Last Updated: December 2024
Automated email marketing platforms have become indispensable in the fast-evolving world of digital marketing, where email remains a cornerstone of effective communication, delivering a staggering ROI of $42 for every $1 spent, according to recent studies.
In this article, we’ve curated the 14 Best Automated Email Marketing Platforms in 2025 to help you maximize your marketing potential and stay ahead in the competitive landscape.
Email Marketing Automation Strategy
Do you know that automated emails can generate 320% more revenue than non-automated emails? Email marketing automation is a powerful means of reaching your audience, nurturing leads gives and closes sales that can happen quickly. Let us look at a step-by-step guide to an effective email marketing automation strategy:
Select a marketing automation tool
Use a solid tool to automate your campaigns, manage your lists, and track your performance all in one place. Using the right tool will help you save time and improve your email marketing efforts.
Segment your potential customers
Segment your audience into relevant buckets based on demographics, behavior, or preferences. By segmenting your emails, you can make sure that your emails are relevant for the recipient, which helps in attracting more engagement and conversions.
Personalize your message and call to action
Make your content feel human by using the recipient’s name and tailoring offers based on previous actions they took (interest shown). A strong CTA produces improved responses and prompts clicks.
Conduct A/B testing
Split your audience into test groups and experiment with subject lines, content, and CTAs. Monitor which variation performs best for optimizing future campaigns.
Perfect your mobile-friendly design
Make your emails responsive, have a quick loading time, and be easy to read on smartphones. A responsive website design keeps you from watching potential customers slip through your fingers because of a negative user experience.
Analyze results
Analytics to Track Open Rates, Click-Through Rates, and Conversions. If something works, you can double down on it; if not, at least you are tracking its progress.
Top Automated Email Marketing Platforms
Email marketing remains a top strategy for businesses. Automated email marketing platforms are revolutionizing this space, saving time while increasing campaign efficiency. Below, we’ve compiled the 14 best platforms in 2025 to help you elevate your marketing game.
1. Saufter
Ratings: 5/5⭐
Pricing: Free trials and paid plans start at $8/month
The email automation functionality of Saufter enables companies to create customized, relevant, and effective emails with minimal manual effort. This allows the development of dynamic workflows where emails are sent automatically to users depending on their behavior, preferences, or other important events.
With features like segmentation, A/B testing, and performance analytics tools, it ensures precise targeting and ongoing optimization. The platform also easily integrates with other channels, creating a connected strategy for engaging customers. This makes it perfect for scaling out high-touch email outreach that is personalized efficiently.
2. Airship
Ratings: 4/5⭐
Pricing: Contact the sales team for a personalized quotation.
Airship includes advanced email marketing automation tools inside its customer experience offering, allowing personalized, behavior-based engagement across email, mobile apps, and SMS.
With features like advanced segmentation, real-time triggers and analytics, and A/B testing, it enables businesses to send the right message at the right time. By streamlining Customer journey insights, its unified data integration further improves retention and delight through contextual strategies.
3. Braze
Ratings: 4.5/5⭐
Pricing: Contact the sales team for a personalized quotation.
Braze provides automated email marketing software that allows businesses to deliver personalized campaigns to their customers at scale. Its journey orchestration tool enables multi-step, omni-channel customer journeys that automatically trigger emails based on an intuitive understanding of user behaviors and preferences. It is backed by real-time data, providing dynamic content personalization and timely messaging.
BrazeAI is the new feature that takes email marketing to the next level by optimizing your campaign content and creative components. This one also gives Braze the edge over HubSpot, given the cross-channel messaging capabilities of Braze, which expands email automation to a larger set of channels including push notifications and SMS.
4. MoEngage
Ratings: 4.5/5⭐
Pricing: Contact the sales team for a personalized quotation.
MoEngage provides a combined set of functionalities for email marketing automation, enabling marketers to enhance engagement and drive the right user journeys. The tool offers AI-powered campaign personalization so that businesses can send targeted, behavior-based emails that match the preferences of individual customers.
Yes, the segmentation and the email list management software that the platform provides allows to group users based on purchase behavior or demographics and even their level of engagement with the product so it opens the doors for hyper-personalization. MoEngage enables brands to stay relevant at all customer touchpoints with features such as welcome email automation, transactional alerts, and re-engagement campaigns.
5. Pushwoosh
Ratings: 4.3/5⭐
Pricing: Free trials and paid plans start at $49/month
Pushwoosh has a fairly robust feature set for email marketing automation and other multichannel support as part of the full experience. With its real-time segmentation, tracking of user activity, and behavior-driven triggers, the platform empowers businesses to run extremely personalized email campaigns.
The Customer Journey Builder allows users to create automated workflows that guide leads through custom marketing journeys to maximize engagement and conversions. A/B testing, dynamic content, and other features ensure campaigns hit the mark every time while advanced analytics provide the necessary insights.
6. OneSignal
Ratings: 4.7/5⭐
Pricing: Free up to 10000emails/month, Paid plans start at $9/month
OneSignal is a powerful customer messaging platform that integrates email marketing automation with its push notifications and SMS offerings. Geared towards more advanced technology options, it supports dynamic audience segmentation, automated workflows, and personalized emails based on user actions.
Precision analytics and reporting enable businesses to track the real-time performance of the campaigns and optimize it. With its popular integrations with known platforms like Shopify or WordPress, it can also be a good tool for businesses looking to boost customer engagement via email marketing.
7. CleverTap
Ratings: 4.6/5⭐
Pricing: Free trials with customizable pricing.
