Last Updated: January 2025
Email marketing remains a crucial tool for businesses, particularly in eCommerce. While Omnisend is often highlighted as a great platform for email marketing automation, some users find that it doesn’t fully meet their diverse needs. This has led many to explore Omnisend alternatives that offer a variety of features and functionalities tailored to specific business needs.
Automated emails have an average click-through rate that’s 34% higher than non-automated emails. One notable contender is Saufter.io, which specialises in automated customer support and email marketing integration, making it a strong choice for eCommerce and SaaS companies. Below, we will explore 14 alternatives to Omnisend, providing insights into their features and pricing, to help you decide the best fit for your business.
Table of Contents
1. Saufter
Saufter is a powerful solution designed specifically for SaaS and eCommerce companies. Its distinctive characteristics include automatic customer support, simplified order management, and behavioural email marketing capabilities.
Automated Customer Support: With Saufter’s automated customer assistance, clients may contact companies via their favourite channels, social media, live chat, or email.
Real-Time Analytics and Reporting: The platform features next-gen analytics that provides real-time data insights, enabling businesses to make informed decisions promptly. With immediate notifications about significant changes or events, teams can respond swiftly and effectively, ensuring customer satisfaction and engagement.
Email Marketing Driven by AI: Saufter analyses user activity with AI, enabling the creation and delivery of personalised email messages.
If you are looking for an alternative that combines email marketing with great customer care, Saufter is a great choice because of its comprehensive capabilities.
2. EngageBay
Following in the footsteps of Saufter. EngageBay Stands out as a notable, inexpensive marketing automation product with a powerful CRM.
- Email marketing Automation: With EngageBay, users can set up drip email campaigns and have them sent automatically, increasing engagement with highly personalised messages.
- Landing Page Builder: You can easily create landing pages that convert using a simple drag-and-drag interface.
- Web Forms Integration: This facilitates efficient lead capture by way of modifiable forms.
For a full suite of marketing tools with CRM capabilities, EngageBay is a great choice for small to medium-sized organisations.
3. ActiveCampaign
Businesses in various sectors rely on ActiveCampaign because of its highly regarded automation features. Users can automate contact management and personalise communications depending on user behaviour through complex workflows built into advanced marketing automation.
- CRM Functionality: Sales processes and Relationship Management are streamlined by integrated CRM Features.
- Detailed Segmentation: ActiveCampaign excels in email list segmentation, allowing for highly targeted campaigns that drive engagement.
With plans starting at low monthly rates, its versatile features make it suitable for businesses of all sizes.
4. Brevo
Sendinblue, now known as Brevo, is a popular choice due to its versatile marketing solutions and user-friendly interface.
- Multichannel Marketing: Alongside emails, it supports SMS marketing, providing businesses with a comprehensive digital marketing strategy.
- Drag-and-Drop Editor: Users can easily create visually appealing emails without any coding knowledge.
- Lead Generation Tools: Sendinblue includes functionalities for building landing pages and conducting A/B tests to optimise campaigns.
With various pricing tiers, including a free option, it is an accessible choice for businesses looking to enhance their marketing efforts without breaking the bank.
5. Drip
Drip is tailored for eCommerce brands focusing on customer engagement and retention through personalised marketing.
- Email and SMS Automation: It provides robust automation capabilities for both email and SMS campaigns, ensuring customers receive timely communications.
- E-commerce Focus: Drip supports key e-commerce functions like abandoned cart recovery and personalised post-purchase follow-ups.
- Detailed Performance Reports: Users can track campaign performance through comprehensive analytics.
Drip is suited for businesses with a strong focus on customer journeys and relationship management.
6. Klaviyo
Klaviyo distinguishes itself with advanced analytics and a strong focus on eCommerce marketing.
- Data-Driven Insights: Klaviyo uses real-time data to enhance campaign effectiveness, allowing businesses to tailor their marketing strategies based on customer interactions.
- Sign-Up Forms: The platform provides tools for creating sign-up forms and conducting A/B testing for optimal conversions.
