Last Updated: March 2025
Email marketing continues to be a game-changer, delivering an impressive ROI of $42 for every $1 spent. As businesses compete for attention in crowded inboxes, having the right email newsletter marketing software is essential.
The best platforms in 2025 offer advanced automation, AI-driven personalization, and seamless integrations to help businesses create engaging, high-converting email campaigns.
In this guide, we’ll explore the top email newsletter marketing software options to help you maximize engagement, nurture customer relationships, and drive measurable results.
List of Top Email Newsletter Marketing Software
When it comes to email newsletter marketing, selecting the right software can be the difference between success and stagnation for your business. And with 77% of marketers reporting increased email engagement in the past year, having the right platform can make a difference.
Listed below are the best software solutions to help you with your email marketing strategy in 2025.
1. Saufter
Ratings: 5/5⭐
Pricing: 3-day free trial, Paid plans start at $8/month
Saufter is an AI-powered email marketing platform. It assists businesses in creating hyper-personalized, data-driven campaigns. Indeed, it allows you to not only track user behavior but also analyse your competitors through artificial intelligence and ensure that your emails are as targeted and effective as possible.
Key Features:
AI Email Marketing
- Competitive Intelligence – Saufter automatically tracks competitors’ email campaigns, giving businesses insights into industry trends and strategies.
- Behavioral Analysis – It analyzes user journey stages, helping to predict which campaigns are optimized for the individual based on user behavior on your website.
- Personalization at Scale – AI-driven personalization enhances email deliverability and engagement.
- Smart Cohort Suggestions – Saufter groups audiences using engagement information, so you deliver the best message at the best time.
SaaS Email Marketing
- Feature Tracking for Trials – Saufter monitors which feature trial users engage with (or ignore) to optimize onboarding.
- Success Prediction – Based on industry, geography, and behavior, the AI predicts features that will drive users to success.
- Proactive Engagement – Saufter intervenes in-app and via email when users drop off before they adopt key features.
- Industry-Specific Campaigns – Creates smart newsletter campaigns by user demographics and behavior.
E-Commerce Email Marketing
- Automated Triggered Emails – Sends abandoned shopping cards, purchase confirmation, and purchase follow-up emails in real-time.
- Product Recommendation Engine – Analyzes customers’ browsing activities and purchase history to recommend suitable merchandise.
- Order Status Campaigns – Automatically send updates (such as “Your order has shipped” or 5-day-after delivery follow-ups).
2. Kit
Ratings: 4.4/5⭐
Pricing: Free up to 10,000 subscribers with basic automation for Newsletters
Kit was previously called ConvertKit, an email-first operating system. This is as simple as an Email newsletter platform for people who are building, a better audience and monetizing those.
Designed with the unique needs of professional bloggers, podcasters, YouTubers, and course creators in mind, Kit offers a suite of features to streamline audience engagement and business growth.
Key Features:
- Email Marketing: With Kit, creators get access to customizable email templates and an intuitive email editor, allowing them to create beautiful emails that sound like them. The ability to personalize adds to the platform’s experience as basic and advanced personalization options are supported, giving subscribers content based on their needs.
- Automation & Sequences: Codify e-mail sequences to lead and engage their audience with Kit’s visual automation builder. After doing this, you may be able to build triggers, actions, and conditions that make complicated marketing automation a breeze.
- Landing Pages & Forms: With unlimited landing pages and customizable opt-in forms, the platform helps creators generate leads and drive traffic. They are easy to use and can be configured and operated without much technical expertise.
- Commerce Integration: Kit lets creators sell digital products and subscriptions directly from within Kit. This allows for a variety of monetization options including the sale of digital products, paid newsletters, and membership subscriptions.
- Audience Management: The platform has its own audience management tools that enable users to tag and segment subscribers according to their interactions and interests. Such segmentation allows for the sending of personalized content, boosting engagement as well as conversion rates.
3. Campaign Monitor
Ratings: 4.1/5⭐
Pricing: Free trial for 30 days, Paid plans start at $12/month
Campaign Monitor is an email marketing platform that makes it easy for businesses to create, send, and optimize email campaigns. It includes features that cater to both novice and expert marketers.
Key Features:
- Drag-and-Drop Email Builder: Users can create professional emails without knowing how to code, using various templates that they can customize.
- Marketing Automation: It helps automate customer journeys to ensure your customers get messages at the right time.
- Advanced Analytics: With real-time insights into campaign performance through interactive dashboards, helping ensure data-driven decision-making.
