The 13 Best Behavior Analytics Tools to Understand Users

Table of Contents

The 13 Best Behavior Analytics Tools to Understand Users

Last Updated: February 2025

Understanding user behavior is no longer optional for businesses aiming to thrive in today’s competitive landscape. With 88% of online consumers stating they wouldn’t return to a website after a bad user experience, knowing how users interact with your platform is critical. 

Behavioral analytics software provide invaluable insights into user actions, preferences, and pain points, empowering businesses to optimize their offerings and boost customer satisfaction.

In this article, we’ll explore the 13 best behavioral analytics software to help you decode your users, improve engagement, and stay ahead of the competition.

13 Best Behavioral Analytics Software

Studies show that companies using behavior analysis tools to improve user experience also experience an average of 35% increase in repeat purchases. I’ve listed the top 13 behavior analysis tools, along with five different formats which are Traditional Analytics Tools, Session Replay Tools, Heatmap Tools, Feedback and Voice of Customer (VoC) Tools, and A/B Testing Tools.

companies using behavior analysis tools to improve user experience also experience an average of 35% increase in repeat purchases.

With these tools, you can find actionable insights into user behaviors to be able to make data-driven decisions that can enhance website performance.

Traditional Analytics Tools

These are behavioral analytics software that shows what users do on your site. They track session levels, page views, events, and key metrics like exit and bounce rate. These tools are highly effective for analyzing quantitative data, and providing numerical user engagement information.

1. Google Analytics

behavioral analytics software Google Analytics

Ratings: 4.5/5⭐ 
Pricing: Free
The one-stop analytics tool that gathers user insights across devices and platforms is Google Analytics (GA). Qualitative metrics such as demographics and user behavior are there. 

Google Analytics turns user behavior into data points. It’s one of the top behavior analytics tools, which can help you answer questions like:

  • How many users visited your site?
  • What’s your bounce rate?
  • Where did your visitors land? Where do they come from?

Google Analytics is great for tracking “what” users are doing but not “why” they act that way. To fill this void, look into integrating Google Analytics with analytics tools. With that, you can filter heatmaps and session replays by GA events and have a deeper understanding of user behavior.

2. Mixpanel

behavioral analytics software Mix Panel

Ratings: 4.6/5⭐ 
Pricing: Free up to 1 Million monthly events, Paid plans start at #24/month

Mixpanel is a product analytics platform that helps you analyze how users interact with your products, optimize your conversion funnels, and retain users.

The tool allows users to focus on event-based insights instead of the pageview and session metrics offered by traditional web analytics tools. After defining events, properties, and user properties, Mixpanel can help answer questions like:

  • How much of a drop is there at each level of the conversion funnel?
  • The most converting user cohorts.
  • How are users traversing your product?

These event-tracking capabilities make Mixpanel great at giving you actionable insights for improving user retention and optimizing your performance.

Session Replay Tools

Session replay tools offer visual representations of what users do while visiting your site. This includes mouse movements, clicks, taps, and scrolls between pages. They allow you to see how individual users are navigating your site and where they may be stumbling so you can optimize UX and your conversion path.

3. Contentsquare

behavioral analytics software ContentSquare

Ratings: 4.7/5⭐ 
Pricing: Free up to 5k monthly seasons, Paid plans start at €49/month

Contentsquare’s Session Replay tool allows you to see how individual users navigate your site, so you can identify any roadblocks in the customer journey. It points out behaviors like rage clicks (multiple clicks on an element driven by frustration) and U-turns (users going back to a previous page without taking action). In other words, it lets you peek over the shoulders of your users as they navigate through your site.
Contentsquare shows you how real users behave, whatever data you have access to. By reviewing session replays you can:

  • Narrow down UX problems and fix them accordingly.
  • Use qualitative evidence to show how much your changes have impacted.
  • Work on error filters and console tracking to recognize and fix bugs.

Effortlessly identify areas of concern by filtering sessions for rage clicks or U-turns. Rage clicks, for instance, might signal a broken or misleading element, while U-turns could suggest unclear content or bugs. Use these insights to eliminate blockers and create a smoother user experience.

