Last Updated: April 2025
In 2025, best email marketing automation software continues to evolve, offering innovative tools to improve customer engagement and streamline marketing processes. Whether you’re a small business or an enterprise, these platforms provide essential features to automate campaigns, enhance analytics, and boost ROI.
Did you know that businesses using email marketing automation see an average 451% increase in qualified leads?
Below is an optimized list of the top platforms for best email marketing automation software, with Saufter.io leading the way.
1. Saufter.io
Rating– 5/5
Pricing-
Pricing starts at $8 per month, with plans tailored to meet various business needs.
Saufter is an AI-powered platform for customer engagement and email marketing that analyzes user behavior on your website or portal to provide tailored campaign recommendations.
For instance, it might suggest a “how-to” guide for a feature a user hasn’t explored. Each week, you receive fully prepared email and in-app campaigns, ready for your approval.
Additionally, it monitors your competitors’ activities and recommends content campaigns inspired by their latest blogs.
Key Features:
- Automated user segmentation based on behavior.
- AI-driven email campaign suggestions to boost conversions and reduce churn.
- SEO campaign recommendations based on competitive analysis.
- Predictive analytics for conversion and churn rates.
2. Drip
Rating- 4.4/5
Pricing-
Pricing begins at $39 per month for up to 2,500 contacts.
Drip is tailored for e-commerce businesses, offering multi-channel marketing capabilities and customer segmentation to target audiences effectively.
Key Features:
- Pre-built customer playbooks
- A/B testing
- Unlimited email sends and SMS campaigns
3. Mailchimp
Rating- 4.4/5
Pricing-
Pricing starts at $13 per month.
Mailchimp remains a popular choice among small businesses, offering a straightforward platform for email marketing with advanced segmentation and automation features.
Key Features:
- Triggers based on customer behavior
- Easy-to-use drag-and-drop editor
- Detailed performance analytics
4. Brevo (formerly Sendinblue)
Rating- 4.4/5
Pricing-
Pricing begins at $25 per month.
Brevo combines CRM functionality with email marketing automation, enabling businesses to interact with customers across email, SMS, and VoIP.
Key Features:
- Workflow-based automation
- Customizable templates
- Unlimited free email sends for up to 300 emails daily
5. Omnisend
Rating- 4.6/5
Pricing-
Pricing starts at $16 per month.
Omnisend is a favorite among e-commerce brands, offering a streamlined way to deliver multi-channel campaigns with pre-built automation workflows.
Key Features:
- Pre-built automations for cart abandonment and purchase follow-ups
- Unique discount code and product recommendation features
- Unlimited contacts on free plans
6. EngageBay
Rating- 4.6/5
Pricing-
Pricing starts at $13.79 per month.
EngageBay integrates marketing, sales, and support operations into a single platform, making it one of the best email marketing automation software solutions for small businesses.
Key Features:
- Unified CRM and email marketing tools
- Workflow automation
- Customizable email templates
7. GetResponse
Rating- 4.3/5
Pricing-
Pricing starts at $15.58 per month.
GetResponse provides a comprehensive platform for inbound email marketing, with features like customer segmentation, personalization, and e-commerce integrations.
Key Features:
- Drip campaigns and autoresponders
- Abandoned cart triggers
- Landing page builder
8. ActiveCampaign
Rating- 4.5/5
Pricing-
Pricing starts at $29 per month.
ActiveCampaign combines email marketing with CRM functionality, making it ideal for businesses that want advanced automation capabilities.
Key Features:
- Automated follow-ups and welcome messages
- Geotracking and multi-user collaboration
- Custom pipelines
9. Constant Contact
Rating- 4/5
Pricing-
Pricing starts at $12 per month.
Constant Contact simplifies email marketing with features designed for small businesses, such as AI-assisted email writing and dynamic content responses.
Key Features:
- Automated welcome messages
- Pre-built templates
- Social media and text message integrations
10. ConvertKit
Rating- 4.4/5
Pricing-
Pricing starts at $9 per month.
ConvertKit is a go-to for creators, offering email marketing and automation tools tailored to freelancers and small teams.
Key Features:
- Customizable landing pages and pop-ups
- Automated email sequences
- Artistic branding templates
11. EmailOctopus
Rating- 4.1/5
Pricing-
Pricing starts at $8 per month.
EmailOctopus offers simple and affordable email automation tools with a focus on usability and efficiency.
Key Features:
- Drip campaigns and scheduled emails
- Drag-and-drop editor
- Free plans with up to 10,000 emails monthly
12. MailerLite
Rating- 4.6/5
Pricing-
Pricing starts at $9 per month.
MailerLite makes managing email campaigns easy with intuitive tools like customer segmentation and dynamic email triggers.
Key Features:
- AI writing assistant
- Website and sign-up form builder
- Auto-resend campaigns
13. Proactive Campaigns
Rating- 4.2/5
Pricing-
Pricing starts at $5 per user per month.
Proactive Campaigns is a Zendesk Marketplace app offering robust tools to automate customer outreach and improve engagement.
Key Features:
- Automated campaign triggers
- Rich text editor for email design
- Real-time response tracking
14. HubSpot
Rating- 4.4/5
Pricing-
Pricing starts at $30 per month.
HubSpot combines marketing, sales, and customer service tools into one unified platform, offering extensive automation options.
Key Features:
- Automated email nurturing
- Dynamic product recommendations
- Predictive lead scoring
Also read- How to Do Cost Price Analysis for SaaS
Conclusion
Selecting the right platform from the best email marketing automation software can transform the way your business interacts with customers and drives results. From Saufter.io’s cutting-edge AI capabilities to Mailchimp’s simplicity and affordability, there’s something for every business size and type.
According to recent data, 80% of marketers report increased customer retention when they use email automation tools effectively.
When making your choice, consider your business needs, budget, and goals. If you’re seeking innovation and advanced features, Saufter.io leads the pack with AI-driven automation, real-time insights, and proactive support tools. For smaller teams or straightforward solutions, platforms like Mailchimp and ConvertKit offer excellent value.
Investing in the best email marketing automation software empowers your business to save time, optimize marketing campaigns, and foster stronger customer relationships—key ingredients for success in 2025 and beyond.
