Last Updated: January 2025
ActiveCampaign vs tinyEmail: Choosing the right email marketing platform is crucial for businesses of all sizes.
Email marketing is a powerful tool, with 59% of marketers believing it’s over twice as effective at generating leads than channels like PPC and paid social media. Thus, it is important to choose the right tool for your business.
So, without further ado, let’s dive in!
ActiveCampaign vs tinyEmail: A quick comparison
Aspect | ActiveCampaign | tinyEmail |
Signup Process | Quick and no credit card required. | Requires credit card; Free plan available. |
Ease of Use and Editor | User-friendly, no undo button. | Simplified and intuitive, with no undo button. |
Design and Flexibility | 240+ templates, customizable. | 600+ templates, similar customization options. |
Email Marketing Automation | Extensive automated workflows. | Limited automation options. |
Segmentation and List Management | Advanced segmentation. | AI-powered segmentation |
Reporting and Analytics | Comprehensive reporting. | Basic reporting. |
AI Features | AI email writing and personalization. | Limited AI features. |
Pricing | Offers a 14-day free trial and paid plans start from $29/month. | It has a 7-day free trial along with a forever free plan. Paid plans begin from $15/month. |
Recommended: ActiveCampaign Pricing, Features, Reviews [Complete Breakdown]
ActiveCampaign vs tinyEmail: A detailed review
1) Pricing
ActiveCampaign
- Lite ($29/month): Ideal for individuals and small teams starting their business. It includes email marketing, marketing automation, inline forms, and site and event tracking.
- Plus ($49/month): Geared towards small teams it offers additional features like pop-up and modal forms, landing pages, Facebook Custom Audiences, and integrations with eCommerce platforms.
- Professional ($149/month): Designed for teams looking to experiment and optimize marketing efforts. It includes predictive sending AI, split automation, and integrations with Salesforce and Microsoft Dynamics 365.
- Enterprise (Custom): Tailored for larger organizations with growing teams. It encompasses custom reporting and single sign-on. The plan also has additional enterprise-level support and features like uptime SLA, and HIPAA support.
tinyEmail
- Free: Forever free plan accommodating up to 500 subscribers, offering automation emails, and limited access to AI subject line assistance and templates.
- Standard ($15/month): Unlimited subscribers, premium templates, custom modules, and an increased AI subject line assistance limit.
- Pro ($65/month): Offers unlimited prebuilt and custom segments, unlimited AI subject line assistance, a custom domain, dedicated IP, and priority support.
- Enterprise (Custom): Designed for larger companies and has the ability to send billions of emails with enhanced delivery, premium dedicated IP, API access, a dedicated account manager, and enterprise-grade security features.
User reviews
“I am happy with the price-service ratio.”
“Their lifetime price deal makes TinyEmail exceptional value for what it offers.”
Winner: tinyEmail
2) Sign-up process
ActiveCampaign
Quick sign up: A generous 14-day free trial without requiring credit card details, providing access to email marketing and CRM features with some limitations.
tinyEmail
Easy Sign Up: Sign-up process involves providing credit card details, but there’s a workaround to access a limited Free plan; a 7-day trial may inadvertently lead to the more expensive Pro plan.
User Reviews
“AC is extremely easy to set up”
Verified User in Computer Software
“The platform is very straightforward, which makes it easy to get started and start sending emails right away.”
Winner: ActiveCampaign
3) Ease of Use
ActiveCampaign
- Customization: Get a range of email campaign types, which may be overwhelming for beginners.
- Integration Setup: Requires contact list upload before creating emails.
- Dashboard Design and Navigation: More feature-rich, but potentially challenging for beginners due to the abundance of options.
- Campaign Creation Process: Access various campaign types, adding complexity but providing flexibility.
- Email Editor Features: Lacks a stock image library and native support for AMP blocks or blog summaries but includes an undo function.
- Learning Curve and Resources: Steeper learning curve due to a comprehensive set of features.
tinyEmail
- Customization and Preview: Automatically detects brand elements and provides previews.
- Integration Setup: Streamlined integration process for quick set-up.
- Dashboard Design and Navigation: Intuitive and well-designed dashboard for easy navigation.
- Campaign Creation Process: Easy campaign creation with a simple “Create campaign” button.
- Email Editor Features: Drag-and-drop email editor with basic and advanced content block options.
User reviews
“It’s easy to set up, easy to figure out, and easy to develop.”
Jo C.
“The UI is simple and straightforward.”
Winner: Both
4) Automation
ActiveCampaign
- Customizable Automated Workflows: ActiveCampaign offers a wide variety of automated workflows such as cart abandonment and post-purchase follow-ups.
- Automated Templates: Utilize pre-made automation templates.
- Creation of Automation from Scratch: ActiveCampaign provides the flexibility to create custom automation from the ground up, with multiple triggers and split testing options.
- Support for Intricate Marketing Automation: The platform supports more complex marketing automation.
- Advanced E-commerce and Lead Scoring Automations: ActiveCampaign offers more advanced e-commerce and leads scoring automation in its higher-tiered Plus plan.
tinyEmail
- Limited Marketing Automation Options: tinyEmail provides a limited set of marketing automation features.
