Last Updated: September 2024
Are you torn between Flodesk vs Mailchimp for your email marketing needs?
Choosing the right tool can make or break your business’s online presence.
According to a recent study, email marketing has an average ROI of 42:1, highlighting its incredible potential.
In this article, we’ll break down the key differences between Flodesk and Mailchimp to help you decide which one is the better fit for your business. Let’s dive in and find the perfect email marketing solution for you.
Table of contents:
Flodesk vs Mailchimp – Quick Overview
Below is a concise table summarizing the key features and differences between Flodesk and Mailchimp to help you make an informed decision for your email marketing needs.
| Feature | Flodesk | Mailchimp |
| Ease of Use | User-friendly interface | User-friendly with a learning curve |
| Customization | Extensive options for personalization | Customization with some limitations |
| Sign-up Forms | Sleek and easy to integrate | Versatile but may require more setup |
| Automation | Intuitive automation builder | Robust automation capabilities |
| Integrations | Supports third-party apps | Wide array of third-party integrations |
| Unified Inbox | Not available | Available for email and social media |
| Deliverability Rate | Over 98% | Typically exceeds 95% |
| Customer Support | Email support and knowledge base | Email, live chat, phone support, and more |
| Social Media Tools | Not available | Offers social media management features |
| Pricing | Various plans with a 30-day free trial | Multiple pricing tiers with flexibility |
Also, read Mailchimp Pricing, Features, Reviews [Complete Breakdown]
Flodesk vs Mailchimp – Detailed Overview
1. Ease of Use (Final Winner – Flodesk, ⭐4.6/5, 25 Reviews)
- Flodesk: Flodesk stands out for its user-friendly interface, making it a breeze for you to create and send emails. With its drag-and-drop editor and intuitive design, you’ll quickly adapt to its platform without any steep learning curve.
- Mailchimp: Mailchimp, while user-friendly, may have a slightly steeper learning curve than Flodesk due to its wider range of features. However, its extensive documentation and customer support can help you navigate the platform effectively, even if you’re a beginner.
Winner: Flodesk
User Review
“Flodesk has a user interface that is incredibly easy to use, intuitive, and even soothing.” – verified user, small business.
2. Customization (Final Winner – Flodesk, ⭐4.7/5, 8 Reviews)
- Flodesk: Flodesk offers extensive customization options, allowing you to craft highly personalized emails. You can tailor templates, fonts, and colors to match your brand seamlessly, ensuring your emails reflect your unique style and message.
- Mailchimp: Mailchimp provides a range of customization options, including template editing and branding customization. While it offers flexibility, it may have some limitations compared to Flodesk in terms of fine-tuning the design to align precisely with your brand’s identity.
Winner: Flodesk
User Review
“The most that I like about this software is the ease of use and how simple/customizable it is.” – Laura R.
3. Sign-up Forms (Final Winner – Flodesk, ⭐4.3/5, 11 Reviews)
- Flodesk: Flodesk furnishes sleek and easy-to-integrate sign-up forms for your website. You can quickly create eye-catching forms that capture visitor attention and effortlessly collect valuable subscriber data.
- Mailchimp: Mailchimp equally offers a variety of sign-up form options, but setting them up may require a bit more technical know-how. With its customization features, you can create forms that suit your needs, but it might take a bit longer to get them up and running compared to Flodesk.
Winner: Flodesk
User Review
“I absolutely LOVE the flodesk forms.” – Kierra C.
4. Automation (Final Winner – Mailchimp, ⭐4.8/5, 1277 Reviews)
- Flodesk: Flodesk empowers you to create automation sequences that nurture your subscribers effortlessly. With its user-friendly automation builder, you can set up personalized email journeys to engage your audience based on their actions.
- Mailchimp: Mailchimp equips you with robust automation capabilities, allowing you to automate various aspects of your email marketing. From welcome series to e-commerce triggers, Mailchimp provides a comprehensive set of tools to streamline your email campaigns.
Winner: Mailchimp
User Reviews
“I found MailChimp to be very user friendly. I loved the email automation feature” – Chase S, mid-market.
“The automation tools in particular allow me to manage my customer relationships more effectively” – Harun O, small business.
5. Integrations (Final Winner – Mailchimp, ⭐4.4/5, 494 Reviews)
- Flodesk: Flodesk seamlessly connects with a growing list of popular third-party apps and services, making it easy to integrate your email marketing efforts into your existing tech stack. From e-commerce platforms to customer relationship management tools, Flodesk offers a range of integrations to enhance your email marketing strategy.
- Mailchimp: Mailchimp boasts a wide array of integrations, allowing you to connect your email marketing campaigns with numerous third-party apps and services. Whether you’re looking to sync data with your e-commerce store, integrate with social media platforms, or link up with analytics tools, Mailchimp provides extensive integration options to suit your business needs.
Winner: Mailchimp
User Reviews
“It is easy to set up and integrate with WordPress and is also simple.” – Ngala Immanuel, small business.
“Mailchimp is a good email marketing system to start with, which also gives the possibility to integrate to other systems if the need to do so should arise.” – verified user, small business.
