Last Updated: September 2024
You can say email marketing is the oldest and most successful online marketing strategy till date. It is a proved method for driving sales, engaging customers and promoting brand loyalty.
The average ROI for every $1 spent on email marketing is $42. This statistics clearly shows the importance and effectiveness of strategic email marketing for shopify dropshippers.
That is why choosing a right email marketing agency becomes vital to grow your business. In this article we will discuss five factors that you must consider while selecting an email marketing agency for shopify dropshipping business to ensure a flourishing future for your shopify dropshipping business.
Dropshipping with Shopify
Dropshipping with shopify is growing its popularity everyday as it allows entrepreneurs to start their own ecommerce business without the hassle of managing inventory, and courier services. Basically dropshipping is selling the product of a supplier to the customer on your platform or website as a middleman. And that supplier keeps the inventory and handles the packaging and shipping process.
Considering these lucrative conveniences, the dropshipping business is witnessing rapid growth. Global trend shows that dropshipping market is to reach $591.77 billion in value by 2027.
Shopify makes setting up an online store incredibly easy with just a few clicks. You create your store’s theme, add products, and Shopify handles the rest.
The best part?
You don’t have to worry about inventory or shipping costs. All orders are fulfilled by third-party suppliers who manage all shipping details for you.
The two most significant advantages of dropshipping through Shopify are:
- No upfront investment needed: You don’t need to buy inventory.
- No need for storage space: Your supplier handles this for you.
Shopify is an excellent choice for dropshipping, but it has some limitations. It’s important to remember that Shopify is not a dropshipping platform; it’s a shopping cart and store builder. It works well if you want to build your store on Shopify and sell products from other sites.
However, if you want to sell products directly from your site, not just drop them from another site, Shopify may not be the best option.
Shopify offers good options for adding products from other sites, but there are limitations on how many different stores or vendors you can link with your account at any time.
Importance of email marketing for shopify dropshipping
Do you know 81% of companies use email marketing as a part of their marketing strategy? Its extensive acceptance shows that how crucial it is for the success of a business, especially for ecommerce or dropshipping businesses. Let’s discuss why it’s so important:
1. Direct Communication with Customers:
Through emails you can directly communicate with your customers. A direct communication helps businesses to build a strong relationship with their customers and foster customer loyalty.
2. Cost-Effective Marketing Strategy:
Email marketing is highly cost effective and gives high return on investment (ROI) compared to other marketing methods. It reaches large audiences, that to directly into their inbox with personalized messages, with minimum cost.
Especially dropshipper can reach their potential customers with their discounts and offers to grow customer base.
3. Personalization and Segmentation:
You can easily personalize the messages and segment your audiences while initiating a campaign. Personalize messages as per customers’ individual behavior, taste, preferences and purchase history. Through this you can achieve high conversion rates and good ROI.
4. Automated Campaigns:
You can make some automated email campaigns to run on autopilot mode. Some examples of automated email campaigns are welcome emails, abandoned cart reminder email, post-purchase emails. These practices ensure customer engagement with a little effort.
5. Driving Traffic and Sales:
Through email campaigns you can promote new products, sales, offers with less expenses. Especially you can send offers and discounts to your customers on their birthdays, anniversaries or valentine’s days to drive traffic to your shopify store and boost sales.
6. Building Brand Awareness:
Regular email communications don’t allow your customers to forget your brand. It keeps your brand at the forefront of customers’ mind and keeps them well informed about your new products and offers. Well organized and consistent messaging and branding in emails can build brand identity and recognition.
7. Enhanced Customer Retention:
Consistent email communication keeps your customers engaged with your brand regularly. By providing relevant and personalized contents and offers, businesses can enhance customer retention and get repeat business.
Factors to consider while choosing email marketing agencies for shopify dropshipping
Now you know that how important is email marketing for shopify dropshipping and how this method is highly effective with a good ROI. But choosing the right email marketing agency becomes more important to get the desired results.
Choosing the right agency is not a rocket science. You just need to consider these 5 factors before starting your journey with any agency to ensure your success in business.
1. Experience with dropshipping and ecommerce
Consider agencies with prior experience and proven track record of handling email marketing for ecommerce and dropshipping businesses. They should understand the expected challenges and solutions related to your particular niche.