- Comprehensive Integrations: Klaviyo integrates seamlessly with various eCommerce platforms, enhancing functionality across marketing operations.
7. Mailchimp
Mailchimp has been a longstanding leader in email marketing and offers an array of features ideal for businesses of all sizes.
- Intuitive Interface: Known for its ease of use, Mailchimp simplifies email campaign creation and management.
- Segmentation and Targeting: The platform allows for detailed audience segmentation, ensuring messages reach the right users.
- Analytics Suite: Comprehensive analytics enable users to measure campaign effectiveness and make data-driven decisions.
8. Campaign Monitor
Campaign Monitor is a design-oriented email marketing solution known for its attractive templates and advanced segmentation tools.
- Responsive Email Templates: Users can choose from a range of professionally designed, customisable templates that look great on any device.
- Detailed Reports: The platform offers insights into user engagement, helping marketers refine their strategies continually.
9. GetResponse
GetResponse combines email marketing, landing pages, and automation in a single platform, catering to various business needs.
- Webinars and Online Events: Unique features include robust webinar capabilities, allowing businesses to host online events seamlessly.
- User-Friendly Interface: Its intuitive design makes it easy for businesses to navigate the platform and utilise its diverse functionalities.
- Flexible Pricing Plans: GetResponse offers competitive pricing with various features to suit different business models.
10. MailerLite
MailerLite is an excellent option for small businesses searching for an affordable yet effective email marketing solution.
- Simple Email Creation: Users benefit from a straightforward drag-and-drop editor for creating beautiful emails.
- Advanced Features: It includes functionalities for landing pages, automation, and segmentation at a low cost.
11. Moosend
Moosend is recognised for its cost-effective pricing and comprehensive suite of marketing tools.
- Automation Workflows: Users can set up automated workflows triggered by subscriber actions.
- Landing Page Builder: It provides tools for creating landing pages that drive lead generation without extra costs.
12. Constant Contact
Constant Contact is a reputable choice in email marketing, particularly favoured by small and medium enterprises.
- Extensive Email Template Library: The platform offers a wide selection of professionally designed templates for various business needs.
- Event Marketing Tools: Constant Contact includes features for managing events, promoting registrations, and sending follow-up emails.
13. AWeber
AWeber is a well-known platform that provides essential email marketing functionalities tailored for small businesses.
- Autoresponders: AWeber offers effective autoresponder capabilities to help businesses automate email responses and marketing campaigns.
- List Management: The platform simplifies list management and segmentation to enhance targeted marketing efforts.
14. HubSpot
HubSpot is often considered a premium choice that integrates email marketing with comprehensive inbound marketing strategies.
- Comprehensive Marketing Features: HubSpot offers tools that combine marketing automation, content management, and customer relationship management.
- Advanced Analytics: Users can analyse campaign performance thoroughly, making adjustments based on robust insights.
Pricing Comparison for Omnisend Alternatives Email Services
The following table summarises the pricing for sending one email per month to various numbers of contacts across 14 different email marketing platforms.
Email Service | Entry Plan Cost | 20,000 Contacts | 50,000 Contacts | 100,000 Contacts | 200,000 Contacts | 500,000 Contacts |
Saufter | $8 | $129 | $279 | $590 | $1,200 | Custom quote |
EngageBay | $12.74 | $199 | $299 | $399 | $599 | Custom quote |
ActiveCampaign | $70 | $286 | $486 | Custom quote | Custom quote | Custom quote |
Sendinblue (Brevo) | $9 | $29 | $55 | $69 | $239 | $399 |
Drip | $39 | $200 | $400 | $600 | Custom quote | Custom quote |
Klaviyo | $20 | $375 | $720 | $1,380 | $2,070 | Custom quote |
Mailchimp | $13 | $230 | $385 | $800 | $1,600 | Custom quote |
Campaign Monitor | $11 | $269 | $409 | Custom quote | Custom quote | Custom quote |
GetResponse | $15 | $215 | $359 | $579 | $799 | Custom quote |
MailerLite | $10 | $139 | $289 | $440 | $820 | $1,900 |
Moosend | $16 | $130 | $250 | $490 | $790 | $1,090 |
Constant Contact | $12 | $230 | $430 | Custom quote | Custom quote | Custom quote |
AWeber | $14.99 | $149.99 | $387.99 | $787.99 | Custom quote | Custom quote |
HubSpot | $20 | $336 | $816 | $1,616 | $5,250 | Custom quote |
Ratings and Website Links for Email Services
The following table lists various email marketing services along with their ratings from Trustpilot, G2, and Capterra. Each service is also accompanied by links for further information.
