How to Optimize Shopify Logo Size: [Step-by-Step Guide]

Is your Shopify logo size giving you headaches? Wondering how to make it just right for your online store? 

Look no further! In this step-by-step guide, we’ll unravel the secrets of optimizing your Shopify logo size, ensuring your brand’s visual identity shines brightly across the digital landscape. 

Whether you’re a seasoned e-commerce pro or just starting your online venture, getting your logo size spot-on is crucial for a polished and professional look. 

Let’s dive in and learn how to master the art of Shopify logo size optimization, one step at a time.

Official Shopify Logo Size

As a rule, Shopify permits images with a maximum size of 4,472 by 4,472 pixels and a file size under 20 megabytes (20 MB). When it comes to logo images, the largest recommended Shopify logo image size is 450 pixels in width by 250 pixels in height. 

However, this doesn’t imply that your logo image must precisely adhere to these dimensions. Considering that the sidebar’s width is set at 250px, it’s advisable to keep your logo image smaller to fit comfortably.

You could go bigger, but it might slow down your site and make it less user-friendly. That’s why it’s a good idea to stick to the recommended sizes for your Shopify logo. It keeps things running smoothly.

Shopify Logo Size: Guidelines

Shopify enforces strict rules and regulations for creating brand logos on its websites, with logo size being a paramount consideration. 

Here is a checklist of the style guide.

ItemDescription
LogoParticulars of design and usage. Recommended colors and sizes
Brand colorsDifferent shades, where and how to use them.
FontWhere to use and which ones are best for the selected logo size.
Tone and voiceHow you speak to your audience defines these.
Social mediaHow to communicate with your audience on social media.

But these guidelines encompass more than just size; they are categorized into two main sections: Written Style and Visual Style.

1. Written Style

    1. This is about how you choose words and language for your brand.
    2. It includes tone, voice, and considering your audience.
    3. Remember, it’s about what your customers want, not just what you like.
    4. Keep a balance between tone and voice to fit your brand’s message.

2. Visual Style

    1. This shapes how your brand looks.
    2. It includes rules for your logo, color choices, and typeface.
    3. Think about how your logo works on different backgrounds and choose your primary colors.
    4. Your visual style is where you start to imagine how your logo will finally look.

Site Logo Size on Shopify (Recommended)

To illustrate the significance of selecting the right logo size, let’s consider the example of the Shopify theme called Turbo. Thanks to its use of JavaScript and built-in optimization, Turbo enables the seamless loading and display of high-resolution images.

Here’s a handy reference guide from Shopify for adjusting your site logo size within the Turbo theme. This resource covers essential details such as dimensions, file format, and the process for uploading your logo.

Image TypeWidth (px)Height (px)File TypeSection
Logo main menu400100JPG or PNG24Header
Logo Mobile15050JPG or PNG24Header
Logo footer250200JPG or PNG24Footer
Logo list400300JPGLogo list

Additional Info:

  • Remember that image sizes might change with different themes.
  • For a quick rule of thumb, go for bigger square-shaped images with a 1:1 height-to-width ratio or slightly narrower. If you’re using rectangular images, aim for a 3:1 size-to-width ratio.

How to Optimize Shopify Logo Size in Theme Settings

Streamlining your logo size within the Shopify theme settings is a breeze and won’t eat up your time. Here’s a straightforward walkthrough to help you resize your logo image to your liking:

Step 1: Access Your Admin Panel

Begin by logging into your account and locate the “Online Store” option on the left-hand side of your screen.

shopify logo size
shopify.com

Step 2: Navigate to Themes

Next, click on “Themes,” the top option in the drop-down menu.

shopify logo size
shopify.com

Step 3: Enter the Customization Menu

On the new page that appears, find the “Customize” section adjacent to the “Actions” button, then click the green button.

shopify logo size
shopify.com

Step 4: Select the Header

You’ll be directed to a page where you can fine-tune your current theme. To optimize the logo size, click on the “Header” section.

shopify logo size
shopify.com

Step 5: Adjust Logo Width or Height

Now, you’ll see the area for uploading your image and designating it as your logo. You can either upload your image without alterations to meet Shopify’s allowed size or utilize the Custom logo tool to fine-tune the logo’s width or height.

