How To Build the Perfect One Product Shopify Store?

Creating the ideal one-product Shopify store is a strategic venture that demands precision and focus. In this guide, we’ll explore the essential steps to build a winning one-product store on Shopify. 

Whether you’re a budding entrepreneur or an established brand aiming for a streamlined approach, this tutorial will provide steps and a few examples for your reference. 

So without further ado, let’s dive in! 

Table of contents

  • What is one product Shopify store?
  • Steps for Creating a One-Product Shopify Store
  • Important Factors for a Successful One-Product Shopify Store
  • 5 One Product Shopify Store Examples
  • Meet Saufter, The Best E-commerce Helpdesk

What is one product Shopify store?

A one-product store sells just one item or a closely related set. It keeps things simple, focusing on highlighting the product’s special features and benefits for an easy shopping experience. 

These stores aim for specific markets, trying to sell more by emphasizing that one special thing.

Well-known brands like Crocs, Casper, and Spanx started by concentrating on a standout “hero” product. Afterward, they added more stuff to reach more people and offer a variety of products.

Steps for Creating a One-Product Shopify Store

Unlike a multi-product store that requires numerous Shopify product pages, a one-product Shopify store is designed for a single item, often requiring just one product page. 

Having fewer pages means less time and effort spent on creation, customization, and optimization—a simple reality. You only need to decide what you want to sell, swiftly craft store pages with a user-friendly drag-and-drop builder, and dive into marketing. 

Step 1: Finding your ‘star’ product

When focusing on selling just one product, ensuring its quality is crucial. Selecting the perfect item for your store can be a challenge, but here are some valuable guidelines.

Rule 1: Avoid products that are readily available at common stores like Walmart; opt for items that trigger impulse purchases.

Rule 2: Choose a unique product with engaging video potential, steering clear of dull options for an exciting start.

Rule 3: Evaluate market potential by considering widespread use—products many people have or use daily.

Execute simple product research; it doesn’t have to be complex. Utilize tools like Google Trends or explore social platforms like Facebook groups, Pinterest, TikTok, and Instagram to gauge demand and connect with your target audience. 

Step 2: Start building your online store

After determining the product for your one-product Shopify store, it’s time to establish your online presence and start earning. Here’s a step-by-step guide:

a) Choose the Right Shopify Theme

Shopify, the ideal eCommerce platform for one-product stores, offers a wide array of sleek, mobile-responsive themes. Regardless of your industry or product, you’ll likely find a theme that suits your vision.

Source: Yoko and Co

b) Add Product Content

Easily add your sole product to the store using Shopify’s user-friendly interface. While you can start with essential details, you have the flexibility to add more information progressively.

Source: Shopify

Remember: If you want your product details to show up completely in search results, keep the product title short, under 70 characters, and the description brief, under 320 characters.

c) Fine-Tune Your Storefront

Congratulations on your basic store setup! Now, enhance its appeal by customizing it with a visual page builder like GemPages. This tool makes customization quick, easy, and effective, allowing you to add special touches or launch seasonal campaigns effortlessly.

Source: GemPages

GemPages, boasting a stellar 4.9 out of 5 from 3,700+ reviews, has earned the trust of numerous Shopify merchants, making it a reliable choice for enhancing your one-product Shopify store.

Source: GemPages

3) Begin Marketing for your store!

Don’t rely on just one way to spread the word about your product. Instead, use different marketing channels and reach out to your customers through various platforms.

For example, if you have three marketing channels, you have three extra paths to find new customers and showcase your product. But, yes, it also means more work.

Start with social media. Create business profiles on platforms like Facebook, Instagram, and TikTok.Then, link your Shopify store to these platforms. This way, you can sell on both your online store and social media at the same time.

The good news is, that Shopify lets you connect to many platforms like Facebook, Instagram, Pinterest, YouTube, and TikTok. You can add shopping tabs to your social profiles or directly link to your product pages.

Additionally, consider giving influencer marketing a shot. It’s a top-notch method to connect with fresh audiences, boost brand recognition, and partner with creators who can produce engaging content, potentially driving sales for your business.

