Just Launched a New Shopify Store? Here Are 8 Ways to Drive Traffic

Table of Contents

Shopify Gallery Apps

Last Updated: February 2025

Shopify is one of the largest eCommerce platforms globally with a 20% market share in the segment. More than 1.1 million active stores use Shopify alone in the United States. On the sales front, Shopify generates about $200 billion.

The number – both in terms of sales and Shopify users – is growing. Nevertheless, the problem for the owners to drive traffic to new Shopify stores remains the same.

Did you just launch a new eCommerce site and are you wondering how to get traffic to your Shopify store? Here are the top 8 practical solutions to drive Shopify traffic.

Top 8 Effective Strategies to Drive Traffic to Shopify Store 

Shopify stores require no technical knowledge to set up, but you need good marketing strategies to attract Shopify store traffic.

Let’s discuss how to drive Shopify traffic in-depth:

1. Make your online store SEO-friendly

To drive Shopify traffic, the first thing that you must ensure is to rank high on search engine result pages (SERPs).

Ranking high on SERPs is virtually the basis of any online business. So, how to rank first in the SERPs?

In this case, tuning your site for SEO (Search Engine Optimization) will help your online store rank higher on the results page. In addition, proper keyword research and placement will help your store rank higher on SERPs.

Also read: How can SEO boost your video marketing strategy?

2. Use Google Adwords

Use-Google-Adwords

Google Adword is an advertising system created by Google to support online store owners. It works on a pay-per-click mechanism which means you have to pay only for those customers who click on your ad.

With Adwords, Google advertises your online store on Google’s vast assets, including Searches, YouTube videos, Google mails, etc. Understandably, it is a proven method for increasing traffic to Shopify stores.

3. Reach more customers with influencer marketing

According to Nielsen, 92% of people trust word-of-mouth referrals from people they trust but still, business owners spend most of their money on traditional advertising.

Influencers have millions of followers on social networks like Facebook and Instagram. They already have solid connections with their audience through social media. These influencers can drive new shoppers to your Shopify store by promoting your products on their handles.

Keeping your budget in mind, devise an influencer marketing strategy to drive traffic to your Shopify store.

Also read: How to find the right influencers for your brand to collaborate with?

4. Drive customers through content marketing

The concept of content marketing goes far beyond just posting blogs. By creating informative, original, engaging, and SEO-friendly content, you can drive significant traffic to your Shopify store. There are several options for creating content such as blogs, videos, podcasts, eBooks, guides, etc.

Make sure you use keyword research websites to find the right keywords for your content. Using the right keywords at the right places will help your website rank higher in search engine results.

Also read: 80 content marketing stats every marketer should know.

5. Attract customers via engaging contests and giveaways

Attract-Customers-through-Engaging-Contests-and-Giveaways

To attract customers to your Shopify stores–contests, sales, and giveaways are imperative. The mere mention of these words makes customers feel an urgency to grab the deal.

For example, Amazon offers excellent sales during the festive season and some discount coupons upon purchase. Similarly, many business owners provide offers on their products to increase sales and drive Shopify traffic.

6. Run advertising campaigns

There are two types of ad campaigns: Organic and Paid Ads. However, paid campaigns are more successful at driving Shopify traffic than organic campaigns. This is because paid campaigns allow you to precisely target the right audience, unlike organic advertisements.

Use social media platforms for paid advertising to drive maximum engagement from the right demography.

Some of the best social media platforms for paid advertisements to drive Shopify traffic includes:

These platforms have a lot of features supporting online store owners in driving traffic such as a carousel, a ‘shop now’ button to your website and email gathering forms, etc.

7. Connect your Shopify store to social media

Utilize social media platforms like Instagram and Facebook to sell your products since they now have integrated shopping features.

According to the survey, almost half of people shop on Instagram every week. As a result, Shopify has partnered with Instagram so customers can shop more easily on the photo-sharing site.

Considering that Instagram is one of the largest social media platforms for generating traffic and increasing sales, harnessing the same for your Shopify store only makes sense.

8. Publish guest posts

Guest posting on authoritative sites of relevant industries and using backlinks to drive traffic to your store are effective ways to generate business leads.

