Last Updated: December 2024
Email marketing remains a top-performing channel for businesses. According to recent data, email marketing offers an ROI of $42 for every $1 spent. As businesses increasingly adopt automation tools to enhance efficiency and personalisation, choosing the right software is critical, and this article highlights the best email automation tools for 2025, tailored for varying needs and budgets.
List of the best email automation tools:
1. Saufter
Pricing:
Starts at $15/month for up to 1,000 emails.
Custom pricing is available for larger campaigns.
Saufter is a user-friendly and the best email automation tool designed for creating personalised emails. Simplicity allows users to craft tailored messages effortlessly, using placeholders like [First Name] to deliver a more personal touch to each recipient. Saufter ensures high deliverability and effective engagement for ideal businesses and individuals seeking efficiency without the overwhelming features of larger platforms.
Key Features:
Automated Email Campaigns: collects weekly data from the business and suggests ideas to connect with the audience tailored for their personalised marketing needs.
User Behaviour Tracking: It tracks the customer’s events like their visit, purchase, refund, Every bug reported and analyses the customer’s behaviour and helps the businesses to target the customer with precision.
2. Mailchimp
Pricing:
Free plan available for up to 500 contacts.
Paid plans start at $13/month.
Mailchimp is a versatile, all-in-one marketing platform ideal for businesses looking to streamline their marketing efforts. It offers powerful tools for email automation, audience segmentation, and detailed analytics to optimise campaign performance. With its user-friendly interface and customisable templates, Mailchimp makes it easy to create professional, high-impact email campaigns.
Key Features:
- Advanced Segmentation: Target specific audiences with ease for higher engagement.
- Comprehensive Analytics: Gain insights into campaign performance to refine strategies.
- Customisable Templates: Create professional-looking emails without the need for coding.
3. HubSpot
Pricing:
Free tools available.
Paid plans start at $50/month.
HubSpot is a powerhouse CRM and marketing automation tool designed to help businesses scale with sophisticated email workflows and lead nurturing. Its seamless integration with HubSpot’s CRM enables businesses to track customer interactions and personalise campaigns based on real-time data. Additionally, HubSpot provides advanced segmentation and A/B testing features, allowing users to refine their campaigns for maximum engagement and performance.
Key Features:
- Sophisticated Automation: Build complex workflows to engage your audience at every stage.
- A/B Testing: Optimise email performance by testing subject lines, designs, and CTAs.
- Rich Templates: Quickly create beautiful, responsive emails.
4. ActiveCampaign
Pricing:
Plans start at $29/month.
Free trial available.
ActiveCampaign blends email automation with customer relationship management, offering a powerful toolset for businesses focused on delivering highly personalised customer journeys. With features like dynamic content and behaviour-based triggers, ActiveCampaign allows for tailored messaging that adapts to each recipient’s actions. Its extensive integrations with over 850 apps and robust reporting features make it a top choice for businesses looking to deepen customer relationships and optimise their marketing efforts.
Key Features:
- Customer Journey Tracking: Monitor every step of your customer’s interaction.
- Dynamic Content: Personalise email content based on user behaviour.
- Extensive Integrations: Connect with over 850 apps to enhance functionality.
5. ConvertKit
Pricing:
Free plan available for up to 1,000 subscribers.
Paid plans start at $15/month.
ConvertKit is a user-friendly platform tailored for content creators and solopreneurs, offering simple tools to build email lists, automate campaigns, and engage audiences. With a focus on ease of use, ConvertKit provides creators with pre-built automation workflows and customisable sign-up forms to grow their subscriber base quickly. It also features a tagging system that enables effective segmentation, ensuring that content is always relevant to each subscriber.
Key Features:
- Automation Made Easy: Use pre-designed templates to set up campaigns quickly.
- Tag-Based Management: Organise subscribers using tags for better segmentation.
- Landing Page Builder: Create opt-in forms and landing pages effortlessly.
