Last Updated: April 2025
Email marketing continues to be a powerhouse in 2025, especially for businesses and creators looking to build strong connections without hefty marketing budgets. In fact, studies show that email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most cost-effective digital marketing strategies available.
If you’re looking to get started or scale without the expense, choosing the right free email newsletter service is key. Whether you’re running a small business, launching a blog, or growing a startup, we’ve rounded up the 9 best free email newsletter services in 2025 that offer powerful features to help you engage your audience and grow your brand, without spending a dime.
Benefits of Email Newsletter Marketing
Email newsletter marketing is a well-established and effective way to engage with your audience. In fact, newsletters are reported to account for 66% of all marketing emails sent.
No wonder the format is so popular, but more importantly, it works. Here’s why:
- High ROI Potential: Email Marketing is cost-effective and provides high returns with low investments.
- Direct Communication: Get in front of your audience in their inbox; no social media algorithms blocking you.
- Audience Retention: Coming top of mind through periodic updates, offers, and helpful content.
- Brand Awareness: Regular communication helps reinforce your brand’s voice and personality.
- Performance Tracking: Most services that let you generate free email newsletters include tools to measure engagement and improve performance.
- Automation Ready: Save time and increase effectiveness using automated welcome emails, follow-ups, and more.
A newsletter is one of the easiest and most effective ways of email marketing, regardless of whether you are a small business or a growing brand.
List of 9 Free Email Newsletter Marketing Services
With more than 4.6 billion email users worldwide by 2025, email is still one of the most powerful ways to connect with your audience. But you don’t need a large budget to start.
Here’s a list of 9 of the best free email newsletter marketing services that provide excellent features but at no cost.
1. Saufter
Ratings: 5/5⭐
Pricing: Free trials; Paid plans start at $8/month.
As an email marketing platform driven by artificial intelligence, Saufter helps companies develop smarter campaigns based on user analysis, competitor tracking, and content personalization. Great for both SaaS and e-commerce, as it initiates emails in response to user behavior, like cart abandonment or feature drop-offs.
It also offers targeted newsletters based on industry or region. Saufter creates cohorts of users that help increase relevance and deliverability. It comes with advanced tools perfect for businesses seeking automated, behavior-based email marketing without a high cost.
2. Mailerlite
Ratings: 4.6/5⭐
Pricing: Free for up to 1000 subscribers; Paid plans start at $9/month.
Mailerlite does not have an extensive library of pre-made templates in its free email newsletter service, but the flexible drag-and-drop feature allows you to get your emails up and running in seconds. Add videos, countdown timers, product highlights, RSS blog feeds, and more with ease to create engaging, interactive emails.
The free plan also supports flexible automation with built-in workflows as well as advanced audience segmentation and performance insights. For experienced marketers who need creative control and smart automation, MailerLite ranks high.
3. Brevo
Ratings: 4.5/5⭐
Pricing: Free up to 300 Emails daily; Paid plans start at $8/month.
Brevo is a powerful email newsletter service with built-in email and WhatsApp campaign features. It features a built-in CRM, automated workflows with templates, and an intuitive drag-and-drop editor with AI-generated content recommendations.
This includes up to 100,000 contacts under the free plan, although with limited daily messages. Brevo provides an easy setup process and goal-based workflow options; therefore, you can build, schedule, and automate campaigns. Ideal for businesses wanting to grow relationships and engagement.
4. Kit
Ratings: 4.4/5⭐
Pricing: Free for up to 10,000 subscribers; Paid plans start at $25/month.
Kit (formerly ConvertKit) has one of the most generous free plans for a newsletter service on the market, letting you send unlimited emails to up to 10,000 subscribers. Designed for creators, it taps into digital product sales, subscriptions, and content promotion.
Free users can use landing pages, forms, Creator Network recommendations, audience segmentation, and one basic automation.
Although the editor is still text-based, it is great for things such as newsletters and one-off emails. If you’re looking to monetize your content, Kit provides serious value without the cost.
5. Sender
Ratings: 4.4/5⭐
Pricing: Free for up to 2500 subscribers; Paid plans start at $7/month.
Sender offers tremendous value for the free plan, i.e. 2,500 subscribers, 15,000 emails per month, and access to features such as automation and audience segmentation. The app doesn’t have a ton of fancy templates, but it does have more than 60 decent ones, along with a functional drag-and-drop editor.
