15 Best Social Media Customer Service Platforms You Need To Know

Social Media customer service platform

Last Updated: May 2024

Struggling to keep up with customer messages on social platforms? You’re not alone. Over 53% of people are using social media more, and they want fast replies from businesses. This article will show you the top 15 social media customer service platform to improve how you help your customers online.

Get ready to make your customers happier!

Table of Content

social media customer service platform

What is Social Media Customer Service Platform?

Social media customer service platform is a tool that assists companies in managing and responding to customer inquiries on social media platforms. It provides features like monitoring, engagement analysis, and reporting.

Definition and purpose

Social media customer service platform helps businesses talk to customers using social networks like Facebook and Instagram. This software makes support quick and effective. With it, companies can answer questions, solve problems, and make customers happy on the platforms they already use every day.

Its goal is clear: give top-notch help where consumers spend a lot of time. Since almost 70% of people expect answers in less than 24 hours on these sites, speed matters. The software blends AI automation with human touchpoints to meet these expectations.

It changes how brands listen and respond to their audience, making sure no message gets missed.

Popular platforms used for social media customer service

Instagram and Facebook’s Messenger lead the way in social media customer service. These platforms make it easy for customers to get help from brands. About 70% of people turn to social channels like these when they need assistance.

They expect fast responses and solutions to their problems.

TikTok, Facebook, and Instagram are where most shoppers head to during the busy holiday season. They want quick answers about products or services directly on these networks. This shows how important it is for companies to be active and responsive on social sites.

Keeping up with customer messages on these apps can greatly improve a brand’s relationship with its audience.

Next, let’s discuss the benefits of using a dedicated customer service platform on these networks.

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Benefits of Using a Social Media Customer Service Platform

Using a social media customer service platform enhances satisfaction, streamlines communication and organization. It also increases efficiency and productivity.

Enhanced customer satisfaction

Good customer service on social media makes customers happy. Over half of people use social media more than they did two years ago. They want brands to answer fast. People like it when a brand can respond quickly, within 24 hours or even less.

This quick response shows the company cares and improves how customers feel about the brand.

Personal touches in responses matter too. About 70% of shoppers want replies that are just for them, not generic ones. Also, if a customer gets good help from a brand, they are more likely to stay loyal.

Social media gives customers and brands new ways to talk and solve problems together. Using platforms like Facebook Messenger or Twitter helps brands give better service that is fast and personal, making customers happier and more loyal.

Streamlined communication and organization

To ensure customer satisfaction, streamlined communication and organization are crucial. Using a social media customer service platform facilitates prompt responses to customer inquiries through efficient message management.

By integrating tools for scheduling, analytics, and omnichannel support, organizations can effectively streamline their communication processes and improve overall efficiency. With 76% of consumers valuing quick brand responses and nearly 70% expecting replies within 24 hours or less, the use of such platforms is essential in meeting these expectations and improving the overall customer experience.

Companies that incorporate AI-based automation into their customer care systems gain an edge in addressing consumer needs promptly while maintaining organized communication channels.

Increased efficiency and productivity

Social media customer service platform significantly boosts efficiency and productivity for brands. Integrating self-service tools like chatbots and AI-based automation scales social customer care, freeing up human resources to focus on more complex issues.

This streamlines the handling of routine queries, leading to faster response times and improved customer satisfaction. Additionally, leveraging analytics and reporting features within these platforms provides valuable insights into customer behavior and sentiment analysis, allowing businesses to tailor their strategies effectively.

Moreover, the integration of social scheduling and publishing tools simplifies content management across various social media networks. This not only saves time but also ensures a consistent online presence, essential in an everchanging digital landscape where maintaining visibility is key.

The use of integrated CRM systems further centralizes customer data, enabling seamless communication across different departments while providing a comprehensive view of each interaction with the brand.

Top Features to Look for in Social Media Customer Service Software

When considering social media customer service software, prioritize features like analytics and reporting, chatbot capabilities, omnichannel support, as well as integrated tools for efficient management.

The ability to schedule and publish content across social platforms and seamless integration with other systems also play a crucial role in enhancing customer service experiences.