Remember to save your changes once you’re done.

shopify logo size
shopify.com

How to Make the Logo Bigger in Shopify?

shopify.com
shopify.com

When you find the need to modify your logo size beyond the default settings, you’ll need to dive into the code for some adjustments. Here’s a step-by-step guide to walk you through the process:

  1. Log in to your Shopify account.
  2. Click on “Online store.”
  3. Then, select “Edit theme code.”
  4. Navigate to the “Assets” folder.
  5. Locate the file “theme.css.liquid(Note: The filename may vary based on your specific theme, like “theme.scss.liquid” or “stylesheet.css.liquid“).

Different themes require different custom codes. Here’s how to handle this for some common themes:

1. Debut Theme

    1. Access the “theme.css.liquid” or “theme.scss.liquid” file.
    2. Add the following code at the bottom of the file:

.site-header__logo-image img {

    max-width: 500px !important;

    width: 500px;

}

  • For mobile devices with smaller screens, use this code:

@media only screen and (max-width: 749px) {

  .site-header__logo-image img {

    max-width: 500px !important;

    width: 500px;

  }

}

    1. Replace “500px” with your desired size.
    2. Don’t forget to click “Save.”

2. Minimal Theme

    1. Open the “theme.scss.liquid” file.
    2. Add the following code at the very end of the file:

.site-header__logo .logo__image-wrapper {

  max-width: 555px;

}

  • For mobile devices with smaller screens, use this code:

@media only screen and (max-width: 749px) {

  .site-header__logo .logo__image-wrapper {

    max-width: 55px;

  }

    1. Adjust the “500px” to your desired size.
    2. Remember to save your changes.

Disclaimer:

    1. Ensure your image dimensions are appropriate.
    2. Verify the logo width in the theme settings (Customize > Header > Custom logo width) to make sure it’s equal to or larger than the value you enter in the code.

3. Brooklyn Theme

    1. Open the “theme.scss.liquid” file.
    2. Insert the provided code at the very end of the file:

.site-header__logo img {

  max-width: 500px !important;

  width: 500px;

}

  • Additionally, for the mobile version, use this code

@media only screen and (max-width: 749px) {

  .site-header__logo img {

    max-width: 500px !important;

    width: 500px;

  }

}

    1. Adjust the “500px” to your desired size.
    2. Don’t forget to click “Save.”

4. Supply Theme

    1. Open the “theme.scss.liquid” file.
    2. Add the following code at the very end of the file:

.header-logo .header-logo__image, .header-logo__image img {

  width: 500px !important;

  max-width: 500px !important;

}

  • For mobile devices with smaller screens, use this code:

@media only screen and (max-width: 749px) {

  .header-logo .header-logo__image, .header-logo__image img {

    width: 500px !important;

    max-width: 500px !important;

  }

    1. Replace “500px” with your desired size.
    2. Remember to save your changes.

5. Simple Theme

    1. Access the “theme.scss.liquid” file.
    2. Insert the code provided at the very end of the file:

.site-header #HeaderLogoWrapper {

  max-width: 500px !important;

}

  • For mobile devices with smaller screens, use this code:

@media only screen and (max-width: 749px) {

  .site-header #HeaderLogoWrapper {

    max-width: 500px !important;

  }

    1. Adjust the “500px” to your desired size.
    2. Don’t forget to click “Save.”

Important Note:

    1. If you use a Shopify theme, their Support team may assist with various customizations, but there are limits. Check Shopify’s Design Policy for what they can’t help with.
    2. If you have a third-party theme, Shopify’s support won’t cover it. You can contact the third-party developers or think about hiring a Shopify expert for assistance.

Conclusion

In short, optimizing your Shopify logo size is crucial. Follow our guide for a great-looking, fast-loading logo. Be mindful of branding and user experience, and note theme-specific requirements. 

If you dive into code, remember third-party themes may not get Shopify support. Ultimately, you have the tools to make your logo shine and enhance your online store’s appeal.

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