Last Updated: October 2024
Salesforce vs HubSpot – If you find yourself at the crossroads of choosing the right CRM and marketing automation solution for your business, you’re certainly not alone.
In the ever-evolving world of CRM and marketing automation tools, the decision between Salesforce vs. HubSpot can be a game-changer.
According to a recent study by Globe Newswire, “CRM software spending is projected to reach $41.7 billion by 2027”.
So, let’s dive right in and explore which of these two heavyweights will best propel your business toward success.
Salesforce vs. HubSpot – Table of Contents
- Salesforce vs. HubSpot – Quick Overview
- Salesforce vs. HubSpot – Detailed Review
- Saufter.io – All-rounder Helpdesk Software
Salesforce vs. HubSpot – Quick Overview
| Feature | Salesforce | HubSpot |
| Marketing Features | Robust email campaigns, targeted content, tracking | All-in-one marketing platform, content creation, social media management, lead nurturing |
| Sales Features | Lead management, opportunity tracking, forecasting | Sales process streamlining, email tracking, user-friendly interface |
| Service Features | Case management, knowledge base, automated workflows | Ticketing, customer feedback surveys, unified inbox |
| Ease of Use | Steeper learning curve, suited for larger enterprises | User-friendly interface, ideal for small to mid-sized businesses |
| Customer Support | Multiple support options, extensive resources | Responsive support, knowledge base, live chat, email support |
| Reporting & Analytics | Custom reports, deep insights | User-friendly reporting, easy setup |
| Integrations | Vast ecosystem through AppExchange | Wide range of integrations for marketing, sales, and service |
| Automation | Advanced automation, AI tools | User-friendly automation, straightforward setup |
| Software Pricing | Varied pricing tiers, 30-day free trial | Free plan, affordable starter, higher-priced professional and enterprise options |
This table provides a concise overview of the key features and differences between Salesforce and HubSpot.
Salesforce vs. HubSpot – Detailed Review
Having just examined the key differences in the quick overview table, let’s now take a closer look at the individual strengths and weaknesses of Salesforce and HubSpot.
Marketing Features (Final Winner – Both, Salesforce – ⭐4.7/5, HubSpot – ⭐4.6/5)
- Salesforce: Salesforce offers robust marketing automation tools, allowing you to create & deliver highly personalized targeted email campaigns that resonate with your audience.
- HubSpot: HubSpot, on the other hand, provides an all-in-one marketing platform that offers features like content creation, social media management, and automated lead nurturing, all under one roof.
Winner: Both
User Reviews
“I have worked with Salesforce, Sales Cloud and Service Cloud, with integrated Marketing functionality, for several years (since 2016). I LOVE Salesforce.” – Amanda S, mid-market.
“What I like best about Hubspot Marketing Hub is its comprehensive set of features and tools that cover a wide range of marketing activities, including email marketing, lead generation, social media management, analytics, and more.” – Victoria C, small business.
Sales Features (Final Winner – Both, Salesforce – ⭐4.7/5, HubSpot – ⭐4.8/5)
- Salesforce: Salesforce equips your sales team with comprehensive tools for lead management, opportunity tracking, and forecasting that are required to close deals with precision.
- HubSpot: HubSpot’s sales features are designed to streamline your sales process using automation capabilities, email tracking, and a user-friendly interface.
Winner: Both
User Reviews
“Salesforce Sales Cloud acts as a centralised repository for customer and prospect information. As a CSM it allows me to store and manage data related to contacts, accounts, leads, and opportunities in one place. – Jisha Jose T, mid-market.
“we are able to nurture leads and convert them or qualify them through workflows, conditional splits etc – so it’s automating a lot of the time-consuming work our sales teams used to do.” – Alice C, small business.
Service Features (Final Winner – Both, Salesforce – ⭐4.2/5, HubSpot – ⭐5/5)
- Salesforce: Salesforce provides a robust service platform with features like case management, knowledge base, and automated workflows, enabling your customer support team to deliver top-notch service and resolve issues efficiently, ultimately enhancing customer satisfaction.
- HubSpot: HubSpot’s service features seamlessly integrate with its CRM, offering tools for ticketing, customer feedback surveys, and a unified inbox, making it easier for your support team to manage customer inquiries and deliver exceptional support, all from one central hub.
Winner: Both
User Reviews
“Features like account, contact, and customer management centralize all customer history and interactions in one platform for more effective customer service.” – M Zech K, small business.
“After being a part of 3 different departments (Service, Sales, and Marketing) I understand just how much information exists in the CRM and it is always easy to navigate and find what is needed!” – Aaon L, mid-market.
Ease of Use (Final Winner – HubSpot, ⭐4.9/5, 690 Reviews)
- Salesforce: Salesforce’s extensive features come with a steeper learning curve, making it better suited for larger enterprises with dedicated training resources.
- HubSpot: HubSpot’s user-friendly interface and intuitive design make it an ideal choice for small to mid-sized businesses, as it is easy to adapt and use without extensive training.
Winner: HubSpot
User Review
“But, the ease-access or user friendly in Hubspot is great to use.” – Karuna A, mid-market.
Customer Support (Final Winner – Both, Salesforce – ⭐4.4/5, HubSpot – ⭐4.5/5)
- Salesforce: Salesforce offers a range of customer support options, including phone, email, and online community support, providing you with extensive resources to address any issues or questions you may have, at any time.