Email Service | Trustpilot Rating | G2 Rating | Capterra Rating | Website Link |
Saufter | 4.5 | 4.2 | 4.3 | |
EngageBay | 4.7 | 4.5 | 4.6 | |
ActiveCampaign | 3.6 | 4.6 | 4.6 | |
Sendinblue (Brevo) | 4.0 | 4.5 | 4.6 | |
Drip | 4.2 | 4.4 | 4.5 | |
Klaviyo | 4.0 | 4.6 | 4.7 | |
Mailchimp | 3.5 | 4.3 | 4.5 | |
Campaign Monitor | 4.0 | 4.5 | 4.4 | |
GetResponse | 4.2 | 4.3 | 4.5 | |
MailerLite | 4.4 | 4.7 | 4.7 | |
Moosend | 4.2 | 4.5 | 4.6 | |
Constant Contact | 4.0 | 4.2 | 4.4 | |
AWeber | 2.5 | 4.2 | 4.0 | |
HubSpot | 4.1 | 4.5 | 4.4 |
Omnisend E-commerce Marketing Automation
Omnisend E-commerce Marketing Automation is an advanced platform tailored specifically for online retailers. It is designed to streamline marketing processes through automation and targeting. By integrating multiple channels such as email, SMS, and web push notifications, Omnisend helps businesses create cohesive marketing campaigns that effectively reach customers across various platforms.
A standout feature of Omnisend is its user-friendly drag-and-drop email builder, which allows marketers to craft visually striking emails without needing any coding experience. This capability is complemented by numerous pre-built automation workflows that address typical e-commerce scenarios, including abandoned cart reminders and customer follow-up emails after a purchase. These tools enable businesses to engage their audience at pivotal moments during the shopping journey, ultimately enhancing conversion rates and boosting revenue.
In addition to its design tools, Omnisend offers powerful customer segmentation features. Marketers can categorise their audience based on criteria such as previous purchases, website interactions, and engagement levels. This segmentation allows for highly personalised marketing messages, which can significantly increase customer retention and foster loyalty.
Furthermore, Omnisend E-commerce Marketing Automation integrates seamlessly with major e-commerce platforms, including Shopify, WooCommerce, and BigCommerce. This integration allows retailers to utilise their existing data to enhance marketing efforts effortlessly, ensuring that communications are both timely and relevant.
The platform also includes a suite of robust analytics and reporting tools, which empower businesses to track the success of their campaigns in real-time. Users can analyse key performance indicators such as open and click-through rates, providing insights that inform future marketing strategies and adjustments.
Overall, Omnisend E-commerce Marketing Automation stands out as a powerful solution for online businesses aiming to improve their marketing capabilities. With its combination of ease of use, rich features, and integrated analytics, it offers a comprehensive approach to engaging and retaining customers in the competitive e-commerce landscape.
Conclusion
In conclusion, the exploration of Omnisend alternatives reveals a range of platforms designed to meet various marketing needs. Each alternative offers distinct advantages tailored to different business types, whether prioritising customer support, automation, or marketing analytics. Emails with personalised subject lines have up to 50% higher open rates.
Among these, Saufter.io distinguishes itself by integrating automated support and email marketing focused on eCommerce and SaaS companies. Businesses must assess their unique requirements and leverage the information presented here to choose the right solution for email marketing. By investing time into evaluating these options, businesses enhance their marketing strategies and achieve better customer engagement and satisfaction.
