Last Updated: January 2025
Are you looking for a detailed review of GetResponse vs Activecampaign? You’re in the right place.
Email marketing is a powerful tool, and it’s worth noting that 60% of consumers say they’ve purchased as a result of a marketing email they received. Thus selecting the right email marketing tool can have a huge impact on your marketing efforts.
In this comparison of GetResponse vs. ActiveCampaign, we’ll delve into the merits of both platforms to help you make an informed decision that aligns with your needs and goals.
Let’s dive in!
GetResponse vs ActiveCampaign: A Quick Comparison
Aspect | GetResponse | ActiveCampaign |
Free Trial | Try free for 30 days | Offers a 14-day free trial |
Pricing | Begins at 15.58/month. | Plans start from $29/month. |
Professional Automation in All Plans | Not available in the most affordable plan | Included in all pricing plans |
CRM and Deal Pipeline Integration | Requires third-party integration | Included in Sales plan |
Built-in Webinars | Yes | Not Available |
Contact Methods | Email and live chat | Email, SMS, Facebook Audiences, live chat |
Dynamic Content on Website/Landing Pages | Not available | Available |
Ease of Use and Editor | Intuitive interface | ActiveCampaign has more menu items |
Email templates | 500+ templates | 250 templates |
Automation Workflow Builder | Available on the Marketing Automation plan | Included in all plans |
Registration Forms | Templates available | It has more form types and options |
Spam and Design Testing | Inbox testing, spam score | Limited spam testing, charged for previews |
Reporting | Detailed reports with geo-tracking | Comprehensive reports, contact trends, etc. |
Deliverability | 87.22% deliverability rate | 92.03% deliverability rate |
Landing Pages | Available on all plans (limited on free) | Available on Marketing Plus and higher |
Integrations and Extras | Extensive integrations | Several integrations |
Support | Email and live chat support | Knowledge base, video tutorials, webinars, live chat |
Recommended: GetResponse Reviews, Pricing and Features
GetResponse vs ActiveCampaign: A Detailed Review
1) Pricing
GetResponse
- Email Marketing ($15.58/month): Contains all the must-have tools to build and nurture your audience. The plan includes an AI email generator, unlimited newsletters, autoresponders, an AI campaign generator, website and landing pages, and popups.
- Marketing Automation ($48.38/month): Create targeted email campaigns and get access to marketing automation, webinars, advanced segmentation, contact scoring, and a ready-made, automated sales funnel creator.
- E-commerce Marketing ($97.58/month): All the essentials to promote and sell your products. Includes Marketing Automation features, transactional emails, e-commerce segmentation, abandoned cart recovery, promo codes, and web push notifications.
ActiveCampaign
- Lite ($29/month): Tailored for individuals and small teams this plan comprises essential features, including email marketing, marketing automation, inline forms, and site and event tracking.
- Plus ($49/month): Plus plan offers an expanded feature set. It includes pop-up and modal forms, landing pages, integration with Facebook Custom Audiences, and seamless compatibility with eCommerce platforms.
- Professional ($149/month): Ideal if you wish to fine-tune your marketing strategies. The plan incorporates advanced capabilities such as predictive sending AI, split automation, and integrations with Salesforce and Microsoft Dynamics 365.
- Enterprise: Customized to cater to larger organizations with expanding teams. It encompasses tailor-made reporting options and single sign-on. Additionally, this plan features enterprise-level support, guarantees uptime SLA, and provides HIPAA support.
User Reviews
“It’s a great e-mail marketing software at a great price for non-profit ministries.”
“I am happy with the price-service ratio.”
Winner: Both
2) Ease of Use
GetResponse
- Dashboard Customization: Personalize your dashboard and access valuable insights.
- Interface Navigation: It has a user-friendly and simple interface.
- Email Builder: GetResponse features an undo button and the capability to save reusable blocks.
ActiveCampaign
- Dashboard Customization: ActiveCampaign provides dashboard customization, including pipeline activity insights.
- Interface Navigation: It has an intuitive interface and features a menu with many items, which might be overwhelming for users.
- Email Builder: Modern email builder with a fast drag-and-drop interface including an undo button for error correction.
User Reviews
“GetResponse makes email marketing easy and fun.”
“The software is easy to use and easy to set up and implement.”
Winner: Both
3) Email Automation
GetResponse
- Advanced Automation Tool: Advanced marketing automation tool with a focus on creating efficient workflows.
- Templates and Triggers: Access a range of automation templates and triggers.
- Lead Scoring and Web Event Tracking: Supports automation for lead scoring and web event tracking.
- Plan Limitations: Only available in GetResponse’s Marketing Automation plan.
ActiveCampaign
- Robust Automation System: Extensive library of automation templates.
- Versatile Triggers and Actions: Wide range of triggers and actions.
- CRM Integration: ActiveCampaign offers CRM software integration.
- Inclusive in All Plans: Unlike GetResponse, ActiveCampaign includes these automation features in all its plans.