6. Sendinblue
Pricing:
Free plan for up to 300 emails per day.
Paid plans start at $25/month.
Sendinblue is an all-in-one marketing solution that goes beyond email, offering SMS marketing, live chat, and transactional email capabilities. It provides powerful automation workflows that allow businesses to engage customers across multiple channels, enhancing the effectiveness of marketing efforts. With a focus on simplicity and affordability, Sendinblue ensures businesses of all sizes can manage and automate their marketing campaigns seamlessly.
Key Features:
- Transactional Emails: Ensure critical messages reach customers on time.
- SMS Marketing: Engage your audience on multiple channels.
- Automation Workflows: Customise workflows to suit your business goals.
7. Klaviyo
Pricing:
Free for up to 250 contacts.
Paid plans start at $20/month.
Klaviyo is a leading email marketing platform designed specifically for e-commerce businesses, offering deep integrations with platforms like Shopify and WooCommerce. It leverages customer data to create personalised product recommendations and targeted email campaigns that drive sales. With its robust segmentation, advanced reporting, and automation workflows, Klaviyo helps e-commerce brands optimise their email marketing strategies for maximum ROI.
Key Features:
- Product Recommendations: Leverage purchase history for personalised suggestions.
- Real-Time Analytics: Access performance data instantly.
- Segmentation Tools: Target specific customer groups effectively.
8. GetResponse
Pricing:
Plans start at $19/month.
Free trial available.
GetResponse is a versatile tool that combines email marketing with features like webinar hosting and landing page creation. Its automation workflows allow users to create end-to-end campaigns, from lead generation to customer retention, all within the same platform. Additionally, GetResponse offers advanced A/B testing and segmentation capabilities, ensuring that businesses can optimise their campaigns for better results.
Key Features:
- Webinar Hosting: Integrate live events into your campaigns.
- Advanced Autoresponders: Create automated responses to engage subscribers.
- Conversion Funnels: Drive sales with end-to-end funnel solutions.
9. AWeber
Pricing:
Free plan available for up to 500 subscribers.
Paid plans start at $19.99/month.
AWeber is an intuitive email marketing platform known for its simplicity and reliability, making it ideal for beginners and small businesses. It offers a drag-and-drop email editor, making it easy to design professional-looking emails without technical skills. AWeber also provides robust automation tools, pre-built campaign templates, and integrations with popular apps, allowing users to build and scale their email marketing efforts with ease.
Key Features:
- Drag-and-Drop Editor: Design professional emails with ease.
- Automation Campaigns: Leverage pre-built workflows for faster setup.
- Extensive Template Library: Choose from a wide range of designs.
10. Moosend
Pricing:
Free plan available.
Paid plans start at $9/month.
Moosend is a budget-friendly email marketing platform that doesn’t compromise on features, making it ideal for startups and small businesses. It offers AI-driven product recommendations, advanced email designs, and powerful segmentation capabilities to help users optimise their email campaigns. Moosend’s ease of use and affordability, combined with its rich feature set, provide great value for businesses looking to scale their marketing efforts without breaking the bank.
Key Features:
- AI Recommendations: Use AI for product recommendations.
- Email Design Flexibility: Create visually appealing campaigns.
- Powerful Segmentation: Target audiences with precision.
11. Drip
Pricing:
Plans start at $39/month.
Free trial available.
Drip is a highly specialised email marketing tool built for e-commerce brands, offering features like visual workflow builders and pre-built automation playbooks. It allows businesses to create personalised customer journeys based on past behaviours, ensuring more relevant and engaging communications. With deep integrations with e-commerce platforms like Shopify and Magento, Drip helps businesses optimise their email marketing for higher conversions and customer retention.
Key Features:
- Pre-built Playbooks: Get started quickly with ready-made automation workflows.
- Visual Workflow Builder: Design custom journeys for your audience.
- Deep Integrations: seamlessly connect with Shopify and Magento.
