Last Updated: April 2025
Email newsletters remain one of the most powerful tools in email marketing, delivering an impressive ROI of $36 for every $1 spent. But standing out in a crowded inbox requires creativity, compelling content, and strategic design.
Whether you’re aiming to boost engagement, drive conversions, or build brand loyalty, the right newsletter format can make all the difference. In this article, we’ve compiled 28 of the best email marketing newsletter examples to inspire your next campaign.
From sleek designs to high-performing content strategies, these examples will help you craft newsletters that captivate subscribers and drive results.
Table of Contents
Top Email Marketing Newsletter Examples
- SaaS Newsletter Examples
- eCommerce Newsletter Examples
- Publishing & Media Newsletter Examples
- Education & Learning Newsletter Examples
- Lifestyle Newsletter Examples
- Non-profit Newsletter Examples
- Photography & Design Newsletter Examples
Top Email Marketing Newsletter Examples
Planning a newsletter is a great way to engage your audience with your email marketing and build relationships that lead to conversions. We’ve collected some of the best email marketing newsletter examples from a variety of industries below to inspire your next campaign.
SaaS Newsletter Examples
Email newsletters are still among the most effective content marketing strategies for SaaS firms, as 81% of B2B marketers use them as their primary means of reaching customers. An engaging newsletter can be used to connect with the user, nurture leads and update them on product changes.
Let’s explore some of the best SaaS newsletter examples that effectively achieve these goals.
1. MOZ
Moz, an SEO leader, sends a semimonthly email newsletter with 10 articles on SEO and digital marketing that you absolutely must read. They go beyond just posting their stuff, and they are curators of the best in the industry, and as such it is a must-read for readers.
These newsletters are simple to create. Companies can use tools like Google Alerts to effortlessly compile trending content. Simplifying, Moz’s Top 10 email has a minimal design and short descriptions that pull in readers fast.
2. Asana
Asana’s newsletter follows two of the most important best practices established in other success stories we have seen in email marketing. One clear primary CTA (in this case to download their e-book) and seasonal relevance; appropriately focusing on mid-year goal setting is for corporate professionals and knowledge workers.
What differentiates this email is the signature Asana visual style i.e. clean geometric modernist-inspired illustrations that immediately communicate “this is Asana.” What differentiated them, whilst confirming their identity is their strong branding and visual consistency.
3. Hack the Box
Hack the Box is an online cyber security training platform that sends out a well-organized monthly newsletter full of value. It starts with new modules with clear CTA buttons, then it has a short note on account verification.
Then, the email introduces an event and highlights a blog article and both sections wrap up with a CTA that helps readers navigate easily further. And here’s a newsletter that gets it right with SaaS email marketing that is informative, engaging, and concise without being overwhelming.
4. Kinsta
Kinsta, a WordPress hosting provider, sends a nicely organized newsletter with a lot of useful information. It places the most important information first, with smaller features following, to have an easy-to-digest layout.
Kinsta continues this with a brand palette and friendly visuals. They also strategically display industry awards at the bottom to build credibility, increase loyalty and enhance conversions. All in all, just a solid newsletter!
5. Splice
Splice a cloud-based music creation and collaboration software has one of the best newsletters ever, designed both simple and punchy at the same time. White text on a black background, the “night mode” aesthetic makes the email impressive and helps it pop in crowded inboxes.
Beyond its design, the newsletter reads not so much as a pitch as it does as a resource, balancing lessons and curated collections informing you of the music being piloted. Even the CTA buttons, labelled “Learn More,” evoke value rather than a hard sell.
6. Cheddar Up
Cheddar Up’s holiday campaign is a fantastic example of a newsletter that is timely and valuable. That reminder was sent a week before Giving Tuesday, telling customers to start planning their fundraising campaigns.
Well, this kind of helpful content not only helps to increase engagement but also establishes trust for the long haul. By sharing helpful tips, linking to relevant blog posts, and including a CTA for fundraising resources, Cheddar Up makes it clear that its newsletter offers real value. To add credibility, they end with a customer testimonial.
eCommerce Newsletter Examples
Brands use e-commerce newsletters as a tool to engage with customers, promote products, and boost sales. The best ones contain interesting storytelling and targeted promotions to keep subscribers coming back for more.
7. Stitches n Giggles
This newsletter from Stitches n Giggles, an online quilting shop, is a perfect example of email marketing done right. Instead of simply holding a sale, they feature small, useful stocking stuffers that are also on sale.