User Reviews
“We have been able to leverage its advanced marketing automation capabilities.”
“ActiveCampaign’s automation features are a cut above the rest.”
Winner: ActiveCampaign
4) Spam Testing capabilities
GetResponse
- Inbox Testing: Review your email design in various browsers and on different devices.
- Spam Score: GetResponse provides a spam score, rated from 0 to 5, indicating the likelihood of your email being flagged as spam.
ActiveCampaign
- Pass/Fail System: Uses a simplified ‘pass’ or ‘fail’ result for spam testing, lacking detailed insights into specific elements triggering spam flags.
- Paid Email Campaign Previews: Email campaign previews come at an additional cost of $1 per test/client.
User Reviews
“GetResponse works great with the spam score filters.”
“The emails never got stuck in recipients’ spam folders!”
Verified User in Financial Services
Winner: GetResponse
5) Reporting capabilities
GetResponse
- Comprehensive Email Reports: Detailed reports that cover various email metrics, including geo-tracking, email clients, opens, clicks, unsubscribes, and more.
- Conversion and E-commerce Tracking: Conversion and e-commerce tracking enable you to monitor the performance of your online sales and revenue.
- Campaign Comparison: Compare campaign performance for optimized efforts in the future.
- Missing Heatmap: Lacks the heatmap feature.
ActiveCampaign
- Extensive Reporting: ActiveCampaign not only covers email campaign data but also contact trends, deal reports, chat conversion, and automation reports.
- Actionable Recommendations: Get actionable suggestions to enhance your marketing strategy based on the data and trends observed.
User Reviews
“I like the detailed reporting system that provides me with statistics for every email in my autoresponder.”
“One of the standout features of ActiveCampaign is its powerful reporting capabilities.”
Winner: ActiveCampaign
6) Email deliverability
GetResponse
- Overall Deliverability Rate: GetResponse has an overall deliverability rate of 87.22%. While it demonstrates a solid deliverability rate, it may not perform as well as ActiveCampaign in this aspect.\
ActiveCampaign
- Overall Deliverability Rate: ActiveCampaign boasts a higher overall deliverability rate of 92.03%.
User Reviews
“GetResponse has overall good email deliverability.”
“Activecampaign has increased our deliverability.”
Winner: ActiveCampaign
7) Landing pages
GetResponse
- Templates: GetResponse offers a generous selection of 180 responsive landing pages and website templates.
- Unlimited Landing Pages: You can create an unlimited number of landing pages.
- Inclusive in All Plans: Landing pages are included in all GetResponse plans, even the free plan.
ActiveCampaign
- Templates: ActiveCampaign offers 56 landing page templates.
- Dynamic Content: ActiveCampaign introduces a unique feature called “web personalization” that allows users to add dynamic content.
User Reviews
“GetResponse offers a variety of landing page templates with an intuitive creator.”
“The landing page builder is intuitive and powerful.”
8) Support
GetResponse
- Support Channels: GetResponse provides support through email and live chat.
- Responsiveness: Support is described as quick and helpful by users.
- Knowledge Base: GetResponse’s knowledge base is comprehensive and easy to navigate.
ActiveCampaign
- Support Channels: ActiveCampaign offers live chat, video tutorials, webinars (both live and archived), and one-on-one training sessions on higher plans.
- Knowledge Base: Easily searchable and intuitive knowledge base.
- Live Chat Availability: Live chat is included in all ActiveCampaign plans.
User Reviews
“Super fast and great customer support.”
“I love the ActiveCampaign’s support team who are there for me whenever I have a question.”
Having delved into the comparison of GetResponse vs ActiveCampaignl, let’s now shift our attention to exploring the advantages of Saufter.
Meet Saufter, The Best Helpdesk for Automated Customer Service!
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Key Features
- Access Comprehensive Customer Data: Retrieve all customer information instantly from a single centralized location.
- Empower Users with Self-Service: Enable users to independently find solutions.
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- 24/7 Proactive Order Tracking: Provide continuous order support for enhanced tracking.
- Tailored SaaS Support: Offer self-help solutions for various SaaS interactions.
- Omnichannel Support: Seamlessly connect across diverse platforms.
- Effortless Integrations: Easily integrate with platforms like Shopify, WooCommerce, Magento, Facebook, and more.
GetResponse vs ActiveCampaign: Choose the best option!
In conclusion, the choice between GetResponse and ActiveCampaign depends on your business needs.
GetResponse is user-friendly and ideal for efficient email marketing, while ActiveCampaign excels in advanced automation and personalized customer engagement.
Consider your specific requirements, budget, and technical expertise when making the decision, and explore free trials or demos to experience their capabilities firsthand. Moreover, to enhance your customer support experience, consider Saufter. This platform provides a consolidated view of support tickets and can transform your customer service initiatives.
Don’t miss the opportunity to register for a complimentary 15-day trial today!
