Last Updated: March 2025
Discovering the perfect email marketing tool is vital for any business, and Mailerlite is a name that often pops up. In this comprehensive breakdown, we delve into Mailerlite’s pricing, features, and reviews to help you make an informed decision.
You can unlock the true potential of your email campaigns with Mailerlite’s intuitive interface and powerful capabilities.
Get ready to elevate your email marketing efforts with Mailerlite pricing and features at the forefront of our discussion.
What is Mailerlite?
Mailerlite is an email marketing tool that enables users of varying skill levels to create refined and personalized marketing campaigns.
To Grow your business and audience Mailerlite also offers tools like automation, a website builder, landing pages, segmentation, and a constantly expanding list of integrations with platforms like WordPress, Zapier, Magento, Shopify, and more.
A Detailed Breakdown of Mailerlite Pricing Plans
Mailerlite offers a range of four distinct plans – Free, Growing Business, Advanced, and Enterprise. The Free plan is entirely cost-free and grants access to essential features.
Furthermore, stepping up from the Free plan, the Growing Business and Advanced plans are fixed-price options, offering a comprehensive set of features beyond what the Free plan provides.
However, for those seeking a tailor-made solution, the Enterprise plan comes to the rescue. It ensures that your business remains focused as it scales up.
Let’s take a look at every plan in detail.
1. Free: For up to 1,000 subscribers
In this, you can benefit from their Free Forever plan, and even when you decide to upgrade, you’ll find that their pricing is more affordable than the majority of email marketing tools out there.
Features
- 12,000 Monthly Emails: Send up to 12,000 emails per month with the plan.
- 1 User: Access the platform with a single user account.
- 24/7 Email and Chat Support for the First 30 Days: Receive round-the-clock support during the initial 30 days of using the service.
- Drag & Drop Editor: Easily design emails using a user-friendly drag-and-drop editor.
- Email Automation Builder: Create automated email sequences for efficient customer engagement.
Limitations
- Limited Customer Support: Customer support availability is restricted during the first 30 days of using the service.
- Only 10 Landing Pages: The plan allows the creation of up to 10 landing pages, limiting the scope of the online presence.
2. Growing Business: $9/month for up to 500 subscribers
Mailerlite’s Growing Business plan is designed to cater to the needs of expanding enterprises, offering an array of advanced features to supercharge your marketing efforts.
Moreover, with powerful automation, customizable landing pages, and precise segmentation, this plan empowers you to nurture leads and drive conversions.
Features
- Unlimited Monthly Emails: Send an unlimited number of emails to your audience every month.
- 3 Users: Allow up to 3 team members to collaborate and manage the email marketing efforts.
- Sell Digital Products: Enable the sale of digital products directly through email campaigns.
- Unlimited Templates: Choose from a wide range of templates to create captivating emails effortlessly.
- Dynamic Emails: Create dynamic and personalized content that adapts to individual recipients.
- Unlimited Websites and Blogs: Connect and promote unlimited websites and blogs through your emails.
Limitations
- No AI Writing Assistant: The plan does not include the AI-powered writing assistant feature for content creation.
- No Promotion Pop-ups: Pop-up promotions are not available as part of the plan’s features.
3. Advanced: $18/month for up to 500 subscribers
The Advanced plan encompasses unlimited account users, seamless Facebook integration, promotion pop-ups, and an array of automation triggers to elevate your marketing strategies.
Features
- Unlimited Users: This plan allows unlimited user access to the platform.
- Facebook Integration: Seamlessly integrate your Facebook campaigns and data into the system.
- Custom HTML Editor: Utilize the custom HTML editor for personalized and creative email designs.
- Multiple Triggers in Automation: Create complex and dynamic automation workflows with multiple triggers.
- Preference Center: Empower subscribers to manage their preferences and tailor their email experience.
- AI Writing Assistant: Leverage AI-powered writing assistance for creating compelling content.
Limitations
- No Dedicated Manager: This segement does not include a dedicated account manager, resulting in limited personalized support.
- Limited Training: Users on the Advanced plan may have access to fewer training resources and assistance compared to higher-tier plans.
4. Enterprise: Custom Pricing For Businesses with over 100K subscribers
Upon reaching subscriber lists of 100K and beyond, MailerLite introduces the Enterprise tier, granting you exclusive access to dedicated IP addresses and personalized consultations to enhance your email deliverability.
