantly higher as your list grows, especially if you’re leveraging both email and SMS.
GetResponse vs Klaviyo tip: Always calculate your total cost of ownership, factoring in email volume, SMS needs, and list growth projections over 12 months.
Feature Comparison: What Can You Do?
Automation and AI
GetResponse includes a visual workflow builder that allows you to create email sequences, lead-nurturing flows, and cart-abandonment campaigns. New in 2025 is the AI Campaign Generator, which helps you create complete email campaigns based on your inputs. It also features “Perfect Timing,” which sends emails when each subscriber is most likely to engage.
Klaviyo takes automation to the next level with predictive analytics, real-time performance alerts (Auto Monitors), and prebuilt flows tailored to ecommerce behaviors. You can automatically target users based on browsing behavior, past purchases, and even predicted future purchases.
Segmentation
Klaviyo stands out for its multi-channel, real-time segmentation. You can build segments using over 350 data points, including email clicks, SMS responses, order history, and website behavior. It’s incredibly powerful for ecommerce brands.
GetResponse also offers advanced segmentation, allowing you to organize contacts based on engagement, demographics, and custom tags. It lets you import contacts from various third-party apps and trigger campaigns accordingly.
Templates & Design
Klaviyo comes with 100+ professionally designed templates, optimized for ecommerce. Its intuitive builder and branded template generator help you create emails that match your store’s style effortlessly.
GetResponse gives you access to over 500 responsive templates and a drag-and-drop builder. You can also edit HTML for full customization. This makes it ideal for marketers who prefer design flexibility or custom branding.
A/B Testing
Both platforms offer A/B testing for subject lines, send times, and email content. Klaviyo integrates this deeply into its analytics dashboard, allowing you to tie test outcomes directly to revenue. GetResponse also offers robust A/B split testing features, and now includes an AI Subject Line Generator to enhance open rates.
User Experience & Reviews
In terms of usability, GetResponse is known for its clean interface and beginner-friendly setup. It’s often preferred by solo entrepreneurs and marketing teams that need fast results without a steep learning curve.
Klaviyo, although more complex, offers deeper data integration and customization. Users report a steeper learning curve but better long-term results, especially in ecommerce contexts.
On G2 (as of June 2025), Klaviyo holds a 4.6/5 rating from over 1,000 reviews, while GetResponse scores 4.3/5 from nearly 800 reviews. Reviewers favor Klaviyo for its innovation and ecommerce integrations, while praising GetResponse for its ease of use and support.
Audience Fit: Who Should Use What?
If you’re a solo founder, coach, or small business owner needing a simple yet powerful email marketing tool, GetResponse is your best bet. It bundles everything from landing pages to webinars and even AI copywriting under one roof, making it cost-effective and easy to manage.
However, if you’re running a fast-growing ecommerce store, especially on Shopify or WooCommerce, Klaviyo is built for you. Its segmentation, predictive analytics, and real-time automation are tailored for high-performance ecommerce marketing.
GetResponse vs Klaviyo tip: Ecommerce stores with high order volumes lean toward Klaviyo; coaches, course creators, and B2B marketers often prefer GetResponse.
New in 2025: Trends and Strategies
AI-Generated Micro-Funnels
In 2025, GetResponse’s AI Campaign Generator lets users build entire lead funnels—from landing pages to email sequences—within minutes. Klaviyo complements this with AI-generated SMS quiz flows that qualify leads and drive instant conversions.
Predictive Win-Back Campaigns
Use Klaviyo’s churn prediction model to identify at-risk customers, then run a webinar-based re-engagement campaign through GetResponse. Track results with Klaviyo’s attribution dashboard to see which touchpoints worked best.
Omnichannel Automation
Klaviyo now supports RCS (Rich Communication Services) and WhatsApp messaging in beta. These channels open new doors for high-engagement campaigns. Use GetResponse’s push notifications in tandem for consistent branding across platforms.
Hybrid Stack Model
Many brands are now using both platforms strategically. GetResponse handles top-of-funnel campaigns (like lead magnets and opt-in funnels), while Klaviyo takes over once a lead becomes a buyer. This model allows businesses to maximize each platform’s strengths without compromise.
Support & Learning Resources
Both tools offer 24/7 live chat and email support. GetResponse also includes phone support for premium users. Klaviyo focuses more on email/chat and has an extensive knowledge base tailored for developers and marketers.
GetResponse’s Learning Center is beginner-friendly, offering video tutorials, FAQs, and free courses. Klaviyo University and Help Center, meanwhile, are geared more toward ecommerce marketers with technical backgrounds.
Let us now introduce you to the best AI-based Email marketing tool- Saufter.io
Saufter: The Best AI-Based Email Marketing Tool
In the fast-paced world of digital marketing, Saufter AI stands out as the ultimate solution for businesses looking to optimize their email campaigns with cutting-edge artificial intelligence. Whether you run a SaaS platform, an e-commerce store, or any other online business, Saufter AI empowers you with data-driven insights and automation to enhance engagement and conversions.
Key Features
- Competitor Email Tracking: Automatically monitors and analyzes your competitors’ email campaigns, helping you stay ahead of the curve.
- User Behavior Analysis: Studies user interactions on your website and tracks their journey to generate targeted campaign suggestions.
- Personalized Email Campaigns: AI-driven personalization enhances email deliverability and engagement, ensuring your messages reach the right audience.
- Cohort-Based Suggestions: Segment users based on their engagement levels and behaviors to optimize campaign effectiveness.
Conclusion
Choosing between GetResponse vs Klaviyo depends on your business model, team size, and growth strategy.
- Go with GetResponse if you’re looking for a budget-friendly, all-in-one tool with webinar support, AI features, and a smooth learning curve.
- Choose Klaviyo if you need cutting-edge segmentation, ecommerce integrations, and detailed revenue attribution across multiple channels.
Ultimately, the best choice is the one that aligns with your marketing goals. Run free trials of both platforms and test your most critical workflows. Let data, not assumptions, drive your decision.
The global value of email marketing continues to grow from $7.5 billion in 2020 to a potential $17.9 billion by 2027.
GetResponse vs Klaviyo tip: Test identical welcome series on both platforms for 14 days and compare open rates, click rates, and revenue generated. That real-world test will tell you more than any review ever could.