The automation feature comes with ready-to-use workflows and triggers, which make it a snap to recover abandoned carts or promote events. Sender is an excellent option for e-commerce businesses because it will allow them to scale their email marketing efforts.
6. Loops
Ratings: No Reviews
Pricing: Free up to 4000 Emails per month.
Loopsis is an automated email newsletter marketing service for SaaS companies. It uses “loops” (automated workflows) to deal with recurring tasks like onboarding, upgrade prompts, and engagement emails, with 17 pre-built loops included, even in the free plan.
It features a clean and intuitive interface. But Loops only works with rich-text and simple templates, so it’s really more appropriate for those who don’t need anything flashy or design-oriented campaigns.
7. EmailOctopus
Ratings: 4.1/5⭐
Pricing: Free for up to 2500 subscribers; Paid plans start at $9/month.
EmailOctopus is one of the top recommendations for a free email newsletter service, with a generous free plan that gives you 2,500 subscribers, 10,000 emails per month, and access to most features. Automation is on board but is limited to three workflows.
The drag-and-drop editor is better, but still a little clunky. It covers a good base of email templates, reliable audience segmentation tools, and engagement-based metrics, making it a good choice for users who want the capacity to scale.
8. Audienceful
Pricing: Free for up to 1000 contacts; Paid plans start at $29/month.
Audienceful is simple email marketing without cutting corners. It’s clean, Notion-like drag-and-drop editor makes building campaigns quick and intuitive templates, with complete control over typography, colours (light and dark mode), and layout.
You can also save your designs as custom themes. Although it’s light on advanced workflows, effective segmentation and one automated sequence are included when you go for the free version.
If you’re after a straightforward free email newsletter service, Audienceful is a refreshingly easy tool that gets the job done.
9. Omnisend
Ratings: 4.6/5⭐
Pricing: Free trials; Paid plans start at $11.20/month.
Omnisend does limit its free email marketing service to 250 subscribers and 500 emails a month, but as far as a free option for eCommerce is concerned, this is the one.
Even with the ‘free’ cap, you enjoy many powerful features such as full email automation with 20+ pre-built workflows, advanced segmentation, and A/B testing. Intuitive content blocks to help design emails in a drag-and-drop editor with modern templates.
If you have an online store, Omnisend is the best value provider, even on its free plan.
Email Newsletter Marketing Strategy
Even with the best free email newsletter service, strategy is the key to success. A robust email newsletter marketing plan enables stronger customer relationships, more engagement, and higher conversions without annoying your audience.
So, you should first define your goal; whether you are generating leads, increasing sales or just sharing useful content. And segment your target audience based on behavior, preferences or past communication history to keep sending them content that would lead to engagement. You should follow consistent weekly, bi-weekly, or monthly schedules, and always include a clear CTA.
High-quality content, inspiring subject lines, and mobile-friendly design are musts. Track your open rates and click-through rates, and adjust your strategy for retention based on performance metrics. Remember, the best newsletters offer true value, that feels personal, so write as if you’re speaking to one person, not a group.
How Often Should You Send an Email Newsletter?
One of the most common questions with email marketing, especially when you are using a free email newsletter service, is how often to hit send. The optimal frequency is unique to your audience, industry, and content type. As a rule of thumb, there is no best practice, but sending newsletters weekly or biweekly works out as a general rule.
Sending a weekly email is a must, as 61% of consumers want to receive at least one from the brands they follow. If you are new, start with one email a month and then increase as your audience responds. Go for consistency over frequency; having a schedule builds trust and keeps your brand top of mind.
Most of all, track open rates, click-through rates and unsubscribe rates to modify your frequency. When your Email engagement falls or Unsubscription spikes, that could be a signal to slow down.
Conclusion
In 2025, email marketing is more relevant than ever—77% of marketers have seen increased email engagement in the past year. Choosing the right free email newsletter service can make a significant difference in how effectively you connect with your audience.
One standout option is Saufter, an AI-powered platform that goes beyond basic email tools. From tracking your competitors’ campaigns to analyzing user behavior and automating personalized emails, Saufter helps you send the right message at the right time. It’s especially powerful for SaaS and e-commerce businesses looking to grow without spending a dime upfront.
If you’re ready to boost engagement and conversions, a smart free email newsletter service like Saufter could be exactly what your business needs.
