Last Updated: April 2025
Influencity is a cutting-edge platform revolutionizing the world of influencer marketing. With its comprehensive suite of features, businesses can easily discover, connect, and collaborate with influential individuals to create impactful marketing campaigns.
With an average rating of 4.5 stars out of 5, Influencity has proven its mettle, with 88% of marketers reporting enhanced campaign performance and an impressive average increase in engagement rates.
Influencity has emerged as a game-changer, empowering businesses to harness the power of influencers and elevate their digital marketing strategies.
But is it right for your business or not? That is why we are providing you with Influencity’s review of its features and pricing to help you make your decision.
Influencity Pros and Cons
Pros
Cons
- Advanced Influencer Discovery: Influencity’s AI-powered algorithms enable businesses to discover the most relevant and authentic influencers for their campaigns, increasing the chances of successful collaborations.
- Learning Curve: Mastering the full functionality of Influencity’s platform may require some time and effort, especially for users who are new to influencer marketing.
- Streamlined Campaign Management: Influencity provides a comprehensive suite of tools for managing influencer campaigns, from initial outreach to tracking and reporting, simplifying the entire process.
- Limited Influencer Network: Depending on the target niche or industry, Influencity’s network of influencers may be limited, reducing the options for brands seeking highly specific partnerships.
- In-depth Analytics: With robust analytics and reporting features, Influencity allows businesses to gain valuable insights into the performance of their influencer campaigns, enabling data-driven decision-making.
- Reliance on Influencers: As with any influencer marketing platform, businesses are dependent on the performance and reliability of influencers, which can introduce uncertainties and risks.
- Enhanced Targeting Capabilities: Influencity offers advanced audience targeting options, allowing businesses to reach specific demographics and niche markets through their influencer collaborations.
- Potential Saturation: With the growing popularity of influencer marketing, there is a risk of oversaturation and increased competition, making it challenging to stand out among the noise and achieve desired results.
Influencity Review on Pricing and Features
Pricing (Rating ⭐4.5/5, 6 Reviews)
Pricing
Influencity has 4 pricing editions, from $98 to $698. A free trial of Influencity is also available. Look at different pricing editions below and see what editions and features meet your budget and needs.
- Custom– Starting at $98.00 Per Month allows you to create your own custom Bundle.
- Basic: Plan at $168/ month – For those looking to search and analyze influencer profiles.
- Professional: Plan at $348/month -For businesses that carry out regular influencer marketing campaigns.
- Business: Plan at $698/month –For brands or agencies looking to carry out multiple campaigns at scale. This package allows large teams to collaborate, stay up to date, and share valuable profile and reporting data.
Remember, pricing is just one aspect to consider when choosing an influencer marketing platform like Influencity.
To get started with Influencity’s pricing assess your influencer marketing goals and begin with the starter plan for a cost-effective entry.
User Review:
“You can customize the different tools (like influencer research, analysis, report download, etc) to make a plan according to your needs. The price is very competitive and it works really well.”
⭐4.5/5, Ana G
Influencer Recruitment (Rating ⭐4/5, 84 Reviews)
Influencer Recruitment
A key feature of Influencity that revolutionizes the process of finding and partnering with influencers for your marketing campaigns.
With Influencer Recruitment, businesses can easily discover, evaluate, and recruit influencers who align with their brand values and campaign objectives.
This feature combines advanced AI algorithms and comprehensive influencer profiles to simplify the influencer recruitment process, ensuring businesses can collaborate with the most relevant and impactful influencers in their industry.
Influencity’s Influencer Recruitment feature saves time, enhances efficiency, and helps businesses forge strong partnerships with influencers to amplify their brand reach and drive successful marketing campaigns.
User Reviews:
“Influencity is the best technology we have found, in addition to providing great customer service and strategic advice.”
⭐4.5/5, arturo c.
“The search feature is beneficial thanks to the filter options available. I appreciate how user-friendly it is compared to competitor platforms.”
⭐4.5/5, Melissa C.
“For me, the most useful thing is the search for new profiles. This helps me reduce the work time I dedicate to it, and focus on managing with the influencer. ¡It’s perfect.”
