How To Set Up Preorder On Shopify: Step-By-Step Guide

Unlock the potential of preorders on Shopify with this step-by-step guide on how to set up a preorder on Shopify. Seamlessly navigate the process to boost anticipation and streamline your e-commerce strategy. 

Follow the comprehensive instructions for a successful preorder setup.

How to Set Up Preorder on Shopify: A Comprehensive Walkthrough

Step 1: Expand your inventory

Enhance your Shopify storefront by including product(s) in your store’s collection.

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Step 2: App integration

Add a pre-order app from the Shopify app to boost your store’s functionality.

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how to set up preorder on shopify
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Step 3: Streamlining pre-orders

Set up pre-orders on Shopify using the Pre-order Helper for seamless configuration.

This video covers the following topics:

    • Add products: Choosing products/variants for pre-order availability.
    • Set up: Setting up the configuration to allow ongoing sales even when items are out of stock.
    • Enabling Pre-Orders in Shopify: Incorporating a pre-order button into product pages within the Shopify platform.
    • Crafting Product Page Alerts: Customize the display of a unique Sold Out message on product pages.
    • Adapting Button to Preferences: Design your pre-order button to match your preferences and needs.

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The advantages of providing Pre-Orders on Shopify

Unlock anticipation and boost sales with Shopify pre-orders – offering customers early access to your products while securing your business success.

  • Anticipation and excitement: Pre-orders on Shopify create anticipation and excitement among customers eagerly awaiting new product releases.
  • Secured sales: It allows you to acquire sales in advance, providing a financial boost and helping gauge demand for upcoming items.
  • Inventory planning: Pre-orders assist in effective inventory management by gauging demand and ensuring sufficient stock availability.
  • Customer loyalty: Offering pre-orders fosters customer loyalty, allowing them to be among the first to receive and experience your latest offerings.
  • Competitive edge: Providing pre-orders gives your Shopify store a competitive advantage, meeting modern customer expectations and enhancing the overall shopping experience.

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Key Inclusions for Pre-order Terms and Conditions

  • Product details: Provide a clear description of the pre-ordered item and its specifications to ensure your customers have a complete understanding of the product.
  • Payment terms: Clarify payment details for customers, including the total cost, accepted payment methods, and whether full payment or a deposit is needed.
  • Cancellation and refund policy: Specify when customers can cancel the item and any fees involved. Present a step-by-step guide for a smooth refund process, keeping customers informed about their rights in case of plan changes.
  • Release date and delays: State the expected launch date, acknowledge potential delays, and outline the options customers have in case of significant postponements.
  • Changes to the product: Define the seller’s right to make changes, the notification process, and customer options in response to changes.
  • Communication with customers: Detail how the seller will communicate updates, render contact information, and answer customer inquiries.
  • Governing Law and Jurisdiction: Specify the governing law and jurisdiction for dispute resolution.

Next, elevate your online retail game with seamless pre-order management through these Shopify apps. 

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Pre-Order Shopify Apps

Discover top-notch Shopify pre-order apps that empower your store. These three picks offer seamless pre-order management to boost sales and enhance customer experience.

1. Pre‑Order Helper

Rating: 4.8

Pricing: 8-day free trial; Free; $4.99/mo

Enable pre-orders for sold-out or upcoming items with Pre-Order Helper, a Shopify app designed to help you increase sales and handle customer demand effortlessly

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Key features

    • Product pre-ordering: Allows customers to place orders for currently out-of-stock or not-available products for immediate purchase.
    • Customizable pre-order buttons: Integration of customizable buttons or badges on product pages to indicate the availability of pre-orders.
    • Notification system: Automatic notification to customers when pre-ordered items are back in stock or available for shipment.
    • Payment handling: Secure payment processing for pre-orders, including full or partial payment at the time of order placement.
    • Customizable messaging: You can personalize pre-order messaging and communicate details to your customers such as expected delivery dates and any relevant terms and conditions.

2. PreOrder Globo | Back in Stock

Rating: 4.8

Pricing: $6.70/mo with a 7-day free trial; Free plan available 

Elevate customer delight by providing timely updates and the option to reserve products before they become available for purchase with PreOrder Globo. 

