Last Updated: January 2025
Are you navigating the maze of Appcues pricing, searching for the perfect plan to supercharge your user onboarding? Well, you’re in good company!
According to recent data from the Brandon Hall Group, 82% of businesses now consider user onboarding a top priority for growth.
And let’s face it, Appcues has been making waves in the world of user onboarding with its innovative solutions.
So, in this article, we’ll break down the Appcues pricing options and help you choose the plan that’s tailor-made for your business.
What is Appcues?
Appcues is a powerful tool that helps companies create better user onboarding experiences. This tool is like a guiding light for your users. It helps them understand and use your software.
Using Appcues, you can create on-screen messages that guide users through your app. It works without needing a code, so you don’t have to be a tech wizard to use it.
Plus, you can change and update things easily. This keeps your app fresh and users stay engaged.
Overview of Appcues Pricing Plans
Appcues offers you 3 pricing plans:
- Essentials: The Essentials plan comes at $249 per month, billed annually.
- Growth: For $879 per month, billed annually, the Growth plan is designed for businesses with up to 2500 monthly active users (MAUs).
- Enterprise: As for the Enterprise plan, it offers custom pricing, catering to the unique needs of larger organizations.
But here’s the kicker – the plans aren’t just about the number of MAUs. They also determine the features at your disposal.
Also, you can get started for free by creating a profile and you are allowed to design one project.
Appcues Pricing – Quick Comparison Table
Firstly, take a quick look at the differences between the Appcues plans in this table.
| Features | Essentials | Growth | Enterprise |
| User Licenses | 3 | 10 | Custom |
| Checklists | ❌ | ✅ | ✅ |
| Launchpad | ❌ | ✅ | ✅ |
| Custom Goals | 10 | 20 | 20 |
| Advanced Targeting | 5 User Segments | Unlimited | Unlimited |
| Track Events | 10 | Unlimited | Unlimited |
| Unlimited Integrations | Basic Integrations | Advanced Integrations | Advanced Integrations |
| Customer Success Support | ❌ | Customer Success | Customer Success |
| Custom CSS | ❌ | ❌ | ✅ |
| Pricing (Annually) | $249/mo | $879/mo | Custom Quote |
Please note that pricing details for the Enterprise plan are available upon request.
A Detailed Breakdown of Appcues Pricing Plans
1. Essentials
Pricing: Starting at $249/mo (annually) or $299/mo (monthly)
If you’re just starting, this is a budget-friendly choice. However, it comes with some limitations as mentioned below.
Features
- User Licenses: You get 3 user licenses, so 3 of your team members can access your Appcues account.
- User Segments: Enjoy 5 user segments to quickly target and manage groups of users for your Appcues workflows.
- Custom Goals: You can set up to 10 custom goals to measure how your flows impact user behaviors, from activation moments to feature adoption and more.
- Track Events: You can track 10 events using the Appcues Builder’s no-code click-to-track feature. Or, you have the option to send unlimited events using the SDK.
- Unlimited Insights: Get access to unlimited insights to understand your user data better.
- Email Support: Rest easy with reliable email support to assist you when you need it.
Limitations
- No Checklists: Appcues doesn’t offer checklists, which are designed to motivate and reward new users as they learn and adopt your product.
- No Launchpad: You won’t find a launchpad, which is like an in-app guide, enabling users to access Appcues flows from a notification dropdown.
- No Custom CSS: Appcues lacks custom CSS options, which would give you advanced control over the styling of themes.
- Standard Integrations Only: You’re limited to standard integrations and have access to just 1 webhook.
This Plan is Best For:
It’s ideal for smaller startups or companies that seek straightforward user onboarding without the need for customizations.
2. Growth
Pricing: Starts at $879/mo paid annually
This plan provides more room for growth and features along with those of the Essentials plan.
Features
- User Licenses: You have 10 user licenses to grant access to your team.
- Checklists: Enjoy the feature of checklists to motivate and guide new users in adopting your product.
- Launchpad: Access the launchpad, which is like an in-app guide for users to find and use your Appcues flows conveniently.
- Custom Goals: Set up to 20 custom goals to measure how your flows impact user behaviors and key metrics.
- Advanced Targeting: Create and manage an unlimited number of user segments for precise targeting of your Appcues workflows.
- Track Events: Track an unlimited number of events to gain in-depth insights into user interactions.