4. FullStory

behavioral analytics software Fullstory

Ratings: 4.5/5⭐ 
Pricing: Free Trials, and customisable pricing

Understand user frustration and resolve issues at scale with FullStory’s Session Replay Like Contentsquare. It indexes all the interactions users have with your site, so it’s easy to search for and analyze individual behaviors.

FullStory allows you to:

  • Estimate and prioritize the impact of UX problems to realize defined metrics (e.g., affected users or lost revenue).
  • Focus on fixing things that matter to the business.
  • Monitor live sessions, which is so especially useful for customer support teams.

With FullStory, teams can track and validate user experiences in real-time, ensuring issues are addressed quickly and effectively.

5. Crazy Egg

behavioral analytics software Crazy Egg

Ratings: 4.2/5⭐ 
Pricing: Contact the sales team for a quote

The recordings tool from Crazy Egg captures users’ actions, so you can see what leads to action or frustration. It shows you where users clicked, scrolled, and hovered over, giving you a concrete understanding of the experience they go through.

Crazy Egg enables you to:

  • Find out where visitors spend the most time on your site.
  • Identify where visitors encounter difficulties or disengage.
  • Refine the steps leading to a conversion with data-based changes.

By analyzing user recordings, Crazy Egg helps you identify pain points and optimize your site for better navigation, engagement, and conversions.

Heatmap Tools

A highlighter tool that gives you a visual, colour-coded representation of how users interact with your website. Hot zones indicate which areas and elements get the most engagement; cold zones show what users ignore.

Heat maps aggregate user behavior you understand what the users see, if they reach important content, what distractions are they focusing on, non-clickable objects, and usability issues on desktop and mobile.

These tools are essential for making data-driven decisions during A/B tests, website updates, or redesigns.

6. Lucky Orange

behavioral analytics software Lucky Orange

Ratings: 4.6/5⭐ 
Pricing: Free up to 100 monthly seasons, Paid plans start at $32/month

Lucky Orange is a conversion rate optimization software that has real-time heatmap tracking to track user activity in real-time.

The tool allows you to see how people interact as they’re using your site in real time, whether it’s clicking through menus to your popups or filling out forms. Key features include:

  • Breaking down data by device category, time period, and relevant metrics to reveal usage trends.
  • Usability problems that need immediate attention.

The only problem is that heatmap data is only available for a short period of time (30 or 60 days) unless you are on the Enterprise plan. Although it disables the ability to look at long-term trends, it enables long-term productive handling of the users’ pains.

7. Inspectlet

behavioral analytics software inspectlet

Ratings: 4.1/5⭐ 
Pricing: Free up to 2500 monthly seasons, Paid plans start at $39/month

Inspectlet is a heatmap tool that helps you understand user intent at the highest level by recording where users look on your screen and what they do as they navigate through your site.

Inspectlet’s heatmaps reveal:

  • Mouse Movement: Understand where users are looking and whether they’re missing key content.
  • Click Heatmaps: This lets you know which parts of your site get the clicks and which don’t.
  • Scroll Heatmaps: Find out if visitors scroll down far enough to view vital information — including product descriptions, price information or purchase buttons.

This data enables you to fine-tune layout and content placement so you can meet users where they are and encourage engagement.

8. Mouseflow

behavioral analytics software Mouseflow

Ratings: 4.6/5⭐ 
Pricing: Free up to 500 monthly seasons, Paid plans start at $31/month

Mouseflow is a behavioral analytics software. It has features that help you analyze how you can improve your website performance. It provides real-time insights into how visitors engage with your website, helping you optimize user experience and drive conversions.

  • Click Heatmaps: Highlight popular clicks and misaligned expectations, i.e., non-clickable elements.
  • Movement Heatmaps: Track mouse movements to discover attention hotspots.
  • Scroll Heatmaps: see if users can see important elements e.g. CTAs.
  • Geo Heatmaps: Understand where visitors come from to customize content.