- Lack of Automation Customization: tinyEmail doesn’t allow the creation of customized automation.
- Action-Based Automation Triggers: Automation in tinyEmail are triggered based.
- E-commerce Automation for Shopify Stores: Some e-commerce automation are currently available only for Shopify store users.
- Limited E-commerce Platform Support: Less e-commerce automation compared to ActiveCampaign.
User Reviews
“Robust and simple-to-use automation that allows for connecting all the various SaaS products”
“I couldn’t be happier with their email automation services.”
Winner: ActiveCampaign
5) Segmentation
ActiveCampaign
- Extensive Segmentation Criteria: Offers a wide range of segmentation criteria, including tags, event data, and deal stage.
- Personalized Email Content: Enables the personalization of email content within segments.
- Lead Scoring: Ranks and prioritizes leads based on various actions and criteria.
tinyEmail
- Segmentation Features: Advanced segmentation options based on various conditions and demographic data.
- AI-Powered Recommended Segments: Utilizes AI to automatically group subscribers with shared characteristics.
- Segment Breakdown: Provides insights into engagement levels within segments.
User Reviews
“ActiveCampaign has helped our email campaigns thanks to its intuitive editor and easy segmentation tools.”
Verified User in Marketing and Advertising
“The feature that really stands out, is the super targeted segmentation feature.”
Winner: Both
6) AI capabilities
ActiveCampaign
- AI Email Writer: Features an AI email writer allowing you to generate text options based on input.
- Predictive Content: Avail predictive content that personalizes email messages based on past recipient responses.
- Predictive Sending: Automatically sends messages based on past engagement.
- Win Probability: Utilizes existing CRM data to calculate the likelihood of a lead converting to a sale.
tinyEmail
- AI Subject Line Generator: Offers an AI-powered subject line generator.
- Prebuilt Segments: Markets prebuilt segments as an “AI marketing manager” but currently lacks tailored segments.
- Upcoming AI Features: Promises AI-predicted audience, email copywriter, and automated pre-built sequences in the future.
User Reviews
“The AI is excellent. You can set up scenarios based on link clicks, responses, answers sent, time, etc.”
“If you need an easy-to-use email marketing tool with AI-powered messaging that generates subject lines and copy to increase your open rates, check out tinyEmail.”
Winner: ActiveCampaign
7) Performance Analytics
ActiveCampaign
- Advanced Reporting: Offers extensive reporting capabilities, including email client trends, open/read trends, and click-map visualizations.
- Recommendations: Proactively suggest actionable steps for campaign optimization.
- Contact Trends: Monitors contact trends, tracks deal progress, and analyzes automation performance.
- E-commerce-Focused Reports: Access specialized reports tailored to e-commerce platforms.
- Custom Reporting: Custom reporting is available in the Enterprise plan.
tinyEmail
- Basic Reporting: Basic reporting features, including metrics such as clicks, opens, and deliverability.
- Campaign-Level KPIs: Get insights into campaign-level metrics, such as opens, clicks, unsubscribes, and audience geographical location.
User Reviews
“ActiveCampaign’s analytics tool keeps track of how customers are doing in their journey so you can see if you’re hitting the mark or need some adjusting.”
“I love the User Interface, and the Analytics part is fantastic”
Winner: Both
Now that we’ve explored the comparison between ActiveCampaign vs tinyEmail, let’s shift our focus to examine the benefits of Saufter and how it provides a unified interface for efficient management of all your support tickets.
Seeking a Unified View for Support Tickets?
Saufter presents the solution for streamlining your customer support processes. With a consolidated interface for all support tickets, you can effortlessly oversee and respond to inquiries, ensuring a seamless and well-organized customer support experience.
Key Features
- Access Comprehensive Customer Data: Instantly retrieve all customer information from a single centralized location.
- Empower Users with Self-Service: Enable users to independently discover solutions.
- Simplify E-commerce Operations: Effortlessly handle returns, exchanges, and order adjustments.
- 24/7 Proactive Order Tracking: Deliver continuous order support for improved tracking.
- Tailored SaaS Support: Provide self-help solutions for a variety of SaaS interactions.
- Omnichannel Support: Seamlessly connect across diverse platforms.
- Effortless Integrations: Easily integrate with platforms such as Shopify, WooCommerce, Magento, Facebook, and more.
ActiveCampaign vs tinyEmail: Choose the best option
In conclusion, when comparing ActiveCampaign vs tinyEmail, the choice between the two depends on your specific needs and priorities.
If you’re looking for a more powerful and versatile platform, ActiveCampaign may be the preferred choice. However, if simplicity and ease of use are your main concerns, tinyEmail could be a viable option for your email marketing needs.
Each platform boasts its unique strengths and the ideal choice for your business will depend on how closely it matches your marketing and communication needs.
Additionally, for an improved customer support experience, it’s worth exploring Saufter. This platform offers a unified perspective on support tickets and has the potential to revolutionize your customer service efforts.
Sign up now for a 15-day free trial!