Why Choose Email Automation in 2025?
With evolving consumer expectations, businesses must provide personalised and timely communication. The best email automation tools empower marketers to: save time with pre-scheduled campaigns; deliver relevant content to the right audience; and analyse performance for continuous improvement.
The Importance of Best Email Automation Tools in 2025
With consumer expectations continuously evolving, businesses must prioritise personalised and timely communication to maintain competitive advantages in the market. Email automation tools have become indispensable for marketers aiming to meet these demands. By utilising these tools, marketers can streamline their processes, enhance engagement, and drive better results in their email marketing campaigns.
Time Savings with Pre-Scheduled Campaigns
One of the most significant benefits of email automation is the ability to save time through pre-scheduled campaigns. Marketers can plan and create campaigns in advance, setting specific dates and times for emails to be sent. ultimately helps ensure that campaigns are executed seamlessly and reduces the risk of human error, allowing businesses to operate smoothly even during peak marketing periods.
Delivering Relevant Content to the Right Audience
Effective email marketing hinges on delivering the right content to the right audience. Email automation tools allow marketers to segment their audience based on various criteria, such as demographics, purchasing behaviour, and engagement history. For instance, an e-commerce retailer can send targeted product recommendations based on a customer’s past purchases, ensuring the email content remains relevant and appealing.
Analyzing Performance for Continuous Improvement
Email automation tools also come equipped with robust analytics features that allow marketers to monitor the performance of their campaigns. These analytics enable businesses to assess key performance indicators (KPIs) such as open rates, click-through rates, and conversions. By leveraging the insights gained from performance analytics, marketers can ensure that their email campaigns evolve and continue to meet the expectations of their audience.
However, adopting these tools will not only improve marketing efficiency but also drive meaningful connections and sustainable growth in today’s competitive landscape.
Marketing Automation for Startups
Marketing automation tools offer an efficient solution for startups looking to optimise their marketing strategies and drive engagement. These tools can handle various tasks, such as sending email newsletters, managing social media posts, and automating customer interactions, all of which are crucial for growing a new business efficiently. Startups especially benefit from these tools, as they streamline processes and reduce the burden of manual marketing efforts, allowing teams to focus on strategic initiatives and customer relationships.
Key Features
- When selecting a marketing automation tool, startups should prioritise key features that will facilitate growth. Important aspects include automation capabilities, ease of use, and integration options with other platforms.
- Tools that can automate multiple channels, such as email, SMS, and social media, help create a cohesive marketing strategy.
- Additionally, user-friendly interfaces ensure that team members can efficiently utilise these platforms without extensive training, thereby accelerating implementation and adoption.
Popular Marketing Automation Tools for Startups
Several marketing automation software options are particularly suited for startups. These tools not only provide essential features but also cater to the budget constraints often faced by new businesses:
- Brevo: Offers a free plan that includes functionalities for automating emails, SMS, and more, making it ideal for startups on a tight budget.
- ActiveCampaign: Known for its versatile automation library and user-friendliness, this tool allows startups to create tailored marketing campaigns while managing workflows efficiently.
- HubSpot Marketing Hub: Although on the pricier side, it provides an all-in-one solution that integrates well with existing tools, which can be advantageous as startups grow.
By investing in the best marketing automation tools, it will enable startups to scale their marketing efforts, improve customer engagement, and ultimately drive revenue as they navigate their growth journey.
Conclusion
In summary, email automation provides a vital framework for businesses to thrive in 2025. Choosing the best email automation tools depends on your specific needs, budget, and goals. A majority of email activity comes from mobile devices, and 70% of customers will delete emails that don’t display correctly on their phones.
For simplicity and ease of use, Saufter is a standout choice. For more advanced features, platforms like Mailchimp and HubSpot provide comprehensive solutions. No matter your choice, investing in the right email automation tool can transform your marketing efforts and drive better results in 2025.