- Integrations: Campaign Monitor fits in with more than 250 different apps, like Salesforce, WordPress and Slack.
4. Omnisend
Ratings: 4.6/5⭐
Pricing: Free up to 500 emails per month, Paid plans start at $11.20/month
Omnisend is an all-in-one marketing automation platform for eCommerce businesses, with built-in email and SMS marketing.
Key Features:
- Email Campaigns: Send professional, shoppable emails without coding using a library of customizable templates and a drag-and-drop editor.
- SMS Marketing: Deliver targeted SMS campaigns to customers worldwide, expanding reach and driving engagement.
- Automation: Use pre-built automation workflows for cart abandonment, welcome series, and order confirmations, streamlining communication and increasing sales.
- Product Reviews: For Shopify customers, gathering and displaying product reviews via automated emails and SMS requests, and gaining social proof and credibility.
- Integrations: Integrate seamlessly with 130+ platforms, including Shopify, WooCommerce, BigCommerce, and Wix, to consolidate your marketing.
5. Mailchimp
Ratings: 4.3/5⭐
Pricing: Free up to 500 contacts, Paid plans start at $13.12/month
Founded in 2001, Mailchimp is an all-in-one marketing platform with tools that help businesses grow their audience and engage with them.
Key Features:
- Email Marketing: Customize templates and build personalized email campaigns with a simple drag-and-drop editor.
- Marketing Automation: Create customer journeys with custom messages relevant to user behavior and interests.
- Audience Management: Use segmentation and targeting tools to segment those and deliver appropriate content.
- Analytics & Reporting: Get valuable information on campaign performance with comprehensive analytics, such as open rates, click rates, and conversion performance.
- Integrations: Integration with multiple platforms from social media channels to e-commerce systems such as Shopify and WooCommerce.
6. Benchmark Email
Ratings: 4.3/5⭐
Pricing: Free up to 3500 emails per month, Paid plans start at $13/month
Benchmark Email is an easy-to-use email marketing solution that allows businesses to create engaging campaigns with minimal effort. For small businesses and startups, it provides a free plan limited to 500 subscribers and sends up to 3,500 emails per month.
Key Features:
- AI-Powered Email Builder: The Smart Design AI by Benchmark allows users to easily create professional, branded emails that use logos, images, colors, and personalized messages.
- Responsive Templates: The platform offers fully customizable templates for a variety of industries and occasions, and all emails are optimized for mobile and eye-catching.
- Automation Tools: With automation features like drip campaigns and autoresponders, Benchmark helps you streamline your communication and nurture customer relationships.
- Analytics and Reporting: This enables users to make data-driven decisions as they can access detailed reports on the performance of emails, including open rates, click-through rates, and conversions.
- Integrations: Benchmark integrates with over 1,500 applications, including various CRM systems, eCommerce platforms, and social media tools to improve its versatility.
7. Beehiiv
Ratings: 4.6/5⭐
Pricing: Free up to 2500 subscribers, Paid plans start at $49/month
Beehiiv is a newsletter platform that helps creators and businesses build, grow, and monetize their email newsletters. Created by the founding team behind Morning Brew, Beehiiv is user-friendly while still incorporating the depth needed by new and experienced newsletter publishers.
Key Features:
- Custom Website and Newsletters: With Beehiiv, users can create a custom host website and design newsletters with no trouble. The platform provides stylish templates that are responsive, as well as full customization, ensuring you can maintain brand consistency without any coding knowledge.
- Monetization Opportunities: Users can choose from various revenue streams, including:
- Ad Network: Monetize newsletters with ads from renowned brands.
- Boosts: Generate passive income by recommending other newsletters.
- Paid Subscriptions: Convert readers into paying subscribers with premium content offerings.
- Advanced Analytics: Beehiiv offers deep cohort analytics for insights into reader behavior. Segmenting, 1-click polls, and survey forms enable you to gather valuable data to customize your content efficiently.
- AI Integration: With its focus on efficiency, the platform has built-in AI tools that help you get better productivity and facilitate writing.
8. Flodesk
Ratings: 4.2/5⭐
Pricing: Paid plans start at $35/month
Flodesk is an email marketing platform that focuses heavily on design and ease of use for entrepreneurs, small businesses, and creatives who want to create beautiful emails without the in-depth technical know-how.
Key Features:
- Stunning Email Templates: Flodesk provides access to more than 60 stunning email templates, giving users the freedom to easily create professional and interesting emails.
