How to add Shopify Keywords: Complete Guide

Shopify keywords

Unlock the full potential of your Shopify store by strategically incorporating Shopify keywords. This comprehensive walkthrough empowers you to enhance SEO and connect with your audience effectively. Embark on a journey to master the complete guide on adding Shopify keywords and propel your store to new heights.

Table of contents

What Makes Shopify Keywords Essential?

Crafting effective keywords is essential in enhancing the visibility of your Shopify store for both search engines and users.

1. Enhance the visibility of your Shopify store through keyword optimization

Users often use specific keywords when searching on engines like Google or Bing. Aligning these keywords with your store’s brands and products is crucial. Successful matching makes your Shopify store more accessible to users. The ultimate objective is to secure a prominent position on the first page of SEO ranking results.

2. Keywords enable search engines to interpret the content on your site.

AI algorithms rely on specific keywords to comprehend the nature of your Shopify store.

For example, repetitive use of shoes signals to the algorithm that your store specializes in footwear. However, incorporating additional relevant keywords, such as men’s, women’s, and kids‘, provides search engines with a clearer understanding of the types of shoes available in your store.

3. Keywords aid in the indexing of your Shopify store by search engines

Indexing is the process through which search engines recognize and mark the existence of your Shopify store. Without indexing, your store is essentially invisible to search engines. By strategically incorporating keywords, you facilitate the indexing process, ensuring that search engines can locate and recognize your store for future searches.

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Why You Should Incorporate Keywords Into Your Shopify Store

There are four compelling reasons for you to consider:

  • Boost Your SEO: Strategically integrate keywords to signal legitimacy to search engines.
  • Improve Your Internal Searches: Enhance your experience by making it easier for you to find the products or brands you’re searching for.
  • Elevate Your User Experience: Keywords play a crucial role in helping you quickly locate and understand content on the site.
  • Target Your Ideal Customers: By incorporating keywords, you refine your targeting to attract customers specifically interested in your products.

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How to Add Keywords to The Shopify Website?

Title and Meta Description

The title and meta description stand as crucial SEO elements, influencing Google’s ranking based on well-matched search queries, particularly with less competitive keywords. These elements, showcased in search results, form users’ initial impressions, prompting clicks on results perceived as most attractive and informative.

How to incorporate keywords into the title and meta description?

To incorporate keywords into your title and meta description effectively, ensure your title, with a maximum length of 70 characters, features main keywords early on. Consider using industry-related adjectives like best or top for added appeal. Meta descriptions, which can be up to 320 characters, focus on showcasing benefits in active voice and using actionable phrases rather than exact keyword matches.


Step 1: Navigate to Shopify Admin -> Online Store -> Preferences.

Step 2:  Customize the sections with your targeted keywords

For instance, if your store specializes in premium leather bags for the Australian market, like Kinnon, incorporate keywords such as leather bags, Australia, luxury, etc. Your revised title and meta description could be crafted as follows.

shopify keywords
Other Pages

Step 1: Open your Shopify Admin.

Step 2: Navigate to the specific page you want to optimize (collection page, product page, blog post, etc.).

Step 3: In the page editor, find the Search engine listing preview section.

Step 4: Optimize your site’s SEO by selecting Edit website SEO in this section.

Step 5: Enter your targeted title and meta description, incorporating relevant keywords for optimization.

If you’re selling travel clothes organizers, such as Lapoche, and your target keyword is “outfit organizer,” you can optimize your content as follows:

Shopify keywords


Optimized headings assist search engines in aligning your content with the title, increasing relevance and the chance of securing featured snippets. For example, targeting “Shopify footer” also ranks for related terms like “Shopify footer example” and “How to edit Shopify footer.”

How to add keywords to headings?

Before incorporating keywords into headings, ensure proper distribution throughout your Shopify website. Heading 1 typically aligns with the page title, while Headings 2 and 3 vary based on corresponding pages. For instance, on the homepage, they often match the section and collection/product titles.

To verify headings, right-click on the page, select view page source, and search for </h1>,</h2>,</h3> tags.


Step 1: In your Shopify Admin, head to the Online Store section.

Step 2: Navigate to Themes and select Customize to modify your homepage.

