Last Updated: February 2025
When it comes to sending emails, finding Mailgun alternatives can make a big difference in your email marketing strategy.
In this article, get ready to meet six competitors who are here to change the game. We’ll explore these exciting options, each with its own special features to make sending emails easier and better.
Say goodbye to email troubles and hello to a world of new possibilities!
Top Mailgun Alternatives
1. MailerSend
Rating: ⭐ 4.1
Pricing: You can use the tool for free with up to 3000 emails every month. If you want more features, the paid plan begins at $24/month. This plan includes 14 days of data storage, 10,000 API requests, and more.
MailerSend stands out as a user-friendly transactional messaging service provider that covers all the bases.
Geared towards developers for streamlined productivity, it also offers a straightforward interface that invites collaboration from various teams.
With its user-friendly email and SMS API, companies can swiftly kickstart their transactional messaging endeavors.
Key Features
- Flexible Email API: Developers can swiftly begin in their preferred programming language, with access to 7 official SDK libraries and detailed documentation.
- Robust Email Authentication: Ensures the integrity of your sender reputation and protects your domains from unauthorized sending.
- Email Editing and Design Options: Multiple methods, including Drag & Drop editor, Rich Text editor, and HTML editor, empower team members of all technical levels to contribute to email creation.
- Advanced Email Verification: Enhance deliverability by cleaning your recipient list with checks for typos, syntax errors, catch-all emails, disposable emails, and full inboxes.
2. SendGrid
Rating: ⭐ 4.2
Pricing: The email API plans kick off at $19.95/month, while the most affordable option for Marketing campaign plans starts at just $15/month.
SendGrid does more than just regular email marketing. It has advanced features like web API and SMTP relay. But here’s the catch: if you want to use both its Marketing Campaigns and Email API, you have to buy separate plans.
So, if you need flexible options for developers, go for Mailgun. But if you want a mix of API/SMTP and excellent email marketing features, SendGrid is the way to go.
Key Features
- Reliable Email Deliverability: Twilio SendGrid offers dependable email delivery that can scale to meet the needs of any business.
- Effortless Email Infrastructure: This cloud-based email solution takes the place of your in-house email infrastructure, eliminating the need for you to create, expand, and manage these systems on your own.
- Customizable APIs and Real-Time Analytics: Enjoy the benefits of customizable and flexible APIs, along with real-time analytics, to tailor your email services to your specific needs. Plus, you have access to 24/7 phone or chat support to assist you every step of the way.
3. Postmark
Rating: ⭐ 4.6
Pricing: Postmark’s pricing begins at $15 for a monthly allowance of 10,000 emails. While there is a free plan that permits sending 100 test emails each month, it may fall short of meeting your needs.
For a long time, Postmark mainly handled important emails. But since 2020, they’ve also started helping with sending lots of emails at once, like for marketing. They made a new thing called Message Streams.
To use Postmark, you should be good with tech stuff and coding. If you are, you’ll find their tools easy to work with, and they have guides for developers.
But keep in mind, that Postmark doesn’t do text messages, splitting up email lists, or fancy automated marketing. What they’re known for is sending emails really fast, giving you detailed reports about emails that didn’t work, keeping your data for 45 days, and having a helpful support team.
Key Features
- Customizable Domain Names and Email Categorization: Postmark allows users to personalize domain names, tag emails for easy organization, set access permissions, and keep track of detailed event logs.
- Predefined Email Templates: Postmark offers businesses a selection of ready-made templates for various purposes, including welcome emails, password resets, trial expiration notices, user invitations, receipts, invoices, and comment notifications.
- Security and GDPR Compliance: The software aids users in safeguarding sensitive information and ensures adherence to GDPR (General Data Protection Regulation) regulations.
4. SMTP2GO
Rating: ⭐ 4.7
Pricing: The Starter plan costs $10/month, and you can add 1,000 more emails for just $1 if needed.
SMTP2GO is a cloud-based email tool that supports small to medium-sized businesses in keeping an eye on emails and providing visual reports.
With SMTP2GO, teams can easily send transactional emails using their own software or the API. It’s also possible to send marketing emails that include unsubscribe links and track clicks and opens.
Plus, there’s customer support available via phone, live chat, and an online helpdesk.
Key Features
- Fantastic Support: SMTP2GO offers exceptional customer support to assist you every step of the way.
- Powerful Deliverability: Enjoy reliable and effective email delivery with SMTP2GO’s robust deliverability features.
- Clear Reporting: Gain insights into your email performance through clear and detailed reporting tools.
- Intelligent Network: SMTP2GO’s network is designed intelligently to enhance your email-sending experience.
5. SparkPost (Now MessageBird)
Rating: ⭐ 3.9
Pricing: You can get started with SparkPost for only $20 per month. With the Starter plan, you can use the API and SMTP relay, plus you get 2 custom webhooks and data on how your emails are doing.
SparkPost is an email analytics tool in the cloud made to assist businesses, no matter their size, in improving email performance, deliverability, engagement, and other important aspects.
It features predictive intelligence technology that helps marketers understand campaign health, engagement rates, and spam indicators to diagnose performance problems.
Key Features
- Real-Time Analytics: SparkPost provides real-time analytics, allowing managers to monitor email delivery performance with metrics like bounce rate, blocks, and read/open status.
- Customer Engagement Insights: Users can analyze customer engagement data, including unsubscribe ratios and spam complaint rates, to enhance their return on investment (ROI).
- Integration Capabilities: The platform seamlessly integrates with various websites and third-party systems through an API, including Boomtrain, Kickbox, Ongage, Zapier, Magento, Cordial, Blueshift, OpenText, and mGage.
- Customizable Templates: Customizable templates empower teams to craft personalized marketing emails with ease.
6. SocketLabs
Rating: ⭐ 4.5
Pricing: In the first month, SocketLabs is free, and you can send up to 40,000 emails. After that, it starts at $39.95 per month.
SocketLabs is a professional-grade SMTP service and marketing automation platform. It provides both an SMTP relay service and a transactional email API.
While SocketLabs may not have the most user-friendly interface, it’s a powerful choice for those sending emails in large quantities. Unlike Mailgun, it offers unlimited contact storage and exceptional delivery rates.
With SocketLabs, you can send a variety of transactional emails, including receipts, confirmations, event-triggered notifications, and messages based on user behavior.
Key Features
- Inbound Email Handling: SocketLabs can handle and summarize incoming emails, making it easy to understand your email activity.
- Email Campaign Creation: Create eye-catching email campaigns using SocketLabs’ drag-and-drop email designer. Personalize them to engage your customers effectively.
- Performance Insights: SocketLabs provides reports that show how well your emails are doing, including bounce rates, complaints, and more.
- Better Email Delivery: SocketLabs ensures your emails are trusted by ISPs and corporate domains with whitelisting and authentication tools, improving delivery rates.
Conclusion
To sum it up, finding the right email delivery solution beyond Mailgun can be a game-changer for your marketing strategy. In this article, we introduced you to six strong contenders, each offering something special to boost your email campaigns and ensure your messages reach their destination.
Whether you’re a developer after flexibility or a marketer in need of a powerful combo of API and email marketing tools, these alternatives have got you covered. So, wave goodbye to email troubles, and welcome a smoother path to effective communication.
Armed with this info, you can now confidently choose the Mailgun alternative that suits your needs best, helping you achieve your email marketing goals with ease.
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