Last Updated: March 2025
Hey there, Shopify store owners! Looking to boost customer trust and engagement on your online store? Well, you are in luck as we have just the solution for you. In today’s digital landscape, customer reviews play a pivotal role in influencing purchase decisions.
In fact, studies show that a whopping 93% of consumers read online reviews before making a purchase. So, if you’re wondering how to add reviews to Shopify and leverage its power, you’ve come to the right place.
In this blog, we’ll walk you through the step-by-step process of adding product reviews to your Shopify store. Whether you’re a seasoned Shopify pro or just starting out, we’ve got you covered.
Table of Contents:
Benefits of Adding Reviews to Your Store
Adding customer reviews to your Shopify store can bring a multitude of benefits:
- Builds Trust: According to BrightLocal, 91% of consumers are more likely to make purchases by trusting positive reviews, and 82% of them are discouraged by negative reviews. Having positive customer reviews on your store instills trust and confidence in potential buyers.
- Enhances Credibility: As per research by Spiegel Research Center, displaying user reviews increases your conversion rates by up to 270%. When shoppers see that others have had positive experiences with your products, it adds credibility to your brand and encourages them to buy.
- Drives Sales: According to a study by PowerReviews, products with reviews have a 108.3% higher conversion rate than those without. Positive reviews act as influential factors that drive sales and revenue growth.
- Improves SEO: Research by Moz indicates that online reviews are among the top factors that impact search engine rankings. Having user-generated content, like customer reviews, on your store helps improve your organic search visibility and drives more traffic to your site.
- Provides Valuable Insights: ReviewTrackers reports that 94% of consumers say that negative reviews convince them to avoid a business. Analyzing customer feedback allows you to identify areas for improvement, address concerns, and deliver better products and services that meet customer expectations.
- Encourages Engagement: According to Bazaarvoice, customers who interact with reviews and Q&A are 105% more likely to make a purchase and spend 11% more than those who don’t engage. Reviews create a platform for customers to engage with your brand, ask questions, and share feedback, fostering a sense of community and loyalty.
By leveraging the power of customer reviews in your Shopify store, you can tap into these statistics to boost trust, credibility, sales, and customer satisfaction. It’s an effective strategy backed by data that can significantly impact your online business.
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How to Add Reviews to Shopify Store?
Here’s a step-by-step guide on how to add reviews to your Shopify product page using Shopify’s Product Reviews app:
Step 1: Access the Shopify Theme Editor
To begin, go to your Shopify admin, navigate to Online Store > Themes, and click on the Customize button for the theme you want to edit.
Step 2: Locate the Product Page Template
Within the theme editor, find the product page template by clicking on the dropdown menu at the top of the screen and selecting Products.
Step 3: Add the Reviews Section
Scroll down the section menu on the left side and click on Add section. Then, navigate to the Apps section and select either Reviews or Star rating (or both).
Step 4: Customize the Product Reviews Block(s)
Customize the appearance of your customer reviews by adjusting star color, size, alignment, and badge text. For further customization, access the Product Reviews app settings through the Apps page. Here, you can moderate reviews, enable/disable auto-publishing, configure email notifications, modify star icon colors, and adjust review listing layout design.
By following these steps, you can easily incorporate customer reviews into your Shopify product page, enhancing social proof and providing valuable feedback to potential buyers. Remember that premium apps offer advanced customization features and automation to capture customer reviews effectively.
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Limitations of Adding Reviews to Your Store
While adding reviews to your store can bring numerous benefits, there are a few limitations or drawbacks to consider:
- Biased Reviews: There is a possibility that some reviews may be biased or fake, either from competitors or individuals with ulterior motives. It’s important to have moderation systems in place to filter out such reviews and ensure the authenticity and credibility of the feedback.
- Negative Reviews: While having positive reviews is beneficial, negative reviews can impact your reputation. It’s crucial to address and manage negative feedback promptly and professionally to mitigate any potential harm to your brand image. Responding to negative reviews and resolving customer issues can actually help build trust and loyalty.
- Resource Intensive: Managing and monitoring reviews can be time-consuming, especially as your business grows and the volume of reviews increases. It requires dedicated efforts to monitor, respond to, and moderate reviews, ensuring a positive and engaging customer experience.
- Compatibility with Themes: Not all themes may seamlessly integrate with review apps or have the flexibility to customize the placement and appearance of review sections. Some themes may have limitations that restrict the display of reviews on certain pages or require additional customization to align with your branding.
- App Dependencies: If you rely on third-party review apps, there may be dependencies on their functionality, updates, and support. In some cases, if the app discontinues or experiences issues, it could affect the visibility or functionality of the reviews on your store.
Meet Saufter, The Best Review Management Software
If you’re looking for a comprehensive solution to gather and manage reviews from Google and Trustpilot effortlessly, look no further than Saufter. With Saufter’s platform, you can automatically collect feedback from customers who reach out to you via chat or email. It’s as simple as that!
Here’s why Saufter is the perfect choice for review management:
Key Features
- Seamless Integration: Saufter integrates with platforms like Google and Trustpilot, allowing you to gather reviews from these platforms seamlessly. You can configure the customers who receive the review links, ensuring targeted and effective feedback collection.
- Real-Time Data: With Saufter, you’ll receive daily reports on important metrics such as tickets with the most back-and-forths and tickets from angry customers. Stay informed and address issues promptly to prevent escalations.
- Immediate Alerts: You’ll get notified as soon as you receive poor reviews, enabling you to take immediate action.
- Multichannel Support: Email, live chat, social media, phone, self-service, and so on.
- E-Commerce Specialization: Saufter understands the unique workflows of e-commerce customer service. It automates and streamlines various crucial e-commerce workflows, from integrating all customer support channels to monitoring orders 24/7, detecting delivery issues, and facilitating order modifications.
- Return Automation: Saufter empowers your customers to initiate returns or exchange requests on their own, anytime and anywhere.
Are You Ready to Take Advantage of Product Reviews?
In conclusion, adding product reviews to your Shopify store is a powerful way to build trust, drive conversions, and enhance the overall shopping experience for your customers. With the right tools and strategies, you can leverage the power of customer feedback to boost your online reputation and drive business growth.
And if you’re looking for a comprehensive solution to manage and maximize the impact of customer reviews, we highly recommend Saufter. With its robust features and seamless integration with Google and Trustpilot, Saufter empowers you to gather, monitor, and respond to customer reviews with ease. Take control of your reviews management and unlock the full potential of your online store.
Sign up for Saufter today and embark on a journey to effectively manage and leverage customer reviews.