Analytics and reporting

Social media customer service tools provide robust analytics and reporting features, enabling businesses to track performance and measure customer satisfaction. These platforms offer insights into key metrics such as response time, resolution rates, and customer feedback.

By leveraging these analytics, companies can continuously improve their support strategies and enhance the overall customer experience. Moreover, the reporting capabilities within these tools allow for comprehensive visibility of trends and patterns in customer inquiries, empowering organizations to make data-driven decisions to further optimize their social media support processes.

The inclusion of advanced analytics also enables businesses to gain a deeper understanding of their customers’ preferences and behaviors across various social media platforms. This valuable information equips them with the knowledge needed to tailor their marketing campaigns effectively while enhancing personalized engagement with customers on different channels.

Chatbot capabilities

Chatbot capabilities are essential for efficient and personalized customer service on social media. AI-powered chatbots can handle common queries, freeing up human agents for more complex issues.

These chatbots also provide 24/7 support, meeting the expectation of quick response times from consumers. Additionally, they can gather data and personalize interactions based on customer history, enhancing the overall experience.

AI-driven chatbots streamline customer care by handling routine inquiries round the clock. They enhance brand-customer interaction by gathering insights and tailoring responses based on individual needs, ultimately improving customer satisfaction rates significantly.

Social scheduling and publishing

Social scheduling and publishing play a crucial role in maintaining an active online presence. These tools enable users to plan and post content across multiple social media platforms at optimal times, boosting engagement and reach.

Integration with other marketing tools and CRM software is vital for comprehensive customer relationship management.

For example, by using scheduling features on platforms like Hootsuite or Zoho Desk, businesses can plan their social media posts in advance, ensuring consistent visibility without constant manual effort.

Omnichannel support

Omnichannel support ensures seamless customer service across various channels, like social media, email, and chat. It allows businesses to manage customer interactions cohesively, providing a unified experience.

With 70% of customers seeking help on social media channels, omnichannel support is crucial for enhancing customer satisfaction and loyalty. This approach enables brands to meet evolving consumer expectations and effectively handle their queries through integrated platforms that streamline communication and organization.

Omnichannel support empowers businesses to navigate the complexities of the ever-changing realm of customer service by integrating tools such as Salesforce Service Cloud or Zendesk to underpin efficient operations.

Integration with other tools

To build a comprehensive social customer care strategy, it’s crucial to integrate with other tools like self-service resources, chatbots, AI-based automation, and social media management platforms.

This integration helps to scale customer support operations efficiently and effectively. By leveraging these integrated tools and resources, businesses can enhance the overall customer experience while streamlining operations across various industries such as telecom, banking, insurance, eCommerce, and healthcare.

It ensures seamless communication channels and empowers organizations to provide personalized assistance tailored towards meeting diverse customer needs in an ever-evolving digital landscape.

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Recommended Read: Machine Learning Chatbots: Only Guide You Need

Top 15 Social Media Customer Service Platforms for 2024

Discover the leading social media customer service platforms for 2024 that are shaping customer interactions and experiences. These innovative platforms provide a comprehensive suite of tools to enhance customer support, engagement, and relationship management.

1. Saufter.io

 

Saufter.io made it to the list of top 15 social media customer service platforms for 2024. It is essential for enhancing customer relationships and managing interactions across various social networking sites like LinkedIn, YouTube, and Pinterest.

This platform offers a ticketing system and robust reporting and analytics tools to track key performance indicators (KPIs) effectively. Saufter.io also provides seamless integration with other collaboration tools to streamline communication and organization.

Saufter.io stands out as a comprehensive solution for businesses seeking more than just a call center as it goes beyond basic CRM functionality, providing personalized experiences that boost customer loyalty.

With its conversational AI technology, Saufter.io supports social messaging on platforms like Snapchat while also delivering effective reputation management through social listening features.

2. eDesk

Social Media customer support platform 

eDesk ranks among the top 15 social media customer service platforms for 2024, catering to brands in need of efficient responses. Social media’s growing influence has led brands to prioritize customer care quality and support channels like eDesk, which assists in organizing and filtering incoming messages for streamlined customer support on social channels.