- HubSpot: HubSpot’s customer support is known for its responsiveness and accessibility, with a robust knowledge base, live chat, and email support readily available to help you quickly resolve any queries.
Winner: Both
User Reviews
“Salesforce Support is always available to quickly assist. Their support reps are knowledgeable, friendly, and effiecient.” – Alexander K, mid-market.
“Extremely accessible customer service. They’re friendly, helpful, and always follow up on the more complicated tickets that have to be discussed with their backend team.” – verified user, mid-market.
Reporting & Analytics (Final Winner – Both, Salesforce – ⭐4.8/5, HubSpot – ⭐4.3/5)
- Salesforce: Powerful reporting and analytics tools that allow you to create custom reports, track key performance metrics, and gain deep insights into your sales and marketing efforts.
- HubSpot: User-friendly reporting and analytics features that are easy to set up and use. These help you track essential data such as website traffic, lead generation, and email performance.
Winner: Both
User Reviews
“The real-time analytics and reporting capabilities enable our teams to make informed decisions on the spot.” – Nathaniel W, enterprise.
“Analytics and Reporting – Hubspot is our source of truth and everything is connected with it” – Pedro A, mid-market.
Integrations (Final Winner – Both, Salesforce – ⭐4.7/5, HubSpot – ⭐4.6/5)
- Salesforce: You get a vast ecosystem of third-party integrations through its AppExchange marketplace, giving you the flexibility to connect your CRM with various other tools and systems.
- HubSpot: HubSpot also presents a wide range of integrations, including popular apps and services, allowing you to seamlessly connect your marketing, sales, and service efforts.
Winner: Both
User Reviews
“Seamless integration with other tools centralizes data and enhances collaboration, resulting in improved overall efficiency and customer engagement.” – Rani J, mid-market.
“integration of social media platforms or API integration works clean” – Murali B, mid-market.
Also, read How To Integrate Zendesk And HubSpot
Automation (Final Winner – Salesforce, ⭐5/5, 804 Reviews)
- Salesforce: The advanced workflow automation, process builder, and artificial intelligence tools help you streamline your business processes and save time on repetitive tasks.
- HubSpot: HubSpot’s straightforward automation features are user-friendly and accessible. Easily set up email workflows, lead nurturing sequences, and marketing automation, without a steep learning curve.
Winner: Salesforce
User Review
“The automation capabilities within Salesforce Cloud also streamline repetitive tasks, allowing your team to focus on more strategic activities.” – Oscar H, enterprise.
Software Pricing
Salesforce Service Cloud
- Starter – Priced at $25 per user per month, it offers a bundle of sales, service, and email outreach tools to get you started.
- Professional – For $80 per user per month, you’ll get a complete service CRM designed for teams of any size.
- Enterprise – Priced at $165 per user per month, this option provides a customizable CRM for comprehensive service tailored to your business needs.
- Unlimited – If you’re looking for unlimited CRM power, you can opt for the Unlimited plan at $330 per user per month.
- Trial – A 30-day free trial is available for you to explore the platform before committing.
User review
“The intial pricing though is low but the features were a little less and if we look for high end features I would have to pay high prices.” – Sagar C, enterprise.
HubSpot CRM Suite
- Free plan – HubSpot’s basic tools come at no cost to you.
- Starter – Starting at $18 per month, this plan offers essential marketing, sales, service, CMS, and operations software.
- Professional – The Professional plan, starting from $1600 per month, provides comprehensive marketing, sales, customer service, CMS, and operations software.
- Enterprise – Do you need the most powerful software? Then, check out the Enterprise plan that starts from $5000 per month and includes robust marketing, sales, customer service, CMS, and operations tools.
User review
“The pricing can be a bit steep depending on your needs, but we can’t complain as it’s useful and solves many problems at once.” – verified user, small business.
Consider your business requirements and budget to choose the best option that suits your needs.
Having gained a clear understanding of the differences between Salesforce and HubSpot, it’s time to explore how Saufter.io can provide your business with powerful helpdesk solutions. Let’s dive in!
Saufter.io – All-rounder Helpdesk Software
Saufter.io is your all-in-one helpdesk software, designed to put you in the driver’s seat. It offers both full and partial automation, allowing you to tailor it to your exact needs. Whether it’s self-service, ticketing, E-commerce & SaaS automation, or omnichannel support, Saufter.io has you covered.
The best part? It’s incredibly affordable, and you even get 6 months of free credits. Say goodbye to complex and costly solutions – Saufter.io is here to make helpdesk management a breeze for you.
Key Features
- Unlimited Tickets: Handle customer inquiries without any constraints.
- One View: Get a holistic view of customer interactions and history in one place.
- Omnichannel Support: Connect with customers via email, live chat, SMS, social media, and more for seamless communication.
- Automated Order Tracking: Effortlessly track orders, making customer support a breeze.
- Native E-commerce Integration: Enjoy native integration with Shopify, WooCommerce, and Magento for a smooth e-commerce experience.
- Insights and Alerts: Gain valuable insights into team performance, unusual traffic patterns, ticket volume, etc., to optimize your helpdesk operations.
Salesforce vs. HubSpot – Make the Right Choice
In the Salesforce vs HubSpot debate, the right choice depends on your specific business needs. However, if you’re seeking an all-in-one helpdesk solution that offers flexible automation, omnichannel support, seamless e-commerce integration, etc., look no further than Saufter.io.
With a 15-day free trial, you can explore its powerful features risk-free and elevate your customer support to new heights.