The subject line “Stocking Stuffers – Notion Sale” is effective because (1) is a straightforward description of what’s in the email, (2) gets the attention of the holiday shopper, and (3) highlights savings.
Strategically placing CTAs between images breaks them up while providing a smooth reading experience with easily identified destinations for each button.
This email marketing newsletter example shows how to blend seasonal promotions with value-driven content for maximum impact.
8. Bloomscape
Bloomscape, a D.T.C. brand, ships houseplants directly to your doorstep, whether they are low-maintenance ZZ plants or high-maintenance fiddle-leaf figs, allowing you to easily assemble an Instagrammable indoor jungle.
Their simple but engaging email had beautiful plant photography, plant recommendations for what they called “Smaller Twists on Big Time Favorites,” new arrivals and a ‘Plant Mom’ tip. The email is at once aesthetic and informative with its green and neutral colour palette.
9. 69b Boutique
69b Boutique, a sustainable fashion retailer, crushes email structure and design. The newsletter opens with brass tacks, a compelling free shipping offer and features a new product. Women’s and men’s sections are neatly delineated, followed by a sale section and positioned at the end to keep readers interested.
The minimalist design allows a focus on conversions. The color palette is neat, the sections are well-organized, and the CTAs are attractive and easy to navigate. That format is a home run for e-commerce.
10. Tracksmith
Tracksmith’s newsletter employs a timeless tool of the email trade. Under the headline “Running is a Gift,” the chief executive reflects personally about enjoying every step as a man in his forties who runs. This touching message comes as the preamble to a movie about the power of running.
The lesson for marketers? Strong storytelling matters. Not every email needs a trial or “Buy Now” CTA. At times, relatable, emotional content cultivates deeper, lasting customer loyalty.
11. Mulligans Pharmacy
The next email marketing newsletter example is from Mulligans Pharmacy, a mix of e-commerce and customer support. During Ireland’s January 2021 lockdown, Mulligans also leveraged their newsletter to share wellness tips relevant to the moment, letting images and a short amount of text do the talking without overwhelming customers.
For their opener, they showed a custom graphic featuring different immune system products, highlighting the ease of finding what a subscriber may be looking for. A clean layout and small CTA buttons under each product simplified the experience on the site below.
This email marketing newsletter example also lends itself to personalization, allowing brands to suggest products based on purchase history, and strengthening customer connections.
Publishing & Media Newsletter Examples
For those in the media, publishing, or content industry, newsletters are a powerhouse means to engage with your audience through curated stories, industry insights, and exclusive updates. Here are a few examples of best-in-class from prominent publishers and media brands.
12. Penguin Random House
Are you sending the same newsletter to all your subscribers? Follow the example of Penguin Random House and personalize your emails.
When you only send content that resonates with each subscriber by segmenting your list according to their interests, you improve your chances of making a sale. Would you sell sci-fi to a romance lover after all?
Penguin Random House accomplishes this by routing subscribers to a preference centre, where they mark their favourite book genres. Their email newsletters are completely custom-built, which leads to more engagement. And it pays off: personalized emails drive 6x higher transaction rates.
13. BuzzFeed
One method that’s often used in newsletter marketing is the teaser e-mail, and BuzzFeed lays this out nicely. They forego the full article instead for a teaser, a catchy one-liner plus a click-through that leads you to their site.
The trick is writing a teaser that grabs the reader immediately by providing just enough information to pique curiosity and lead to a click. It sounds easy but takes a solid copywriting background.
BuzzFeed knows its audience craves quick, fun, and engaging content, making their teasers irresistible.
14. CNN
Marketers can never go wrong with curated news on trending topics, and CNN’s 5 Things newsletter is a prime example. Each morning, it sends subscribers five essential news stories straight to their inbox.
Just like exercising or developing a habit, consistency is especially important in email marketing. 5 Things works because people expect it, and it has a clear, useful format.
It’s neat, to the point, and relevant — no frills, no filler, just the important bullet points. This newsletter serves as a reminder that in difficult times, simplicity always prevails.
15. Creative Boom
Creative Boom, an arts and design magazine based in the UK, knows just how to attract an audience of creatives, illustrators, and designers. Their email newsletter combines thought-provoking, inspirational article roundups with amazing visuals, including a sleek header GIF.