Mouseflow integrates with session replay tools, connecting heatmap insights to user sessions for a deeper understanding of actions and enabling data-driven optimizations.

Feedback and VoC Tools

Feedback and Voice of Customer (VoC) tools can help fill in the gap between your quantitative metrics and the qualitative insights only your users can share. Tools like Google Analytics show what users are doing, but feedback tools show why they’re acting that way.

These insights enable you to stack data like traffic, bounce rate, and session duration. On top of first-hand input from real users, giving you invaluable context to optimize your website.

9. Usersnap

usersnap

Ratings: 4.6/5⭐ 
Pricing: Free up to 20 feedback items, Paid plans start at $39/month

Usersnap is a feedback and bug-tracking platform that helps businesses, especially SaaS, improve their user experience. It collects and streamlines customer feedback, bug reporting, and experience ratings all into one centralized hub.

What it helps you do:

  • Interactive Surveys let visitors know that you value their opinions by giving them the option to tell you about the issues, how they feel, or what suggestions they have through surveys.
  • This is where users can send you annotated screenshots of the errors they find on your website or app.
  • Access all feedback in a user-friendly dashboard, complete with trends and actionable statistics, so you can implement improvements and monitor their success over time.

10. InMoment

InMoment

Ratings: 4.7/5⭐ 
Pricing: Contact the sales team for a quote

InMoment’s XI Platform combines structured and unstructured feedback channels such as surveys, social media, and reviews to create a comprehensive understanding of the customer journey in the cloud. 

It uses advanced analytics and artificial intelligence to turn structured and unstructured data into actionable insights.

What it helps you do:

  • Gather Input: Collect input from customers, employees, and the market through AI-backed surveys and digital listening tools to hear sentiments across touchpoints.
  • Analyze Data: Leave the advanced analytics and natural language processing tools to interpret feedback and uncover key drivers of satisfaction and areas for improvement.
  • Employ the Data: Take action on the recommendations, improve customer experiences, increase employee engagement, and secure the upper hand in the marketplace.

Infuse experience intelligence across your business functions to ensure a holistic approach to experience improvement by integrating InMoment’s XI Platform into your existing enterprise systems.

11. SurveyMonkey

SurveyMonkey

Ratings: 4.4/5⭐ 
Pricing: Plans start at $30/month

SurveyMonkey is a powerful online survey tool that allows anyone to create, distribute, and analyze surveys quickly. This a versatile usability testing platform that has several features for collecting actionable feedback from different audiences.

What it helps you do:

  • Design surveys: Create professional surveys with customizable templates and different question types, such as multiple choice, open-ended questions, or rating scales.
  • Distribute Surveys: Use various distribution methods like emails, web links, social media shares, or website embeds to achieve optimal audience reach for your survey.
  • Evaluate Responses: Use our real-time results, and analytics tools to analyze data, and identify trends and reports that drive decision-making.
  • Integrate with Other Tools: Enhance functionality by connecting SurveyMonkey with over 100 apps and plug-ins, streamlining workflows and data management.

Its intuitive interface and powerful features also make SurveyMonkey a perfect solution to collect Feedback and analyze data. Organizations can address feedback quickly, improving customer satisfaction and driving improvement. Thanks to its integrations and real-time insights.

A/B Testing Tools

A/B testing tools help you test out options on your website or app. So that you can determine which version of the change converts best, makes users happiest, or suits your key business goal (which could be as simple as extracting clicks, signups, or sales).

These tools enable users to track behavior between different variants and deliver data-driven insights into the optimal user experience (UX) and conversion rates for each iteration.

Moreover, A/B testing works best with web pages with high traffic, as more traffic means statistical significance.

12. Optimizely

optimizely-feature-experimentation

Ratings: 4.2/5⭐ 
Pricing: Contact the sales team for a quote

Optimizely is a powerful and versatile testing and experimentation platform built to improve your website’s UX, increase traffic to your site, and improve customer retention.

What it helps you do:

  • Test your homepage, landing pages, and product pages to figure out which version converts the best using A/B testing.
  • Iterate on experiments on every device so that desktop, tablet, and mobile users have a seamless experience.
  • You can launch features more swiftly, test hypotheses to be proven and run safe, controlled experiments to iterate.

