Last Updated: June 2025
In today’s digital-driven landscape, bulk email marketing software plays a critical role in helping businesses reach large audiences quickly and effectively. With email marketing delivering an average ROI of $42 for every $1 spent, it remains one of the most powerful tools for customer engagement and retention.
As we move into 2025, choosing the right bulk email marketing software is essential for scaling campaigns, improving deliverability, and automating outreach.
In this article, we’ve rounded up the top 11 bulk email marketing software solutions you need to know, each packed with features designed to boost performance and streamline communication.
What is Bulk Email Marketing Software?
Bulk email marketing software offers a great potential to reach a vital numbers of prospective customers in time-efficient and cost-effective ways. Being more than a simple email sender, these providers come equipped with a set of tools that include automation, audience segmentation, personalization, and the ability to monitor performance in real time. All of which are important factors for the success of any email campaign at scale.
With more than 376.4 billion emails sent and received worldwide each day, standing out in the inbox demands more than sending messages. With bulk email marketing software, you can achieve a high email delivery rate, which means that your emails will not end up in the spam folder.
Key benefits of using bulk email marketing software include:
- Blasting thousands or even millions of emails at once.
- Scale creation of dynamic, personalized content.
- User behavior based automation campaign.
- Managing and filtering subscriber lists.
- Tracking open rates, click rates, bounce rates, and the number of conversions.
- Staying compliant with regulations like GDPR and CAN-SPAM.
Whether you are a new startup building your subscriber base or an established business, engaging your leads, bulk email marketing software is a marketing tool that offers the capacity to improve engagement, collect new signups, or make more money, along the way.
List of Top Bulk Email Marketing Software
With email users expected to total 4.89 billion by 2027 (Statista), bulk email marketing is still a crucial channel for companies all around. The right software can organize campaigns, increase deliverability, and result in progression.
Here’s a carefully selected assortment of some of the best bulk email marketing software for your needs.
1. Saufter
Ratings: 5/5⭐
Pricing: Free trials; Paid plans start at $8/month.
Saufter is an AI-based email marketing software to power campaigns through intelligence. It monitors competitors’ email strategy, examines user paths on your site, and offers variation campaigns to help with deliverability.
For SaaS businesses, Saufter tracks feature utilisation during trials and sends relevant messages according to the degree of engagement. E-commerce users can get their cart abandonment emails, product recommendations, and post-purchase follow-ups done automatically.
With smart cohort suggestions and industry-based newsletter targeting, Saufter helps businesses deliver the right message to the right audience at the right time.
2. BIGContacts
Ratings: 4.5/5⭐
Pricing: Free up to 100 contacts; Paid plans start at $9.99/month.
BIGContacts serves as a trusted contact management and bulk email marketing software. Its intuitive interface makes it easy to manage and track communications with contacts.
Key features of the software include simple list segmentation, pre-installed email templates, and campaign scheduling, which is excellent for companies with a large customer base that want to send custom messaging.
It also seamlessly integrates with popular platforms for automated follow-ups, tracking performance and more.
3. Kit
Ratings: 4.4/5⭐
Pricing: Free up to 10000 subscribers; Paid plans start at $25/month.
Kit is particularly good for drip email sequences, taking you right through automation for personalized series of emails. Intuitive email editor that makes it easy to create mobile-responsive emails.
As it’s strong for segmentation, you can target a specific group so that you can get better results. Great for large-scale emailing, Kit also offers reports to steer your future campaigns to success.
4. ActiveCampaign
Ratings: 4.5/5⭐
Pricing: Free trial; Paid plans start at $15/month.
ActiveCampaign has some of the best marketing automation and bulk emailing for businesses. It does multi-step automation with ease, and the advanced tagging and segmentation mean that reaching our specific customers is as easy as we need it to be.
The system is dynamic, so you can generate highly personalized, interactive emails. It can handle sending to any big lists, and everything arrives in a timely and uniform manner.
With native analytics, the ability to monitor what’s happening and fine-tune campaigns with an assurance of results makes ActiveCampaign a strong contender for email marketers.
5. HubSpot CRM
Ratings: 4.4/5⭐
Pricing: Free; paid plans start at $15/month.
HubSpot CRM is an omnibus solution that enables sales, marketing, and support can coexist with the same tool. Its mass email sending tool allows for quick and easy outreach to large audiences using intricate contact information for personalization.
The platform comes with A/B testing to maximize those campaigns, as well as powerful automation for lead nurturing and customer engagement, all with an easy-to-use dashboard.
6. Mailmodo
Ratings: 4.6/5⭐
Pricing: Free trial; Paid plans start at $39/month.
Mailmodo is strong in all-around bulk email marketing software for SME. What sets it apart is the support for AMP email, which enables users to include interactive components such as a form, survey, and quiz within their email.
It makes creating and sending campaigns easy, with more than 500 templates and a drag-and-drop editor, as well as simple list segmentation. Mailmodo also has A/B testing, automation and email authentication features that can even help optimize deliverability and engagement with a large amount of audience.