Check for their reviews and testimonials from their past and current clients. Make sure that they have delivered good results to their prior clients. Good agencies will surely have positive and happy clients.
Inquiry about their team. They should have experienced professionals who have world for dropshipping businesses before, with skills to create new leads and to convert leads into sales.
2. Experience and integration with shopify
There are more than 4.4 billion online stores that are using shopify platforms. So make sure that their email marketing tools can be integrated with your shopify store.
They should be used to with shopify’s features and ecosystem. Find someone who understands the platform and can leverage shopify’s features to optimize your email campaigns that gives best result.
3. Reporting and analytics
Assessment of performance is more important than actual performance. For doing that assessment you need a report card. Right?
Go for an agency that will provide you metrics and analytics time to time. Then only you will be able to assess the performance of you email marketing campaigns, and understand how the customers are reacting to your campaign. It will help you in taking appropriate data-driven decisions.
4. Previous work
You must check their work they have done in the past an what’s their reputation as a email marketing agent. Look at their portfolio and find out about their previous clients.
Assess the success of their past clients. Look for any articles published about them. It will help you to build an idea of what you can expect from them.
5. Pricing and ROI
Evaluate their pricing structure and make sure that it suits your budget. Though you don’t need to go for the cheapest option, but must consider the potential return on investment (ROI).
If a slightly expensive agency is capable of delivering better result, you should not hesitate to sign a deal with them.
How to grow your email list for email marketing for shopify dropshipping
Growing your email list before hiring an email marketing agency for your Shopify dropshipping business is crucial. Here are some effective strategies to help you build your email list:
- Offer Incentives: Provide discounts, free shipping, or special promotions in exchange for email sign-ups. Incentives can significantly motivate visitors to subscribe.
- Create High-Quality Content: Develop engaging content like blog posts, guides, and eBooks relevant to your niche. Offer these resources for free in exchange for email addresses to attract and retain potential customers.
- Use Pop-Up Forms: Implement exit-intent or timed pop-ups on your Shopify store to capture visitors’ attention before they leave, encouraging them to subscribe with a compelling offer.
- Leverage Social Media: Promote your email list on social media channels by sharing links to your sign-up forms and highlighting the benefits of subscribing. Running social media contests or giveaways that require email sign-up can also be effective.
- Optimize Your Website: Place sign-up forms in prominent locations like the homepage, footer, and blog sidebar. Make the sign-up process simple and user-friendly.
- Run Paid Ads: Use paid advertising on platforms like Facebook, Instagram, and Google to promote your email sign-up offers, targeting potential customers interested in your niche.
- Collaborate with Influencers: Partner with influencers to promote your email list, helping you reach a broader audience through their endorsements.
- Collect Emails at Checkout: Encourage customers to opt-in to your email list during the checkout process by offering a discount on their next purchase.
By implementing these strategies, you can effectively grow your email list and be well-prepared to leverage the expertise of an email marketing agency for your Shopify dropshipping business.
About Saufter
Saufter is an extensive chatbot helpdesk software that helps businesses to enhance customer service for e-commerce and SaaS businesses.
Its key features includes email helpdesk, live chat and social media chatbot integration. It also offers task automation, order and return monitoring tools to ensure best customer support service. Its allows businesses to to consolidate customer interaction across all communication channels into one dashboard, which helps them to communicate hassle-free.
Plus, it offers valuable insights and analytics to evaluate your performance and improve service quality.
Conclusion
Selecting the right email marketing agency is crucial for the success of your Shopify dropshipping business. With a strategic approach to email marketing, you can achieve remarkable results, as evidenced by the fact that 59% of marketers say email is their biggest source of ROI. By considering factors such as experience with dropshipping, integration with Shopify, reporting and analytics, previous work, and pricing, you can ensure that the agency you choose will drive your business towards success.
Additionally, leveraging comprehensive helpdesk software like Saufter can further enhance your customer service and support efforts. Saufter’s features, including email helpdesk, live chat, and social media chatbot integration, offer invaluable tools for managing customer interactions seamlessly. By using Saufter to consolidate your customer communication channels and gain valuable insights, you can improve service quality and drive customer satisfaction.
Choosing the right email marketing agency and utilizing robust customer service solutions like Saufter can set your Shopify dropshipping business on a path to sustained growth and profitability.