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Key features

    • Inventory management: Real-time tracking of inventory levels and prevents overselling by managing pre-orders and available stock effectively.
    • Automated communications: Sends automated emails or notifications to customers regarding the availability of pre-ordered or back-in-stock items.
    • Compatibility with Shopify themes: Ensures compatibility with a variety of Shopify themes, maintaining a consistent and visually appealing storefront.
    • Analytics and reporting: Provides you with insights through analytics and reporting tools to track their performance.
    • Flexible payment options: Customers can make a partial payment initially, and then capture the remaining balance before processing the shipping.

3. Pre-Order Now WOD

Rating: 4.6/5

Pricing: $19.95/mo; 14-day free trial; Free plan available

Pre-Order Now WOD simplifies pre-orders for Shopify merchants, enabling easy setup and customization. Take control of product releases with scheduled automation and personalized customer communication.

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Key features

    • Easy setup: Pre-order apps typically offer a user-friendly interface that allows you to set up pre-orders for their products without much technical expertise.
    • Product selection: You can choose which products are available for pre-order, allowing flexibility in managing inventory and demand.
    • Personalizable pre-order messages: Personalized messages for pre-orders allow shop owners to inform customers about delivery times, expected wait periods, and other crucial information.
    • Automated Release: Store owners can schedule automated releases for pre-ordered products, either on set dates or immediately upon restocking.
    • Customer Communication: Shopkeepers can talk to customers who placed pre-orders, giving them updates about when their items will be shipped, any delays, or other important details.

Let’s check out how to supercharge your store’s appeal and visibility for pre-orders and captivate your audience. 

Also, read How to Create Shopify Sitemap: Complete Guide

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Maximize the Appeal and Visibility of your Pre-Orders

  • Generate Buzz: Create anticipation through teaser campaigns, countdowns, and sneak peeks to build excitement in your customers.
  • Exclusive Incentives: Offer exclusive perks or discounts to entice customers to pre-order and feel a sense of exclusivity.
  • Clear Communication: Communicate pre-order benefits, features, and early access to inform and attract potential customers.
  • Social Media Engagement: Leverage social media for interactive content, influencer collaborations, and regular updates to engage a wider audience.
  • Optimized Website: Affirm a user-friendly website with prominent pre-order information and flexible payment options for a seamless customer experience.

Moving on, let’s navigate to the e-commerce landscape of, your trusted partner in optimizing order fulfillment and returns.

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E-Commerce Operations: for Order Tracking and Returns Management

Elevate your e-commerce experience with Seamlessly track orders in real-time and streamline returns management for a customer-centric approach that enhances efficiency and satisfaction. 

how to set up preorder on shopify

Key features 

    • Order tracking: Real-time monitoring and tracking of customer orders for enhanced visibility and proactive customer support.
    • Returns management: Seamless returns processing with an organized system for managing return requests, tracking returns in transit, and automating refund processes.
    • Multi-channel integration: Integration with various e-commerce channels, ensuring a unified helpdesk approach across all platforms for efficient order and return handling.
    • Customer communication: Automated and personalized communication with customers throughout the order and return lifecycle, improving transparency and customer satisfaction.
    • Ticketing system: Efficient ticketing system for categorizing and prioritizing customer inquiries, streamlining the support process.
    • Knowledge base: Comprehensive knowledge base to provide customers with self-service options for order and return queries, reducing support ticket volumes.
    • Security measures: Implements robust security measures to safeguard sensitive customer and transaction data during order and return processes.
    • Integration with third-party tools: Seamless integration with third-party tools and applications, such as shipping and inventory management systems, to optimize the overall e-commerce ecosystem.


In conclusion, you’ve now mastered the art of setting up pre-orders on Shopify. Your business is primed to capture early demand, drive anticipation, and maximize sales effortlessly. Get ready to witness the benefits of a well-executed pre-order strategy! is your one-stop solution for efficient and personalized customer support. Streamline communication, resolve issues swiftly, and enhance user satisfaction with its intuitive platform.

Elevate your support game – delivers simplicity, speed, and customer-centric solutions.