⭐5/5, Alba N.
Campaign Analytic (Rating ⭐4.5/5, 92 Reviews)
Campaign Analytics
A pivotal and sophisticated key feature equips businesses with the tools necessary to extract valuable insights into the performance and impact of their influencer marketing campaigns.
Through Campaign Analytics, brands gain access to in-depth data, comprehensive reports, and key metrics such as engagement rates, reach, conversions, and return on investment (ROI).
This robust feature enables data-driven decision-making, strategic optimization, and a precise evaluation of the overall effectiveness and success of influencer collaborations.
User Reviews:
“That we can get the demographics of any influencers really quick, and that we can analyze campaigns we have at the moment in a matter of minutes.”
⭐4.5/5,Italo T.
“The complete data I need to make great decisions in my campaign.”
⭐4.5/5, Kelly V.
“It helps us analyze and find the best influencer option for a campaign..”
⭐5/5, Joaquín J.
Audience Targeting (Rating ⭐4.5/5, 92 Reviews)
Audience Targeting Capabilities
A pivotal key feature offered by Influencity, is designed to enable businesses to reach and engage their desired demographics with precision and efficiency.
Audience Targeting, can define specific parameters and criteria to identify the most relevant influencers for their campaigns, ensuring optimal alignment between their target audience and influencer partnerships.
By leveraging advanced algorithms and data-driven insights, this feature empowers businesses to strategically expand their brand’s reach, increase campaign effectiveness, and achieve tangible results through tailored influencer collaborations.
User Reviews:
“It’s also the first platform to offer info on the influencer based on its activity, and not only on the audience.”
⭐5/5, Amalia T.
“It allows us to take an “Audience First” approach meaning we are targeting the right people from the beginning based on our campaign objectives..”
⭐5/5, Mark D.
User-Generated Content Management (Rating ⭐4/5, 23 Review)
User-Generated Content (UGC) Management
UGC management facilitates the seamless handling and optimization of content generated by users and influencers.
With UGC Management, businesses can effortlessly curate, monitor, and leverage the authentic content produced by their audience and influencers.
This feature streamlines the process of organizing and repurposing UGC, ensuring brand consistency, enhancing engagement, and amplifying brand advocacy.
User Review:
“I like the accurate selection of influencers, with several options to choose them according to their age, city, kind of content they publish or number of followers.”
⭐ 4/5, Sandra R
Streamlined Campaign Management (Rating ⭐4/5, 7 Reviews)
Streamlined Campaign Management
Influencity offers a comprehensive suite of tools for seamless campaign management. From initial outreach and negotiation to content approvals and performance tracking,
centralizes all campaign activities within a user-friendly platform, enhancing collaboration, saving time, and ensuring a cohesive and efficient workflow.
By leveraging this feature, businesses can effectively manage their influencer campaigns, track progress, and achieve impactful results with ease.
User Reviews:
“We are getting real-time data about Influencers and finding the right ones to recommend to our clients.
Campaign reports are drafted very well and optimized, and the insights can be easily shared in many different ways, making our jobs much more efficient.”
“Well just by adding your desired influencers to the platform and creating a campaign or project, I am able to show my clients the projected results, earning, reach, everything.”
⭐5/5, Amalia T.
“Report of each campaign is available.”
⭐5/5, Fernando C
Final Words
Influencity stands out as a remarkable achievement, seamlessly simplifying complex tasks and offering a wealth of choices and options to enhance efficiency.
While the initial influencer discovery process may require time due to the extensive information available, the platform excels in delivering streamlined campaigns once optimal influencer selections are made.
While Influencity offers a remarkable solution for streamlining complex tasks and maximizing efficiency, its complexity may pose a challenge.
For a user-friendly alternative, consider Saufter.
With its comprehensive suite of features and innovative approach, Saufter offers a robust platform for businesses to connect and collaborate with influencers.
With integration capabilities with social media, eCommerce, and collaboration applications like Facebook, Instagram, and WhatsApp, Saufter offers seamless connectivity.
Don’t hesitate,to kickstart your journey with a 15-day free trial, no credit card is required. Sign up here!