It is crucial since Instagram, the second most popular platform for customer service after Facebook, underscores the necessity of eDesk’s presence. Moreover, eDesk offers knowledge management solutions tailored towards enhancing customer service and CX transformation across various industries.Relevant keywords: messaging, efficiency, response organization.

3. Conversocial

Conversocial is a preferred channel for customers to reach out to brands for support. Nearly 70% of consumers expect a response within 24 hours or less from Conversocial. It’s an important platform for customer service, with a significant number of U.S. consumers using it for customer support.

4. Sprout Social

Sprout Social offers robust features for social media customer service. It provides analytics and reporting tools to help businesses understand customer insights. The platform also supports omnichannel communication, allowing seamless integration with other tools like CRM systems, enhancing the entire customer journey.

Sprout Social is designed to enhance not only customer experiences but also productivity and efficiency for businesses in an ever-evolving digital world.

MeUndies, a leading brand in social media customer service, efficiently utilized Sprout’s Smart Inbox to reply within a 60-minute window, setting an exemplary standard for others in the realm of online platforms.

5. Zoho Desk

Zoho Desk is among the top 15 social media customer service platforms for 2024. It offers comprehensive features and integrates well with other tools, ensuring efficient customer support.

Zoho Desk enhances communication through omnichannel support and provides valuable analytics for informed decision-making. The platform prioritizes customer satisfaction and productivity, making it a crucial asset in the realm of social media strategies.

6. Sparkcentral

Social Media customer support platform

Now let’s talk about Sparkcentral. It’s among the top 15 social media customer service platforms for 2024. This tool is vital for brands to manage and improve their customer service on social media platforms, offering an interactive customer service data story to help businesses build relationships with their customers.

It plays a significant role in helping brands respond promptly to customer service messages on social media, providing an organized and filtered approach to incoming messages, triaging responses, and viewing customer information in one place.

7. Front

Front is a versatile customer service platform that offers omnichannel support, chatbot capabilities, analytics and reporting features, and social scheduling and publishing tools. It provides seamless integration with other tools to streamline communication and organization.

With over 130 billion messages sent via platforms like Facebook Messenger each month, businesses can enhance their customer satisfaction by using Front to respond promptly to messages on various social media platforms.

Integrating self-service tools like chatbots and AI-based automation is crucial in the ever-evolving world of social media customer care. As more consumers expect brands to be reachable through newer platforms such as TikTok, businesses can use Front’s capabilities to effectively communicate with Gen Z and Millennials seeking personalized interactions with companies.

This suite of features ensures that brands maintain high levels of efficiency during peak times while delivering tailored customer experiences across different social media channels.

8. Salesforce Digital Engagement

Salesforce Digital Engagement is a customer service platform that allows businesses to interact with customers through various digital channels like social media, email, and messaging apps.

With over 53% of consumers increasing their social media usage, prompt engagement is essential as nearly 70% expect responses within 24 hours. Salesforce Digital Engagement helps meet these demands by providing omnichannel support and analytics tools for streamlined communication and enhanced efficiency, aligning with the need for efficient responses in digital engagement observed at MeUndies.

The platform also offers integration options with other tools which underpins its ability to tailor solutions towards the ever-evolving realm of social media customer service. By harnessing this tool, businesses can navigate the complexities of digital engagement while meeting consumer expectations.

9. Sprinklr

Sprinklr

Sprinklr is among the top 15 social media customer service platforms for 2024. It focuses on providing seamless customer experience in the digital era. Sprinklr offers an interactive customer service data story to help businesses build relationships with their customers, emphasizing the importance of personalization and engagement.

Sprinklr’s platform incorporates a range of features such as analytics and reporting, chatbot capabilities, social scheduling, omnichannel support, and integration with other tools.

By leveraging these functionalities, businesses can enhance their customer relationship management (CRM) efforts and streamline communication across various social media channels. With its emphasis on enhancing customer interactions and providing a tailored approach towards modern digital marketing strategies, Sprinklr stands out as a robust tool for handling complexities within the realm of social media customer service.