For example, if you sell watches, write blogs for an authoritative website that sells watches, and use backlinks to drive traffic back to your site. This method will help you get higher rankings in SERPs and improve your SEO.

Once you have driven significant traffic to your Shopify store, you may encounter difficulty providing good customer service. However, it is crucial to provide good customer service to retain your hard-earned traffic.

At Helplama, we provide fully managed customer support services. Our services include live chats, voice support agents, and email support services. Put an end to your customer support problems by hiring us while you focus on building a loyal fan base. Check Pricing Here!

Automate Customer Support​

Related Posts

AI Generated campaign

Let’s Create Your Perfect Campaign!

"(Required)" indicates required fields

1Home
2URL
3Industry
4Graphic Theme Preference
Generate using Prompt
Generate without a Prompt

Example prompt: “Can you create a newsletter talking about how new GDPR regulations will affect the IT sourcing industry?”

Templates available

Template_93

Can you generate a blog email with the topic ‘Business Tips: A Brief Guide to Data Attribution Models,’ including the recommended blogs?

Edit prompts
Template_249

Can you create an email for showcasing features? highlighting three features from our website OR This prompts can be used if there is a chance user might tell us which features in advertise ‘Can you create an email to showcase features, highlighting Explore with AI, Best Helpdesk, and Boost Your Productivity from our website?’

Edit prompts
Template_251

Please create a welcome email that introduces new users and highlights the benefits of each plan. The plan details can be referenced from our website’s plans page.

Edit prompts
Template_69

Can you generate a 3-step email sequence for a discount campaign?
Day 0: Introduce the offer and highlight its value. Use an engaging tone to capture attention and create urgency.
Day 2: Send a follow-up email as a gentle reminder of the ongoing discount, reinforcing the value of the offer.
Day 4: Send a final email emphasizing that the discount ends soon. Include a strong call-to-action to encourage immediate action.

Edit prompts
Template_95

Please generate an email announcing the Fall Discount. The sale offers up to 25% off and is valid until October 8. Include the discount details for different plans: the Basic Plan offers a 10% discount, while the most upgraded plan offers a 25% discount. Plan details can be referenced from our website’s plans page.

Edit prompts
Template_225

Please create a webinar welcome email. The webinar topic is ‘How to Market to Generation Z,’ and it starts on January 16, 2025, at 8 PM.

Edit prompts

Templates available

Template_93

Can you generate a blog email with the topic ‘Business Tips: A Brief
Guide to Data Attribution Models,’ including the recommended blogs?


Edit prompts

Template_249

Can you create an email for showcasing features? highlighting three
features from our website OR
This prompts can be used if there is a chance user might tell us
which features in advertise</strong >
‘Can you create an email to showcase features, highlighting Explore
with AI, Best Helpdesk, and Boost Your Productivity from our website?’


Edit prompts

Template_251

Please create a welcome email that introduces new users and highlights
the benefits of each plan. The plan details can be referenced from our
website’s plans page.


Edit prompts

Template_69

Can you generate a 3-step email sequence for a discount campaign?
Day
0: Introduce the offer and highlight its value. Use an engaging tone
to capture attention and create urgency.
Day 2: Send a follow-up
email as a gentle reminder of the ongoing discount, reinforcing the
value of the offer.
Day 4: Send a final email emphasizing that
the discount ends soon. Include a strong call-to-action to encourage
immediate action.


Edit prompts

Template_95

Please generate an email announcing the Fall Discount. The sale offers
up to 25% off and is valid until October 8. Include the discount
details for different plans: the Basic Plan offers a 10% discount,
while the most upgraded plan offers a 25% discount. Plan details can
be referenced from our website’s plans page.


Edit prompts

Template_225

Please create a webinar welcome email. The webinar topic is ‘How to
Market to Generation Z,’ and it starts on January 16, 2025, at 8 PM.


Edit prompts

AUTOMATE CUSTOMER SERVICE AND REDUCE REFUNDS

Claim Your 6 months of FREE Credits Now!

Get the code. Use anytime in the next 6 months.

Helplama Helpdesk is now Saufter.io!