7. Brevo
Ratings: 4.5/5⭐
Pricing: Free up to 300 Emails daily; Paid plans start at $8/month.
Brevo, the new brand name of Sendinblue, is a powerful solution for bulk email marketing that consolidates several types of messages to feed your sales funnel, e.g. newsletters, transactional emails and automation emails.
It’s integrated with built-in CRM tools, which are good for those who are looking for a system that can deliver personalized emails in bulk and optimize contact handling.
Featuring high deliverability rates and the ability to automate workflows from user behavior, Brevo is the ultimate tool for businesses needing to streamline and grow their email marketing efforts.
8. Mailchimp
Ratings: 4.3/5⭐
Pricing: Free up to 500 contacts; Paid plans start at $8.99/month.
For those using Mailchimp, many people look at it as an all-inclusive mass email marketing software that makes big campaigns easy to manage. Its pre-made automation allows targeting down to the audience level, segmentation and behavior tracking lets you personalize content.
Mailchimp also offers large business mass-mailing with good deliverability, as well as A/B testing to help you get your mail out more effectively than ever. With some of the most intelligent analytics and reporting of any CRM, it’s a great CRM for mass emailing.
9. GetResponse
Ratings: 4.3/5⭐
Pricing: Free trial; Paid plans start at $15/month.
GetResponse is an AI-powered mass email marketing software for higher performance and results. Its AI email generator makes content creation a breeze, allowing you to focus your energy more on strategy. The visual workflow builder is perfect for creating automated campaigns.
And its bulk email sending is ideal for managing large contact lists. It’s equipped with CRM, List Segmentation and Autoresponder to make it easier to target your audience. Additionally, marketers can drill down to get detailed views into performance for optimizing campaigns and driving more returns.
10. Salesforce Marketing Cloud
Ratings: 4.6/5⭐
Pricing: Free trial; Paid plans start at $25/month.
Salesforce Marketing Cloud is ideal in the circumstance that campaigns are large-scale. It’s a full-featured solution providing an easy-to-use interface to run personalized email campaigns of any size.
It’s a complete lower-cost alternative to high-pressure bulk email systems. The feature-rich platform implements lead scoring and segmentation for intelligent targeting, and solid list management offers this tool as a bulk email sender for teams concentrating on growth.
11. SendPulse
Ratings: 4.6/5⭐
Pricing: Free up to 500 subscribers; Paid plans start at $8/month.
SendPulse is an all-in-one bulk email marketing software that makes it easy for businesses to design, schedule and track their email campaigns. It offers a drag-and-drop editor, premade templates and a CRM for contact management.
Users may amplify outreach by running SMS and WhatsApp campaigns in conjunction with email. For better deliverability, SendPulse provides a dedicated SMTP server with 12,000 free transactional emails every month.
Bulk Email Best Practices for Senders
In order to maximize the potential of your bulk email marketing software, you also need to adhere to industry best practices that increase engagement and preserve sender reputation:
- Build Permission-Based Lists: Never use unsolicited methods, so you know the person you are contacting wants to hear your message. Avoid purchasing email lists.
- Segment Your Audience: Segment subscribers by behaviour, geography or what they’ve been clicking on with more targeted and relevant campaigns.
- Craft Clear, Value-Driven Subject Lines: The subject line needs to be brief, personalized, and tell the recipient what’s in it for them. In other words, detail the benefit of opening that email.
- Optimize for Mobile: Over 60% of all emails are opened on a mobile device, so you’ve got to ensure your email design is suitable across these devices.
- Test and Analyze: Run A/B testing to try multiple editions, and monitor performance factors such as open rates, click-throughs and conversions.
- Maintain Clean Lists: Physically purge inactive or bounced email addresses from your list to help maintain your deliverability rate.
- Comply with Email Regulations: Add an unsubscribe link, ensure your company is prominently advertised, and keep to the standards set forth by GDPR, CAN-SPAM or other local laws.
Bulk Email Rules and Regulations
When you send bulk email, it is crucial to follow global email marketing laws to avoid penalties and ensure high deliverability. The CAN-SPAM Act (U.S.), GDPR (EU), and CASL (Canada) are important legal guidelines that tell businesses how they can collect customer data, store it, and use that information in the context of marketing and advertising.
Here are some key compliance practices:
- Before sending marketing emails, you should obtain permission.
- Include a clear and easy unsubscribe link in every message.
- Do not use misleading email subjects or sender information.
- Take prompt and swift action on all opt-out requests, typically within 10 days.
- Keep your list clean and never send to purchased or scraped contacts.
By adhering to these guidelines, you can comply with the law while gaining trust from your subscribers, in turn leading to an increase and better inbox placement.
Conclusion
With 60% of consumers making a purchase after receiving a marketing email, leveraging the right bulk email marketing software is essential for driving conversions and business growth. The best bulk email tools help you create, automate, and personalize campaigns at scale—maximizing reach and impact.
Platforms like Saufter stand out by using AI to analyze user behavior and deliver targeted email campaigns that convert. Whether you’re running a SaaS, e-commerce, or service-based business, investing in the right bulk email marketing software in 2025 can give you a serious competitive edge.
