Last Updated: September 2024
Are you looking for a detailed breakdown of Mailchimp vs. Sendinblue? You’re in the right place.
For small and midsize businesses, email remains the primary driver for both customer acquisition and retention. A striking 81% of SMBs rely on email as their foremost customer acquisition channel and an impressive 80% count on it for customer retention.
Mailchimp and Sendinblue are two prominent contenders in the email marketing arena. Both platforms offer a range of powerful features to help you connect with your audience. However, they come with distinct strengths and weaknesses.
In this comparison of Mailchimp vs Sendinblue (Now Brevo), we’ll delve into the essential differences to help you make an informed decision and supercharge your marketing efforts.
Mailchimp vs Sendinblue: A Quick Comparison
Aspect | Mailchimp | Sendinblue |
Free Plan | Send up to 1000 emails and get access to basic features. | Send up to 300/day with generous useful features |
Pricing | While the initial plans are budget-friendly, costs rise rapidly when you increase your contact list. | Among the most budget-friendly email marketing platforms available. |
Email templates | Modern templates that are only available on paid plans. | Offers numerous free templates although they might be outdated. |
Segmentation | Use Audience segmentation, but it’s challenging to target multiple lists in a single campaign, and advanced segmentation can be costly. | Organize into lists and groups, apply tags, and use them for targeting in campaigns and automation. |
Reports and analytics | Comprehensive analytics and reporting, which encompass ROI and eCommerce statistics. | Comprehensive reports that encompass standard open and click tracking, geographical and device analytics, heat maps, as well as conversion and deal monitoring. |
Extras | Features such as text messaging (SMS), the creation of landing pages, a website builder, robust social media integration, survey tools, and scheduling service appointments. | Services like text messaging (SMS), WhatsApp, Facebook advertising, web push campaigns, live chat, landing page creation, CRM, scheduling meetings, and phone support. |
Recommended: Mailchimp alternative and competitors you need to know!
Mailchimp vs Sendinblue: A Detailed Overview
1) Pricing
Mailchimp
- Premium ($137.33/month for 10,000 contacts): Scale rapidly with dedicated onboarding, unlimited contacts, and priority support; ideal for teams.
- Standard (Starts at $6.87/month for 500 contacts): Boost your sales with personalization, optimization tools, and enhanced automation.
- Essentials (Starts at $4.60/month for 500 contacts): Send the right content at the right time with testing and scheduling features.
- Free (Starting at $0/month for 500 contacts): Easily create email campaigns and learn more about your customers.
Sendinblue (Brevo)
- Free: It comes with unlimited contacts, including 300 emails/day, customizable templates, and transactional emails.
- Starter ($25/month): Ideal for growing businesses with unlimited contacts, offering 20k emails/month, basic reporting, and email support.
- Business ($65/month): Built for marketing managers and e-commerce pros. It offers unlimited contacts and includes marketing automation, A/B testing, advanced statistics, and phone support.
- BrevoPlus (Custom): Designed for large organizations with specific needs with unlimited contacts. It offers enterprise-grade security, advanced integrations, personalized support, and flexible contract options.
User Reviews
“The pricing is transparent and there is a free trial.”
Verified User in Financial Services
“Its cost-effective pricing and overall generous free plan are ideal for all use cases.”
Winner: Sendinblue
2) Features
Mailchimp
- Diverse Marketing Features: Mailchimp extends beyond email marketing, offering customer journeys, website/eCommerce store builders, and social media scheduling.
- Advanced Analytics: It provides in-depth analytics and a Campaign Manager calendar for better campaign management.
- User-Friendly Interface: Known for its accessible menus, tutorials, and overall user experience design.
Sendinblue (Brevo)
- Multi-Channel Communication: Sendinblue excels in multi-channel communication, supporting SMS, WhatsApp, Facebook Ads, web push campaigns, and email.
- Live Chat Integration: Offers a customizable live chat feature for website integration.
- Robust CRM Features: Sendinblue functions as a CRM, with unlimited contacts, deal tracking, customer pipelines, sales tasks, and a CRM dashboard.
User Reviews
“Mailchimp’s All-in-One Marketing Platform solves several key problems for businesses.”
“We are meeting our marketing campaign needs with Sendinblue.”
Winner: Both
3) Segmentation
Mailchimp
- Audience-Based Organization: Organizes contacts into audiences and segments, with the option to add tags based on various criteria.
- Campaign Limitations: Most plans restrict campaign targeting to a single audience and one segment or tag.
- Premium Plan Requirement: You must upgrade to the Premium plan for 500 contacts.
- Workaround: You may need to create multiple campaigns for different audiences and segments.
Sendinblue
- List Organization: Allows sorting subscribers into lists and creating folders for streamlined organization.
- Campaign Targeting: Permits precise targeting by choosing which lists to include or exclude in campaigns.