Creative Boom creates a newsletter hand-tailored for artists and designers. Rather than take the all-text route, it leads by example, featuring talented creators and their work. An ideal marriage of substance and style.
16. Brevo Blog
Brevo’s blog newsletter starts with a brief note to subscribers, addressing topical marketing issues or offering a glimpse into the email’s contents.
It then lists recent articles with prominent CTA buttons for effortless access. To add even more value, the “Tip of the Month” section includes marketing and e-commerce tips; which is an excellent way to engage your readers.
17. We Can Still Have Nice Things
We Can Still Have Nice Things started its weekly newsletter at the end of 2020 to share stories of positivity and hope. Every edition consists of three parts: a main piece, some happy links from the week and an animal corner. They’re very simple but keep the focus on the content, so readers can easily engage.
If you use a consistent structure, then subscribers at least know where to navigate to find their favourite sections quickly, which helps increase your clickthrough rate. Added CTA buttons for social media to extend reach.
Education & Learning Newsletter Examples
These examples are worth checking out if you are looking for newsletters on professional development, creativity and lifelong learning. Here are some of the best newsletters to sign up for if you want to learn something new, about business and with some poetry and career growth.
18. General Assembly
These offerings include a variety of coding, digital marketing, analytics, UX design, and software engineering courses, workshops, and boot camps at General Assembly.
Their email newsletter is written in a very clean minimalist format to keep subscribers up to date with class sessions going on and upcoming workshops. One standout is the “This Week’s Events” section, which arranges dates every week and allows readers to RSVP with a single click.
General Assembly’s newsletter is highly effective thanks to this structured yet simple approach.
19. The Academy of American Poets
The Academy of American Poets does an excellent job of maintaining its content fresh, varied, and well-curated. Their newsletter is not just bits and bobs at random.
The theming is such as to group their updates by topic, be it a round-up of summer poetry or a feature for a judge for their competition, that just seems to create a sense of tertiarity and purpose-ness.
Instead of submitting a poem directly to everyone with a list, they take a filtered approach and each newsletter is better than the last and more likely to be shared with others.
20. Fizzle
Fizzle does email marketing differently — by holding readers inside the email instead of sending them away. Their content comes straight to subscribers, giving them something useful to learn that doesn’t force a click in and out unless they want to go deeper.
It helps establish trust and credibility since this isn’t a promotional email. Even though it has a CTA to start a free trial, the emphasis is on relationship-building, not immediate conversion.
Lifestyle Newsletter Examples
If your audience cares about home decor, food or personal hobbies, a well-designed lifestyle newsletter can keep them in the loop while also representing your brand in the background. These newsletters mix inspiration, expert advice and product recommendations for a compelling read.
21. Apartment Therapy
Email content is king, but visuals must be equally strong. Apartment Therapy does this masterfully, utilizing sharp, relevant pictures that match the content of each article. They know their readership; people who love beautiful home spaces. So they make sure their newsletter lives that aesthetic.
Studies reveal that contents paired with pertinent photographs receive 94% more views than text alone. A newsletter that relies too much on text will quickly lose people’s interest, and using visuals that are well thought out is a killer way to keep readers engaged.
22. Virgin Experience Days
Do not underestimate the design of your newsletter. The right color scheme boosts visual appeal and reinforces brand identity.
For example, Virgin Experience Days. The offer is styled in red, their brand colour, which draws the eye to every offer. The brain instinctively looks for patterns and consistency, so when readers see that bold red, they immediately connect it with something significant.
The colors of the images in your email matter. Using color theory is a boon to email marketers. For content that relies heavily on graphics, make sure your CTA or essential message stands out, and never forget to do so with contrasting colors, bold typography or smart placement.
23. Calif Chicken Café
Calif Chicken Café, home to LA’s best rotisserie chicken, relies on its newsletter to get people in stores. The key? Bright yellow props around a striking photo. Who could resist their lemonade on a hot LA day?
For restaurants and cafés, this is a lesson in successful email marketing. Easy, pretty, and to the point, like a tall glass of lemonade.
24. Peter Thomas Photography
Peter Thomas Photography’s newsletter notes the reopening of its shop and features popular services. It uses a classic structure; presenting offers and prompting bookings but personalizes it to differentiate.