6. Unified Inbox (Final Winner – Mailchimp, ⭐5/5, 1 Review)
- Flodesk: Flodesk currently does not offer a unified inbox feature. It primarily focuses on email marketing and automation, so if a unified inbox is a crucial requirement for your business, you may need to consider alternative solutions.
- Mailchimp: Mailchimp provides a unified inbox feature that allows you to manage your email and social media communications from a single dashboard. This can help streamline your communication efforts and provide a more centralized view of your marketing activities.
Winner: Mailchimp
User Review
“Sending email to clients with a lot of integrations, automation and having a inbox for my team to see and promptly answer any clients requests” – Hugo C, small business.
7. Deliverability Rate (Final Winner – Both, Flodesk – ⭐5/5, Mailchimp – ⭐4.5/5)
- Flodesk: Flodesk boasts an impressive deliverability rate of over 98%. This means that more than 98% of the emails sent through Flodesk successfully reach their intended recipients, guaranteeing your messages have a high chance of landing in the inbox.
- Mailchimp: Mailchimp also maintains a strong deliverability rate, typically exceeding 95%. With Mailchimp, you can expect your emails to reach a majority of your subscribers’ inboxes, helping you maximize your email marketing impact.
Winner: Both
User Reviews
“My emails make it to the inbox instead of spam, which is very important!” – verified user.
“The spam ratio of this tool is pretty low and the emails mostly land in the inbox. – Sarah F.
8. Customer Support (Final Winner – Mailchimp, ⭐4.2/5, 250 Review)
- Flodesk: Flodesk offers customer support primarily through email and a comprehensive knowledge base. While they don’t provide phone support, their email support team is known for being responsive and helpful in addressing user inquiries and concerns.
- Mailchimp: Mailchimp provides customer support through email, live chat, and phone support, offering a variety of channels for users to get assistance. They also offer an extensive knowledge base and a community forum where users can find answers to common questions and connect with other users for advice and insights.
Winner: Mailchimp
User Reviews
“Superb Customer Support” – verified user, mid-market.
“Also, the customer support is excellent they respond to you quickly in case any help is needed.” – Amit S, small business.
9. Social Media Tools (Final Winner – Mailchimp, ⭐4.5/5, 293 Review)
- Flodesk: Flodesk focuses primarily on email marketing and automation and does not offer built-in social media tools. If you require social media management features, you may need to consider integrating Flodesk with a third-party social media management platform.
- Mailchimp: Mailchimp provides a range of social media tools, including the ability to schedule and post content on various social media platforms, track engagement, and even create Facebook and Instagram ads directly from the platform. This integrated approach allows you to manage your email marketing and social media efforts within a single platform for a more cohesive marketing strategy.
Winner: Mailchimp
User Review
“Mailchimp has many modules, including contact management, email templates, image library, campaign management, direct connection (posting) to most social media, analytics and charts on campaign opens/clicks, full export capabilities, and is easy to maintain.” – Amy C, small business.
10. Software Pricing
Flodesk Pricing
- Email plan: $38/mo (monthly) or $35/mo (annual)
- Checkout plan: Same as Email plan
- Email & Checkout plan: $64/mo (monthly) or $59/mo (annually)
- Trial: Try it for free for 30 days, no strings attached.
User Reviews
“The price for Flodesk is super hard to beat. It is an extremely affordable option for small start-ups.” – Courtney D, small business.
“You get unlimited subscribers and the price doesn’t increase like with most email marketing platforms.” – verified user, small business.
MailChimp Pricing
- Free plan: Up to 1000 monthly email sends (1 user)
- Essentials plan: $4.61/mo for 5000 sending limit (3 users)
- Standard plan: $6.88/mo for 6000 sending limit (5 users)
- Premium plan: $137.54/mo for 150,000 sending limit
Additionally, Mailchimp offers flexible plan switching and cancellation options.
User Reviews
“Their plans are very reasonable in price and easy to toggle between as needed.” – verified user, small business.
“When you have more than a few thousand subscribers, MailChimp’s prices can get expensive.” – Katarina C, mid-market.
Also, read Mailchimp Alternatives & Competitors You Need To Know!
Now that we’ve thoroughly explored the Flodesk vs. Mailchimp comparison, let’s shift our focus to Saufter, where we’ll delve into its features and benefits for your customer support needs.
Saufter – For A Single View For All Support Tickets
Saufter is a game-changing platform ready to revolutionize your e-commerce support operations. It’s crafted to enhance service quality, offering automation, self-service, and a range of essential tools that will propel your business to greater success.
Key Features
- One View: Get a complete view of customer information for streamlined support.
- Automated E-Commerce Management: Improve satisfaction by automating returns, exchanges, and order adjustments.
- Effortless Multichannel Communication: Easily connect with customers via email, live chat, social media, SMS, phone, and more.
- Constant Order Tracking: Keep customers informed around the clock with 24/7 order monitoring.
- Platform Integration: Seamlessly syncs with Shopify, WooCommerce, Magento, Facebook, and more for efficient operations.
Making the Choice – Flodesk vs Mailchimp
In conclusion, choosing the right email marketing platform between Flodesk and Mailchimp depends on your specific needs.
However, as you seek to elevate your e-commerce support and customer service, consider Saufter. Take advantage of its 15-day free trial to experience the transformative power of streamlined customer support operations firsthand.