- Custom CSS: Customize themes and elements to align Appcues perfectly with your brand’s look and feel.
- Unlimited Integrations: Benefit from unlimited integrations, including both basic and advanced options, along with 5 webhooks.
- Customer Success Support: Get valuable assistance from the Customer Success team to ensure your success with Appcues.
Limitations
- No Multi-Account Support: You can’t switch between multiple accounts using the same login credentials, making it less convenient for managing different projects.
- No Localization Support: Unfortunately, this plan doesn’t offer localization support, limiting your ability to tailor experiences for different regions or languages.
This Plan is Best For:
Perfect for teams within rapidly growing companies.
3. Enterprise
Pricing: Personalized
The Enterprise plan involves annual contracts that offer flexibility in terms. You get access to a range of valuable features to meet your unique business needs.
With the Enterprise plan, you can request a demo to explore pricing options tailored to your specific requirements.
This Plan is Best For:
Perfect for businesses managing multiple products or enterprises.
Now that we’ve explored the detailed comparison of Appcues plans, it is equally important to learn the downsides of the software before deciding on implementing it into your business.
Key Features Missing in Appcues
There are a couple of notable features missing in Appcues:
- A/B Testing: Appcues doesn’t offer built-in A/B testing functionality for comparing the performance of different onboarding flows.
- In-App Surveys: You can’t create in-app surveys within the Appcues platform to gather user feedback directly.
There, no tool is perfect. But, what if you require these functionalities as well? Let’s take a look at three compelling alternatives to Appcues that might better suit your specific needs.
Appcues Alternatives
1. Whatfix
Rating:⭐4.6
Pricing: Personalized
Whatfix stands out as a robust digital adoption platform with its advanced capabilities to create highly personalized and contextual user experiences, ensuring that every user can navigate your application effortlessly.
Key Features
- Smart Pop-ups: Employs context-aware pop-ups to provide real-time guidance to users, ensuring they complete tasks successfully.
- Behavioral Analytics: Gain valuable insights into user behavior and optimize onboarding experiences.
- Multi-Platform Support: Whatfix extends its capabilities to web applications, mobile apps, and desktop software to provide versatile solutions.
2. Walkme
Rating:⭐4.5
Pricing: Personalized
WalkMe is renowned for its robust support for complex processes and extensive integrations. It excels in guiding users through multifaceted workflows and is suitable for larger enterprises with intricate software needs.
Key Features
- Dynamic Walk-Thrus: Create intricate step-by-step walkthroughs to guide users through complex processes with ease.
- Powerful Integrations: Enjoy extensive integration options with numerous enterprise applications and platforms.
- Advanced Analytics: Leverage in-depth analytics to gain insights into user interactions and make data-driven decisions for enhancing user engagement and adoption.
3. Userpilot
Rating:⭐4.6
Pricing: From $249/mo onwards
If you are looking to create interactive onboarding experiences for your users, then Userpilot would be ideal for you. It is known for its robust product tour capabilities and in-app experiences.
Key Features
- Product Tours: Easily design and implement interactive product tours to guide users through your software.
- In-App Experiences: Create interactive in-app experiences, tooltips, and checklists to enhance user engagement.
- User Segmentation: Segment your users for personalized onboarding, ensuring each user gets a tailored experience.
Also, read Appcues Alternatives: 7 competitors you need to know!
Have any of these alternatives piqued your interest? But, when it comes to your customer service department, brace yourself for an all-in-one automated customer support helpdesk tool that will leave you in awe.
Saufter.io for Automated Customer Service
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Key Features
- Customer Self-Help Portal – Empower customers to find answers independently, reducing support inquiries.
- Custom E-commerce & SaaS Automation – Easily manage returns, exchanges, order modifications, log-in issues, plan changes, and bug reports.
- Multiple Support Channels – Connect with your customers via email, live chat, phone, social media, WhatsApp, and SMS.
- Performance Insights & Proactive Alerts – Monitor team performance, customer satisfaction, and receive proactive alerts, such as shipping delay notifications, for top-notch support.
Wrapping Up: Appcues Pricing for Your Perfect User Onboarding Solution
In the dynamic realm of user onboarding, Appcues offers enticing features, but it’s crucial to find the perfect fit for your unique business needs.
As you weigh your options, consider Saufter.io, a top-tier automated customer service software. With a 15-day risk-free trial, you can explore its robust capabilities, making it a smart choice for businesses seeking seamless customer support.