- Individual Subscriber Filters: Offers the ability to use filters to include or exclude individual subscribers based on their data.
- Availability Across Plans: Remarkably, all segmentation features are accessible on all plans, including the free one.
User Reviews
“I love the segmentation and personalization it allows for email campaigns.”
“It offers the best segmentation feature to target potential users with the least effort.”
Verified User in Information Technology and Services
Winner: Sendinblue
4) Reporting and Analytics
Mailchimp
- Comprehensive Data: Provides detailed analytics beyond basic email marketing stats.
- Email Metrics: The ‘Email’ subsection offers in-depth email marketing metrics, allowing users to analyze emails sent, opens, clicks, and unsubscribes within a specified date range.
- Campaign Reports: The ‘Reports’ section offers insights into past campaigns, including top links clicked, benchmarking stats, 24-hour open performance, subscribers with the most opens, and geolocation data.
- eCommerce Integration: Connects with eCommerce shops to provide campaign revenue, revenue by subscriber, and ROI data in user-friendly charts and tables.
Sendinblue
- Basic Analytics: Offers email and SMS campaign statistics including information on opens, clicks, unsubscribes, and bounce rates.
- Detailed Email Campaign Reports: Access more detailed, campaign-level statistics, including geography and device data, 24-hour open and click data, and a heatmap view under ‘Campaigns > Email.’
- Conversion Tracking: Allows setting objectives for each campaign under ‘Settings > Conversions,’ enabling measurement of campaign goals like webinar sign-up targets. However, this feature is complex and time-consuming to set up.
User Reviews
“The reports are also great and easy to understand at a glance.”
Verified User in Health, Wellness and Fitness
“Sendinblue analytics are the best and are very accurate.”
Winner: Mailchimp
5) Transactional emails
Mailchimp
- Transactional Email Add-On: Mailchimp provides transactional email as an add-on service, separate from the subscription price.
- Pricing: The starting price for transactional email in Mailchimp is $20 for 25,000 emails, with the cost per email decreasing as the volume increases.
- Dedicated IP Cost: Mailchimp’s dedicated IP option is priced at $29.95/month, making it slightly more expensive than Sendinblue.
Sendinblue
- Transactional Email Inclusion: Transactional email capabilities are included in all Sendinblue plans, even the free ones.
- Daily Limit: The free plan has a 300 daily limit for emails, which may affect transactional notifications if email marketing consumes the daily quota.
- Dedicated IPs: Sendinblue offers the option of dedicated IPs at an additional cost of $21/ month, which can improve deliverability for critical notifications.
User Reviews
“This tool has helped us generate more revenue with the help of transactional campaigns.”
“One of the best advantages of SendinBlue is its transactional email campaign.”
Winner: Both
6) Integration
Mailchimp
Wide range of integrations: Boost Mailchimp’s functionality with 300+ integrations, connecting your store, accounting tools, and social media, among others.
Sendinblue
Less Integrations: Sendinblue connects with various tools including payment services, Helpdesks, lead generation, and e-commerce platforms. However, the number of integrations it offers is comparatively less than Mailchimp.
User Reviews
“Mailchimp integrates with a variety of other tools, such as e-commerce platforms, social media, and website builders.”
“This platform has great integration with other applications.”
Winner: Mailchimp
Now that we’ve gained insights into Mailchimp vs Sendinblue, let’s redirect our attention to delve into the advantages of Saufter and how it offers a unified view for managing all your support tickets.
Want a Single View for all Support Tickets?
Saufter offers the solution to streamline your customer support processes. With a unified interface for all support tickets, you can effortlessly manage and respond to inquiries, ensuring a smooth and organized customer support experience.
Key Features
- Access Comprehensive Customer Data: Instantly access all customer information in one central location.
- Empower Users with Self-Service: Enable users to find solutions independently.
- Simplify E-commerce Operations: Effortlessly manage returns, exchanges, and order adjustments.
- 24/7 Proactive Order Tracking: Provide continuous order support for enhanced tracking.
- Tailored SaaS Support: Offer self-help solutions for a range of SaaS interactions.
- Omnichannel Support Without Hassle: Seamlessly connect across various platforms.
- Effortless Integrations: Easily link with platforms like Shopify, WooCommerce, Magento, Facebook, and more.
Mailchimp vs Sendinblue – Choose Wisely!
In conclusion, choosing between Mailchimp and Sendinblue ultimately depends on your specific business needs and priorities.
If you’re seeking an all-in-one marketing platform with diverse features, Mailchimp stands out with its comprehensive offering.
On the other hand, if flexibility, cost-effectiveness, and robust segmentation are your top priorities, Sendinblue shines.
Both platforms have their strengths, so the best tool for your business will be the one that aligns most closely with your marketing and communication requirements.
Furthermore, to enhance your customer support, consider Saufter. The platform provides a consolidated view of support tickets and has the potential to transform your customer service endeavors.