Step 3: Choose the relevant section on the homepage, and strategically add keywords to the headings for improved SEO.

Other Pages

Step 1: Access your collections, products, or blog posts within the Shopify Admin.

Step 2: Edit the title section of Heading 1, keeping in mind that this title is displayed on your page.

Remember that this title differs from the one visible in search results. Enhance it with relevant keywords for improved visibility.

shopify keywords

Image alt text

Alternative text (alt) provides a descriptive narrative for images, aiding search engines in comprehending their content. This not only enhances your page’s visibility in image searches but also serves as a crucial accessibility feature for individuals with visual impairments.

How to add keywords to image alt text?

Limit your image alt text to a maximum of 255 characters, ensuring it is highly descriptive. Include primary and relevant keywords to optimize its effectiveness.

Step 1: From your Shopify Admin, navigate to Products -> All products (or Collections, Blogposts).

Step 2: Open the page containing the image you wish to edit.

Step 3: Select the image, then choose Edit image (or Edit Alt text) to enter your descriptive text for the image.

Body text

Search engines cross-reference a page’s content with its headings and title to ensure the page accurately reflects its claimed subject.

How to add keywords to the body text?

Craft engaging and unique phrases in your blog posts, incorporating relevant keywords. Avoid duplicating text from manufacturer descriptions to maintain originality. Ensure each page has a minimum of 250 words for descriptive content, while informational pages or blog posts should exceed 500 words. Pay attention to keyword density across the entire page

Home Page

Step 1: In Shopify Admin, navigate to Online Store -> Themes -> Customize.

Step 2: Add multiple block sections with text to enhance the homepage with quality content.

Include elements like images with text, testimonials, and custom content for a more engaging presentation.

Collection page

The collection page’s default setting lets you add description text below the main heading 1, which is sufficient as it incorporates keywords from the product names.

Other pages

Boost your page’s search engine evaluation by providing valuable content to users. However, be cautious about excessive text on product pages, as it can inadvertently impact readability and user experience. Consider organizing information into tabs with distinct description points.


Best Shopify SEO Apps

1. SEO:Image Optimizer Page Speed by Avada

Shopify keywords

Rating:⭐ 4.9

Pricing: A free plan is available

Optimize your website’s speed and SEO with SEO: Image Optimizer Page Speed by Avada. Benefit from automatic ALT tag insertion and image compression for faster loading times.

Key Features

    • Elevate Image ALT Tags: ALT tags are seamlessly incorporated into every image across product, collection, and blog pages.
    • Image Enhancement: Compress and optimize images to boost loading speed, preserving their original quality.
    • Google Structured Data: Effortlessly integrate Google structured data to enhance search engine ranking results.

2. Smart SEO by Sherpas Design


Pricing: A free plan is available

With Shopify Smart SEO by Sherpas Design, you can effortlessly streamline your on-page SEO. Say goodbye to manual tasks – let the app handle meta and ALT tags, saving you time and resources.

Key Features

    • Automated On-Site SEO: The app automates the on-site SEO process for your store, ensuring efficiency and accuracy.
    • Meta Tags and ALT Tags Automation: Automatically generates product meta tags and ALT tags for all entities, saving you time and effort.
    • Sitemap Control: Gives you full control over your store’s sitemap, allowing for easy management.

3. SearchPie – SEO Marketing by Secomapp


Pricing: A free trial is available and paid plans start from $39/per month

Experience the power of Shopify SEO Booster by Secomapp – your go-to SEO tool for optimizing your Shopify store. Whether you’re a beginner or a seasoned professional, you can expect significant benefits that cater to your specific needs.

Key Features

    • Regular SEO Checks and Fixes: Ensures consistent SEO health through routine checks and issue resolution.
    • Structured Data with Full JSON-LD: Elevates search engine visibility by organizing data in a user-friendly JSON-LD format.
    • Automatic ALT Text Updates: Improves accessibility and SEO by automatically updating ALT texts for new product images.

Final Words

Elevate your Shopify store’s performance by mastering the art of Shopify keywords. Optimize titles, meta descriptions, and headings to boost your store’s visibility. With strategic keyword usage, attract the right audience and achieve unparalleled success in the competitive eCommerce landscape.

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