10. LiveAgent

 

LiveAgent is a crucial tool for scaling social customer care, integrating self-service tools like chatbots and AI-based automation. It facilitates streamlined communication and organization to enhance customer satisfaction through social media channels.

LiveAgent offers the necessary features such as omnichannel support and analytics for efficient customer service management across various platforms.

Businesses can benefit from LiveAgent’s integration with other tools, making it easier to manage social media interactions while ensuring increased productivity. With its capabilities, LiveAgent assists in providing quality customer support on social media, contributing to improved overall customer experience.

11. Gladly

Gladly provides a comprehensive social media customer service platform to efficiently manage customer inquiries. With a focus on enhancing customer satisfaction, Gladly’s integrated analytics, and reporting tools help businesses understand their customers’ needs.

Moreover, it offers chatbot capabilities and omnichannel support to streamline communication across various platforms such as Instagram and Facebook. Integrating self-service tools and AI-based automation further enables brands to scale their social customer care effectively.

Businesses can leverage Gladly’s platform to prioritize prompt responses on social media channels, fostering positive customer relationships in an ever-evolving digital landscape. The seamless integration with other tools ensures enhanced productivity, allowing for efficient management of the complexities of social media interactions.

With over 53% of consumers increasing their use of social media platforms in recent years, utilizing Gladly is pivotal for brands seeking tailored solutions for effective social media customer service.

12. Zendesk

Zendesk is a popular social media customer service platform used by various brands. It provides analytics and reporting features for monitoring customer interactions. With its chatbot capabilities, Zendesk enhances communication efficiency while integrating with other tools for a seamless experience.

MeUndies successfully utilized Sprout’s Smart Inbox feature to optimize their social media customer service, highlighting the impact of platforms like Zendesk in transforming customer care support.

Zendesk’s omnichannel support and integration with other tools streamline communication processes. Brands harness its capabilities to boost productivity and overall customer satisfaction, emphasizing the shift in power balance between consumers and businesses driven by social media channels.

13. Freshdesk

Freshdesk ranks among the top 15 social media customer service platforms for 2024. It is a pivotal player in reshaping customer care quality and support channels, aiming to bridge the gap between brands and consumers.

With its array of features, including analytics and omnichannel support, Freshdesk is tailored to enhance customer satisfaction while streamlining communication and organization. This platform is meticulously designed to boost efficiency, making it an indispensable tool for businesses seeking more than just basic social media customer service capabilities.

As part of the freshest line-up of top options for social media customer service software, Freshdesk takes center stage with its robust features and user-friendly interface. This distinctly positions it as not only a contender but also a leader in ensuring effective responses on various social media platforms like Instagram, Facebook, Twitter, Pinterest or LinkedIn.

14. Hootsuite

Hootsuite ranks among the top 15 social media customer service platforms for 2024. Integrating Hootsuite, a social media management tool, is crucial for scaling social customer care.

Notably, it facilitates effective customer service on Instagram, the second most popular platform after Facebook for this purpose in terms of user engagement and interactions.

15. Hiver

Hiver is a social media customer service platform designed to enhance communication and organization. It provides omnichannel support, analytics and reporting, chatbot capabilities, and seamless integration with other tools.

Hiver helps businesses increase efficiency and productivity while ensuring enhanced customer satisfaction through streamlined communication.

Consumers expect personalized responses when it comes to customer service needs, with 70% expecting tailored interactions. MeUndies, a leading brand in social media customer service, set a goal of replying to all messages within a 60-minute window using Hiver for efficient responses.

Conclusion

In conclusion, optimizing social media customer service is essential in today’s digital landscape as consumers increasingly rely on these platforms for support. With the right customer service platform, businesses can enhance efficiency and streamline communication to meet the demands of their audience.

By incorporating top features such as analytics, chatbot capabilities, and omnichannel support into their strategies, brands can ensure prompt and personalized responses across various social media channels.

Additionally, embracing tools like Saufter.io, eDesk, and Conversocial enables businesses to cater to the ever-evolving needs of customers while maintaining a high level of satisfaction.

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