Features
- Dedicated Success Manager: Get personalized support and guidance from a dedicated success manager to optimize your email marketing strategies.
- Dedicated IP and Deliverability Consultation: Ensure reliable email delivery and maintain sender’s reputation with a dedicated IP and deliverability consultation.
- Onboarding Consultation and Training: Receive comprehensive onboarding consultation and training to make the most of the platform’s capabilities.
- Account Audit and Performance Improvements: Benefit from regular account audits and performance enhancements to achieve optimal email marketing results.
Key Features With Reviews
Mailerlite impresses with its diverse range of user-friendly features. Now, let’s delve into its key functionalities.
1. Landing Page Builder
The ability to create and publish up to 10 landing pages for free is a significant advantage, especially when compared to the high costs of dedicated landing page builders (ranging from $40 to $90 per month).
However, to publish pages on a custom domain, you’ll need to upgrade to the Growing Business paid plan ($15/month).
- Diverse Content Elements: Customize your landing pages with various content elements, including countdown timers, events, surveys, and more.
- Easy Form Editing: Edit form fields effortlessly and direct form submissions to your preferred list.
- SEO Settings Control: Manage SEO settings, including indexing preferences, to optimize the visibility of your landing pages.
User Reviews:
“It is helping me build and nurture prospective clients through the landing page (with free templates) for the freebie that I created for subscribers as well as the email nurture sequence to follow.”
⭐4.5/5, Elaine L.
“Deep offerings of email campaigns, the construction of web pages, and landing pages.”
⭐5/5, Cliff F.
2. Drag-and-Drop Editor
The editor is not only fast but also offers an extensive selection of content elements, including videos, testimonials, image carousels, quizzes, and more.
Additionally, the option of dynamic content enables you to personalize your emails to the maximum extent.
- Automated RSS Feed: Easily send email updates containing your latest blog articles by connecting your RSS feed with Mailerlite.
- Social Media Integration: Incorporate your Twitter, Facebook, and Instagram posts directly into your newsletters, enhancing engagement.
- E-commerce Listings: Effortlessly integrate your e-commerce platform to showcase listings directly within your newsletters and campaigns.
User Reviews:
“Easy to use drag-and-drop builder.”
⭐4.5/5, Saulius
“The platform is easy to use and has loads of automation features and drag & drop elements that blow the competition away on its free plan.”
⭐5/5, Liz F
3. List Management
Mailerlite doesn’t impose any restrictions on the number of lists you can create.
Thus, you have the freedom to organize your contacts into two types of lists: Segments and Groups.
- Segments: This facilitates the sending of precisely tailored communications to those contacts for whom the content holds the highest relevance.
- Groups: This denotes a fixed assembly, comparable to interest groups. Within this category, you manually include and exclude contacts without any prerequisite criteria. A single subscriber has the potential to belong to multiple groups simultaneously.
User Reviews:
“Easy to use list management.”
⭐4.5/5, Lamia W.
“The time needed to reach our organization’s mailing list is dramatically reduced!”
⭐4.5/5, Kevin N
4. Reporting and Analytics
Reporting and analytics feature provide detailed insights to track email marketing performance.
As well as, it helps in making data-driven decisions to optimize your campaigns for maximum impact.
- Email Click Maps: Visualize email engagement with click maps, providing insights into subscriber interactions.
- E-commerce Sales Tracking: Track sales performance and revenue generated from email campaigns, optimizing marketing efforts.
- Automation Real-Time Reports: Monitor the performance of automated campaigns in real-time, enabling data-driven improvements.
User Reviews:
“Email broadcasting to all subscribers is easy, and we are able to get a detailed report on the sent, in queue, and rejected ones.”
⭐5/5, Corbin R.
“They also have essential features like Email campaign management, Response tracker, Campaign report analysis, subscriber management, etc.”
⭐4.5/5, Abdullah Al N.
Conclusion
In conclusion, MailerLite stands out as a user-friendly and versatile email marketing solution suitable for businesses of all sizes.
With its flexible pricing options and scalability, MailerLite accommodates startups and established enterprises alike. Embrace MailerLite to elevate your email marketing and fuel business growth.
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