A well-placed photo of an adorable canine is practically guaranteed to pull in eyes, and the owner’s playful quip about his lockdown tresses immediately makes the message go down easy. The fresh tone of voice is useful to reconnect customers, and simple CTA buttons enable easy service exploration.
Non-profit Newsletter Examples
If your brand is all about social impact, try social impact and nonprofit newsletters to engage supporters, build communication for success stories, and build positive action. These newsletters are about telling stories and finding community, and stand out in very full inboxes.
25. The Alma Mater Society at the University of British Columbia
University of British Columbia, The Alma Mater Society at this campus sends a monthly newsletter aimed at its student members. What sets it apart is that it finds a way to relate with its audience by talking about issues students care about.
This newsletter is full of important news for students, such as improvements at the university, financial assistance for transportation and inclusivity on campus. It’s somewhat text-heavy, but it’s not trying to drive conversions, it’s trying to offer value.
26. Keep Australia Beautiful
A newsletter from Keep Australia Beautiful, an environmental nonprofit, does a great job of informing subscribers about related issues that they find interesting. It highlights some important things you might want to know, including news you can use about what events are coming up, what you ask to help you, and what projects are in progress.
A highlight is a “volunteer spotlight” that recognizes contributors and invites others to become involved. Importantly, there is no explicit fundraising CTA. This strategy ensures high engagement rates by holding the charitable asks for relevant campaigns, rather than holding dependency on constant donation asks.
Photography & Design Newsletter Examples
For those in the creative fields or visual storytellers, newsletters can be an excellent way to share inspiration while showcasing new work and have an ongoing dialogue with audience members.
27. Canva
Canva fires off five or so emails a month, all aimed at engaging and retaining its users. This newsletter is about Facebook for e-commerce things like Facebook Shops, which allow users to sell directly on the platform.
Realizing that most of its users are small business owners making their own marketing collateral, Canva offers them ready-to-go templates for product ads, posts, and the like. Of course, by matching its content to current topics, Canva helps establish itself as a go-to source.
This email is effective because it offers a new feature “Facebook Shops”, provides an instant solution “Canva templates” and expands possibilities “Instagram Stories, posts, etc.”.
28. Unsplash
Unsplash, a stock image site for beautiful, free photography, made its name by appearing on cool Instagram accounts and Pinterest boards. That includes one of its flagship newsletters, a careful collection of images intended to motivate its followers.
This email is highly effective on so many levels. First of all, it promotes user-generated content that allows contributors to feature their work to thousands of subscribers.
Unsplash utilizes very little copy, letting the beautiful imagery speak for itself. 1. Focusing on imagery as opposed to long explanations that add little value helps the brand reaffirm its identity while providing photographers with a great platform to excel.
Saufter: The Best Newsletter Automation Tool
Saufter is an AI-driven email marketing platform designed to take newsletter automation to the next level. It intelligently tracks your competitors’ email campaigns, analyzes user behavior on your website, and suggests highly personalized email campaigns to maximize engagement and deliverability.
For SaaS businesses, Saufter ensures that trial users stay engaged by monitoring feature usage and intervening with in-app or email messages if they drop off before reaching key success milestones. It also suggests newsletter campaigns tailored to subscribers’ industries, locations, or behaviors, helping you nurture leads more effectively.
For e-commerce brands, Saufter triggers automated campaigns based on customer actions like cart abandonment, purchases, or order status changes. It also tracks browsing behavior to recommend the most relevant products, ensuring higher conversion rates and repeat sales.
With its advanced AI capabilities, Saufter personalizes every email, optimizes send times, and segments audiences based on real-time engagement data. Whether you’re running a SaaS platform or an e-commerce store, Saufter helps you create targeted, high-converting newsletters with ease.
Conclusion
A well-crafted email marketing newsletter can be a game-changer for engagement, brand loyalty, and conversions. With 77% of marketers reporting increased email engagement in the past year, it’s clear that newsletters remain a powerful tool for businesses across industries. The email marketing newsletter examples in this list highlight innovative ways to connect with your audience, whether you’re in SaaS, e-commerce, nonprofits, or media.
To take your newsletter strategy to the next level, leveraging AI-driven tools like Saufter can make all the difference. By tracking competitor campaigns, analyzing user behavior, and automating personalized email sequences, Saufter helps you create high-performing email marketing newsletter examples that boost engagement and conversions.
Whether you’re looking to improve retention or maximize deliverability, AI-powered automation keeps your newsletters ahead of the curve.