CleverTap is a powerful customer engagement and retention platform that provides all-in-one email marketing automation tools for smart marketers. With it, organizations can deliver personalized email campaigns with an emphasis on customer actions and interests. Add-ons range from advanced segmentation, A/B testing, and predictive analytics to enhance your email performance.
The platform makes sure of consistent messaging by easily blending with any multi-channel marketing strategy. The real-time engagement metrics can assist in improving campaigns for the next round, perfect for companies who want to take their email marketing to the next level.
8. WebEngage
Ratings: 4.5/5⭐
Pricing: Contact the sales team for a quotation.
WebEngage provides a mature email marketing automation solution as part of its customer engagement platform. It allows personalization and targeting at scale with dynamic segmentation and behavior-based triggers, allowing businesses to create highly personalized and targeted email campaigns.
Drag-and-drop workflows, A/B testing, and multi-channel orchestration are just some of the features that put even the most advanced automated journeys within reach for marketers. With the use of advanced analytics and AI-based insights, it optimizes performance for maximum engagement and conversions.
Must Read: 5 Best Tools to Manage Your Paid Newsletter
Best Email Marketing Platforms for Small Businesses
While the platforms we’ve discussed so far offer excellent email marketing automation as part of their broader customer engagement services, there are also specialized platforms dedicated solely to email automation. These can be ideal for small businesses or resource-constrained organizations focused exclusively on email marketing.
This also becomes important, as 81% of small businesses rely on email marketing as their primary channel for customer acquisition.
Let’s explore these options.
1. ActiveCampaign
Ratings: 4.5/5⭐
Pricing: Free trials and paid plans start at $15/month
ActiveCampaign provides a complete set of email marketing automation apps that are focused on building customer experience. This includes advanced features such as dynamic personalization of email content, behavior-based triggers, and segmentation for targeting audiences.
Using its easy-to-use drag-and-drop automation builder for creating entire email workflows, businesses can automate their entire email campaign from lead nurturing to post-purchase follow-ups. It connects with 900+ apps and offers detailed analytics to optimize the performance of every campaign.
2. Brevo
Ratings: 4.5/5⭐
Pricing: Free up to 300 emails/day, Paid plans start at $8/month
Brevo (formerly Sendinblue) is one of the right email marketing automation platforms for both small and large enterprises. Features like perfectly crafted personalized mail campaigns, advanced segmentation after lead collection, and multi-channel marketing integration (SMS, WhatsApp) make it a great platform for email automation.
It allows users to create workflows for drip campaigns, slice and dice how customers reside through customer journey mappings, and create automation around transactional emails at the same time.
The platform’s drag-and-drop editor makes it easy to create campaigns and comprehensive analytics help track performance. Brevo is also more flexible as it integrates with over 150 tools. From start-ups to enterprises, its scalable solutions work for all.
3. GetResponse
Ratings: 4.3/5⭐
Pricing: Free trials and paid plans start at $15.58/month
GetResponse comes with strong email marketing automation tools with AI-enabled email generation and campaigns based on user behavior, automated workflows based on real-time data, etc.
The platform also features complex segregation for sending customized messages, autoresponders for nurturing your customers, and metrics to analyze campaign performance.
It syncs your customer data with e-commerce and CRM systems, so you can recover those cart abandoned folks, and suggest relevant products to potential buyers. These capabilities assist companies in increasing engagement, maximizing conversions, and eliminating repetitive tasks.
4. Klaviyo
Ratings: 4.6/5⭐
Pricing: Free up to 500emails/day, Paid plans start at $45/month
Klaviyo is an integrated Email Marketing automation tool that helps businesses take their game up a notch with data and drive engagement to increase revenue. It includes custom workflows for scenarios such as abandoned cart recovery and welcome series. Integrations with more than 350 platforms (such as Shopify and Salesforce), and advanced segmentation based on customer action and preferences, make it a genuine companion.
With AI-powered insights, Klaviyo’s platform enhances campaigns by predicting their effectiveness and executing A/B tests at scale, in addition to multi-channel delivery across email, SMS, and social media.
5. Omnisend
Ratings: 4.6/5⭐
Pricing: Free up to 500emails/day, Paid plans start at $16/month
Omnisend is an all-in-one email marketing automation platform for e-commerce stores. What makes it unique is its native automation workflows for cart abandonment, welcome series, and order confirmation. It supports webshop, WhatsApp, and push notifications in powerful multi-channel campaigns.
Personalization features will enable the customization of content according to customer behavior and preferences, while advanced segmentation further refine targeting. We can also get performance insights and conduct A/B testing on the campaigns with Omnisend.
6. SendPulse
Ratings: 4.6/5⭐
Pricing: Free up to 15000emails/day, Paid plans start at $8/month
From automating email marketing processes to creating newsletters and much more, SendPulse is one of the best tools for businesses looking to make their campaigns seamless.
The high point is its Automation 360, which lets you build complex workflows based on customer interaction. For example, an abandoned cart, post-purchase review, and registration confirmations.
Its intuitive drag-and-drop editor makes designing these campaigns simple, and no coding skills are needed. SendPulse also combines various communication channels, such as SMS, web push notifications, and social media platforms like Facebook and WhatsApp.
Conclusion
In conclusion, automated email marketing platforms continue to transform how businesses engage with their audiences, as automated emails have a 341% higher open rate than other emails. From tools designed for startups to enterprise-grade solutions, these platforms streamline workflows, enhance personalization, and drive measurable results.
Among the emerging contenders, Saufter stands out for its innovative features and user-friendly interface, making it a noteworthy option for businesses seeking a modern solution. With these 14 platforms, 2025 offers businesses unparalleled opportunities to optimize their email marketing strategies and achieve new levels of success.