Integrate Optimizely with Contentsquare to filter your replays and surveys by experiment, gaining deeper insights into user behavior.

13. Omniconvert

Omniconvert

Ratings: 4.6/5⭐ 
Pricing: Free Trials and paid plans start at $273/month

Omniconvert is a CRO (conversion rate optimization) platform formulated for e-commerce. Advanced segmentation, exit-intent overlays, API access, and A/B testing is, as the core features of its Explore package.

What it helps you do:

  • Run as many A/B Tests as you need to find out how visitors interact with different aspects of your website (e.g., design, CTAs, and copy) and use what works.
  • Conduct platform element tests for tablet, desktop, or mobile users to ensure each one works well on every screen.
  • Use detailed segmentation features based on traffic source, geolocation, behavior, UTM parameters, and custom metrics such as customer lifetime value (LTV).

The ultimate way to enhance user experiences and improve your conversion rates is by integrating A/B testing tools such as Optimizely and Omniconvert into your optimization strategy.

Powerful Customer Behavior Analyses to Drive Growth and Retention

Now that we have discussed some customer behavioral analytics software, let us discuss some practical examples of customer behavior analysis. 91% of companies using data-driven strategies report better decision-making. 

91% of companies using data-driven strategies report better decision-making. 

Here’s how to make the most of these tools.

1. Funnel Conversion Analysis to Identify Friction Points

Funnel analysis studies user behavior as they move through a journey with a series of steps, for instance, moving through the checkout process of an online shop. Your observation might then lead to funnel analysis — for example, if a business sees a high user drop-off in checkout, the funnel analysis could highlight where the problem is. 

This may lead to solutions like introducing a guest checkout option or simplifying required fields to streamline the experience.

2. Path Analysis to Reduce Time-to-Value

We can use path analysis to pinpoint the optimal path to take users to achieve their objectives. For instance, a company could use it to understand what new users should do so that they can get the most out of a product. 

Path analysis findings can also guide the design of short onboarding tutorials that allow users to hit the ground running.

3. User Behavior Trends for Boosting Adoption Rates

In your periodical or with time you can see the trend in user behavior. If a business identifies continual activity by users in a geographic area, for instance, it can use this knowledge to develop targeted marketing campaigns to reach that audience better.

4. Cohort Retention Analysis Enhance Retention

A common example of cohort analysis is grouping users based on similar needs, behavior, and activity (ex. signup date or use of certain features). This approach is useful in tracking retention trends. 

For instance, a company may look at the retention of users from a specific month. Comparing cohorts can highlight areas where retention strategies need adjustment.

5. Customer Sentiment Analysis to Prevent Churn

Sentiment analysis uses machine learning to detect the tone of user feedback such as reviews and support tickets. For example, a company may use sentiment analysis to identify customers who are expressing unhappiness via negative reviews. To prevent dissatisfaction and churn, proactively addressing their concerns is important.

6. Multivariate Testing for Maximizing Engagement

By using multivariate testing, teams can test multiple variables at once such as headlines, images, and calls to action on a landing page. For instance, a business might experiment with different combinations to determine the most effective layout, ultimately driving higher engagement.

Back to Top

Saufter: Best Email Marketing Automation Software

saufter.io

Saufter is an advanced customer engagement and email marketing platform designed to analyze user behavior on your website or portal. By understanding user journey stages, it delivers personalized campaign recommendations tailored to their needs.

Saufter monitors your competitors, analyzing their latest blogs to provide you with relevant content campaign suggestions.

Key Features:

  • Automatically segments users into cohorts based on behavior.
  • Suggests email campaigns to boost conversions and reduce churn.
  • Recommends SEO campaigns to enhance visibility.
  • Predicts conversion and churn trends for proactive decision-making.