Important Factors for a Successful One-Product Shopify Store

Managing a single-product brand sounds simple, but it’s no easy feat. Beyond a standout “hero” product, here are key components for a profitable one-product Shopify store:

  • Eye-Catching Visuals: Captivating images or videos are essential for engagement. Use features like carousels and 3D images for a unique shopping experience.
  • Aspirational Content: Showcase how your product positively impacts lives. Create an FAQ page and a separate “About Us” page for effective storytelling.
Source: Shogun
  • Impressive Social Proof: Build credibility with positive customer feedback, combining reviews, ratings, testimonials, and user-generated content.
  • Clear CTAs: Strategically place direct “Add to Cart” or “Buy Now” buttons. Avoid multiple CTAs to guide viewers through one specific action at a time. Timely CTA placement is crucial for preventing lost sales.
Source: Hopps

5 One Product Shopify Store Examples

1) WaveBeamPro

WaveBeamPro stands out as a top-notch headlamp brand crafted for outdoor enthusiasts like hikers, campers, runners, and adventurers. Its sleek design combines light and dark shades, ensuring a modern and clear style that effortlessly communicates the product’s features.

Source: WaveBeamPro

Notably, the discount information takes center stage at the homepage’s top, accompanied by a compelling call to action, creating an enticing appeal for potential customers.

Furthermore, customer testimonials and reviews on the WaveBeamPro homepage reinforce the brand’s confidence and provide valuable insights to potential buyers, establishing trust and encouraging action. 

Source: WaveBeamPro

The detailed product information, including specifications and technical details, along with a thorough comparison to traditional headlamps, serves to convincingly guide visitors towards making a purchase.

Source: WaveBeamPro

2) Kulala Land

Kulala Land uses bright colors, not just in the backgrounds and product images, but also in the fonts, giving a cheerful, youthful vibe.

Source: Kulala

On the homepage, you’ll find customer reviews, the founder’s profile, and an FAQ section. These features aim to build confidence in the product and encourage visitors to buy.

3) State of Kind

State of Kind, a skincare brand concentrating on one product, embodies its “do more with less” philosophy with a clean, simple website design. Striking the right balance between text and visuals thus prevents overwhelming visitors.

Moreover, a noteworthy feature is the “Our Philosophy” page, where the brand narrates the product’s story. This is an excellent way to assist potential buyers in understanding the product better and fostering a positive brand image.

Source: State of Kind

4) Bokksu

Bokksu, a Japanese subscription-based store focusing on a single product, effectively showcases its strong brand identity on its website.

The branded color orange is prevalent across the site — in the header, hero banner image, product shots, text, and CTA buttons. This consistent visual theme creates a memorable experience, prompting customers to associate the color orange with the brand.

Additionally, the brand features a short video on the homepage, explaining why Bokksu offers an experience, not just products. Subscribing to Bokksu allows you to learn, taste, and experience Japanese culture from the comfort of your own home.

5) Brew Blue Tea

Explaining why this single-product website succeeds is simple. The entire page is well-organized—ample white spaces, concise text, and fitting images.

Source: Brew Blue Tea

Throughout the homepage and product page, Brew Blue includes key components to aid shoppers in deciding to make a purchase:

  • Daily product benefits
  • Pure and potent ingredients: Clean formulations, no fillers.
  • Positive customer reviews
  • Refund policy information: 60-day returns

Typically, a one-product Shopify store has at least five pages: a homepage, a product page, a checkout page, a Contact Us page, and a shipping and return policy.

However, Brew Blue goes beyond, incorporating a blog page into its website. Clicking on the navigation menu in the top left corner leads you to a hub of helpful information about product ingredients, skincare knowledge, and more.

Now that you know how to create your one-product Shopify store, let’s turn our attention to Saufter, an e-commerce helpdesk with powerful order tracking and returns management capability.

Meet Saufter, The Best E-commerce Helpdesk!

Saufter, positioned as the ultimate support solution, is a specialized tool designed exclusively for e-commerce enterprises. It serves as a vital partner for e-commerce, simplifying customer service and improving engagements through its customized approach.

Key Features

    • Unified Support Channels: Saufter effortlessly integrates all customer support channels for comprehensive management.
    • Cutting-edge Order Scanning: Employs state-of-the-art technology to efficiently scan and manage e-commerce orders.
    • Proactive Assistance: Implements proactive customer support strategies, foreseeing needs and addressing issues before they manifest.
    • Tailored for E-commerce: Specifically crafted to meet the distinctive requirements of e-commerce operations.
    • Streamlined Automation: Incorporates automation to elevate workflow efficiency and responsiveness.


In summary, crafting the ideal one-product Shopify store necessitates meticulous planning, user-friendly design, and targeted marketing efforts.

Focusing on a single high-quality product, optimizing for mobile, and implementing a robust marketing strategy are key components. Success requires ongoing adaptation to market trends and a commitment to a customer-centric approach.

Additionally, to elevate your customer support, we suggest you consider Saufter. Sign up now for a 15-day free trial!



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