- Unlimited Emails and Subscribers: Unlike most competitors, Flodesk offers unlimited emails and subscribers for a simple monthly price, so user value isn’t stifled by the growth of their audience.
- Automation Workflows: The platform also boasts user-friendly automation features that allow users to create workflows for welcome sequences, nurture campaigns, and so forth.
- Forms and Landing Pages: Flodesk also provides the creators’ tools for conversion-optimized forms and landing pages that help users grow their email lists.
- Integrations: You can easily integrate it with popular apps like Shopify, Zapier, Facebook, Instagram, Typeform, WordPress, Google Sheets and Slack for simplified workflows.
Must Read: 28 of the Best Email Newsletter Examples
How to Format Email Newsletter
If done correctly, a structured email newsletter can improve open rates, readability, and conversions. When written in a correct format, your audience will always be engaged and act on the emails. Also, here’s how to structure your email newsletter properly:
1. Start with a Catchy Subject Line
Keep it short and intriguing (less than 50 characters). Personalize it (e.g., “John, Your Exclusive Offer!”) and power words such as “Limited Time” to increase your open rates.
2. Use a Clear and Engaging Header
Use a bold, compelling headline summarizing the main point of the email. Even a subhead can provide context and an extra layer of interest.
3. Structure Your Content for Readability
Limit paragraphs (2-3 sentences) and break up text with bullet points or highlight key details in bold to grab attention.
4. Use Eye-Catching Visuals
Use quality images or GIFs, but optimize the file sizes. Use fonts and colors that stay true to your brand aesthetic.
5. Add a Strong Call-to-Action (CTA)
Your CTA must be easy and action-oriented (i.e. “Get 20% Off Now!”). Put it on the fold and ensure the button color is contrasting so that it is visible.
6. Ensure Mobile-Friendly Design
Opt for a mobile-responsive email template with a legible font (14px-16px) and a single-column email layout that is easy to read on mobile devices.
7. Personalize for Better Engagement
Tailor content based on user behavior and preferences. Use dynamic content to display relevant offers and recommendations.
8. Optimize for Deliverability
Keep emails under 100KB to avoid spam filters. Use a verified sender domain and A/B test subject lines, layouts, and CTAs for better performance.
Email Newsletter Design Inspiration
A well-designed email newsletter can significantly boost engagement, with visual content increasing email click rates by up to 42%. A clean layout, compelling visuals, and strategic formatting can make your emails more appealing and effective.
Below, explore some of the best Email Newsletter Design Inspiration to elevate your campaigns.
Zapier Monthly Newsletter
Lists work well in newsletters, but Zapier has a different approach. A lot of newsletters have eye-catching headers but kind of hide the relevant information under layers of content.
Zapier, on the other hand, delivers what that header promises, immediately. This small but mighty tip makes the reader’s experience better.
Your readers shouldn’t have to hunt through the email or scroll infinitely to get to the crucial details. The easier information is to access, the more engagement and trust increase with it.
Educational Institutions Newsletter
Colleges and universities have to communicate to many different audiences, including alumni, staff, applicants, and students, both current and prospective.
They also have many different communications needs like recruiting new students, onboarding freshmen, keeping students informed about events, keeping alumni engaged to help build community and fundraising.
Newsletter for Nonprofit Organizations
When it comes to nonprofit marketing, this is quite a different ballgame, and you have limited resources. There is a strategy for engaging donors, inspiring gifts, and retaining their patronage.
Your email newsletters will help you grab attention with gloss and narrative. Numbers and statistics are important to bring credibility to your message, but it’s storytelling that builds an emotional connection with your mission.
Fashion Newsletter
Fashion newsletters can also be used to drive traffic and conversions, but unfortunately, many bloggers and retailers either do not have enough time or give up too quickly. To effectively engage your audience, provide exclusive content like discounts, highlights on local retailers, or must-follow fashion accounts.
A powerful subject line, with words such as “easy” or “free” or a question like “Is your summer wardrobe outdated? to get the eyeballs, and the email has to be a clear solution.
Conclusion
With 81% of B2B marketers using email newsletters as their primary content marketing tool, having the right email newsletter marketing software is crucial for maximizing engagement and conversions. The best platforms in 2025 offer advanced automation, personalization, and analytics to help businesses streamline their email campaigns.
One standout option is Saufter, which automates campaign suggestions, analyzes user behavior, and optimizes content delivery. By leveraging a powerful email newsletter marketing software like Saufter, businesses can enhance their newsletter strategy, improve audience engagement, and drive better marketing results.