Conclusion

In conclusion, adopting behavioral analytics software is a strategic move for businesses seeking to enhance customer engagement and drive growth. With businesses leveraging behavior analytics reporting a 28% increase in customer lifetime value within six months of deployment, the impact of these tools is undeniable. 

businesses leveraging behavior analytics reporting a 28% increase in customer lifetime value within six months of deployment

Among the top contenders, Saufter distinguishes itself with its ability to analyze user behavior and provide actionable campaign recommendations, helping businesses boost retention and conversions effortlessly.

By choosing the right tool, you can unlock deeper insights, improve user experiences, and significantly increase your business’s long-term value.

Automate Customer Support​

Related Posts

AI Generated campaign

Let’s Create Your Perfect Campaign!

"(Required)" indicates required fields

1Home
2URL
3Industry
4Graphic Theme Preference
Generate using Prompt
Generate without a Prompt

Example prompt: “Can you create a newsletter talking about how new GDPR regulations will affect the IT sourcing industry?”

Templates available

Template_93

Can you generate a blog email with the topic ‘Business Tips: A Brief Guide to Data Attribution Models,’ including the recommended blogs?

Edit prompts
Template_249

Can you create an email for showcasing features? highlighting three features from our website OR This prompts can be used if there is a chance user might tell us which features in advertise ‘Can you create an email to showcase features, highlighting Explore with AI, Best Helpdesk, and Boost Your Productivity from our website?’

Edit prompts
Template_251

Please create a welcome email that introduces new users and highlights the benefits of each plan. The plan details can be referenced from our website’s plans page.

Edit prompts
Template_69

Can you generate a 3-step email sequence for a discount campaign?
Day 0: Introduce the offer and highlight its value. Use an engaging tone to capture attention and create urgency.
Day 2: Send a follow-up email as a gentle reminder of the ongoing discount, reinforcing the value of the offer.
Day 4: Send a final email emphasizing that the discount ends soon. Include a strong call-to-action to encourage immediate action.

Edit prompts
Template_95

Please generate an email announcing the Fall Discount. The sale offers up to 25% off and is valid until October 8. Include the discount details for different plans: the Basic Plan offers a 10% discount, while the most upgraded plan offers a 25% discount. Plan details can be referenced from our website’s plans page.

Edit prompts
Template_225

Please create a webinar welcome email. The webinar topic is ‘How to Market to Generation Z,’ and it starts on January 16, 2025, at 8 PM.

Edit prompts

Templates available

Template_93

Can you generate a blog email with the topic ‘Business Tips: A Brief
Guide to Data Attribution Models,’ including the recommended blogs?


Edit prompts

Template_249

Can you create an email for showcasing features? highlighting three
features from our website OR
This prompts can be used if there is a chance user might tell us
which features in advertise</strong >
‘Can you create an email to showcase features, highlighting Explore
with AI, Best Helpdesk, and Boost Your Productivity from our website?’


Edit prompts

Template_251

Please create a welcome email that introduces new users and highlights
the benefits of each plan. The plan details can be referenced from our
website’s plans page.


Edit prompts

Template_69

Can you generate a 3-step email sequence for a discount campaign?
Day
0: Introduce the offer and highlight its value. Use an engaging tone
to capture attention and create urgency.
Day 2: Send a follow-up
email as a gentle reminder of the ongoing discount, reinforcing the
value of the offer.
Day 4: Send a final email emphasizing that
the discount ends soon. Include a strong call-to-action to encourage
immediate action.


Edit prompts

Template_95

Please generate an email announcing the Fall Discount. The sale offers
up to 25% off and is valid until October 8. Include the discount
details for different plans: the Basic Plan offers a 10% discount,
while the most upgraded plan offers a 25% discount. Plan details can
be referenced from our website’s plans page.


Edit prompts

Template_225

Please create a webinar welcome email. The webinar topic is ‘How to
Market to Generation Z,’ and it starts on January 16, 2025, at 8 PM.


Edit prompts

AUTOMATE CUSTOMER SERVICE AND REDUCE REFUNDS

Claim Your 6 months of FREE Credits Now!

Get the code. Use anytime in the next 6 months.

Helplama Helpdesk is now Saufter.io!